Apothekersgroep Groningen

What Apothekersgroep Groningen does

Apothekersgroep Groningen is a Dutch pharmacy group founded in 2001 that operates a regional network of 7 full-service pharmacies and 2 service points across the city of Groningen and surrounding towns including Musselkanaal, Haren, Blijham, and Harkstede, all under the Service Apotheek franchise brand affiliated with the Mosadex pharmaceutical cooperative. The group's core offering is medication dispensing and pharmaceutical care reimbursed through the Dutch basic health insurance package (basisverzekering), supplemented by self-care advice, medication reviews (Medicijn-APK), medication roll packaging, home delivery, fall prevention services, and a private-label product line (Service Apotheek-huismerk) with FNA certification.

The technical surface consists of standard Dutch pharmaceutical healthcare IT plus a proprietary patient-facing digital layer: the Service Apotheek mobile app for refills and personalised advice, the Mijn Dossier online patient portal for medication records, and the Service Apotheek Webshop for OTC and private-label e-commerce. The Medicatierol system pre-sorts medications by date and time to support adherence. These digital tools are operated at the franchise level rather than as proprietary AI-driven products.

Commercially, the group serves the general patient population, elderly and chronic-disease patients requiring polypharmacy support, and self-medication consumers, with revenue generated primarily through insurance reimbursement for dispensing, pay-out-of-pocket OTC and webshop sales, and ancillary service fees. Distribution runs through physical storefronts, the delivery service, the app, and the webshop, while marketing combines the corporate website, the Service Apotheek Magazine, email, and organic social. The group claims 10 consecutive years of the highest customer rating within the Service Apotheek network as its principal brand asset.

Name

Apothekersgroep Groningen

Legal name

Apothekersgroep Groningen

Website

https://agapotheek.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Apothekersgroep Groningen is a Dutch pharmacy group operating 7 pharmacies and 2 service points across the Groningen region under the Service Apotheek franchise, providing medication dispensing, pharmaceutical consultations, home delivery, and digital patient tools to insured Dutch patients.

Ownership category

akta.pro rank

Product category

Retail Pharmacy Services

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

Keywords

• Retail pharmacy services
• Prescription dispensing
• Medication management
• Pharmaceutical home delivery
• OTC health products

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Pharmaceutical Dispensing: Core pharmacy revenue from dispensing prescription and over-the-counter medications to patients. In the Dutch healthcare system, pharmacy services are reimbursed through mandatory health insurance under the basic insurance package (basisverzekering), with pharmacies contracted by health insurers to provide pharmaceutical care.
2. Health Insurance Reimbursement: Pharmaceutical care services are covered under the Dutch basic health insurance. Pharmacies receive reimbursement for medication dispensing, pharmaceutical consultations, and specialized services based on contracted rates with Dutch health insurers.
3. Webshop Sales: Sale of over-the-counter health products, self-care items, and pharmacy-branded products (Service Apotheek huismerk) through the online webshop platform

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Apothekersgroep Groningen operates a regional network of pharmacies under the Service Apotheek franchise brand, dispensing prescription and over-the-counter medications, providing pharmaceutical consultations, and offering medication management services across seven full-service pharmacies and two service points in the Groningen region. The group supplements its in-pharmacy services with a mobile app, an online patient portal, a webshop, home delivery, and a private-label product line, reimbursed primarily through the Dutch basic health insurance package.

Product overview

Apothekersgroep Groningen operates as a network of nine pharmacy locations throughout the Groningen region under the Service Apotheek franchise brand, including seven full-service pharmacies (Boterdiep, de Wiljes, Helpman, Hanzeplein, Oosterpoort, Musselpark, and Oosterhaar) and two service points (Blijham and Harkstede). The group provides a comprehensive digital ecosystem centered around the Service Apotheek-app, which enables patients to manage medications and access personal health records, complemented by core pharmacy services such as medication dispensing, pharmaceutical consultations, medication rolls (pre-sorted rolls for daily management), home delivery, and medication check-ups (Medicijn-APK). Additional support services include self-care advice, pharmacy buddy support, fall prevention, and an online webshop for health products. The group also offers a house brand (Service Apotheek-huismerk) with FNA-certified products and publishes the Service Apotheek Magazine. The group claims '10 years in a row the highest rating,' emphasizing personalized advice both in-store and online.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicijnuitgifte (Prescription Medication Dispensing) Core medication dispensing service where pharmacists provide prescribed medications to patients, reimbursed under the Dutch basic health insurance.
• Farmaceutisch consult (Pharmaceutical Consultation) Personalized pharmaceutical consultation service providing advice on medication usage, side effects, interactions, and health concerns.
• Medicatierol (Medication Roll) Service that organizes and dispenses medications in pre-sorted daily or weekly rolls for easier medication adherence, particularly for patients on multiple medications.
• Bezorgservice (Home Delivery) Home delivery of prescription medications to patients, especially serving elderly and mobility-limited individuals.
• Medicijn-APK (Medication Health Check) Medication review and health check service that assesses current medication use, effectiveness, interactions, and adherence.
• Zelfzorgadvies (Self-Care Advice) Guidance for patients on over-the-counter medications and self-treatment of minor ailments.
• Apotheekbuddy Support service helping patients manage their medication regimen and improve adherence.
• Valpreventie (Fall Prevention) Guidance and support program to reduce the risk of falls, particularly targeting elderly patients and those using medications that affect balance.
• Restmedicijnen terugbrengen (Medication Return) Service for patients to return unused or expired medications for safe disposal.
• Service Apotheek-app Mobile application allowing patients to manage their medications, request refills, access personal medication records, and receive personalized pharmaceutical advice.
• Mijn dossier (My File Patient Portal) Secure online portal allowing patients to access their personal medical files, medication history, and prescription records.
• Service Apotheek Webshop Online store selling over-the-counter health products, self-care items, and Service Apotheek private-label products.
• Service Apotheek-huismerk (Private-Label Brand) Private-label product line of quality generic medications and self-care products carrying FNA certification.
• Mantelzorg (Informal Caregiver Support) Service enabling informal caregivers to manage medications and pharmacy interactions on behalf of patients in their care.

Quantifiable outcome

• 10 consecutive years of highest customer rating
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• MosadexcoreStrategic or Co-development PartnerMosadex is referenced as the parent/cooperative organization behind the Service Apotheek franchise brand. The 'Over Mosadex' link on the website indicates a strategic partnership providing shared services, branding, and operational support to member pharmacies. Mosadex appears to be a pharmaceutical cooperative that enables the Service Apotheek franchise model.
• Dutch Health Insurance CompaniescoreOthersService Apotheken Groningen operates within the Dutch healthcare system and is contracted by Dutch health insurance providers to deliver pharmaceutical care services under the basic health insurance package (basisverzekering). Pharmacies receive reimbursement for covered services and medications through insurance claims.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Thuisapotheek: Thuisapotheek is a Dutch online pharmacy delivering prescriptions and self-care products nationally. It is a direct competitor for routine prescription refills and OTC sales, the same demand pool that Apothekersgroep Groningen's delivery service and webshop are addressing.
• LloydsApotheek: LloydsApotheek is a Dutch online pharmacy offering home delivery of prescription and OTC medicines. It competes for repeat-prescription and chronic-disease patients in the Groningen catchment, putting pressure on the group's dispensing volume particularly via digital and delivery channels the group is also building.
• Alphega Apotheek: Alphega Apotheek is a European pharmacy network with a Dutch presence, supporting independent pharmacies with branding, services, and procurement. It is directly comparable as a franchise-style community-pharmacy network competing for the same insured-patient base.
• Kring Apotheek: Kring Apotheek is a Dutch cooperative network of independent community pharmacies offering dispensing and patient-facing pharmaceutical care. It competes on the same customer (insured Dutch patients), the same product (prescription and OTC dispensing), and the same business model (cooperative-backed independent pharmacy).
• BENU Apotheek: BENU is the largest national pharmacy chain in the Netherlands, operating a comparable community-pharmacy retail model with dispensing, consultations, and digital services. It directly competes with Apothekersgroep Groningen for Dutch insured patients and insurer contracts at a national scale.
• Boots Apotheek: Boots Apotheek operates a chain of Dutch community pharmacies under the Boots brand, providing prescription dispensing, health consultations, and OTC retail. It is a direct competitor in the community-pharmacy segment and shares the franchise/chain retail-pharmacy model.
• DA Drogisterij & Parfumerie: DA is a Dutch drugstore chain selling OTC medicines, self-care products, and personal care items alongside its pharmacy services. It competes for OTC and self-care spend from the same Groningen-region households, particularly through the webshop category where Apothekersgroep Groningen's huismerk also plays.

Others

• Mosadex: Mosadex is the pharmaceutical cooperative that operates the Service Apotheek franchise brand under which Apothekersgroep Groningen operates. As the parent/enabling partner, it provides shared procurement, branding, IT, and franchise infrastructure rather than competing for the same end patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/apothekersgroep-groningen

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apothekersgroep Groningen