Gaylord Springs Golf Links

What Gaylord Springs Golf Links does

Gaylord Springs Golf Links is a single-property, 18-hole par-72 championship golf course located at 18 Springhouse Lane in Nashville, Tennessee, approximately 10 minutes from Nashville International Airport and 5 minutes from sister property Gaylord Opryland Resort. The Scottish links-style course was designed by US Open and PGA champion Larry Nelson and is carved from the banks of the Cumberland River, bordered by limestone bluffs and federally protected wetlands; it holds a Certified Audubon Cooperative Sanctuary designation. The facility is managed by Marriott Golf under the Gaylord Hotels brand and operates as a public daily-fee course using a dynamic, real-time pricing engine on the onagilysys booking platform, with rate tiers for Resort Guests, Local Residents, Non-Residents, and Passholders.

Beyond green fees and cart rentals, Gaylord Springs monetizes a diversified on-property stack: The Golf Institute offers year-round PGA professional instruction, club fitting, and club repair using SwingLab, FlightScope Launch Monitoring, and V-One Swing Analysis technologies, delivered in partnership with the Nancy Quarcelino School of Golf and Profectus Golf; Honors Grill operates as an on-site breakfast and lunch restaurant; the Golf Pro Shop sells apparel and gear through an official apparel partner; and the clubhouse hosts private events (weddings, corporate galas, holiday parties for up to 1,000 guests) and golf tournaments/group outings (up to 32+ players) with full-service catering and tournament planning. Seasonal Holiday Dining (Thanksgiving and Christmas Day) extends F&B revenue into off-peak periods.

The go-to-market motion is direct-to-consumer combined with event-driven B2B: public golfers book tee times online or by phone, hotel guests are captured through a complimentary shuttle from Gaylord Opryland Resort, and corporate/private event clients engage through a dedicated event sales channel led by Executive Sales Ambassador Harry Taylor. The property has been recognized as a top course in Tennessee by GolfWeek, a Best Places to Play by Golf Digest, and is a 13-time Gold Tee Award winner from Meetings & Conventions.

Name

Gaylord Springs Golf Links

Legal name

Gaylord Springs Golf Links

Website

https://gaylordsprings.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gaylord Springs Golf Links is a Marriott Golf-managed 18-hole championship golf course in Nashville offering public tee times, PGA instruction, F&B, retail, and private events, serving public golfers, corporate groups, and Gaylord Opryland Resort guests.

Ownership category

akta.pro rank

Product category

Golf Course / Golf Resort Hospitality

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Championship golf course
• Golf instruction services
• Golf tournament hosting
• Private event venue
• Club fitting and repair

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Green Fees and Tee Time Revenue: Public course green fees including cart rental, with dynamic pricing based on demand, time, and weather. Course fees include access to practice putting and chipping greens.
2. Golf Events and Tournaments: Corporate and group golf events hosting with tournament planning, catering, and full-service coordination for groups of various sizes.
3. Private Events: Weddings, corporate events, holiday parties, and social gatherings in the clubhouse with catering and event planning services for up to 1,000 people.
4. Golf Pro Shop Sales: Retail sales of apparel and golf gear through the on-site pro shop and online store.
5. Honors Grill Food and Beverage: Restaurant dining serving pre-game and post-game meals including the Pimento Cheeseburger, personal pizzas, and chef salads.
6. Golf Instruction: Year-round golf instruction from PGA professionals, professional club fitting, and on-site club repair through the Golf Institute partnerships.
7. Holiday Dining: Special holiday meal events such as Thanksgiving and Christmas Day dining with festive menus at $93.45 per person.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Gaylord Springs Golf Links operates an 18-hole, par-72 Scottish links-style championship golf course designed by Larry Nelson, complemented by year-round PGA-led instruction at the Golf Institute (with SwingLab, FlightScope, and V-One technologies), an on-site restaurant (Honors Grill), a Golf Pro Shop, and full-service private event and tournament hosting for weddings, corporate clients, and group outings.

Product overview

Gaylord Springs Golf Links operates as a single-property golf resort offering an 18-hole championship golf course as its core product, complemented by instructional services through The Golf Institute (featuring Nancy Quarcelino School of Golf and Profectus Golf partners), dining at Honors Grill restaurant, retail through the Golf Pro Shop, and event hosting for private and corporate occasions. The property is managed by Marriott Golf and offers dynamic tee-time pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaylord Springs Golf Course An 18-hole, par-72 Scottish links-style championship golf course designed by US Open and PGA champion Larry Nelson, open to the public with dynamic tee-time pricing, GPS carts, and practice putting/chipping greens included. Targets recreational golfers, tourists, and local residents.
• The Golf Institute Year-round golf instruction from PGA professionals, professional club fitting, and on-site club repair, using SwingLab, FlightScope Launch Monitoring, and V-One Swing Analysis technologies. For golfers of all skill levels seeking improvement and custom-fit equipment.
• Golf Pro Shop On-site retail offering the Gaylord Springs Apparel Collection with curated men's, women's, and youth apparel plus premium golf gear, with personalized tournament gifts and an online apparel partner store. For golfers and event attendees.
• Honors Grill On-site restaurant open daily 8:00 A.M.–5:00 P.M., serving hearty breakfast and lunch fare such as the Pimento Cheeseburger, personal pizzas, and chef salads for golfers, resort guests, and walk-in diners.
• Private Events Clubhouse event hosting for weddings, receptions, rehearsal dinners, corporate galas, and holiday parties with flexible function space for up to 1,000 people, award-winning catering, and dedicated event planning services.
• Golf Events and Tournaments Full-service golf event management for tournaments, corporate outings, and group golf events (1 to 32+ players), including GPS carts, practice facilities, rental equipment, catering, tournament planning, and a covered outdoor pavilion for cookouts and awards ceremonies.
• Holiday Dining Seasonal holiday dining experiences such as Thanksgiving Day Dining and Christmas Day Dining, offering chef-crafted meals with golf course views and festive decor for families and groups.

Quantifiable outcome

• Target pace of play: 4 hours 30 minutes for 18 holes
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Nancy Quarcelino School of GolfcoreStrategic or Co-development PartnerOver 30 years of golf education excellence in Middle Tennessee. Provides developmental programs for golfers of all levels using state-of-the-art technology. Under guidance of Nancy Quarcelino and Rita Reasons, attracts players from around the world.
• Profectus GolfcoreStrategic or Co-development PartnerElite-level golf experience provider focusing on instruction and club fitting. Uses game-best clubs and technologies to help improvement. Offers custom-built instruction programs designed around individual games.
• Marriott GolfcoreOthersProperty managed by Marriott Golf, part of the Marriott International portfolio. Provides operational infrastructure, brand standards, and integration with Gaylord Hotels resort ecosystem.
• Gaylord Opryland ResortcoreGTM or Marketing PartnerSister property providing complimentary shuttle service for hotel guests to and from Gaylord Springs. Transportation from Gaylord Opryland Resort and The Inn at Opryland available at discounted rates for golf event participants.
• Official Apparel PartnerminorChannel Partner/ Reseller/ DistributorCurated assortment of men's, women's, and youth apparel plus premium golf gear sold through the Gaylord Springs Apparel Collection online shop.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pebble Beach Resorts: Iconic multi-course resort and event destination on the Monterey Peninsula. Comparable in championship course design, premium event business, and award-driven brand positioning, but at a luxury destination scale.
• Gaylord Palms Resort & Convention Center: Sister Gaylord Hotels property also operated under Marriott. Comparable as a resort-anchored destination with integrated golf, F&B, and large-scale event hosting under the same parent brand and operational platform.
• Streamsong Resort: Destination golf resort with multiple championship courses, lodging, dining, and event venues. Comparable in offering a full-stack golf + lodging + events experience, though at a much larger scale and destination positioning.

Direct peers

• Hermitage Golf Course: Public 36-hole facility near Nashville serving the same local resident, corporate event, and resort-affiliated golfer segments. Directly comparable on daily-fee pricing, event hosting, and proximity to Nashville tourism corridors.
• Percy Warner Golf Course: Municipal public golf course in Nashville competing for the same local-resident and casual golfer segments. Directly comparable in daily-fee pricing, instruction programs, and event hosting at a lower price tier.
• TPC Nashville: Private/destination golf club with tournament-hosting pedigree, also in the Nashville metro. Comparable in championship-caliber design, tournament operations, and private event business.

Others

• Profectus Golf: Existing on-site club fitting and instruction partner at Gaylord Springs. Directly comparable in elite instruction, custom club fitting, and use of industry-leading swing analysis technology.
• Nancy Quarcelino School of Golf: Existing on-site instruction partner at Gaylord Springs. Directly comparable in golf instruction offerings and serves the same Middle Tennessee golfer development market.

Regional players

• The Golf Club of Tennessee: Private Nashville-area golf club and event venue. Comparable as a premium Tennessee golf facility competing for the same local affluent and corporate event demand, though operating under a membership rather than public-fee model.

Emerging players

• Topgolf: Tech-enabled golf entertainment venue targeting casual, social, and corporate group play. Comparable as a non-traditional golf experience competing for the same Nashville casual and corporate outing dollars, though with a fundamentally different product format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gaylordsprings
• Instagraminstagram.com/gaylordspringsgolf
• LinkedInlinkedin.com/company/gaylord-springs-golf-links

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaylord Springs Golf Links