Springtour
- Company typePrivate
- Founded1981
- HeadquartersShanghai, China
- Headcount—
- GTM typeB2C
- OfferingServices
Springtour firmographics
Firmographics- Name
- Springtour
- Legal name
- Shanghai Springtour International Travel Agency (Group) Co., Ltd.
- Website
- https://en.springtour.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Ownership category
- akta.pro rank
Springtour industry classification
Industry- Product category
- Tour & Travel Services
- NAICS
- Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)
- akta.pro primary industry
- Escorted Coach & Bus Package Tour Operators (THAKADAA)
- akta.pro secondary industries
- Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC), Rail Journey Package Tour Operators (THAKADAN)
Keywords
Where Springtour is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Springtour business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Tour Package Sales: Springtour generates revenue through selling comprehensive tour packages that include domestic transportation, accommodation, most meals, daily tours, entrance fees, and local guides. The company operates on a 'Best Value' approach with no hidden extras - the total billed amount is the final amount paid by customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Multi-day guided China tours with all-inclusive pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Springtour product offering
Product offeringCore offering
Springtour sells all-inclusive multi-day guided tour packages (ranging from 6 to 13 days) covering major Chinese destinations such as Beijing, Shanghai, Xi'an, Chengdu, Yunnan, Guilin, Tibet/Lhasa, the Silk Road, and UNESCO World Heritage sites. Each package bundles domestic transportation, accommodation, most meals, daily tours, entrance fees, and professional local guides under a 'Best Value' no-hidden-extras pricing model. The company also offers hotel accommodations such as the Jin Mao Hyatt Grand Hotel in Shanghai and leverages its ownership of Spring Airline as an integrated service differentiator.
Product overview
Springtour is a China-focused travel company offering a portfolio of guided tour packages and travel services. The product lineup consists primarily of multi-day tour packages ranging from 6 to 13 days, covering destinations across China including Beijing, Shanghai, Xi'an, Chengdu, Guilin, Yunnan, Zhangjiajie, Tibet/Lhasa, and the Silk Road. Tours are offered as fixed itineraries with varying themes such as UNESCO World Heritage sites, ethnic minority discovery, and luxury rail experiences. The company also offers hotel accommodations through partnerships with properties like the Jin Mao Hyatt Grand Hotel. Springtour operates both as a direct tour operator with self-operated tours and as a platform partnering with over 100 selected suppliers including Flying Dragon Travel, Five Elements Travel, Youpai Travel, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- 6 Days Mysterious Lhasa Exploration A 6-day guided tour exploring Lhasa and Tibet, including visits to the Potala Palace, Jokhang Temple, Drepung Monastery, Sera Monastery, and travel to Shigatse with stops at Yamdrok Yumtso Lake and Karola Glacier. Targeted at international tourists visiting Tibet.
- 13 Days Classical Silk Road Tour A 13-day tour covering the ancient Silk Road route from Shanghai through Urumqi, Turpan, Dunhuang, Jiayuguan, Zhangye, and Xining, visiting sites like Heavenly Lake, Mogao Grottoes, Jiayuguan Pass, and Qinghai Lake. Targeted at international tourists interested in Silk Road heritage.
- 11 Days Zhangjiajie & Guizhou An 11-day tour combining Zhangjiajie's scenic landscapes with Guizhou's ethnic minority culture, including visits to Zhangjiajie National Forest Park, Fenghuang County, Xijiang Miao Village, and Huangguoshu Waterfall. Targeted at international tourists seeking scenic and cultural immersion.
- 10 Days Beijing, Xian, Shanghai A 10-day classic China tour covering Beijing (Great Wall, Forbidden City, Summer Palace), Xi'an (Terracotta Warriors, City Wall), and Shanghai (Yu Garden, Bund, Huangpu River cruise). Targeted at international tourists seeking a classic multi-city China experience.
- 10 Days Beijing, Xian, Guilin, Shanghai A 10-day tour expanding the classic route to include Guilin, featuring Li River cruise to Yangshuo, Elephant Trunk Hill, and Reed Flute Cave, in addition to Beijing, Xi'an, and Shanghai highlights. Targeted at international tourists wanting the classic route plus Guilin's landscapes.
- 10 Days UNESCO World Heritage A 10-day tour focusing on UNESCO World Heritage sites including Mount Emei, Leshan Grand Buddha, Jiuzhaigou Valley, Huanglong National Park, and Zhangjiajie National Forest Park. Targeted at international tourists interested in UNESCO-listed Chinese heritage sites.
- 11 Days China Orient Express – Tibet & Hantang Culture An 11-day luxury rail tour aboard the China Orient Express, traveling from Xi'an through Tianshui, Lanzhou, Xining, and to Lhasa, combining Silk Road history with Tibet exploration. Targeted at international tourists seeking a premium rail-based luxury experience.
- 12 Days Yunnan Minority Discovery A 12-day cultural tour of Yunnan province exploring minority cultures, including visits to Kunming's Stone Forest, Dali's Erhai Lake and Old Town, Lijiang's Naxi heritage, and Shangri-La's Tibetan Buddhist sites. Targeted at international tourists interested in ethnic minority cultures.
- 13 Days Beijing, Xian, Chengdu, Shanghai A 13-day comprehensive China tour including Beijing, Xi'an, Chengdu (with Panda Base and Dujiangyan), Hangzhou (West Lake), Suzhou (classical gardens), and Shanghai. Targeted at international tourists seeking an extended multi-city China experience.
- Jin Mao Hyatt Grand Hotel in Shanghai Hotel accommodation offering at the Jin Mao Hyatt Grand Hotel, a 5-star property located in the 88-storey Jin Mao Tower in Shanghai's Pudong financial district with 548 rooms and views of the Bund. Targeted at tourists needing accommodation in Shanghai.
Quantifiable outcome
- Named one of the '100 top travel services' in China by China National Tourism Administration Bureau in 2018
Companies that use Springtour
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Springtour technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Springtour partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Flying Dragon TravelcoreOne of over 100 selected suppliers partnering with Springtour to provide diverse tourism products through the platform business model.
- Five Elements TravelcoreOne of over 100 selected suppliers partnering with Springtour to provide diverse tourism products through the platform business model.
- Youpai TravelcoreOne of over 100 selected suppliers partnering with Springtour to provide diverse tourism products through the platform business model.
- Monkey Papa TravelcoreOne of over 100 selected suppliers partnering with Springtour to provide diverse tourism products through the platform business model.
- Panoramic TourscoreOne of over 100 selected suppliers partnering with Springtour to provide diverse tourism products through the platform business model.
- Travel TaobaocoreOne of over 100 selected suppliers partnering with Springtour to provide diverse tourism products through the platform business model.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Springtour competitors and assessment
Company assessmentDirect peers
- China Discovery: China inbound tour operator offering private and small-group packages across major destinations. Overlaps with Springtour in serving international visitors with multi-day, fixed-route escorted tours.
- China Highlights: China-focused inbound tour operator offering customizable multi-day guided itineraries to international travelers. Directly comparable to Springtour in product format (multi-day escorted tours of China) and target customer (international tourists).
- Travel China Guide: Inbound tour operator serving international tourists with packaged and customizable China itineraries. Closely comparable to Springtour in customer segment, destination focus, and escorted-coach tour format.
- Wild China: Boutique inbound tour operator specializing in experiential and culturally immersive trips across China. Comparable to Springtour on inbound China focus and multi-day guided product, with similar premium positioning.
Broad incumbents
- Mafengwo: China-based online travel community and booking platform popular with younger users for trips within China. Adjacent competitor for inbound and domestic travelers seeking China experiences, with a much stronger digital/social layer than Springtour.
- Tongcheng Travel: Major Chinese OTA serving both domestic and outbound travelers with flights, hotels, and tour packages. Competes for the same pool of travelers researching China-bound trips, though it is much broader than Springtour's escorted-tour focus.
- Trip.com Group: Dominant Chinese OTA (parent of Ctrip, Trip.com, Skyscanner) that aggregates flights, hotels, and tours across China and globally. Comparable to Springtour as a destination for inbound China travel bookings, but operates at vastly larger scale across multiple travel verticals.
Emerging players
- GetYourGuide: Global marketplace for tours, attractions, and experiences with a growing Asia presence. Comparable in offering bookable guided experiences to international tourists, including China destinations.
- Klook: Asia-focused booking platform for attractions, tours, and activities. Partial overlap with Springtour's China tour inventory, especially with younger inbound travelers booking shorter experiences via mobile.
- TourRadar: Online marketplace specializing in multi-day guided tours worldwide. Comparable to Springtour's platform ambitions and multi-day tour product, but operates as an aggregator rather than an operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Springtour financial estimates
Financial estimateRevenue estimate
Valuation estimate
Springtour leadership team
Management profileNumber of profiles
Springtour funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Springtour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Springtour
What does Springtour do?
Springtour sells all-inclusive multi-day guided tour packages (ranging from 6 to 13 days) covering major Chinese destinations such as Beijing, Shanghai, Xi'an, Chengdu, Yunnan, Guilin, Tibet/Lhasa, the Silk Road, and UNESCO World Heritage sites. Each package bundles domestic transportation, accommodation, most meals, daily tours, entrance fees, and professional local guides under a 'Best Value' no-hidden-extras pricing model. The company also offers hotel accommodations such as the Jin Mao Hyatt Grand Hotel in Shanghai and leverages its ownership of Spring Airline as an integrated service differentiator.
Is Springtour a public or private company?
Springtour is a private company. It is classified as corporate owned and is currently operating.
When was Springtour founded?
Springtour was founded in 1981.
Where is Springtour based?
Springtour is headquartered in Shanghai, China, in the Asia region.
How does Springtour make money?
One revenue line is on record: tour Package Sales.
Who are Springtour's main competitors?
Direct peers on record are China Discovery, China Highlights, Travel China Guide and Wild China. Broad incumbents are Mafengwo, Tongcheng Travel and Trip.com Group. Emerging players are GetYourGuide, Klook and TourRadar.
Does Springtour have an API?
No public API is recorded for Springtour.
What industry is Springtour in?
Springtour's product category is Tour & Travel Services. Its primary akta.pro industry code is THAKADAA, Escorted Coach & Bus Package Tour Operators, with a secondary code of THAKAJAC, Package Tour Wholesalers (Pre-Packaged FIT/Group Programs). Its NAICS code is 561520.