What 旅游中国酒店旅游联盟机构总部 does

旅游中国酒店旅游联盟机构总部 (Travel China Hotel Tourism Alliance Organization Headquarters), operating through the legal entity 北京联盟信诚旅游咨询有限责任公司 (Beijing Lianmeng Xincheng Tourism Consulting Co., Ltd.), is a Beijing-based online travel aggregator and alliance operator founded in October 2011 by Liu Maode, who brings hotel-management experience dating back to 1998. The company runs the consumer platform 9898998.com.cn, which aggregates hotel inventory, scenic-area tickets, dining, ground transportation, specialty products, and branded merchandise (notably the Jin Fei Lang travel-apparel line), and operates within a stated three-phase development roadmap progressing from network buildout to a 3D marketplace to a cross-industry alliance model. Claimed ecosystem reach includes 60,000+ hotels, 2,000+ to 2,800+ travel-agency partners, 2,000,000+ members, 300-600+ A-level scenic areas, and coverage of 71,360 cities, though these figures are company-reported and not independently verified.

The platform architecture combines a B2B distribution channel through partner travel agencies with a D2C website for direct bookings. The company has extended its product surface over time to include branded merchandise (Jin Fei Lang apparel and accessories), food ordering, scenic-area tickets, specialty consumer goods (including a 2022 cross-industry partnership with Leisheng Red Wine), and a tourism vehicle service launched in June 2025. Two affiliated entities — 旅游中国金飞狼自驾旅游联盟俱乐部 and 旅游中国360度异业联盟机构 — house the self-drive travel club and the cross-industry alliance program, the latter integrating insurance, banking, and other non-travel partners into the membership structure. A notable operational partnership with Huairou Changde Group and Qinglong Lake Tourism Development involves management of a 120 million CNY Qinglong Lake resort project in Beijing's Huairou District.

The business model is multi-revenue-stream: the company earns commissions on hotel bookings, scenic-area ticket sales, and travel-agency transactions routed through the platform, supplemented by merchandise sales (e.g., the Jin Fei Lang set at 688 CNY per bundle), membership-related revenue, and partnership-based income from cross-industry alliances and operational management of resort projects such as Qinglong Lake. GTM combines B2B agency distribution (the 2,800+ partner agencies form the primary acquisition channel) with D2C via the 9898998.com.cn website. The headquarters is in Huairou District, Beijing; the disclosed employee count is 7, the company is privately held, and no external funding rounds have been disclosed.

Name

旅游中国酒店旅游联盟机构总部

Legal name

北京联盟信诚旅游咨询有限责任公司

Website

https://9898998.com.cn

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Travel China Hotel Tourism Alliance Organization operates an online B2B and B2C travel platform (9898998.com.cn) that aggregates 60,000+ hotels, 2,800+ travel agencies, and 2M+ members, and runs a cross-industry alliance spanning scenic areas, dining, merchandise, and insurance across China.

Ownership category

akta.pro rank

Product category

Online Travel Booking Services

NAICS

Travel Agencies (561510), Travel Agencies (56151), Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

akta.pro secondary industries

B2B Agent/Partner Booking Portals (Extranet) (THALADAJ), Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK), Vacation Rental & Short‑Term Stay Marketplaces (THALAFAC)

Keywords

• Hotel booking platform
• Travel agency network
• Scenic area ticketing
• Cross-industry alliance
• Tourism membership services

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotel Booking Commission: The platform charges commissions from partner hotels for bookings made through the platform. Partner hotels include two-star to five-star hotels and resorts. The commission structure supports discounted pricing for end consumers while generating revenue for the alliance.
2. Alliance Membership Fees: Travel agencies, self-drive clubs, and other businesses join the 360-degree cross-industry alliance for market access and customer referrals. While joining is described as free for alliance members, operational services and specialized offerings (such as the Jin Fei Lang travel clothing with personal accident insurance) generate revenue.
3. Merchandise Sales: Sale of branded merchandise including Jin Fei Lang (Golden Flying Wolf) multi-functional travel clothing sets, which include accident insurance registration. Pricing at 688 CNY per full set or 298 CNY for half-sleeve set.
4. Scenic Area and Travel Services: Revenue from ticket booking services at A-level scenic areas, including attractions like Mutianyu Great Wall, Hongluo Temple, and Yanqi Lake. Also includes food ordering and local specialty product sales commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The company operates an online hotel booking and travel alliance platform (9898998.com.cn) aggregating discounted hotel rooms, scenic area tickets, local specialty products, dining reservations, and tourism transportation across 71,360 Chinese cities. It runs a B2B model supplying travel agencies with dedicated accounts to book inventory on behalf of customers with automatic commission routing, alongside a direct-to-consumer channel for self-drive tourists and individual travelers. The platform unites 60,000+ partner hotels, 2 million members, and a 360-degree cross-industry alliance spanning hotels, scenic areas, restaurants, specialty retailers, insurance, and banking partners.

Product overview

旅游中国酒店旅游联盟机构总部 operates a comprehensive one-stop tourism services platform under the parent company Beijing Union Xincheng Tourism Consulting Co., Ltd., founded in October 2011. The core platform is the 旅游中国特价订房 (Travel China Special Rate Hotel Booking) system, a hotel aggregation and booking platform listing over 60,000 star-rated hotels, boutique inns, and resorts across Beijing-Tianjin-Hebei and expanding nationally. The platform is complemented by the 360度异业联盟机构 (360-Degree Cross-Industry Alliance), a B2B resource-sharing network connecting travel agencies, scenic spots, restaurants, specialty retailers, insurance companies, and banks. Supporting modules include 景区预订 (scenic spot ticket booking), 特产预订 (regional specialty ordering), 美食预订 (dining reservations), 金飞狼多功能旅游服装 (multi-functional travel clothing with insurance), and 旅游用车 (tourism transportation). The 全国旅行社合作 (National Travel Agency Cooperation) platform provides agency-branded accounts for managing self-drive travelers. The portfolio also includes the 金飞狼自驾旅游联盟俱乐部 (Jin Fei Lang Self-Drive Tourism Club) as a membership sub-brand. The company reports serving nearly 2,800 travel agencies, millions of self-drive club members, and hundreds of meeting/event companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel China Special Rate Hotel Booking Platform (旅游中国特价订房平台) Online hotel booking platform enabling users to search and reserve discounted rooms across hundreds of Chinese cities, covering two-star to five-star hotels, boutique inns, resorts, and farm stays with real-time availability. Targets both travel agencies and individual self-drive travelers.
• 360-Degree Cross-Industry Alliance (360度异业联盟机构) B2B resource-sharing network connecting hotels, travel agencies, scenic spots, restaurants, specialty product sellers, insurance companies, and banks to drive cross-promotion and mutual customer acquisition across the alliance.
• National Travel Agency Cooperation Platform (全国旅行社合作平台) B2B platform providing travel agencies with dedicated accounts to book hotels, scenic area tickets, and travel services on behalf of group and individual customers, with revenue automatically routed to agency accounts.
• Jin Fei Lang Multi-functional Travel Clothing (金飞狼多功能旅游服装) Branded travel clothing product line sold with integrated personal accident insurance registration, providing club membership benefits at alliance-partnered hotels, scenic spots, and restaurants.
• Tourism Vehicle Service (旅游用车服务) Tourism transportation and vehicle rental service providing travel vehicle arrangements for tourists and self-drive club members across China.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• 怀柔昌德集团 (Huairou Changde Group)coreStrategic or Co-development Partner · 1 January 2018Changde Group invited the company to take full operational management of their 120 million CNY Qinglong Lake comprehensive resort scenic area. This represents a significant operational partnership where the company manages a major resort destination.
• 北京青龙湖旅游开发有限公司 (Beijing Qinglong Lake Tourism Development Co., Ltd.)coreStrategic or Co-development Partner · 1 January 2018The company entered into operational cooperation with Beijing Qinglong Lake Tourism Development Co., Ltd. for the management and development of the Qinglong Lake tourism project.
• 蓝帕国际酒店 (Lanpa International Hotel)minorStrategic or Co-development Partner · 1 January 2018The company partnered with Pinggu four-star Lanpa International Hotel for market operations and promotion, expanding its hotel management portfolio.
• 中国人寿保险公司 (China Life Insurance Company)minorOthersChina Life Insurance is part of the 360-degree cross-industry alliance ecosystem, where insurance products are offered to travelers and members as part of integrated travel services.
• 广发银行 (Guangfa Bank / CGB)minorOthersGuangfa Bank participates in the cross-industry alliance ecosystem, offering banking services to alliance members and travel customers within the platform.
• 雷盛红酒 (Leisheng Red Wine)minorOthersLeisheng Red Wine joined the Travel China cross-industry alliance, with the partnership announced on November 4, 2022. The wine brand is integrated into the alliance's product offerings for travelers.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Tongcheng Travel (同程旅行): Major Chinese OTA focused on lower-tier cities and integrated travel services. Comparable as a hotel and travel booking platform with a strong B2B and B2C hybrid model.
• Tuniu (途牛): Chinese OTA specializing in packaged tours and leisure travel. Comparable in serving self-drive and leisure travelers, though Tuniu focuses more on tour packages than hotel aggregation.
• Qunar (去哪儿): Chinese meta-search and OTA platform for hotels, flights, and packages. Comparable in core hotel booking marketplace function, but with stronger search and merchandising technology.
• Fliggy (飞猪): Alibaba's travel platform targeting younger consumers with hotel, flight, and experience bookings. Comparable as a Chinese OTA, with much stronger mobile and Alipay integration.
• Lvmama (驴妈妈): Chinese online tour and ticketing platform with scenic area bookings and hotel packages. Comparable as an integrated travel services platform serving leisure and family travelers.
• Trip.com Group (Ctrip 携程): China's dominant OTA offering hotel booking, scenic ticketing, and corporate travel. Directly comparable as a B2C/B2B hotel booking platform, but with vastly greater scale, technology, and capital.

Broad incumbents

• Meituan (美团): China's leading local services super-app with hotel booking, scenic area tickets, and restaurant reservations. Comparable across most product categories but operates at vastly broader scope.
• Booking.com: Global hotel and travel booking platform with extensive B2B and B2C offerings. Comparable in hotel aggregation and partner model, though it does not directly compete in mainland China.

Emerging players

• Mafengwo (马蜂窝): Chinese travel content and UGC community with integrated booking. Comparable in targeting self-drive and independent leisure travelers, though stronger on content-driven demand generation.

Regional players

• Spring Tour (春秋旅游): Established Chinese tour operator with online booking for packages, hotels, and scenic tickets. Comparable as a hybrid travel agency/platform, particularly in package-oriented travel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%97%85%E6%B8%B8%E4%B8%AD%E5%9B%BD%E4%BA%AC%E6%B4%A5%E5%86%80%E9%85%92%E5%BA%97%E6%97%85%E6%B8%B8%E8%81%94%E7%9B%9F%E6%9C%BA%E6%9E%84

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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