Al Babtain Biscuit Manufacturing & Foodstuff Co Ltd. (ABISCO)

What Al Babtain Biscuit Manufacturing & Foodstuff Co Ltd. (ABISCO) does

Al Babtain Biscuit Manufacturing & Foodstuff Co Ltd. (ABISCO) is a privately held Saudi Arabian food manufacturer established in 1983 and headquartered in the 2nd Industrial Area of Riyadh. The company produces three core product categories — biscuits, pasta, and drymix products — distributed under a portfolio of consumer brands including Hala, Helal, Luv, Jawza, Maedah, Queens, and Almaedah. Within biscuits, ABISCO offers an extensive range from cream-filled and plain variants to tea biscuits, crackers, Marie, digestive, and oats biscuits; its pasta line covers macaroni in nine shapes plus shairiah and spaghetti; and its drymix range includes instant drink mixes, jelly mixes, cake mixes, creme caramel, custard powder, and corn flour. Products are offered in multiple pack sizes spanning single-serve (30gm–85gm) to food-service/ wholesale (2.5kg–4kg), indicating a dual retail and institutional channel approach.

ABISCO's go-to-market is built on traditional retail and wholesale distribution within Saudi Arabia, supported by halal certification and compliance with stated local and international food safety standards. Public pricing is not disclosed; revenue is generated through direct product sales (hardware-style unit sales) to consumer households and, implicitly, to HORECA and wholesale buyers via bulk pack sizes. The company's digital footprint is minimal — a product catalog website (abisco.com.sa) and a single Instagram account (@abiscoksa) — and there is no disclosed headcount, management team, parent entity, or funding history. ABISCO states a vision of becoming a preferred worldwide provider, but current operations appear concentrated in the domestic Saudi market.

Name

Al Babtain Biscuit Manufacturing & Foodstuff Co Ltd. (ABISCO)

Legal name

Al Babtain Biscuit Manufacturing & Foodstuff CO. LTD.

Website

https://abisco.com.sa

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Al Babtain Biscuit Manufacturing & Foodstuff Co Ltd. (ABISCO) is a privately held Saudi food manufacturer founded in 1983 that produces biscuits, pasta, and drymix products under brands such as Hala, Helal, Luv, and Jawza, distributed to Saudi consumer households through traditional retail channels.

Ownership category

akta.pro rank

Product category

Packaged Food Manufacturing

NAICS

Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro industry

PRIMARYCRADABAD

Cookies, Biscuits & Crackers

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

SECONDARYAFAKABAH

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads)

Agriculture & Food Production/Food Processing & Manufacturing/Breakfast Cereals, Pasta & Grain-Based Foods Manufacturing

SECONDARYCRADAAAD

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Food & Beverage (Packaged)

Keywords

• Biscuit manufacturing
• Pasta production
• Drymix food products
• Consumer food brands
• Halal food manufacturing

Headquarters

HQ city

Riyadh, Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Biscuit Manufacturing & Sales: ABISCO generates revenue through the manufacture and sale of biscuit products including cream biscuits, plain biscuits, tea biscuits, crackers, and specialty biscuits under brands like Hala, Jawza, and Luv.
2. Pasta Manufacturing & Sales: Revenue from manufacturing and selling pasta products including macaroni in various shapes (elbow, tube, penne, spiral), shairiah, and spaghetti.
3. Drymix Products Manufacturing & Sales: Revenue from instant drink mixes, jelly mixes, cake mixes, creme caramel, custard powder, and corn flour products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ABISCO manufactures and sells packaged consumer food products across three categories: biscuits (cream-filled, plain, tea, crackers, digestive, oats variants), pasta (macaroni in multiple shapes, shairiah, spaghetti), and drymix products (instant drink mixes, jelly mixes, cake mixes, creme caramel, custard powder, corn flour). All products are distributed under company-owned brands including Hala, Helal, Luv, Jawza, Maedah, Queens, and Almaedah to retail and wholesale customers in Saudi Arabia.

Product overview

ABISCO operates as a food manufacturing company producing three main product lines: BISCUITS (including Hala Cream Biscuits, Hala Plain Biscuits, Tea Biscuits, Luv Crackers, Jawza Biscuits, Marie Biscuit, Digestive Biscuits, and Oats Biscuits), PASTA (Macaroni in nine varieties, Shairiah, and Spaghetti), and DRYMIX products (Instant Drink Mix, Jelly Mix, Cake Mix, Creme Caramel, Custard Powder, and Corn Flour). The company serves the Saudi Arabian market with its portfolio of branded consumer food products distributed under brands including Hala, Helal, Luv, Jawza, Maedah, and Queens.

Differentiator

Problem solved

Functional benefit

Brands

• Hala: Brand of biscuits including Hala Cream, Hala Plain, and Hala Tea Biscuits
• Luv
• Jawza
• Maedah
• Queens
• Helal

Products and services

• Hala Cream Biscuits Cream-filled biscuits in Strawberry, Banana, Chocolate, Orange, Custard, and Coconut flavors, sold under the Hala brand in 30gm, 95gm, and 110gm pack sizes for household and on-the-go snacking.
• Hala Plain Biscuits
• Tea Biscuits
• Luv Crackers
• Jawza Biscuits
• Marie Biscuit
• Digestive Biscuits
• Oats Biscuits
• Macaroni
• Shairiah
• Spaghetti
• Instant Drink Mix
• Jelly Mix
• Cake Mix
• Creme Caramel
• Custard Powder
• Corn Flour

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Halal Certification BodiescoreOthersABISCO maintains halal certification for its products, ensuring compliance with Islamic dietary requirements. This partnership is essential for market access in Saudi Arabia and other Muslim-majority markets.
• MaedahminorOthersBrand partner shown on the ABISCO website as one of their branded product lines.
• HalacoreOthersFlagship brand of ABISCO featuring cream and plain biscuits. One of the primary consumer-facing brands.
• HelalminorOthersBrand partner shown on the ABISCO website as one of their branded product lines.
• LuvminorOthersBrand partner for crackers products. One of the company's branded product lines.
• QueensminorOthersBrand partner shown on the ABISCO website as one of their branded product lines.
• AlmaedahminorOthersBrand partner for pasta and spaghetti products. One of the company's branded product lines.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Americana Group: Large MENA food conglomerate with a wide portfolio including bakery and snack products, serving overlapping consumer segments across the region with substantially greater scale.
• Barilla Group: Global pasta market leader whose products compete directly with ABISCO's pasta line in Saudi retail and foodservice channels, bringing strong brand recognition and scale advantages.
• Almarai Company: Saudi food giant with bakery and packaged food lines distributed through the same modern and traditional retail channels in Saudi Arabia, posing direct shelf competition.
• Mondelez International: Global biscuits and confectionery leader whose brands (Oreo, Belvita, Chips Ahoy!, etc.) compete head-to-head with ABISCO's biscuit portfolio across Saudi modern trade.

Emerging players

• Lotus Bakeries: Specialty biscuit maker (Biscoff, healthy snack lines) with growing MENA distribution; comparable in product focus and premium biscuit positioning that may pressure ABISCO's share.

Regional players

• Tanmiah Food Company: Saudi food producer with diversified packaged food lines competing in Saudi retail; comparable in terms of local market presence and reliance on traditional distribution.
• National Biscuit Industries (NBI): Regional biscuit manufacturer serving Middle East markets, comparable in product category and distribution model to ABISCO though operating across different country footprints.

Direct peers

• Gulf Biscuit Manufacturing Co. Saudi-based biscuit manufacturer operating in the same category and geography as ABISCO, competing for shelf space in mainstream retail channels across biscuits and crackers.
• Modern Food Industries (MFI): MENA biscuit and snack manufacturer producing cookies, cream biscuits, and crackers under household names, directly overlapping ABISCO's core biscuit and cracker lines.
• Halwani Bros. Co. Long-established Saudi food manufacturer with overlapping categories including biscuits and processed food products, serving the same Saudi consumer base through traditional retail channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/abiscoksa
• LinkedInlinkedin.com/company/abiscosaudiarabia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Babtain Biscuit Manufacturing & Foodstuff Co Ltd. (ABISCO)