AA's Cash & Carry Visp

What AA's Cash & Carry Visp does

AA's Cash & Carry Visp AG is a family-owned wholesale and distribution company headquartered in Visp in the Swiss canton of Valais, founded on July 1, 1989 by Anita and André (the initials "AA"). The company operates a hybrid Cash & Carry pickup market of more than 4,000 m² in Visp stocking over 10,000 SKUs, supplemented by distribution depots in Grächen, Zermatt (Spiss), and (since 2024) Saas Fee. A fleet of 30 vehicles, including four multi-temperature refrigerated trucks and seven electric vehicles, supports daily deliveries throughout the Wallis canton — including car-free mountain destinations where competitors cannot operate economically. Customers are restaurants, hotels, event organizers, and walk-in private consumers.

The core technology stack is a standard ERP system (go-live 2019), a B2B ordering portal (aa-s.shop) carrying approximately 13,000 products for 24/7 ordering, and a consumer e-commerce site (valaisthek.ch) launched in 2022. The own-brand portfolio includes AA's Raclette cheese, AA's Glühwein ready-to-serve mulled wine, PaperLine hygiene papers, AA's Prosecco, the 2022-launched Tradition 1989 line (dried meat, raclette, fondue, coffee), and AA's Cuvée blanc (2023, co-developed with Leukersonne). The corporate group comprises AA's Cash & Carry AG, AA's AG Cargo, AA's AG Immobilien, and the holding AA's Group Holding AG (formed 2022); the historical subsidiary Import Food AG has been part of the group since 1991.

Revenue is generated through point-of-sale wholesale transactions at the Visp Abholmarkt (open to all without registration), transaction-based delivery throughout Wallis for HoReCa accounts, and online B2B/B2C orders. A six-person outside sales team runs a sales-led enterprise field motion calling on hospitality businesses; a customer card program targets professionals. National distribution partnerships (Saviva, Stardrinks, Appenzeller Alpenbitter) extend AA's Glühwein across Switzerland, while regional partners (Kouski, Drinks by Brughera) cover Wallis and Ticino. No revenue is publicly disclosed.

Name

AA's Cash & Carry Visp

Legal name

AA's Cash & Carry Visp AG

Website

https://aa-s.cc

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

AA's Cash & Carry Visp is a family-owned Swiss wholesale distributor headquartered in Visp, Valais. Founded in 1989, it operates a 4,000 m² Cash & Carry market, B2B/B2C e-commerce, and a 30-vehicle delivery fleet serving restaurants, hotels, events, and consumers throughout the canton.

Ownership category

akta.pro rank

Product category

Food and Beverage Wholesale

NAICS

Grocery and Convenience Retailers (4451), Industrial and Personal Service Paper Merchant Wholesalers (424130)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Foodservice & Hospitality Supply Clubs (Restaurants, Catering, Hotels) (CRAEAEAC)

akta.pro secondary industries

Traditional Cash & Carry Wholesalers (No/Low Membership) (CRAEAEAA), Cash-and-Carry Wholesale Grocers (Business/Trade Customers) (CRAHACAB)

Keywords

• Wholesale food distribution
• Cash and carry retail
• Hospitality supply services
• Food and beverage wholesale
• Private label brands

Headquarters

HQ city

Visp

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale/Retail Product Sales: Core revenue from selling food, beverages, and hospitality supplies to business customers (restaurants, hotels, caterers) and walk-in consumers. Products include fresh produce, meat, dairy, frozen goods, beverages, spirits, wines, paper products, and cleaning supplies. Sales occur through physical Cash & Carry storefront and online shops.
2. Delivery Service: Delivery service for business customers throughout the Wallis canton using the company's fleet of 30 vehicles including 4 refrigerated trucks with multi-temperature chambers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

AA's Cash & Carry Visp operates a wholesale cash-and-carry pickup market in Visp, Switzerland, offering over 10,000 articles across more than 4,000 m² of retail space, supplying restaurants, hotels, caterers, and walk-in consumers with food, beverages, wines, paper products, and cleaning supplies. The company also provides a delivery service throughout the Valais canton using a fleet of 30 vehicles, including refrigerated trucks, and operates B2B (aa-s.shop) and B2C (valaisthek.ch) online ordering platforms. Its own-brand portfolio includes AA's Raclette cheese, AA's Glühwein mulled wine, PaperLine hygiene products, the Tradition 1989 line, and AA's Cuvée blanc wine.

Product overview

AA's Cash & Carry Visp operates a wholesale Cash & Carry Abholmarkt (pickup market) in Visp with over 4,000m2 of retail space offering more than 10,000 products to business customers (restaurants, hotels, events). The company operates an integrated business model combining physical retail with B2B online ordering (aa-s.shop) and B2C e-commerce (valaisthek.ch), plus delivery services throughout Valais. Their own-brand portfolio includes AA's Raclettekäse (Swiss milk raclette cheese), AA's Glühwein (ready-to-serve mulled wine), PaperLine hygiene papers, and the 2022 'Tradition 1989' line (dried meat, fondue, coffee). The company also offers a wine assortment of 800+ premium wines and guided wine tasting experiences.

Differentiator

Problem solved

Functional benefit

Brands

• AA's Raclette: Raclette cheese produced from Swiss milk, available as whole, half, or quarter loaves. Price-performance winner among raclette cheeses.
• AA's Glühwein
• PaperLine
• Tradition 1989
• AA's Cuvée blanc

Products and services

• AA's Cash & Carry Abholmarkt Wholesale cash-and-carry pickup market in Visp offering over 10,000 products on more than 4,000 m², open to professional buyers including restaurants, hotels, and event organizers as well as walk-in consumers without registration or customer card.
• Lieferservice (Delivery Service)

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor, core, regional and national.

• Migros IndustrieminorStrategic or Co-development Partner · 1 January 2017Negotiations in 2017 regarding potential sale of AA's CC AG as partner of Migros group with Saviva and CC Anghern. Deal did not proceed.
• Bindella WeineminorOthers · 1 January 2014Wine supplier acquired in 2023 with warehouse in Spiss Zermatt.
• Saviva Food ServicescoreChannel Partner/ Reseller/ DistributorNational distributor for AA's Glühwein products in Switzerland. Saviva is a food services company and part of the Migros group.
• Stardrinks AGcoreChannel Partner/ Reseller/ DistributorNational distributor for AA's Glühwein products in Switzerland.
• Kouski Boissons ValaisregionalChannel Partner/ Reseller/ DistributorRegional distributor for AA's Glühwein in the Wallis canton based in Sion.
• Drinks by BrugheraregionalChannel Partner/ Reseller/ DistributorRegional distributor for AA's Glühwein in Ticino based in Mezzovico.
• Appenzeller Alpenbitter AGnationalChannel Partner/ Reseller/ DistributorNational wholesale and resale partner for AA's Glühwein products.
• Migros Partner StaldenregionalChannel Partner/ Reseller/ DistributorRegional retail partner selling AA's Raclettekäse in Stalden.

Scale indicators9 records

Recent moves17 records

Expansion highlights6 records

Regional players

• CC Anghern: Swiss regional Cash & Carry wholesaler serving restaurants and hotels, mentioned in the 2017 Migros negotiation context as a potential peer combination with AA's. Comparable assortment and customer base in their respective geographies, both privately held family businesses.
• Ziemann & Co. AG: Regional Swiss beverage and foodservice distributor operating in German-speaking Switzerland. Comparable model as beverage and hospitality supplier with delivery service, though smaller national footprint than Prodega/Howeg and not focused on French-speaking Valais.
• Stardrinks AG: Swiss beverage distributor and national distribution partner for AA's Glühwein. Comparable in beverage distribution to hotels/restaurants, though narrower category scope than AA's full-line foodservice model.
• Appenzeller Alpenbitter AG: Swiss specialty beverage producer and national wholesale/resale partner for AA's Glühwein. Comparable as a regional Swiss beverage brand with national distribution, illustrating the kind of own-brand-to-national-brand trajectory AA's could pursue.

Broad incumbents

• Saviva AG: Migros Group's food service distribution company, one of Switzerland's largest Cash & Carry and delivery operators. Direct competitor to AA's in foodservice supply while simultaneously being a national distribution partner for AA's Glühwein — the channel-partner-competitor tension is a defining peer dynamic.
• Howeg (Migros Industrie): Migros Group's hospitality wholesale arm and the largest foodservice supplier in Switzerland. Direct competitor to AA's in serving hotels and restaurants, with category-wide procurement scale and national delivery — the buyer that AA's actually partnered with via Saviva for Glühwein distribution.
• Prodega / Transgourmet Schweiz: National Cash & Carry and foodservice wholesaler owned by Coop Group, operating across Switzerland with broad assortment and delivery infrastructure. Directly comparable to AA's as a foodservice supply club, but with national scale, broader assortment, and direct procurement contracts that AA's cannot match.

Direct peers

• Bidfood Switzerland: Subsidiary of Bidcorp, one of Europe's largest foodservice distributors, operating Cash & Carry markets and delivery service in Switzerland. Comparable product range across fresh, frozen, dry, and beverages for hospitality customers; competes head-to-head with AA's at the upper end of the Wallis hospitality segment.
• Chefs Culinar Schweiz: Germany-headquartered Cash & Carry foodservice wholesaler with Swiss operations serving restaurants, hotels, and caterers. Comparable assortment breadth and customer base to AA's, with multi-temperature delivery and own-brand products; competes for the same hospitality customers but at greater national scale.

Others

• Valais Wine Producers (e.g., Provins, Leukersonne): Walliser wine producers partnered with AA's for distribution and own-brand wines (AA's Cuvée blanc produced with Leukersonne, Provins wine representation taken over 1997/2003). Comparable as Valais wine trade ecosystem players — adjacent suppliers whose portfolios AA's curates for hospitality customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aa-s-cash-carry-visp

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AA's Cash & Carry Visp