Abigail's Hotel

What Abigail's Hotel does

Abigail's Hotel is a privately held, 30-room boutique bed-and-breakfast located in Victoria, British Columbia, operating from a designated 1930s Tudor heritage mansion on McClure Street, three blocks from Victoria's Inner Harbour. The adult-only property comprises three buildings: the original Main House (16 rooms, converted in 1985), the Coach House (6 rooms, added 1998), and the newly completed Bessborough building (8 rooms, elevator-equipped, completed January 2023). The hotel offers seven themed room categories ranging from entry-level Amethyst (~200 sq ft) to premium Sapphire (~380 sq ft), each with distinct décor and amenities including claw-foot tubs, electric fireplaces, and jetted spas.

The business generates revenue primarily through room accommodations priced in Canadian funds, with every booking including a daily three-course gourmet breakfast. Ancillary revenue comes from add-ons such as appetizer platters, sparkling wine, chocolate-covered strawberries, and romantic rose petal arrangements, alongside promotional packages including the Mid-Week Special (10% off Sunday-Thursday) and Stay Longer & Save Package (15-20% off multi-night stays). Distribution is predominantly direct-to-consumer via the hotel's own website, powered by the Cloudbeds reservation engine, supplemented by phone reservations; the hotel avoids heavy reliance on third-party OTAs.

The hotel targets couples, romantic travelers, and adult leisure guests seeking heritage charm with modern luxury. The property has earned third-party recognition as TripAdvisor's #1 Best Hotel in Canada and #7 Best Hotel in the World (2025 Travelers Choice Awards). The company is privately held with no disclosed parent company, investors, or external funding, having expanded organically through property reinvestment over four decades.

Name

Abigail's Hotel

Legal name

Abigail's Hotel

Website

https://abigailshotel.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Abigail's Hotel is a privately held, 30-room adult-only boutique bed-and-breakfast in Victoria, BC, housed in a 1930s Tudor heritage mansion. It serves couples and leisure travelers seeking romantic accommodations, with three-course breakfast included and seven themed room categories ranging from entry-level to premium suites.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodations

NAICS

Bed-and-Breakfast Inns (721191), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Historic Inns & Heritage B&Bs (THAGAHAC)

akta.pro secondary industries

Romantic / Couples B&Bs & Inns (THAGAHAI), Luxury B&Bs & Upscale Inns (THAGAHAE), Adults-Only B&Bs & Inns (THAGAHAK)

Keywords

• Boutique hotel rooms
• Bed and breakfast
• Heritage accommodations
• Adult only lodging
• Leisure travel lodging

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Accommodations: Primary revenue stream from 30-room boutique hotel accommodations. Room rates include daily three-course breakfast. Rates are quoted in Canadian funds and subject to applicable taxes. A one-night room and tax deposit is taken at booking.
2. Add-Ons and Upsells: Additional revenue from optional add-ons including appetizer platters ($35), chocolate-covered strawberries or truffles ($15), rose petal decorations ($35), dessert platters ($25), bottles of sparkling wine ($50), and bottles of wine ($40).
3. Special Packages and Promotions: Revenue from promotional packages including mid-week specials (10% off standard rate), stay longer packages (15% off for 2 nights, 20% off for 3+ nights), and other seasonal offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Abigail's Hotel is a 30-room adult-only boutique bed-and-breakfast housed in a 1930s Tudor heritage mansion in Victoria, BC, offering seven distinct themed room categories with claw-foot tubs, jetted tubs, fireplaces, and four-poster beds. Every stay includes a daily three-course gourmet breakfast, with optional add-on enhancements such as appetizer platters, chocolate-covered strawberries, rose petals, dessert platters, sparkling wine, and bottles of BC wine. The property operates a 24-hour Library Lounge, complimentary parking, high-speed WiFi, and a 24-hour front desk, located three blocks from Victoria's Inner Harbour.

Product overview

Abigail's Hotel is a 30-room boutique bed-and-breakfast hotel housed in a 1930's Tudor mansion in Victoria, BC. The property consists of three buildings: the Main House (heritage building with 16 rooms across 3 floors), the Coach House (6 luxury rooms with 2 floors), and the new Bessborough building (8 rooms with elevator access). Room categories range from Amethyst (entry-level, 200 sq ft) to Sapphire (premium, 380 sq ft), each with distinct themes and amenities. The hotel offers seven room types including Ruby King, Ruby Double, Opal, Rose, Emerald, Bessborough, and Sapphire rooms. Dining includes a complimentary three-course gourmet breakfast and add-on offerings such as appetizer platters, dessert platters, wine, and chocolate-covered strawberries. Special packages include Stay Longer & Save (15-20% off for multi-night stays) and Mid-Week Special (10% off Sunday-Thursday). Additional amenities include 24-hour Library Lounge, complimentary parking, and high-speed WiFi.

Differentiator

Problem solved

Functional benefit

Products and services

• Boutique Room Accommodations Adult-only accommodation across seven themed room categories in a 1930s Tudor mansion, Coach House, and new Bessborough Building. Categories include Amethyst (~200 sq ft, queen bed, stand-alone shower); Ruby King and Ruby Double (~300 sq ft, claw-foot soaking tubs with rain-can showerheads); Opal (~300 sq ft, electric fireplaces, deep soaking tubs); Rose (~300 sq ft, double-sided natural gas fireplaces on the 3rd floor); Emerald (~300 sq ft in the Coach House, jetted tubs, electric fireplaces); Bessborough (~350-400 sq ft, air-jet spa tubs, wet bars, elevator access); and Sapphire (~380 sq ft, four-poster king beds, two-person jetted tubs, stained-glass windows, vaulted ceilings, and antique chandeliers on the 3rd floor). Every stay includes a daily three-course gourmet breakfast, complimentary parking, high-speed WiFi, local calls, newspapers, and 24-hour Library Lounge access.
• Appetizer Platter Add-On Charcuterie, local cheeses, vegetables, and chef creations appetizer platter for two people, customizable for dietary needs and requiring 24-hour advance notice. Price: $35 per platter.
• Chocolate Covered Strawberries or Truffles Tray of four chocolate-covered strawberries (when in season) or truffles freshly made in-house by the chef. Price: $15 per tray.
• Rose Petals Add-On Silk rose petal trail from the door of the guest room to the center of the bed with a heart display of petals. Price: $35.
• Dessert Platter Chef-created dessert platter for two people. Price: $25.
• Sparkling Wine Bottle of local Zanatta Vineyards Fatima Brut sparkling wine. Price: $50 per bottle.
• Bottle of Wine Choice of a bottle of red or white BC wine, with customers advised to specify preference at booking. Price: $40 per bottle.

Quantifiable outcome

• TripAdvisor Travelers Choice Awards 2025: #1 Best Hotel in Canada and #7 Best Hotel in the World

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Regional players

• Hastings House Country House Hotel: Small luxury heritage country house hotel on Salt Spring Island, BC. Comparable as a Pacific Northwest heritage boutique inn with a culinary program and adult romantic-leisure target market.
• Wickaninnish Inn: Relais & Châteaux-affiliated luxury boutique inn in Tofino, BC. Comparable as a Canadian West Coast heritage-feel luxury boutique inn with strong culinary program and romantic-leisure positioning, though in a different regional market.
• Brentwood Bay Resort & Spa: Luxury boutique resort approximately 30 minutes from downtown Victoria on the Saanich Inlet. Comparable as a high-end Victoria-region romantic property with spa, culinary, and direct-booking emphasis.

Direct peers

• Auberge Saint-Antoine: Relais & Châteaux boutique heritage hotel in Quebec City housed in restored 19th-century buildings. Closely comparable to Abigail's as a small-format Canadian heritage luxury inn with a culinary focus and direct-booking emphasis.
• Villa Eyrie Resort: Boutique alpine-style luxury resort on Vancouver Island near Victoria. Comparable in intimate luxury positioning, mountain/forest heritage setting, and romantic-leisure target market.
• Oak Bay Beach Hotel: Heritage-style boutique luxury hotel (100 rooms) in the Oak Bay neighbourhood of Victoria. Directly comparable in heritage-meets-luxury positioning, culinary focus, and adult romantic-leisure target market.
• The Magnolia Hotel & Spa: Boutique 64-room luxury hotel in downtown Victoria. Closely comparable to Abigail's in adult-leaning leisure focus, downtown location, and boutique positioning, with similar inclusion of premium amenities and direct-booking emphasis.

Broad incumbents

• Fairmont Empress: Iconic 464-room luxury hotel located directly on Victoria's Inner Harbour. Operates as a broad incumbent in the same downtown Victoria lodging market, targeting luxury leisure and group travelers with a much larger and more diversified offering than Abigail's.
• Hotel Grand Pacific: 304-room upscale waterfront hotel opposite the Victoria Inner Harbour. Competes with Abigail's for luxury leisure and couple travelers to Victoria but operates at a much larger scale with extensive meeting, spa, and dining amenities.

Others

• Relais & Châteaux: Global collection of independently-owned luxury boutique hotels and restaurants. Relevant as the brand consortium that curates comparable heritage luxury boutique properties; Abigail's is currently not a member but operates to similar standards.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/abigailshotel
• LinkedInlinkedin.com/company/abigail's-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abigail's Hotel