Name

AMP ELECTRIC CO

Legal name

The Morse Group

Website

https://ampelectric.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

1–10 employees

Short description

The Morse Group is a family-owned electrical contracting and industrial automation firm founded in 1944, delivering design-build electrical construction, automation integration, power systems, and specialty services to industrial, commercial, utility, and institutional clients across the United States through subsidiaries including Morse Electric and Automation Solutions of America (ASA).

Ownership category

akta.pro rank

Product category

Electrical Contracting & Industrial Automation Services

NAICS

Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (3353)

SIC

Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK)

akta.pro secondary industries

Industrial Power & Energy Electronics Manufacturing Services (UPS, converters, inverters, chargers) (IMAGAGAI), Industrial Electronics Manufacturing Services (EMS) (IMAGAGAA)

Keywords

• Electrical contracting services
• Industrial automation integration
• Power distribution solutions
• Control panel fabrication
• Renewable energy installation

Headquarters

HQ city

OKLAHOMA CITY, Oklahoma

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Electrical Construction Services: Project-based electrical construction services including design-build, preconstruction, installation, and commissioning for commercial and industrial facilities. Revenue is earned through lump-sum contracts, cost-plus arrangements, and time-and-materials work.
2. Automation Integration: System integration services for industrial automation including control systems, PLC programming, HMI development, and SCADA implementation. Provided as part of comprehensive project solutions.
3. Power Solutions: Power system design, installation, and commissioning including substations, medium/high voltage distribution, and renewable energy systems. Project-based revenue from utility, industrial, and commercial clients.
4. Control Panel Manufacturing: Custom control panel fabrication and assembly services from UL-certified facility, sold as part of automation projects or as standalone products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AMP ELECTRIC CO (operating as The Morse Group) is a family-owned electrical contracting and automation firm that provides comprehensive electrical construction, industrial automation integration, power distribution, and specialty construction services for industrial, commercial, institutional, and utility clients. Core offerings span preconstruction planning, design-build delivery, prefabricated electrical assemblies, control panel fabrication, automation/robotics integration, and renewable energy installations, delivered through wholly-owned subsidiaries including Morse Electric and Automation Solutions of America (ASA).

Product overview

AMP ELECTRIC CO (The Morse Group) operates as a holding company with a multi-subsidiary structure offering complementary electrical, automation, and construction services. The core operating units include Morse Electric (electrical contracting), Automation Solutions of America (ASA, industrial automation/robotics), and The Rockwell Group (framing/drywall). The company also has a specialized lighting division (TMG Systems) for architectural and theatrical applications. Services span the project lifecycle from preconstruction planning through installation and commissioning, with specialized capabilities in power distribution, control systems, data communications, field services, and renewable energy installations. ASA serves as the automation and robotics arm, providing control panels, assembly/test services, life sciences automation, and smart automation/IIoT solutions. The subsidiaries work together to deliver integrated turnkey solutions for industrial and commercial projects.

Differentiator

Problem solved

Functional benefit

Brands

• Automation Solutions of America (ASA): Full-service system integration provider offering automation solutions, control systems, control panels, life sciences automation, and smart automation/IIoT services.
• The Rockwell Group
• TMG Systems

Products and services

• Electrical Construction (Morse Electric) Flagship electrical contracting division providing comprehensive electrical services from preconstruction through commissioning, spanning fiber optics to 345KV utilities, including substations, medium/high voltage distribution, power distribution and lighting, critical power backup, process controls, and specialty systems.
• Automation Solutions of America (ASA) Full-service system integration for industrial automation and robotics, providing design, manufacturing, assembly, integration, validation, installation, and program development support across life sciences, automotive, aerospace, food/beverage, and consumer products industries.
• Custom Control Panels Custom control panel fabrication from a 50,000 sq ft UL508A/UL698A and Hazardous Location-certified facility, covering design, manufacturing, assembly, testing, and delivery of industrial control panels.
• Assembly & Test Automation Full-service system integration for assembly and testing automation, including design, manufacturing, assembly, integration, validation, installation, and program development support for industrial automation needs.
• Control Systems Integration Integrated control systems and PLCs for industrial automation, including electrical and controls engineering from feasibility through validation, PLC and visualization programming, and system startup and debugging.
• Life Sciences Automation Specialized automation solutions for life sciences and clean facility installations, including lab automation, drug discovery modules, and validation support for pharmaceutical and biotechnology facilities.
• Smart Automation & IIoT Visualization IIoT-enabled smart automation incorporating sensors, actuators, and visualization technology, capturing factory floor data in real-time for production decisions and predictive maintenance.
• Field Services On-site electrical and automation services including arc flash surveys, laser scanning, load flow analysis, protective device coordination, and thermal surveys, providing OSHA and NFPA 70E compliant solutions.
• Data Communications Customized data communication solutions including copper and fiber optic cable installation, wireless network design, data center infrastructure, IDF/MDF installations, and network cabinet installations.
• Power Services Comprehensive power solutions including alternative energy, power generation, power delivery, energy storage, and power distribution, covering site surveys, engineering, installation, and commissioning.
• Preconstruction Services Pre-construction planning including conceptual estimating, large-scale equipment layouts, major equipment selections, utility coordination, cost analysis, and integrated project delivery.
• Prefabrication Services Prefabricated electrical assemblies and modular construction solutions built in controlled shop environments for faster project delivery and improved quality control.
• Renewable Energy Installation Renewable energy solutions including solar and wind farm installations, covering design, build, installation, and commissioning of utility-scale solar fields and wind farms.
• Architectural/Theatrical Lighting (TMG Systems) Large-scale, complex lighting installations for commercial spaces, entertainment venues, houses of worship, and municipal facilities, including product evaluation, design layout, and system commissioning.
• Framing & Drywall (The Rockwell Group) Specialty trade services including steel stud framing, drywall, acoustical ceilings, plastering, and painting for commercial and industrial projects, provided as a finishing partner for general contractors.

Quantifiable outcome

• 320,000+ labor hours without lost time injuries on Confidential Manufacturing Facility project
• +4 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and strategic.

• Rockwell AutomationcoreTechnology or IntegrationAs a Rockwell Automation Systems Integrator, ASA's team of engineers utilize the most advanced automation components to solve control system needs. This partnership provides access to Rockwell's industrial automation platform, PLCs, and HMI technologies.
• FANUCcoreTechnology or IntegrationASA has partnered with FANUC on dozens of projects nationwide, surpassing the 100 Robot Sales milestone and receiving the Outstanding Sales Growth Award in 2022. FANUC provides robotics and automation technology integrated by ASA.
• Ignition (Inductive Automation)coreTechnology or IntegrationAs a Premier Integrator, ASA's Gold Certified software engineers partner with Inductive Automation to deliver challenging SCADA and software applications using Ignition platform.
• AvevastrategicTechnology or IntegrationASA partners with Aveva to provide customers with visual representation of real-time processes, alarms, events, and archived historical data through Aveva's operations management software.
• DaifukucoreTechnology or IntegrationASA is consistently ranked among the top 5 Value Added Resellers (VAR) for Daifuku. Innovative engineering team integrates Automatic Guided Vehicle (AGV) technology into customer processes.
• CSIA (Control System Integrator Association)strategicStrategic or Co-development PartnerAs a member of CSIA, ASA is recognized as an established, successful professional services firm that values successful, long-term partnerships with clients. CSIA provides industry standards and best practices.
• A3 (Association for Advancing Automation)strategicStrategic or Co-development PartnerASA is committed to innovation, collaboration, and industry growth through A3, connecting to a network of 1300+ organizations across robotics, machine learning, and motion control to drive automation industry future.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Helix Electric: Helix Electric is a national electrical contractor specializing in commercial, industrial, healthcare, and renewable energy projects. Its service mix and design-build delivery are closely comparable to The Morse Group's integrated offering.
• Rosendin Electric: Rosendin is one of the largest employee-owned electrical contractors in the U.S., delivering power, lighting, low-voltage, and renewable energy solutions for commercial, industrial, and data center projects. It directly competes with Morse Electric on large-scale design-build work and renewable EPC.
• Cache Valley Electric: Cache Valley Electric is a multi-subsidiary specialty contractor providing electrical construction, automation, telecom, and traffic/products services across the Western U.S. Its multi-division structure parallels The Morse Group's family of companies.
• MYR Group: MYR Group is a publicly traded specialty contractor providing electrical construction (including T&D and commercial/industrial) across the U.S. and Canada. Its commercial and industrial segment directly mirrors Morse Electric's power, substation, and industrial project work.
• CSI Electrical Contractors: CSI is a Top 50 EC&M electrical contractor providing design-assist, design-build, and prefabricated electrical solutions for commercial, industrial, and renewable energy projects in the Western U.S. Its scale and capabilities are highly comparable to The Morse Group's.
• Faith Technologies: Faith Technologies is a national electrical and specialty contracting firm providing design-build electrical, prefabrication, and automation services to industrial, commercial, and mission-critical clients. It is the most direct peer to The Morse Group's Morse Electric and ASA subsidiaries, with comparable prefab and systems integration capabilities.
• IES Holdings: IES Holdings operates a family of electrical and mechanical contracting subsidiaries serving industrial, commercial, and infrastructure markets. Its multi-subsidiary structure and project portfolio are directly comparable to The Morse Group's Morse Electric, ASA, and Rockwell Group structure.

Broad incumbents

• EMCOR Group: EMCOR is a publicly traded Fortune 500 provider of electrical and mechanical construction, energy, and building services for industrial, commercial, utility, and institutional customers. It is a much larger incumbent with overlapping capabilities across electrical construction, automation, and energy services.
• Quanta Services: Quanta Services is the largest publicly traded infrastructure construction company in North America, specializing in electric power, oil & gas, and renewable energy T&D. Its utility-scale power and renewable EPC work overlaps with The Morse Group's Power Services and renewable energy projects.

Regional players

• Redwood Electric Group: Redwood Electric Group is a Midwest-based electrical contractor serving the greater Chicago, Illinois, and Wisconsin markets with design-build, prefab, and automation services. It is a strong regional comparable to The Morse Group's Midwest operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/themorsegroup
• LinkedInlinkedin.com/company/amp-electric-co
• Instagraminstagram.com/the.morse.group

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMP ELECTRIC CO