Boronia Hotel

What Boronia Hotel does

Boronia Hotel is a suburban hospitality venue located in Boronia, in Melbourne's outer eastern suburbs, operating as part of the Francis Venues hospitality group. The venue runs a multi-format hospitality model combining a family bistro, a sports bar, an indoor children's playground branded as Kid's Planet, and a TAB/entertainment lounge, serving local residents across family, sports, and seniors demographics. It operates within a portfolio of nine or more hotels under the Francis Venues umbrella and shares the Frisbie Rewards loyalty program that aggregates customer engagement across the group's properties.

The business's operational technology stack includes facial recognition for responsible-gambling compliance, OpenTable integration for bistro reservations, and the Frisbie Rewards mobile loyalty application. Revenue is generated primarily through on-premises food and beverage sales, TAB wagering commissions, and venue hire and events. The model is entirely consumer-facing with no disclosed enterprise B2B accounts, distributing volume across walk-in families, sports patrons, and local community groups. Sponsorship and community partnerships, such as the Very Special Kids Parmas for July charity campaign, extend local market positioning but are not described as material revenue lines.

As a single-site suburban venue, Boronia Hotel's competitive position depends on its local trade-area presence, its family-friendly Kid's Planet differentiator, and its integration into the broader Francis Venues group for marketing, loyalty, and back-office scale. The business is privately held, active, and shows no disclosed capital-raising, acquisition, or expansion activity at the venue level, with recent strategic emphasis placed on responsible-gambling compliance, loyalty program participation, and tactical promotional events.

Name

Boronia Hotel

Legal name

Boronia Hotel

Website

https://boroniahotel.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Boronia Hotel is a suburban Melbourne pub and bistro serving local families, sports fans, and seniors with food, beverages, live sports viewing, TAB betting, and an indoor children's playground. It operates as part of the Francis Venues hospitality group under the Frisbie Rewards loyalty program.

Ownership category

akta.pro rank

Product category

Pub and Bistro Hospitality Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Amusement Parks and Arcades (7131)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAFACAH

Hotel & Resort Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAC

Family-Style Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAAAAAD

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Amusement Parks & Theme Parks

Keywords

• Pub and bistro dining
• Sports bar viewing
• Indoor kids playground
• TAB betting facilities
• Loyalty rewards program

Headquarters

HQ city

Boronia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Food & Beverage Sales: Core revenue from bistro dining, pub meals, and bar sales. Includes weekly food specials (Parma Night $19, Steak Night $26, Surf & Turf $29.90), children's meals from $5, and drinks including schooners/wines from $7 during happy hour.
2. Gaming (TAB) & Sports Betting: TAB facilities and sports bar generating revenue from gaming and betting activities. Entertainment lounge operates from 10am to 4am daily.
3. Kids Parties & Events: Birthday party packages and private events using Kid's Planet indoor playground venue. Includes dedicated party packages for children's celebrations.
4. Promotional Events & Entertainment: Spin to Win promotion (Fridays 6:30pm-8pm), Morning Melodies senior events ($22 per person), live sports viewings, and seasonal promotions generate foot traffic and ancillary spending.
5. Loyalty Program (Frisbie Rewards): Rewards app drives customer retention and engagement with exclusive member pricing (e.g., Spicy Pine Margarita $16 for members vs standard pricing).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Boronia Hotel operates a single physical hospitality venue in Boronia, Melbourne's outer east, providing family-friendly bistro dining with weekly food specials, a sports bar with TAB wagering and live sport viewing, and an indoor children's playground (Kid's Planet). The venue also runs children's birthday parties, a monthly seniors entertainment program (Morning Melodies), and a cross-venue mobile loyalty program (Frisbie Rewards) shared with other Francis Venues properties.

Product overview

Boronia Hotel is a hospitality venue operating as a single unified property offering multiple integrated services. The core offerings include the Bistro (family-friendly dining), Sports Bar (live sports viewing with TAB facilities), and Kid's Planet indoor playground. Additional services encompass Kid's Parties, Frisbie Rewards loyalty program, Morning Melodies seniors entertainment, and the Shining Superstar Award community initiative. The venue also runs periodic promotions like SPIN TO WIN and Parma for Very Special Kids charity drives.

Differentiator

Problem solved

Functional benefit

Brands

• Kid's Planet: Indoor playground for kids located within Boronia Hotel, featuring play equipment, party spaces, and free entertainment such as face painting on Friday nights.
• Sports Bar

Products and services

• Boronia Hotel Bistro Family-friendly dining restaurant serving pub classics and weekly food specials including Parma Night ($19), Steak Night ($26), and Surf & Turf ($29.90). Located within Boronia Hotel for walk-in and reservation customers.
• Boronia Hotel Sports Bar Sports viewing venue with wall-to-wall big screens broadcasting AFL, NRL, cricket, and World Cup events. Features TAB facilities, cold beers on tap, and pub meals.
• TAB and Entertainment Lounge Betting facilities and entertainment lounge open daily from 10am to 4am, offering TAB wagering services alongside gaming and live sports viewing.
• Kid's Planet Indoor Playground Indoor playground for children aged 12 years and younger, located within Boronia Hotel. Features colourful play equipment, climbing structures, and free Friday night entertainment including face painting.
• Kid's Parties Children's birthday party packages at Boronia Hotel, including dedicated party spaces, food, and access to the Kid's Planet indoor playground.
• Frisbie Rewards Loyalty Program Loyalty rewards mobile application enabling customers to earn and redeem points, access exclusive member pricing (e.g., Spicy Pine Margarita for $16), and make restaurant reservations. Available on iOS and Android.
• Morning Melodies Seniors Entertainment Program Monthly seniors entertainment program featuring live shows, meals, and beverages. Priced at $22 per person including a senior meal, show, tea or coffee, and dessert.

Quantifiable outcome

• $1 donation per parma to Very Special Kids charity during July campaigns

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Living LegendsminorOthersCommunity partner with logo displayed on Boronia Hotel community partners page. Living Legends is an organization benefiting from the hotel's community support initiatives.
• Very Special Kids (VSK)coreOthersCharity partnership where Boronia Hotel donates $1 from every parma sold during July campaigns. VSK is a children's hospice organization. This is an ongoing promotional partnership.
• Chordata and KominorOthersFacebook-based community partner with logo displayed on the community partners page.
• AHA Self Exclusion ProgramcoreStrategic or Co-development PartnerPartnership with Australian Hotels Association Self Exclusion Program for responsible gambling. Boronia Hotel's facial recognition system identifies and prevents self-excluded individuals from entering premises, supporting compliance with gambling regulations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Dingley Hotel: Sister venue under Francis Venues group with a similar bistro, sports bar, TAB and family amenities model; directly comparable in operating format and customer mix.
• The Summerhill Hotel: Sister venue under Francis Venues operating a similar multi-purpose pub concept, sharing group-level marketing, loyalty and supply chain.
• Berwick Springs Hotel: Another Francis Venues property operating a multi-purpose pub format with bistro, sports bar, family facilities and TAB—nearly identical operating model to Boronia Hotel.
• Edwardes Lake Hotel: Francis Venues-operated suburban hotel with parallel bistro, TAB, sports bar and family facilities; a directly comparable site for benchmarking traffic and yield.
• The Watergardens Hotel: Co-located Francis Venues property offering the same bistro / sports bar / TAB / family amenity mix, sharing operational playbook and Frisbie Rewards penetration.
• Kealba Hotel: Francis Venues sibling venue combining bistro dining, sports bar, TAB and kids' entertainment; comparable suburban pub format in Melbourne's western corridor.
• Golden Point Hotel: Francis Venues peer venue with comparable bistro, sports bar, TAB, and family-friendly positioning within the same group operating playbook.

Broad incumbents

• ALH Group: Woolworths-owned pub, club and sporting venue operator with hundreds of Australian sites; relevant for benchmarking suburban pub operating economics and group-level scale advantages.
• Australian Venue Co. Large-scale multi-venue pub operator across Melbourne and Australia; comparable in multi-purpose pub format and customer base, but with broader portfolio scale and institutional backing.
• Red Rock Hospitality: Multi-venue pub and hospitality operator in Victoria; comparable in suburban pub format and customer base, with broader portfolio scale than Boronia's single venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boronia-hotel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boronia Hotel