Two Paws Up
Two Paws Up is a 501c3 nonprofit animal rescue in Goldsboro, North Carolina, that rescues cats and dogs from high-kill shelters statewide and places them in permanent adoptive or foster homes via community-led adoption programs.
- Company typePrivate
- Founded-
- HeadquartersGoldsboro, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Two Paws Up does
Two Paws Up is a 501c3 nonprofit animal rescue organization headquartered in Goldsboro, North Carolina, that rescues cats and dogs from high-kill shelters across the state — with a stated focus on animals on "death row" at local NC shelters — and places them in permanent adoptive homes or temporary foster care. The organization serves four constituent groups: pet adopters (primary), foster families (primary), donors/supporters (secondary), and volunteers (secondary), all of whom are reached through a community-led go-to-market model centered on the 2pawsup.org website, email outreach, social media, and weekend in-person adoption events. There are no enterprise customers, no disclosed institutional donors, and no parent organization.
The organization's core products and services are operational rather than technological: a structured pet adoption application and review process, a foster care program supported by a North Raleigh veterinary partner, a volunteer program, and a donation program accepting monetary contributions via PayPal as well as in-kind supplies (crates, food, litter, collars, leashes, toys). A coloring book is sold through an Amazon storefront with proceeds directed to the medical fund, and an individual animal sponsorship program allows donors to underwrite specific animals' care. The website functions as an informational and application portal rather than a software platform; no mobile app, API, SDK, or proprietary technology stack is disclosed.
Revenue is generated through four small-ticket streams — adoption fees, donations (PayPal), merchandise sales (Amazon coloring book), and individual animal sponsorships — none of which are publicly priced or quantified. As a private 501c3 nonprofit, Two Paws Up has no disclosed institutional investors, no funding rounds, no subsidiaries, and no parent company. The organization operates with 18 employees and posted Monday–Friday hours at its Goldsboro headquarters, and is governed as an independent charitable entity with no disclosed board composition or leadership roster in the source materials.
Two Paws Up firmographics
Firmographics- Name
- Two Paws Up
- Legal name
- Two Paws Up
- Website
- https://2pawsup.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Two Paws Up is a 501c3 nonprofit animal rescue in Goldsboro, North Carolina, that rescues cats and dogs from high-kill shelters statewide and places them in permanent adoptive or foster homes via community-led adoption programs.
- Ownership category
- akta.pro rank
Two Paws Up industry classification
Industry- Product category
- Animal Rescue Services
- NAICS
- Pet Care (except Veterinary) Services (812910)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industry
- Foster & Volunteer Network Programs (BPAGAIAF)
Keywords
Where Two Paws Up is headquartered
LocationHeadquarters
- HQ city
- Goldsboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Two Paws Up business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Adoption fees: Fees collected from individuals adopting rescue cats and dogs from the organization.
- Merchandise sales: Sale of a coloring book on Amazon with all proceeds directed to the medical fund for rescue animals.
- Donations: Tax-deductible donations accepted via PayPal to support medical care and supplies for rescued animals.
- Sponsorships: Individual animal sponsorships that help cover medical bills, toys, and supplies for sponsored animals.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Two Paws Up product offering
Product offeringCore offering
Two Paws Up is a 501c3 nonprofit animal rescue organization that rescues cats and dogs from high-kill shelters throughout North Carolina, provides necessary veterinary and medical care, and places them in permanent adoptive homes or temporary foster care. The organization operates community-driven engagement through adoption events, foster applications, volunteer programs, and donations (monetary via PayPal and in-kind supplies), supplemented by merchandise sales (a coloring book on Amazon) whose proceeds fund medical care for rescued animals.
Product overview
Two Paws Up is a 501c3 animal rescue organization operating as a single-purpose service rather than a technology platform. The organization provides two core services: pet adoption (matching rescued cats and dogs with forever homes) and foster care (placing animals in temporary homes while they await adoption). Supporting these core services are a volunteer program, a donation program accepting both monetary contributions via PayPal and physical supplies, and a coloring book sold on Amazon with proceeds funding animal medical care. The organization's online presence consists of informational pages and application forms rather than a software product.
Differentiator
Problem solved
Functional benefit
Companies that use Two Paws Up
Customer profileSegments4 records
Ideal customer profiles3 records
Two Paws Up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Two Paws Up partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazonminorAmazon serves as a distribution channel for Two Paws Up's merchandise. The organization sells a coloring book on Amazon with all proceeds directed to their medical fund for rescue animals.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Two Paws Up competitors and assessment
Company assessmentDirect peers
- Petco Love (Petco Foundation): Nonprofit arm of Petco that funds adoption and animal welfare programs nationwide, partnering with shelters and rescues. Directly comparable to Two Paws Up's adoption-focused mission, though it operates as a grantmaker rather than a direct rescue operator.
- North Shore Animal League America: One of the largest no-kill animal rescue and adoption organizations in the U.S., operating its own shelter and adoption services. Comparable to Two Paws Up in direct rescue-and-adoption operations on dogs and cats, though at much larger scale.
- PetSmart Charities: Nonprofit that funds pet adoption, spay/neuter, and rescue programs, frequently partnering with local rescues and shelters. Highly comparable mission to Two Paws Up's adoption and rehoming focus, with a national footprint and corporate-sponsorship funding model.
- RedRover: Nonprofit that provides emergency sheltering, rescue, and financial assistance for animals in crisis. Comparable to Two Paws Up in being a donation-supported rescue nonprofit focused on companion animals, though with a more emergency-response orientation.
Others
- Maddie's Fund: Family-founded grantmaking foundation dedicated to achieving no-kill outcomes in animal shelters through funding and research. Comparable to Two Paws Up's no-kill mission but operates as a funder/incubator rather than a direct rescue organization.
Broad incumbents
- Best Friends Animal Society: A leading national no-kill animal welfare organization operating sanctuaries and supporting rescue/adoption programs across the U.S. Compares to Two Paws Up in mission (saving dogs and cats from euthanasia) but at vastly larger scale and broader geographic reach.
- ASPCA: The oldest U.S. animal welfare nonprofit, running rescue, adoption, and veterinary programs nationally. Shares Two Paws Up's core mission of animal rescue and rehoming but operates at national scale with substantially larger resources.
- Humane Society of the United States: National advocacy and direct-care animal welfare nonprofit that supports pet rescue and adoption efforts across the country. Comparable mission to Two Paws Up, with significant differences in scale, advocacy focus, and geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Two Paws Up social profiles
Digital presenceTwo Paws Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Paws Up leadership team
Management profileNumber of profiles
Two Paws Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Paws Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Paws Up
What does Two Paws Up do?
Two Paws Up is a 501c3 nonprofit animal rescue organization that rescues cats and dogs from high-kill shelters throughout North Carolina, provides necessary veterinary and medical care, and places them in permanent adoptive homes or temporary foster care. The organization operates community-driven engagement through adoption events, foster applications, volunteer programs, and donations (monetary via PayPal and in-kind supplies), supplemented by merchandise sales (a coloring book on Amazon) whose proceeds fund medical care for rescued animals.
Is Two Paws Up a public or private company?
Two Paws Up is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Two Paws Up founded?
Two Paws Up was founded in -1. It employs 11 to 50 people.
Where is Two Paws Up based?
Two Paws Up is headquartered in Goldsboro, United States, in the North America region.
How does Two Paws Up make money?
Four revenue lines are on record. Adoption fees are the primary driver. The others are merchandise sales, donations and sponsorships.
Who are Two Paws Up's main competitors?
Direct peers on record are Petco Love (Petco Foundation), North Shore Animal League America, PetSmart Charities and RedRover. Maddie's Fund is listed as an others. Broad incumbents are Best Friends Animal Society, ASPCA and Humane Society of the United States.
Does Two Paws Up have an API?
No public API is recorded for Two Paws Up.
What industry is Two Paws Up in?
Two Paws Up's product category is Animal Rescue Services. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of BPAGAIAF, Foster & Volunteer Network Programs. Its NAICS code is 812910 and its SIC code is 8300.