ABLA - Associação Brasileira das Locadoras de Automóveis

What ABLA - Associação Brasileira das Locadoras de Automóveis does

ABLA - Associação Brasileira das Locadoras de Automóveis is a private non-profit trade association founded in 1977 and headquartered in São Paulo, with a secondary office in Brasília. It is the principal national entity exclusively dedicated to representing vehicle rental companies in Brazil, ranging from micro and small operators to large networks such as Localiza, Unidas, and KINTO. The association operates through a governance structure including a National Council elected by members, ensuring balanced representation, and is affiliated with CNT (Confederação Nacional do Transporte) and FENALOC.

ABLA's product and service portfolio includes the Central Comercial (a commercial center aggregating automakers, banks, insurance brokers, and service providers to negotiate exclusive discounts for members), the Central de Assessoria Direta (direct advisory for legal, fiscal, and operational matters), UNIABLA (a corporate university offering 24+ sector-specific training courses), the annual Anuário Brasileiro do Setor de Locação de Veículos (statistical yearbook sourced from SERPRO/DENATRAN data), EXPO ABLA (the annual sector trade fair), and the Fórum das Locadoras (legal and legislative forum). The association maintains ISO 9001 certification and has an extensive regional director network covering all major Brazilian states.

ABLA's business model is subscription-based, generating revenue through membership fees and contributions from car rental companies. Distribution occurs through direct membership enrollment, the member portal, and the ISA (Integração Sindloc-ABLA) project that combines ABLA and state-level SINDLOC union membership into a single contribution. The association serves the Brazilian car rental sector, which comprised 31,487 companies, 1.7+ million vehicles, R$ 52.9 billion in gross revenue, and 105,637 direct jobs in 2024, representing approximately 20% of vehicles licensed annually and 26% of automotive industry production volume.

Name

ABLA - Associação Brasileira das Locadoras de Automóveis

Legal name

ABLA - Associação Brasileira das Locadoras de Automóveis

Website

https://abla.com.br

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

ABLA is the Brazilian national trade association, founded in 1977, representing vehicle rental companies through membership services, training (UNIABLA), commercial negotiation, statistical publications, and sector events, serving car rental operators nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees and contributions: ABLA generates revenue through membership fees and contributions from car rental company members. The association offers tiered benefits through the ISA (Integração Sindloc-ABLA) project, which combines ABLA and Sindloc membership into a single contribution, providing economies of scale for members.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ABLA is a non-profit trade association that provides institutional representation, commercial benefits, professional training, and advisory services to car rental companies in Brazil. The association operates UNIABLA (corporate university), the Central Comercial (supplier discount center), the Central de Assessoria Direta (advisory help desk), the annual Anuário yearbook, the EXPO ABLA trade fair, and the Forum das Locadoras legal event. Membership requires CNAE 77.11-0-00 or 49.23-0-02 classification and is open to companies ranging from micro-enterprises to large national chains.

Product overview

ABLA (Associação Brasileira das Locadoras de Automóveis) is Brazil's primary national trade association exclusively dedicated to representing vehicle rental company interests. The association operates as an umbrella organization offering a comprehensive ecosystem of services including: the Central Comercial (Commercial Center) that negotiates exclusive supplier discounts for members; the Central de Assessoria Direta (Direct Advisory Center) for operational guidance; UNIABLA, a corporate university providing professional training courses; the annual Anuário (Yearbook) with sector statistics; EXPO ABLA trade fair; and the annual Forum das Locadoras legal event. The organization serves companies ranging from micro and small operators to large national chains, providing commercial benefits, professional development, and institutional representation.

Differentiator

Problem solved

Functional benefit

Brands

• UNIABLA: Universidade Corporativa do Setor de Locação de Veículos - the corporate university of the vehicle rental sector, providing professional training and capacity building for rental company employees across Brazil.

Products and services

• ABLA Association Membership Membership program for Brazilian car rental companies (CNAE 77.11-0-00 or 49.23-0-02) providing institutional representation, commercial benefits, training, advisory services, and access to the ISA (Integração Sindloc-ABLA) joint membership. Open to companies ranging from micro-enterprises to large national chains, with provisional membership available for newly formed companies.
• UNIABLA Corporate University Universidade Corporativa do Setor de Locação de Veículos - corporate university offering 24+ EAD (distance learning) and in-person courses covering fleet management, customer service, sales, government bidding, and leadership for car rental industry professionals. In 2019, 63 in-person courses trained 1,719 students from 992 companies across 23 states.
• Central Comercial ABLA (Commercial Center) Commercial center that aggregates the main suppliers of the car rental sector - automakers, banks, insurance brokers, and service providers - negotiating differentiated conditions and exclusive discounts for associated car rental companies.
• Central de Assessoria Direta (Direct Advisory Center) Help desk hub providing specialized guidance on operational, legal, fiscal, and administrative questions for car rental companies.
• Anuário Brasileiro do Setor de Locação de Veículos (Yearbook) Annual statistical yearbook providing comprehensive data on Brazil's vehicle rental sector, including fleet numbers, revenue, employment, and market trends. Uses data collected from SERPRO and authorized by DENATRAN.
• EXPO ABLA Annual trade fair and exhibition event for the vehicle rental sector in Latin America, featuring knowledge tracks, networking opportunities, vehicle displays, and test drives. Open to all industry participants.
• Fórum das Locadoras de Veículos Annual legal and business forum (XV Forum referenced) addressing juridical and legislative matters affecting the vehicle rental sector in Brazil.

Quantifiable outcome

• R$ 52.9 billion in gross revenue generated by members (2024)
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• FEPESE (Fundação de Estudos e Pesquisas Socioeconômicos)coreStrategic or Co-development PartnerPartnership for development of UNIABLA course content. FEPESE collaborated on creating educational materials for the corporate university's curriculum, including specialized content for the car rental sector.
• SEST-SENAT (Serviço Social do Transporte e Serviço Nacional de Aprendizagem do Transporte)coreStrategic or Co-development PartnerMajor partnership supporting UNIABLA operations. SEST-SENAT provides infrastructure and support for training programs, including EAD courses and webaulas via Microsoft Teams. Partnership includes Education Corporation project for customized training.
• CNT (Confederação Nacional do Transporte)flagshipStrategic or Co-development PartnerABLA operates under the CNT umbrella, with ABLA leadership serving on CNT's board. CNT provides institutional support and legitimacy for transportation sector representation. Paulo Miguel Junior serves as director at CNT.
• SERPRO (Serviço Federal de Processamento de Dados)coreTechnology or IntegrationStrategic data partnership for sector statistics. SERPRO provides vehicle fleet data authorized by DENATRAN, enabling ABLA to produce annual Anuário statistics including fleet numbers, registrations, and geographic distribution.
• SINDLOC (State-level Car Rental Unions)flagshipStrategic or Co-development PartnerNetwork of state-level car rental unions coordinated with ABLA. The ISA (Integração Sindloc-ABLA) project enables single-membership contribution covering both entities, providing cost savings and expanded benefits for members.
• Coopark (Cooperativa de Estacionamentos)minorGTM or Marketing PartnerPartnership providing parking services for member companies. Associated companies access 800,000+ parking spots nationwide starting at R$ 30/month, with centralized cost management and logistics optimization.
• FENALOC (Federação Nacional das Locadoras de Veículos)flagshipStrategic or Co-development PartnerNational federation of car rental unions, directly linked to CNT. ABLA and FENALOC work together on institutional representation, with aligned agendas to strengthen the sector. Luiz Felipe Nemer serves on both ABLA's Gestor Council and as FENALOC president.
• UNIABLA Corporate UniversitycoreOthersABLA's corporate university providing professional training for car rental sector. Offers 24+ courses (EAD and in-person) including fleet management, customer service, sales, and leadership. Supported by SEST-SENAT, CNT, and FEPESE.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FENALOC (Federação Nacional das Locadoras de Veículos): National federation of state-level car rental unions operating under the CNT umbrella, jointly led with ABLA leadership (Luiz Felipe Nemer and Livia Villar serve on both). Functions as ABLA's direct counterpart for labor and institutional representation of the same car rental constituency.
• ANFAVEA (Associação Nacional dos Fabricantes de Veículos Automotores): Brazilian association representing vehicle manufacturers, the immediate upstream counterpart to ABLA's rental operators. Compares directly as a sector-specific Brazilian trade association with statistical publications, events, and regulatory advocacy on behalf of automotive industry participants.
• American Car Rental Association (ACRA): U.S. national trade association representing the car rental industry, the closest international functional equivalent to ABLA. Comparable in scope: institutional representation, supplier partnerships, and member services for car rental operators.
• SINDLOC (state-level car rental unions): State-level unions (e.g., Sindloc-MG, Sindloc-BA, Sindloc-ES) that ABLA coordinates via the ISA project. They operate as regional association counterparts with overlapping but more localized mandates (labor, municipal regulation), making them direct institutional peers within ABLA's own network.

Others

• CNT (Confederação Nacional do Transporte): Brazilian national transportation confederation under which ABLA operates. Comparable as a larger umbrella federation offering institutional legitimacy, infrastructure (SEST-SENAT training network), and political representation, but covering all transport modes rather than just rental.
• ABAV (Associação Brasileira das Agências de Viagem): Brazilian association of travel agencies. Adjacent rather than directly comparable, but Bahia regional ABLA leadership explicitly partners with ABAV on tourism development, making it an institutional peer among Brazilian associations serving related tourism mobility demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Abla_br
• YouTubeyoutube.com/@ablabrasil
• Instagramlinkme.bio/ablabrasil
• LinkedInlinkedin.com/company/abla---associa%C3%A7%C3%A3o-brasileira-das-locadoras-de-autom%C3%B3veis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABLA - Associação Brasileira das Locadoras de Automóveis