Thuisapotheek B.v.

What Thuisapotheek B.v. does

Thuisapotheek B.V. is a privately held Dutch online pharmacy headquartered in Alkmaar, Netherlands, that dispenses prescription medications to patients across the entire Netherlands via its website (thuisapotheek.nl) and a native iOS/Android app. The platform combines self-service online ordering with electronic prescription intake from general practitioners, supported by integrations with seven Dutch healthcare information systems (Bricks Huisarts, CGM, Medicom, MicroHis, OmniHIS Scipio, Promedico ASP, Sanday) and the Landelijk Schakelpunt (LSP) national medication-safety exchange. Operations are backed by a small team of BIG-registered pharmacists led by managing pharmacist Fadime Duman-Ozturk, and fulfillment is handled through PostNL for standard deliveries and DynaHealth for cold-chain temperature-sensitive medications such as insulin.

The company's product surface spans core prescription dispensing with free nationwide delivery, the Herhaalservice (automatic three-month repeat refill), the Baxterrol sachet-based medication organization system, an Overstapservice for switching from another pharmacy, and dedicated therapeutic programs including Stoppen met Roken (reimbursed smoking cessation), Medisch Afvallen (medically supervised weight management with GLP-1 access), and a contraception ordering service. A 732-SKU Thuisapotheek Drogisterij sub-brand extends into OTC personal care, health, and beauty items. Strategic partnerships include the September 2025 collaboration with DermaDomein for dermatology products and a healthcare-professional portal enabling GPs to send prescriptions via HIS/ZIS integration or secure zorgmail.

Revenue is generated through a mix of prescription pass-through reimbursed by all Dutch health insurers under basisverzekering (subject to a €385 eigen risico deductible), per-item terhandstellingskosten service fees of €4.73–€8.69, tiered premium DynaHealth delivery surcharges of €2.00–€8.95, and OTC product margins. The business is HKZ ISO 9001 certified, LegitScript-verified, a member of the VVOA (Dutch Association of Online Pharmacies), and GDPR/AVG-compliant, operating with no disclosed external investors and no M&A activity to date.

Name

Thuisapotheek B.v.

Legal name

Thuisapotheek B.V.

Website

https://thuisapotheek.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Thuisapotheek B.V. is a Dutch online pharmacy serving patients nationwide with home-delivered prescription medications, automated repeat refills, and specialized programs for weight management, smoking cessation, and dermatology via its website and mobile app.

Ownership category

akta.pro rank

Product category

Online Pharmacy Services

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

akta.pro secondary industries

Medication Setup & Organization (Pill Boxes/Dispill/Packaging) (HSABALAB), Remote Adherence Monitoring & Smart Dispenser Services (HSABALAI)

Keywords

• Online pharmacy services
• Prescription medication delivery
• Home delivery pharmacy
• Medication management services
• Pharmaceutical care platform

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Prescription Medication Sales: Core revenue from dispensing prescription medications to patients. Medications are typically covered by Dutch health insurance (basisverzekering), with costs first applied to patient's eigen risico (deductible). Revenue flows through health insurer reimbursements and patient co-pays.
2. Terhandstellingskosten (Service Fees): Service fees charged for preparing, checking, and dispensing medications. These fees typically range from €4.73 to €8.69 per medication item, covering pharmacy services including medication safety checks and counseling.
3. Premium Delivery Options: Additional fees for premium delivery time slots through DynaHealth courier service, including evening and weekend delivery windows with varying surcharges.
4. OTC Products: Sale of over-the-counter products including personal care, health, and beauty items through the online shop platform with 732 product SKUs available.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Thuisapotheek is an online pharmacy that dispenses prescription medications and delivers them free of charge to patients' homes across the Netherlands. It supports repeat prescriptions, organizes complex regimens via Baxterrol sachets, and offers specialized medication programs for weight loss, smoking cessation, and contraception, with electronic prescription receipt from GPs and pharmacist counseling by phone, email, or WhatsApp.

Product overview

Thuisapotheek is an online pharmacy operating as a single unified digital pharmacy platform. The core offering consists of online prescription medication ordering with free home delivery, supported by the Thuisapotheek App. Key modules include the Herhaalservice (automatic 3-month prescription renewal), Baxterrol (pill organization system), and Stoppen met Roken/Medisch Afvallen (specialized medication programs). For healthcare professionals, the platform offers HIS/ZIS integration for direct prescription transfer. The company also operates Thuisapotheek Drogisterij as a sub-brand selling 732 non-prescription health and personal care products.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Medicijnen Bestellen

Quantifiable outcome

• Same-day shipping for orders received before 13:00 on workdays
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered secondary and core.

• DermaDomeinsecondaryStrategic or Co-development Partner · 15 September 2025Partnership with Dutch dermatology specialist offering scientifically-proven hair and skin products including Minoxidil lotions and foam for hair loss treatment. Thuisapotheek handles logistics and delivery while DermaDomein develops products in collaboration with dermatologists.
• DynaHealthcoreStrategic or Co-development PartnerSpecialized cold-chain logistics partner for temperature-sensitive medications such as insulin. DynaHealth provides active cooling transport with scheduled delivery windows, real-time tracking via Mydynahealth portal, and SMS notifications. Delivers 6 days per week with same-day ordering capability when scheduled before 13:00.
• PostNLcoreChannel Partner/ Reseller/ DistributorPrimary delivery partner for standard medications throughout the Netherlands. PostNL delivers most packages as mailbox items with track & trace, offering flexible delivery options including delivery to pickup points.
• Bricks Huisarts (HIS Integration)coreTechnology or IntegrationElectronic prescription integration enabling general practitioners using Bricks Huisarts system to send prescriptions directly to Thuisapotheek via AGB code 02010641.
• CGM (HIS Integration)coreTechnology or IntegrationElectronic prescription integration for healthcare providers using CGM healthcare information systems.
• Medicom (HIS Integration)coreTechnology or IntegrationElectronic prescription integration via PharmaPartners customer portal for Medicom users, using Zorgmail and AGB-code for secure transmission.
• MicroHis (HIS Integration)coreTechnology or IntegrationElectronic prescription integration for MicroHis users, activated through MicroHis service desk.
• OmniHIS Scipio (HIS Integration)coreTechnology or IntegrationElectronic prescription integration via third-party card system in OmniHIS Scipio for pharmacy connection.
• Promedico ASP (HIS Integration)coreTechnology or IntegrationElectronic prescription integration for Promedico ASP users via Promedico service desk activation.
• Sanday (HIS Integration)coreTechnology or IntegrationElectronic prescription integration for Sanday users through practice management communication settings.
• Certified Stop-Smoking CoachessecondaryStrategic or Co-development PartnerPartnership with certified stop-smoking coaches for behavioral support as part of the Stoppen met Roken (SMR) program, which is fully reimbursed through basic health insurance.
• Specialized Weight Management ClinicssecondaryStrategic or Co-development PartnerPartnership with specialized clinics for medical assessment and prescription of weight loss medications (tablet or pen form), with delivery through Thuisapotheek.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Redcare Pharmacy (Shop Apotheke): Leading European DTC online pharmacy headquartered in Germany and publicly listed (Redcare Pharmacy N.V. in the Netherlands). Directly competes in prescription and OTC online retail with broader catalogs, mobile apps, and substantially higher marketing investment.
• Newpharma: Belgian-headquartered European online pharmacy serving Dutch consumers with prescription and OTC delivery. Comparable DTC pharmacy model operating in adjacent Benelux markets, sharing similar regulatory and logistics dynamics.
• DocMorris: Swiss-based pan-European online pharmacy (formerly Europa Apotheek) with a major Dutch presence. Directly competes with Thuisapotheek on DTC prescription dispensing, home delivery, and OTC across the same Dutch consumer base, but at significantly larger scale.

Regional players

• Pharmacy2U: Largest UK online pharmacy offering NHS repeat prescription dispensing and home delivery with mobile app. Directly comparable business model (DTC, app-driven, repeat prescription automation) but operating exclusively in the UK regulatory environment.
• LloydsPharmacy Online: UK-based online pharmacy operated by Lloyds Pharmacy with prescription fulfillment and home delivery. Comparable digital pharmacy offering for UK consumers, although recent store closures reduce its relative position.

Emerging players

• Hims & Hers Health: US-listed DTC telehealth and online pharmacy combining virtual consultations with cash-pay prescription dispensing, weight loss (GLP-1), and wellness verticals. Comparable digital-first pharmacy-plus-telehealth model, but operating in the US market with cash-pay rather than insurance-billed model.
• MedExpress / Zava: European DTC telehealth provider offering online consultations and prescription delivery, including weight loss and lifestyle medications. Comparable digital pharmacy-plus-telehealth stack in adjacent European markets but with less emphasis on chronic repeat dispensing.

Broad incumbents

• Service Apotheek: Major Dutch pharmacy franchise and chain offering digital ordering and home delivery alongside its physical network. Competes for the same Dutch prescription patient base with the advantage of established local presence.
• BENU Apotheek: Largest Dutch retail pharmacy chain (part of Phoenix Group) operating hundreds of physical outlets and growing digital ordering and delivery services. Comparable as a competing pharmacy provider to Dutch patients but with a fundamentally brick-and-ledger-led model.
• Apotheek.nl: Dutch national online information and pharmacy locator service operated by the Royal Dutch Pharmacists Association (KNMP). Adjacent enabling platform supporting local Dutch pharmacies including digital prescription handling, providing ecosystem context for Thuisapotheek's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thuisapotheek.nl
• LinkedInlinkedin.com/company/thuisapotheek

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thuisapotheek B.v.