Avenida Films

What Avenida Films does

Avenida Films is an independent production company founded in approximately 2006 and headquartered in Bogotá, Colombia, that creates visual content for global brands and advertising agencies. The firm operates a curated roster of six directors (JP Daguer, Felipe Rueda, Juan Gamba, Salomón Simhon, Sara Briceño, Juan Gordon) and four photographers (Allan, Carmen Villegas, Julian Franco, Oliver Ehmig), delivering commercials, branded content, music videos, and corporate video projects. Named enterprise clients include ESPN, Warner Music, National Geographic, Mastercard, Shell, Toyota, Hyundai, Chevrolet, Corona, Pepsi, Unilever, Adidas, Riot Games, Bancolombia, Banco Caja Social, Lenovo, Oreo, Terpel, and advertising agency VML, indicating the operation serves as an export-oriented production vendor for global enterprises despite a single-country footprint.

The core offering is professional production services — directing, photography, casting, location management, permit logistics, and on-the-ground execution — with no proprietary technology platform, software product, or AI/ML component disclosed. The value proposition is anchored on Colombia's geographic diversity (mountains, beaches, urban settings), year-round filming climate, competitive cost base versus North American and Western European alternatives, and the country's Film Law 814 tax incentive framework. Revenue is generated through project-based, quote-priced commercial production contracts with enterprise brands and agencies; pricing is not publicly disclosed. Go-to-market is direct-to-client via the company's website portfolio, industry presence, and creative reputation, with marketing driven by named-client logos and award credentials rather than paid acquisition.

The company is privately held with no disclosed parent, subsidiaries, funding rounds, or external investors. Internal headcount is approximately six employees (primarily producers and operations), with revenue-generating directors and photographers functioning as freelance or contractor talent. There is no app, API, SDK, or digital product surface; the entire offering is human creative labor executed in physical locations. The business is operating, founder-led, and Colombia-domiciled, with global brand clients served from a single Bogotá office.

Name

Avenida Films

Legal name

Avenida Films

Website

https://avenidafilms.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Avenida Films is a Bogotá-based independent production company, founded circa 2006, that provides directing, photography, and full production services for commercials, music videos, and branded content delivered by a roster of six directors and four photographers to global enterprise brands and advertising agencies.

Ownership category

akta.pro rank

Product category

Commercial Production Services

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

Keywords

• Commercial production services
• Music video production
• Branded content creation
• Film production Colombia
• Advertising content production

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Commercial Production Services: Production services for commercials and branded content for global brands, including directing, photography, and full production execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Avenida Films is an independent Bogotá-based production company that creates commercials, music videos, and branded content for global brands and agencies. The company delivers these services through a roster of six directors (Felipe Rueda, Juan Gamba, Juan Gordon, JP Daguer, Salomón Simhon, Sara Briceño) and four photographers (Allan, Carmen Villegas, Julian Franco, Oliver Ehmig), providing full-service production execution from casting and location management to logistical support in Colombia.

Product overview

Avenida Films is an independent Bogotá-based production company offering a unified portfolio of visual content creation services. The core offering spans commercial production, music video production, and branded content, delivered through a roster of six directors (JP Daguer, Felipe Rueda, Juan Gamba, Salomón Simhon, Sara Briceño, Juan Gordon) and four photographers (Allan, Carmen Villegas, Julian Franco, Oliver Ehmig). The company also provides comprehensive production services in Colombia, leveraging the country's diverse locations, competitive costs, and Film Law 814 tax incentives, supported by a network of over 18 years of experienced professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Production Creation of commercials and advertising content for brands, directed by the company's roster of directors, including work for Shell (Felipe Rueda), Banco Caja Social (JP Daguer), Mastercard-ESPN collaboration, Chevrolet, Hyundai, and Pepsi.
• Music Video Production Production of music videos for artists and labels, including work by directors such as Salomón Simhon (Air Jordan x J Balvin, Belinda) and Sara Briceño (Little Talks series), collaborating with Warner Music, Toyota, Pepsi, and Unilever.
• Branded Content Brand-focused content creation including branded documentaries and promotional materials, with notable work for National Geographic, Enterprise, ESPN, and the Corona Island campaign directed by Juan Gordon.
• Production Services in Colombia Comprehensive production services in Colombia including directing, photography, casting, location management, permit streamlining, and logistical support, leveraging Colombia's diverse locations, favorable year-round climate, competitive production costs, and Film Law 814 tax incentives.
• Photography Services Photography services delivered by a roster of four photographers covering documentary, urban, natural beauty, and artistic photography for editorial and commercial projects.

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hungry Man: Globally recognized commercial and branded content production company with a stable of award-winning directors — comparable in commercial production focus and global brand work.
• Anonymous Content: US-based directors' roster production company representing award-winning filmmakers for commercials, music videos, and branded content — the most direct comparable business model to Avenida Films in a much larger market.
• RSA Films: Ridley Scott Associates' commercial production house — a director-led roster model producing commercials and branded content for global brands, comparable to Avenida's creative-talent positioning.
• Smuggler: New York-based production company with a multi-director roster handling global commercial campaigns, branded content, and music videos — a strong analog for Avenida's roster-plus-services model.
• Somesuch: London-based production company with a directors' roster producing commercials and music videos for premium global brands — directly comparable as a roster-driven boutique production business.
• Radical Media: Global production company producing commercials, branded content, and music videos with a multi-director roster — closely mirrors Avenida's portfolio structure and blue-chip brand clientele.
• MJZ: New York and Los Angeles-based directors' roster for commercials and music videos; the canonical US boutique production company model that Avenida emulates at a smaller LatAm scale.
• Tool of North America: Commercial and music video production company with a roster of directors serving global brands — operates with the same boutique talent-driven production model as Avenida Films.
• Partizan: Global directors' roster production company operating across commercials, music videos, and branded content — comparable to Avenida in talent-roster structure and international brand client base.
• Prettybird: Los Angeles-based production company built around a curated roster of commercial and music video directors — directly comparable to Avenida's talent-roster structure and global brand client work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/avenida-films

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avenida Films