Berwick Springs Hotel

What Berwick Springs Hotel does

Berwick Springs Hotel is a single-venue suburban hospitality establishment located at 288-296 Clyde Road, Berwick, Victoria 3806, Australia. It operates a multi-revenue-stream pub/hotel concept comprising a family-friendly bistro serving classic pub fare with weekly specials (parma night A$19, steak night A$26, surf and turf A$29.90), a sports bar with TAB facilities and multiple big screens showing AFL, NRL, and cricket, a Kid's Planet indoor playground catering to children aged 12 and under with dedicated party spaces, an externally located Thirsty Camel drive-thru bottle shop operating under liquor license 31951107, and The Clyde Room function venue for corporate events and private celebrations. Entertainment programming includes recurring Morning Melodies seniors sessions (A$22 per person), Drag Bingo (tickets from A$25), live music, and an annual Family Fun Day.

The venue is privately held and operates as part of the Francis Venues group, which also includes The Dingley Hotel, Boronia Hotel, Edwardes Lake Hotel, Kealba Hotel, The Watergardens Hotel, and Golden Point Hotel. Technology stack includes OpenTable for online bistro reservations, the Frisbie Rewards mobile loyalty application for points, stamp cards, exclusive member pricing, and mobile table ordering, and a facial recognition system integrated with the Australian Hotels Association Self-Exclusion Program to support responsible gambling compliance. Distribution is predominantly on-site, supplemented by third-party ticketing via TryBooking for events. Customer segments include families with children, sports enthusiasts, seniors, function and event hosts, and community organizations in the City of Casey catchment of Melbourne's southeast.

Berwick Springs Hotel generates revenue through unit-priced food and beverage sales (transaction-based), one-off function and birthday party packages, TAB and gaming transactions in the entertainment lounge, and retail liquor sales at the drive-thru bottle shop. Pricing is granular and promotional, with happy hour pricing on weekdays (schooners and wines from A$7, spirits from A$8), senior discounts, and Frisbie Rewards member exclusives (e.g., Spicy Pine Margarita at A$16). Marketing is multi-channel, combining email capture, organic social media, community sponsorships (Casey Demons, CFA, Very Special Kids, Living Legends, Berwick Strikers, Berwick Springs Football Netball Club, SEMNC), and in-venue event programming. Reported headcount is 11.

Name

Berwick Springs Hotel

Legal name

Berwick Springs Hotel

Website

https://berwickspringshotel.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Berwick Springs Hotel is a single-venue suburban pub and hospitality establishment in Berwick, Victoria, serving Melbourne's southeast with a family bistro, sports bar with TAB, indoor children's playground, drive-thru bottle shop, function venue, and loyalty program as part of the Francis Venues group.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Drinking Places (Alcoholic Beverages) (722410), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYCRANACAA

Neighborhood Bars & Taverns

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYHSACAGAF

Bar & Beverage Catering (Mobile Bar, Bartending)

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

Keywords

• Hospitality venue
• Pub dining
• Sports bar services
• Function catering
• Bottle shop retail

Headquarters

HQ city

Berwick

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Food and Beverage Sales: Core revenue from bistro dining, sports bar, and Thirsty Camel bottle shop. Bistro serves lunch and dinner daily with all-day dining on weekends. Sports bar offers live sport viewing with full bar service. Thirsty Camel provides takeaway alcohol sales.
2. Functions and Events: Revenue from hosting private events, corporate functions, and celebrations in The Clyde Room venue space. Includes catering menus and dedicated event management services.
3. Kids' Birthday Parties: Revenue from children's party packages that include food and Kid's Planet playground access. Offers dedicated party spaces with various package options.
4. Gaming and TAB: TAB and entertainment lounge operating daily from 10am to 4am, offering sports betting facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Berwick Springs Hotel is a single-venue hospitality establishment in Berwick, Victoria operating a family-friendly bistro, a live-sport sports bar with TAB, an indoor children's playground (Kid's Planet), a function and event space (The Clyde Room), and an external drive-thru bottle shop (Thirsty Camel). The venue combines casual dining, sports viewing, children's entertainment, event hosting, and takeaway alcohol sales under one roof, supported by the Frisbie Rewards loyalty program.

Product overview

Berwick Springs Hotel is a single-venue hospitality establishment offering a unified hospitality experience across multiple service areas. The core offering consists of the Bistro (family restaurant with weekly specials), Sports Bar (live sports viewing with TAB facilities), and Kid's Planet Playground (indoor children's play area). Supporting services include Thirsty Camel (external drive-thru bottle shop), Functions (The Clyde Room event space), Kid's Parties, Frisbie Rewards loyalty program, and regular entertainment events such as Drag Bingo and Morning Melodies. All services operate under unified management at a single Berwick, Victoria location.

Differentiator

Problem solved

Functional benefit

Brands

• The Clyde Room: Function and event space within Berwick Springs Hotel for corporate and private events.
• Kid's Planet
• Thirsty Camel

Products and services

• Bistro Family-friendly restaurant offering relaxed dining with a menu of classic pub fare and weekly food specials such as Parma Night, Steak Night, Surf & Turf, and Christmas in July senior specials. Accompanied by an indoor Kid's Planet playground for children.
• Sports Bar Sports bar featuring multiple big screens for live AFL, NRL, cricket, and major sporting events, with TAB facilities, cold beers on tap, wines, spirits, Happy Hour pricing, and classic pub meals.
• Kid's Planet Playground Indoor children's playground at Berwick Springs Hotel suitable for kids 12 years and younger, featuring a Junior section for children 5 years and under, with adjacent party spaces for children's birthday celebrations.
• Functions (The Clyde Room) Versatile function and event space accommodating corporate and private events including cocktail parties, birthdays, anniversaries, conferences, and seminars. Features tailored catering menus, full bar service, and a dedicated events manager.
• Thirsty Camel Bottle Shop Drive-thru bottle shop located outside Berwick Springs Hotel offering an extensive range of beers, wines, spirits, and mixers with exclusive deals for members, operating under liquor license number 31951107.
• Kids' Birthday Parties Children's birthday party packages held in dedicated party spaces adjacent to the Kid's Planet indoor playground, including food, playtime, and customizable party options.
• Frisbie Rewards Loyalty Program Loyalty program enabling members to earn and redeem points, access exclusive savings and stamp cards, with seamless table ordering and hassle-free future bookings via a mobile app available on iOS and Android.
• TAB and Entertainment Lounge On-site TAB and entertainment lounge operating daily from 10am to 4am, offering sports betting facilities alongside bar service for late-night patrons.

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• Melbourne FC (Casey Demons)majorOthersMajor community partner of Berwick Springs Hotel. The venue sponsors local sporting organizations as part of its commitment to community engagement.
• Very Special KidsmajorOthersCharity partnership where $1 from every parma sold is donated to Very Special Kids during designated months. Supports children with life-limiting conditions.
• Living LegendsmajorOthersCommunity partner supporting retired AFL footballers and officials. Living Legends is a charity organization.
• CFA (Country Fire Authority)majorOthersCommunity partner - CFA is Victoria's fire and emergency services authority. Berwick Springs Hotel supports local CFA operations.
• AHA Self-Exclusion ProgramcoreStrategic or Co-development PartnerCollaboration with Australian Hotels Association Self-Exclusion Program for responsible gambling. The venue uses facial recognition to identify and prevent entry of self-excluded individuals.
• Berwick StrikersminorOthersLocal football club community partner of Berwick Springs Hotel.
• Berwick Springs Football Netball ClubminorOthersLocal community football and netball club sponsored by Berwick Springs Hotel.
• Chordata and KominorOthersCommunity partner organization supported by Berwick Springs Hotel sponsorship.
• SEMNC (South East Melbourne Netball Club)minorOthersLocal netball club community partner of Berwick Springs Hotel.
• OpenTablecoreChannel Partner/ Reseller/ DistributorOnline reservation platform partner. OpenTable handles restaurant bookings for Berwick Springs Hotel bistro, providing booking management and customer acquisition.
• Frisbie RewardscoreTechnology or IntegrationLoyalty program technology provider. Frisbie Rewards enables the hotel's customer loyalty program with points, stamps, exclusive deals, and mobile ordering capabilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Endeavour Group: ASX-listed parent of ALH Group and Dan Murphy's, operating an extensive portfolio of Australian hotels and bottle shops. Provides a broad industry benchmark for venue-level economics across the same category.
• Merivale: Major Australian hospitality group operating pubs, bars, restaurants, and event venues, primarily in Sydney. Comparable at the operating-model level (multi-revenue venue with functions and loyalty) though in a different geography.
• ALH Group (Australian Leisure and Hospitality): One of Australia's largest pub operators (owned by Endeavour Group) running hundreds of suburban hotels with similar bistro, sports bar, and TAB offerings. Operates at much greater scale across the same suburban pub category.

Direct peers

• Kealba Hotel: Francis Venues venue operating a similar suburban pub format in Melbourne's west, sharing the group's pricing, marketing, and operational standards.
• Boronia Hotel: Another Francis Venues venue with a similar pub/bistro/sports bar offering in Melbourne's eastern suburbs, sharing group-level operational practices and branding with Berwick Springs Hotel.
• Golden Point Hotel: Francis Venues venue with a comparable hospitality format including bistro, bars, and entertainment, useful as a within-group operational benchmark.
• Edwardes Lake Hotel: Francis Venues sister venue with a comparable suburban hospitality profile in the northern Melbourne area, providing a near-identical operating template for benchmarking.
• The Summerhill Hotel: Francis Venues sibling venue operating a comparable pub and bistro format, useful as a same-group comparable for unit economics and customer engagement.
• The Dingley Hotel: Sister venue under the Francis Venues group, operating a comparable suburban pub format with bistro, sports bar, and family offerings in Melbourne's southeast. Most directly comparable as a peer within the same operating model.
• The Watergardens Hotel: Francis Venues venue in Melbourne's northwest offering a similar multi-revenue-stream pub experience with bistro, sports bar, and family amenities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/berwick-springs-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berwick Springs Hotel