999 Club

Name

999 Club

Legal name

The 999 Club and Lady Florence Trust

Website

https://999club.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Homelessness and Social Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422), Emergency and Other Relief Services (624230), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

akta.pro secondary industry

Housing Assistance & Homeless Services (BPAGAEAB)

Keywords

• Homelessness support services
• Drop-in day centre
• Housing advice
• Mental health crisis support
• Women's sanctuary services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations: The charity receives donations from individuals through its website (Donorfy platform), direct mail, and community fundraising activities. Donations are tax-deductible with Gift Aid where applicable.
2. Trusts and Foundations Grants: 999 Club receives grant funding from charitable trusts and foundations, including the National Lottery Awards for All Programme (£10,000 for Confidence, Resilience & Skills project).
3. Challenge Events: The charity organizes and participates in fundraising challenge events including the London Marathon and RideLondon cycling events. Participants raise sponsorship money.
4. Corporate Partnerships: Local businesses and corporate partners support the charity through various means including pop-up shops (Round Retail), employee fundraising, and donations in kind.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

999 Club is a homelessness charity operating a coordinated set of free direct services for people experiencing or at risk of homelessness in South East London. Its core offering is the Gateway drop-in day centre providing food, showers, laundry and advice, complemented by the Women's Sanctuary, The Bridge evening mental health crisis service, Move+ peer coaching, Housing/Employment/Advice & Training support, Reconnection services, and on-site NHS primary care. All services are delivered free of charge to beneficiaries with no eligibility criteria or referral requirements.

Product overview

999 Club is a homelessness charity providing a coordinated suite of services from its South East London base. The core offering includes the Gateway drop-in centre (providing food, showers, laundry, advice), Women's Sanctuary (women-only safe space), The Bridge (evening mental health crisis service), Move+ (peer coaching), Housing/Employment/Advice services, and Reconnection support. Services operate 365 days per year, with in-house NHS healthcare delivered through a partnership with Amersham Vale Practice. The charity's approach focuses on meeting immediate needs while building trusting relationships to support long-term escape from homelessness.

Differentiator

Problem solved

Functional benefit

Products and services

• The Gateway Drop-in Day Centre
• Women's Sanctuary
• The Bridge Evening Service
• Move+ Peer Coaching
• Housing, Employment, Advice & Training
• Reconnection Service
• In-house NHS Services

Quantifiable outcome

• 196 people found a home in 12-month period
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Twelve partnerships are on record, tiered core, notable, supporting and minor.

• Amersham Vale Practice (NHS)coreImplementation/ SI/ Consulting Partner · 1 August 2024Advanced Nurse Practitioner from this NHS practice provides healthcare services from 999 Club premises twice weekly, including treating wounds, registering people with GPs, and making specialist healthcare referrals.
• Breaking Barriers Campaign PartnerscoreStrategic or Co-development Partner · 1 August 2023Campaign working with local healthcare providers, local authorities, and partners to improve mental health services for homeless people in Lewisham.
• V&A (Victoria and Albert Museum)notableStrategic or Co-development Partner · 1 September 2019999 Club collaborated with the V&A to upcycle used exhibit packing crates into furniture designed by people who had experienced homelessness, paired with professional designers. Eight people from the Night Shelter created bespoke furniture pieces displayed at London Design Festival's Exhibition Road Day of Design.
• Lewisham CollegecoreStrategic or Co-development Partner · 1 September 2019Provided workshop space for the V&A upcycled furniture project. Lewisham College is described as a 'true community resource' providing teaching, training, and sharing space with local stakeholders.
• Lewisham CouncilcoreStrategic or Co-development PartnerPartnership with Housing Options team who deliver services from 999 Club premises. Also statutory partner for homelessness duties and funding.
• City HarvestsupportingOthersFood charity that provides surplus food to 999 Club to support meal services.
• Felix ProjectsupportingOthersFood charity providing surplus food to support 999 Club's meal services.
• Local Landlords (Lewisham)coreStrategic or Co-development PartnerPartnership network with local landlords who offer tenancies to 999 Club service users. Charity has found tenancies for 5 people in one month through these relationships.
• Round RetailminorGTM or Marketing PartnerLocal business that ran a pop-up shop (30 September - 6 October) at Brockley Cross to support and raise awareness of 999 Club.
• bptw (architects)minorGTM or Marketing PartnerGreenwich architectural firm whose staff participated in RideLondon 100 cycling event to raise funds for 999 Club.
• Lewisham WorkscoreStrategic or Co-development PartnerEmployment service partnership supporting job finding for service users. 5 people supported into paid work in one month through local connections.
• RefugecoreStrategic or Co-development PartnerDomestic violence support organisation delivering outreach services from 999 Club premises to support women experiencing domestic violence and homelessness.

Scale indicators8 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Depaul UK: National youth homelessness charity providing accommodation, mental health support and employment services. Comparable in mission and integrated service approach, with a stronger focus on young people and night-stop models.
• Centrepoint: UK charity supporting young people experiencing homelessness with housing, health and employment services. Comparable in mission and integrated service model, with a stronger focus on under-25s and national reach.
• Crisis UK: National UK homelessness charity providing housing, education, employment and wellbeing services through local hubs. Highly comparable to 999 Club in mission, multi-service hub model and open-access ethos, but operating at national scale.
• Glass Door Homeless Charity: London-based charity providing emergency shelter and support services for homeless individuals through a network of church-based shelters. Comparable in mission and beneficiary population but focused on seasonal shelter rather than multi-service hub delivery.
• St Mungo's: Major London-based homelessness charity providing hostels, supported housing, recovery and outreach services. Closest direct competitor in geography and service mix, though operating at significantly larger scale across multiple London boroughs.
• Thames Reach: London-based charity tackling rough sleeping through outreach, accommodation, employment and wellbeing programmes. Directly comparable in service portfolio and London geography, with deeper outreach and employment specialisms.
• Single Homeless Project: London charity supporting single homeless people with accommodation, mental health, employment and training services. Highly comparable multi-service hub model operating across multiple London boroughs.

Broad incumbents

• Shelter: UK's largest housing and homelessness charity, providing advice, advocacy and limited direct services. Broader incumbent that complements rather than directly competes with 999 Club's local service delivery.
• YMCA London City and North: Provides supported housing, health and wellbeing services for vulnerable populations in London. Overlaps with 999 Club's housing and wellbeing mission but is part of the wider YMCA federation with broader youth and community programming.

Regional players

• Emmaus UK: UK federation supporting formerly homeless people through residential communities, social enterprises and training. Comparable in mission and person-centred model, but operates through companion-style residential communities rather than drop-in hubs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/999club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 999 Club