Club Esportiu Mediterrani

What Club Esportiu Mediterrani does

Club Esportiu Mediterrani (CEM) is a non-profit sports association founded on July 3, 1931 in Barcelona by a group of swimming enthusiasts who frequented La Barceloneta beach and the "La Deliciosa" baths. The club operates two facilities in the Sants and Les Corts neighborhoods — Instal·lació Josep Vallès (Carrer Begur, 44-52) and Instal·lació Regent Mendieta (Carrer Regent Mendieta, 14-20) — spanning over 11,000 m² of infrastructure. It serves more than 10,000 individual members and offers 250+ daily activities, with core competencies in aquatic sports (swimming lessons for all ages, water polo for men's/women's/masters categories, artistic swimming, fins swimming, masters swimming) and an expanding land-based portfolio including Pilates Reformer, personal training, karate, squash, athletics, and triathlon.

The club's technology stack is non-proprietary and built on commercial partnerships: Technogym provides the mobile app and RFID wristband-based facility access, while MyWellness (a Technogym product) supplies the online booking widget for directed fitness classes. Web analytics is handled by Google Analytics and Metricool. In 2026, the club inaugurated a 700 m² Technogym-equipped fitness room and a new Spa AQUACEM (pool jets, dry sauna, steam bath, ice fountain, salt cabin), and launched an e-commerce storefront at botiga.clubesportiumediterrani.com for branded merchandise (apparel, swim caps, accessories, €8–€30 unit pricing). Sub-brands include Mediterrani Salut (physiotherapy, nutrition, fitness/aquatic training plans) and Mediterrani Esquena Activa (back health and rehabilitation).

Revenue is generated through five primary streams: recurring membership subscriptions (the primary driver, though fees are not publicly listed), personal training sessions (individual, duo, and small-group formats priced from €49.99 to €685 across member and non-member tiers), seasonal summer camps and swim courses, branded merchandise sales, and ancillary services (bar-restaurant, birthday parties, facility rental). The club has formal affiliation with the Federació Catalana de Natació and receives institutional support from the Ajuntament de Barcelona (sports department). It is governed by a Junta Directiva and operates as a non-profit (associació sense ànim de lucre), CIF G08480378. There are no funding rounds, subsidiaries, or institutional investors disclosed.

Name

Club Esportiu Mediterrani

Legal name

CLUB ESPORTIU MEDITERRANI

Website

https://clubesportiumediterrani.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

51–100 employees

Short description

Club Esportiu Mediterrani is a non-profit sports association founded in 1931 in Barcelona, operating two facilities spanning 11,000+ m² and serving 10,000+ members across aquatic sports, fitness, and wellness programming.

Ownership category

akta.pro rank

Product category

Sports Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

Keywords

• Sports club services
• Aquatic sports programs
• Fitness facilities
• Swimming instruction
• Sports memberships

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership subscriptions: The club generates primary revenue through membership fees, offering access to its two facilities (Josep Vallès and Regent Mendieta) with over 250 daily activities. Members pay recurring fees for access to swimming pools, fitness rooms, and sports sections.
2. Personal training sessions: The club sells individual and group personal training sessions (1-hour and 30-minute express formats), with differentiated pricing for members vs. non-members. Sessions cover fitness, water training, and rehabilitation.
3. Merchandise and apparel sales: The online store sells sports apparel (T-shirts, sweatshirts), caps, towels, backpacks, and accessories branded with the club's name and founding year 1931. Products are sold at fixed prices with VAT included and picked up at club facilities.
4. Summer camps and activity courses: The club runs seasonal summer camps (Multiesportiu, Sincro Dance, Waterpolo, Natació) for children and infants, generating revenue from course fees. Also offers swimming courses for adults and children throughout the year.
5. Facility space rental and event services: The club rents out its facilities and spaces for events and birthdays, and operates a bar-restaurant on-site.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Club Esportiu Mediterrani is a member-owned, non-profit sports association founded in 1931 in Barcelona that sells sports-club memberships and access to over 250 daily activities. Its core activity is aquatic sports (swimming, water polo, synchronized swimming, and diving), augmented by fitness, martial arts, and other sports programs delivered across two Barcelona facilities (Josep Vallès and Regent Mendieta) totaling more than 11,000 m². It also retails branded club merchandise through an online store.

Product overview

Club Esportiu Mediterrani is a non-profit sports club founded in 1931, offering a comprehensive range of aquatic and land-based sports activities across two facilities (Josep Vallès and Regent Mendieta) totaling over 11,000 m². The core offerings include swimming lessons for all ages, competitive water polo (men's, women's, and masters), artistic swimming, fins swimming, and masters swimming. The club has expanded to include land activities such as Pilates Reformer, personal training, karate, athletics, triathlon, and squash. Health services branded as 'Mediterrani Salut' offer physiotherapy, nutrition, and personalized health plans. The club features a new 700 m² Technogym-equipped fitness room and AQUACEM spa. An official online store (Botiga Oficial) sells branded merchandise including swim caps, sportswear, bags, and accessories with pickup at club locations only. Summer camps and birthday party services cater to families.

Differentiator

Problem solved

Functional benefit

Brands

• AQUACEM: Spa and wellness facility featuring pool with water jets, dry sauna, steam bath, ice fountain, and salt cabin.
• Mediterrani Salut
• Mediterrani Esquena Activa

Quantifiable outcome

• Club swimming athletes achieve medals at Catalan, Spanish, and international levels, including World League final convocations.
• +4 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• TechnogymcoreTechnology or IntegrationTechnology partner providing the club's app and facility access management system. Members use the Technogym app for facility access via wristband and for reserving directed activity classes. The club installed Technogym equipment in its newly inaugurated 700 m² fitness room.
• MyWellness (by Technogym)coreTechnology or IntegrationTechnology partner providing the activity booking widget on the club's website. The MyWellness.com widget at widgets.mywellness.com/facility/ac132078 is used for reserving directed fitness classes.
• Federació Catalana de NataciócoreStrategic or Co-development PartnerThe club is registered in the Registre d'Associacions de la Federació Catalana de Natació (Catalan Swimming Federation), indicating formal affiliation and governance within the Catalan swimming and aquatic sports ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Club Natació Sabadell: Historic Catalan aquatic sports club founded in 1916, home to one of the most decorated water polo and swimming programs in Spain. Directly comparable as a long-standing, multi-sport membership club with elite aquatic credentials serving the Catalonia region.
• DIR Fitness Club: Catalan-origin low-cost fitness chain with strong presence in Barcelona. Comparable as a Catalonia-based fitness operator targeting similar adult wellness consumers, though with a different price and facility model.
• Club Natació Barcelona: Barcelona-based historic swimming and water polo club (founded 1907) operating as a non-profit membership organization. Directly comparable in city, aquatic focus, multi-sport model, and member-based structure.
• Metropolitan Gym Barcelona: Premium Barcelona fitness chain offering personal training, group classes, and spa amenities. Comparable as a Barcelona-based multi-facility operator competing for the same adult fitness and personal training market.

Regional players

• Club Esportiu Laietà: Catalan multi-sport club with swimming, tennis, and fitness offerings based in Barcelona area. Comparable as a heritage, member-based multi-sport club serving the same Barcelona catchment.
• Forus (Sport & Cultura): Spanish operator of municipal and private sports clubs with multi-sport offerings across Spain. Comparable as a multi-facility, multi-sport membership operator, though with a broader geographic footprint than Mediterrani.
• Club de Tennis Barcino: Long-standing Barcelona multi-sport club offering tennis, padel, fitness, and swimming. Comparable as a heritage, member-owned Barcelona sports club with similar target market.

Broad incumbents

• Basic-Fit Spain: Europe's largest low-cost fitness chain with significant Barcelona presence. Competes for the same fitness member pool but with a much lower price point and broader geographic reach.
• Enjoy Wellness (Enjoy! Clubs): Spanish premium fitness and wellness club operator with multiple sites. Comparable in wellness and personal training offerings, though operating at a national scale with different positioning.
• Holmes Place Spain: Premium international fitness and wellness club operator with Spanish locations. Comparable as a higher-end wellness club operator with spa, fitness, and personal training services targeting similar affluent urban consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CEMediterrani
• YouTubeyoutube.com/user/clubmediterrani1931
• Facebookfacebook.com/CEMediterrani1931
• Instagraminstagram.com/cemediterrani
• LinkedInlinkedin.com/company/club-esportiu-mediterrani

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Esportiu Mediterrani