63create

What 63create does

63 Inc. (also operating as 63create) is a Rwanda-based creative agency founded in 2021 and headquartered in Kigali, specializing in brand, digital, product, and experience design. The company is co-founded by two brothers and operates as a project-based full-service creative agency, delivering brand identity and rebranding, digital and social media campaigns, product and UX/UI design, packaging design, photographic and video production, and event management. Beyond core creative services, 63 Inc. also builds bespoke software systems, including the Drivers and Conductors' Vocational Cards Management System (DVC) for RURA, a custom e-commerce platform with Mobile Money/Visa/Mastercard integration for SINA Gerard / Ese Urwibutso, and the Cross-Border Traders Complaints System for the Ministry of Trade and Industry (MINICOM).

The agency serves enterprise, government, and international clients across Rwanda and Africa, with a portfolio that includes FIFA (73rd Congress rebranding), the LEGO Foundation (KINA Rwanda brand via partnership with PURPOSE), Bank of Kigali, Development Bank of Rwanda (BRD), Rubis Energy, MTN (Mchezo & MoMo), RURA, Irembo, Rwanda Cooperation, CanalBox, Amstel, Kivu Noir, TVET Rwanda, Spiro, Kivu Fest, and a Canadian tech startup (OPATH). 63 Inc. employs 14 people and markets itself under the positioning "The Home of Rwandan Creatives," emphasizing culturally grounded creative work suited to African and international clients.

The business model is professional services on a project basis, with no publicly disclosed pricing. Revenue is generated through direct client engagement (inbound via the website, portfolio showcases, and referrals) and through enterprise field sales targeting government institutions and large brands. The company is privately held, founder-led, and has no disclosed funding rounds, parent company, or institutional investors. Marketing channels center on Instagram, Behance, LinkedIn, X, and the company portfolio website, with the website's work section (38 projects) functioning as the primary mid-funnel conversion asset.

Name

63create

Legal name

63 INC.

Website

https://63.rw

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

63 Inc. (63create) is a Kigali-based creative agency founded in 2021 that provides brand, digital, product, and experience design plus bespoke software systems to enterprises, government institutions, and international brands across Rwanda and Africa.

Ownership category

akta.pro rank

Product category

Creative & Brand Design Services

NAICS

Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Naming & Verbal Identity (BPAFAEAB), Reputation Management & Online PR (BPAFADAN)

Keywords

• Creative agency services
• Brand identity design
• Digital marketing campaigns
• Product experience design
• Software systems development

Headquarters

HQ city

Kigali

HQ country

Rwanda

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: 63 Inc. generates revenue through project-based engagements providing brand identity and rebranding, digital and social media campaigns, product and experience design, website development, and software systems development. The agency operates on a client project basis, working with enterprises, government institutions, and international brands across Africa.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

63create (legal name 63 INC.) is a Kigali-based full-service creative agency that delivers brand identity and rebranding, digital and social media campaigns, product and experience design, website development, event management, marketing communications, and custom software systems. The firm serves enterprises, government institutions, financial bodies, and international organizations across Africa, combining local cultural context with international creative standards.

Product overview

63 Inc. is a Rwanda-based creative agency offering brand, digital, product, and experience design services. The company operates as a service-based agency rather than a software product company. Their portfolio includes brand identity and rebranding, visual storytelling, strategic positioning, packaging design, digital/social media services, product development, website development, event management, and software solutions. Their software products include the Drivers and Conductors' Vocational Cards Management System (DVC) for government regulatory purposes, e-commerce platforms for retail clients, and cross-border trade complaints systems. The agency works with major international brands (FIFA, LEGO Foundation, Rubis) and Rwandan institutions (RURA, Bank of Kigali, Development Bank of Rwanda) across branding, digital campaigns, product design, and software development projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity & Rebranding Complete visual identity systems including logo, color palette, typography, and tone of voice designed to build memorable brands and rally communities around shared identities. Offered to enterprises, government bodies, and international organizations.
• Digital & Social Media Services Digital content strategy, marketing campaign execution, and ongoing social media management tailored for product launches and continuous audience engagement. Delivered to enterprise and government clients such as Bank of Kigali, MTN MoMo, Rubis Energy, and CanalBox.
• Product & Experience Design New product development, UX/UI design, packaging design, and end-to-end brand experience creation including events and 360-degree brand experiences. Provided to FMCG, retail, and tech clients such as SINA Gerard, Ese Urwibutso, and OPATH.
• Website Development End-to-end website structure development, content strategy, design, quality assurance, deployment, and maintenance for organizations across sectors. Demonstrated through portfolio work including RWANDAFOAM and UGHE.
• Event Management & Hosting Comprehensive event management and hosting from conception to execution, overseeing branding, logistics, and communications. Demonstrated through the annual Kivu Fest on Lake Kivu and the FIFA 73rd Congress in Rwanda.
• Marketing & Communications Strategic brand and campaign planning, videography, photography, media management, and content development designed to boost market presence and customer interaction for clients such as Bank of Kigali and MTN MoMo.
• Packaging Design Physical product packaging design creating powerful shelf first impressions, including premium interactive packaging for luxury markets. Delivered to clients such as SINA Gerard / Ese Urwibutso and Kivu Noir coffee.
• Drivers and Conductors' Vocational Cards Management System (DVC) Custom digital registry that centralizes driver data, tracks vocational training, and automates disciplinary monitoring with a rating mechanism that assesses driver behavior over time. Built for government regulatory clients such as RURA.
• Cross-Border Traders Complaints System Cloud-based platform for traders to report cross-border trade issues, track complaint resolutions, and access regulatory support, with multi-agency integration for government collaboration. Built for the Ministry of Trade and Industry (MINICOM).

Quantifiable outcome

• 100+ projects delivered across Africa & beyond
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PURPOSEcoreStrategic or Co-development PartnerPURPOSE is a social impact agency based in New York with offices in London, Nairobi, Sao Paulo, Delhi, Sydney, and other locations. The agency collaborates with the world's leading nonprofits, philanthropies, and companies to put purpose and participation at the core of their work. 63 Inc. collaborated with PURPOSE on the LEGO Foundation project to develop KINA Rwanda brand, adapting the global brand into the Rwandan cultural context.

Scale indicators4 records

Recent moves7 records

Expansion highlights10 records

Direct peers

• M&C Saatchi Abel: Independent creative agency with strong African presence (offices in South Africa, Africa operations). Delivers brand strategy, integrated campaigns, and digital creative work comparable to 63 Inc.'s portfolio, often for enterprise and government clients.
• Superunion: Global brand agency (WPP-owned) specializing in brand strategy, naming, visual identity, and design systems. Comparable to 63 Inc.'s core brand identity and rebranding services for enterprise and government clients, with similar multi-disciplinary scope.

Broad incumbents

• Pentagram: Independent design firm renowned for brand identity, visual design, and creative work. Comparable to 63 Inc.'s brand identity, visual identity, and packaging design services, though Pentagram operates at global scale across multiple geographies.
• Publicis Africa: Global advertising and communications group with operations across Africa. Overlaps with 63 Inc. on integrated brand campaigns, digital marketing, and creative services for enterprise and government clients in African markets.
• Landor & Fitch: Global brand consulting and design firm specializing in brand identity, strategy, and design systems. Highly comparable to 63 Inc.'s brand identity and rebranding services (e.g., BRD, Rwanda Cooperation rebrands), though serving a global client base.
• Dentsu Africa: Global advertising and marketing services group with African operations. Provides brand, digital, and creative services for multinational clients expanding into African markets, directly comparable to 63 Inc.'s enterprise client work.
• TBWA\Africa: Global creative agency network with offices across Africa. Delivers brand strategy, digital campaigns, and creative services comparable to 63 Inc.'s scope, though at higher scale and broader geographic reach.
• Ogilvy Africa: Global advertising and brand network with strong presence across Africa. Competes with 63 Inc. for multinational brand campaigns (e.g., FIFA, corporate rebrands) across the continent, though Ogilvy operates at significantly larger scale and broader scope.
• BBDO Africa: Global creative agency network with Africa operations. Competes for large brand-building mandates in Africa and offers creative, digital, and brand strategy services similar to 63 Inc.'s core offering.
• VMLY&R Africa: Global brand and customer experience agency with Africa presence. Offers brand identity, digital marketing, and integrated creative services comparable to 63 Inc.'s end-to-end offering, including website and software development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/6ixtythre3
• LinkedInlinkedin.com/company/63create
• Instagraminstagram.com/63create

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 63create