What AMA GLOBAL does

AMA GLOBAL (legal entity Management Center de México A.C.) is a Mexico-based professional training and corporate education provider that operates as the LATAM franchisee/partner of the American Management Association (AMA) international network. The company delivers business and leadership education to large enterprises (notably Fortune 1000 firms operating in Mexico), mid-market organizations, SMEs, teams, and individual professionals, covering functional areas including leadership, productivity, sales, customer service, project management, finance, HR, communications, supply chain, and DEI. Training is delivered through multiple modalities: scheduled open-enrollment courses at its Mexico City training center, customized InCompany programs delivered onsite or live-online, intensive multi-week bootcamps, short-format 4-hour Sprints de Power Skills microlearning modules, a Go Beyond 6-module leadership program, women's leadership conferences, and one-on-one coaching/mentoring services.

The underlying technology stack combines an interactive e-learning OnDemand platform with microlearning and self-paced course content, live-online synchronous delivery, and hybrid classroom infrastructure at its Reforma headquarters in Mexico City. The product portfolio is organized around proprietary methodologies including the AMA Total Professional Model (6 spheres), Go Beyond leadership framework, the SELP bootcamp, and LEGO SERIOUS PLAY workshops. AMA GLOBAL holds regulatory and quality credentials that include IACET international accreditation for Continuing Education Units (CEUs) and STPS registration as a training agent authorized to issue DC3 labor skills certificates, both of which function as required credentials for many Mexican corporate training buyers.

Commercially, the company operates a sales-led, enterprise-focused go-to-market motion targeting corporate accounts through a dedicated executive sales team with quote-based, multi-year contract pricing for InCompany solutions. Open-enrollment scheduled courses use unit-based pricing with tiered volume discounts (the "Venta Azul" promotion offering 15–30% off based on inscription count), while subscription-style recurring revenue is generated through the AMA Member Club membership and OnDemand e-learning platform. Revenue is not publicly disclosed and the organization operates as a Mexican nonprofit association without disclosed outside investors, deriving income primarily from enterprise training contracts, open-enrollment fees, and ancillary coaching, assessment, and conference services.

Name

AMA GLOBAL

Legal name

Management Center de México A.C.

Website

https://amamex.org.mx

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

AMA GLOBAL (Management Center de México A.C.) is a Mexico-based corporate training provider and LATAM franchisee of the American Management Association, delivering leadership, management, sales, and soft-skills education to Fortune 1000 enterprises, mid-market firms, SMEs, and individual professionals across in-person, live-online, and OnDemand formats.

Ownership category

akta.pro rank

Product category

Corporate Training and Professional Development Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Decision-Making, Critical Thinking & Problem Solving (EDABAAAI)

akta.pro secondary industries

Corporate Leadership & Management (EDAGANAA), DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ), Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH), Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

Keywords

• Corporate training services
• Leadership development programs
• Executive education courses
• Professional skills training
• Workforce consulting solutions

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. InCompany Training Solutions: Customized corporate training delivered at client premises or live-online, tailored to organizational needs, industry, and talent profile. Sold via direct enterprise sales with quote-based pricing.
2. Scheduled Open Courses: Public enrollment courses with standardized topics, networking opportunities, and scheduled dates. Available in-person at AMA venue or live-online.
3. E-learning / OnDemand Platform: Online course library with interactive content available 24/7, featuring microlearning and self-paced options for individual and team development.
4. Membership Club (AMA Member Club): Annual membership with preferential pricing and benefits for individuals, teams, and organizations seeking ongoing training access.
5. Coaching and Mentoring: One-on-one coaching and mentoring services for leadership development and talent assessment.
6. Conferences and Kick-offs: Keynote presentations and kick-off events for organizations, including customization for women's leadership conferences.
7. Assessments and Talent Evaluations: Talent assessment services including 360-degree feedback, competency evaluations, and career development planning.
8. Minicourses / Sprints: Short-format 4-hour training sprints on specific power skills, offered at discounted group rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

AMA GLOBAL sells and delivers corporate training, leadership development, and professional education services to businesses and individuals across Mexico and Latin America. Its core offerings include customized InCompany training programs delivered onsite or live-online, scheduled open-enrollment courses at its Mexico City facilities, intensive bootcamps, the Go Beyond leadership program, Sprints Power Skills microlearning, an OnDemand e-learning platform, coaching/mentoring, conferences, and talent assessments. The company monetizes through enterprise contracts, individual course fees, subscription-based OnDemand access, and the AMA Member Club annual membership.

Product overview

AMA GLOBAL is a business training and consulting company offering a comprehensive portfolio of professional development solutions. The core offering includes scheduled open-enrollment courses (Cursos Programados) and customized In-Company solutions, supplemented by intensive bootcamp programs (AMA Bootcamps), the 6-module Go Beyond leadership program, and a catalog of microlearning sprints (Sprints de Power Skills). The company also provides an e-learning OnDemand platform, the AMA Member Club membership, and specialized women's leadership programming. Training delivery formats include onsite at AMA facilities in Mexico City, live-online 100% synchronous sessions, and hybrid classroom options. Certifications include DC3 (STPS), CEUs (IACET), and AMA International Diplomas.

Differentiator

Problem solved

Functional benefit

Brands

• Go Beyond: InCompany leadership and development program forming leaders with vision, strategy and competence across 5 spheres impacting individual, group and organizational competitiveness.
• Go Beyond | Leading the Future
• Go Beyond | Productividad
• Go Beyond | Ventas
• Go Beyond | Servicio al Cliente
• Go Beyond | Liderazgo
• AMA Women's Leadership Program
• AMA OnDemand
• Sprints de Power Skills
• AMA Bootcamp
• SELP
• AMA Total Professional Model
• AMA Talent & Business Professional Portafolio
• AMA Quality
• Venta Azul
• AMA Member Club
• AMA Certified Professional in Management

Products and services

• Cursos Programados (Scheduled Open-Enrollment Courses) Public enrollment training courses with standardized topics, scheduled dates, and networking opportunities. Delivered at AMA Mexico City facilities or via live-online format, targeting individual professionals and mid-market clients seeking recognized credentials and cross-industry peer learning.
• Soluciones InCompany (InCompany Customized Training Solutions) Customized corporate training delivered onsite at client facilities or live-online, tailored to organizational needs, industry, and talent profile. Includes consultation, customization, and exclusive delivery for the client's teams, covering leadership, sales, productivity, communication, HR, and other topics.
• Go Beyond Leadership Development Program Flagship 6-module InCompany leadership development program covering self-leadership, team leadership, business leadership, and life balance through a 5 spheres approach. Available in specialized variants: Go Beyond Leading the Future, Productividad, Ventas, Servicio al Cliente, and Liderazgo.
• Sprints de Power Skills (Minicursos) 4-hour accelerated learning modules delivering actionable power skills for organizational needs, covering leadership, productivity, accountability, strategic thinking, change management, communication, and team collaboration. Offered at discounted group rates.
• AMA Bootcamp Programs Practical, intensive, fast-track training programs with 4 weeks, 4 modules, and 4 on-the-job challenges for team development. Available in variants including Productividad Ágil, SELP (Supervisión Efectiva, Liderazgo y Productividad), and Herramientas para el Cierre de Ventas.
• AMA OnDemand E-Learning Platform Online learning platform with interactive courses available 24/7, featuring microlearning, practical case studies, quizzes, and self-managed learning for essential workplace power skills. Available via subscription for individuals and teams.
• AMA Member Club (Membresía)

Quantifiable outcome

• 92% of client companies are within Fortune 1000
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AMA International (American Management Association Global Network)coreStrategic or Co-development PartnerAMA Global Mexico is part of the international American Management Association network with presence in USA, Canada, Europe, Asia Pacific, and Latin America. The partnership involves global knowledge exchange, shared methodologies, and standardized training programs across all AMA offices worldwide.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Skillsoft: Large-scale enterprise learning platform with content libraries, leadership development paths, and AI-driven personalization; competing for the same corporate L&D wallet via different delivery model.
• Korn Ferry: Global organizational consulting firm with leadership development and talent solutions as part of a broader HR/services portfolio; competes for enterprise leadership training budgets.
• LinkedIn Learning: Self-serve subscription learning platform embedded in LinkedIn's professional network; competes with AMA OnDemand for individual and SMB upskilling budgets.

Direct peers

• BTS: Strategy execution and leadership development consultancy with LATAM presence; comparable enterprise sales motion and customized leadership/team transformation offerings.
• FranklinCovey: Global leadership and execution training provider with Mexico/LATAM presence; comparable enterprise content (e.g., 7 Habits) and customized InCompany programs targeting Fortune-tier clients.
• Center for Creative Leadership (CCL): Nonprofit leadership development organization offering executive education, coaching, and assessments; directly comparable to AMA on leadership training content and faculty-practitioner model.
• Grupo Cegos: International corporate training group with strong Mexico/LATAM footprint offering leadership, soft skills, and InCompany solutions; closest direct competitor in scale and geographic scope.
• Dale Carnegie Training Mexico: Direct peer offering leadership, sales, communication, and management training in Mexico via licensed franchise model with similar enterprise sales motion and instructor-led delivery format.
• Development Dimensions International (DDI): Global leadership development and assessment provider competing in enterprise leadership training, talent assessments, and coaching, with multinational Fortune 1000 client base.

Emerging players

• Coursera for Business: Enterprise upskilling platform with university-grade content including leadership and management tracks; emerging threat to traditional instructor-led corporate training providers in Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mycompany
• YouTubeyoutube.com/c/AMAGLOBALMexico
• Facebookfacebook.com/AMAGLOBAL
• LinkedInlinkedin.com/company/ama-global
• Instagraminstagram.com/ama_global
• TikToktiktok.com/@ama_global

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMA GLOBAL