ABM
ABM (Art Book Magazine) is a privately held Paris-based digital services firm that builds reading applications, digital publishing platforms, and custom web/mobile solutions for cultural institutions and luxury brands, while operating the Baobab library lending app across 6,000+ French public libraries.
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What ABM does
ABM (Art Book Magazine) is a privately held French digital services company founded in 2014 and headquartered in Paris (25 rue des Cascades, Ménilmontant district). It operates a boutique partnership of five co-founders — Olivier Körner, Vincent Piccolo, Jean-Luc Lemaire, David Longuein, and Nicolas Ledoux — across an integrated ecosystem comprising ABM Digital (consulting, development, and digital project marketing), ABM Studio (graphic design), and ABM Distribution (digital content sales). The company serves two primary verticals: cultural institutions (museums, festivals, theaters, libraries, artist residencies) and luxury brands, with named enterprise clients including Louis Vuitton Malletier, Louvre Abu Dhabi, Christian Dior Couture, Rencontres de la Photographie, and the Académie de France à Rome (Villa Médicis).
ABM's technology estate centers on mobile and web applications built with Swift and Kotlin on iOS/Android, Node.js, Symfony, and React on the server side, with Mapbox, Firebase, and Sendbird SDK integrations. Its core proprietary products are Lisa, a universal digital reading application supporting ePub, PDF, audiobooks, and interactive content with LCP DRM protection and multi-alphabet support; Baobab, a white-label digital lending app integrated with the French Prêt Numérique en Bibliothèque system serving over 6,000 public library institutions; Lisa Business, the white-label platform underlying both Lisa and Baobab; and the Art Book Magazine digital bookstore. The firm also produces co-editions under the Art Book Magazine Éditions imprint, distributed digitally via ABM Distribution and in print via Les presses du réel, with ebooks priced €3.99-€9.99 and print editions €11-€27.
Revenue is generated through three streams: professional services (custom development for cultural and luxury clients on multi-year project contracts), product licensing (Lisa Business white-label deployments, primarily through Baobab to the French library network), and publishing (direct ebook and co-edition print sales). Pricing for custom development is quote-based and not publicly disclosed. ABM is unencumbered by external institutional investment or public listing; the 118-employee company is owned and operated by its five founding partners.
ABM firmographics
Firmographics- Name
- ABM
- Legal name
- Art Book Magazine (ABM)
- Website
- https://abm-digital.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ABM (Art Book Magazine) is a privately held Paris-based digital services firm that builds reading applications, digital publishing platforms, and custom web/mobile solutions for cultural institutions and luxury brands, while operating the Baobab library lending app across 6,000+ French public libraries.
- Ownership category
- akta.pro rank
ABM industry classification
Industry- Product category
- Digital Publishing Services
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
- akta.pro secondary industry
- Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)
Keywords
Where ABM is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
ABM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Digital publishing (Editions): Art Book Magazine Éditions publishes digital and print books on art and cultural topics, generating revenue through direct sales and distribution partnerships.
- Digital reading applications: Lisa Business provides white-label reading solutions to organizations. Revenue generated through licensing arrangements with cultural institutions and publishers.
- Custom development services: ABM provides consulting and development services for digital projects, creating custom applications and websites for cultural institutions and luxury brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Digital publications |
| Other | Multi-year contract | Custom application development |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels4 records
ABM product offering
Product offeringCore offering
ABM provides digital consulting, custom application development, and digital publishing services for cultural institutions, luxury brands, public libraries, and independent publishers. The company develops proprietary reading applications (Lisa universal reader, Baobab library lending), offers a white-label reading platform (Lisa Business), and publishes art and cultural books through Art Book Magazine Éditions across digital and print formats.
Product overview
ABM operates as a digital services company focused on reading applications and digital publishing infrastructure. Their core product portfolio includes Lisa (universal digital publication reader for ePub, PDF, audiobooks, and interactive content), Baobab (public library digital lending application for the PNB system), Lisa Business (white-label reading platform), and Art Book Magazine digital bookstore. ABM also develops custom applications for cultural institutions and museums. The ecosystem includes ABM Studio (graphic design) and ABM Distribution (digital content distribution).
Differentiator
Problem solved
Functional benefit
Brands
- Lisa: Universal digital reading application supporting ePub, PDF, and audiobook formats with interactive and accessible features.
- Baobab
- Art Book Magazine
- Lisa Business
- Art Book Magazine Éditions
Products and services
- Lisa Reading Application Universal digital publication reader application offering ergonomic reading experience for fiction, comics, children's books, art books, audiobooks, and professional resources. Supports ePub, PDF, interactive ebooks, and accessible formats with multi-alphabet support including Arabic and Mandarin. Available on iOS and Android.
- Baobab Library Reading Application Digital lending application for public libraries part of the Prêt Numérique en Bibliothèque (PNB) system aggregating over 6,000 institutions in France. Enables library users to synchronize borrowed publications on smartphones and tablets, with support for early returns and loan extensions. White-label implementation of Lisa Business.
- Lisa Business White-Label Reading Platform
Quantifiable outcome
- Serving over 6,000 public library institutions in France through Baobab
- +1 more outcomes
Companies that use ABM
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
ABM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
ABM partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Louis Vuitton MalletiercoreLong-standing client partnership for digital application development. ABM developed and maintains the Louis Vuitton City Guide application covering 34 cities with multimedia content, offline maps, and premium editorial content.
- Louvre Abu DhabicoreCo-publishing partnership for exhibition catalogs. ABM has produced digital editions for multiple Louvre Abu Dhabi exhibitions including Rembrandt/Vermeer, Furusiyya, 10,000 Years of Luxury, and Abstraction and Calligraphy.
- DilicomcoreIntegration with French inter-professional digital publishing infrastructure for bibliographic data exchange (ONIX standard).
- Ensad (École nationale supérieure des Arts Décoratifs)minorAcademic partnership for research and publication projects. Co-published Design en Regards and other academic publications.
- Les presses du réelcoreDistribution partner for print editions of Art Book Magazine publications.
- Agence France-MuséumsminorPartner for Louvre Abu Dhabi exhibition catalog production and international museum collaborations.
- ABM StudiocorePart of ABM ecosystem. Independent graphic design studio handling visual design for ABM Digital projects.
- ABM DistributioncorePart of ABM ecosystem. Digital content distribution entity handling sales and delivery of Art Book Magazine digital publications.
- Manuella ÉditionsminorCo-publisher for Ukraine, Fragments publication.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ABM competitors and assessment
Company assessmentBroad incumbents
- Huge: Global digital product and experience agency working with cultural institutions and luxury brands on apps and platforms. Comparable capability profile for custom mobile application development serving similar enterprise clients.
- Havas: French-headquartered global communications group with cultural, luxury, and creative practices (BETC, Havas Paris). Competes with ABM for cultural institution and luxury brand digital transformation mandates at greater scale.
- AKQA: Global digital experience agency serving luxury, fashion, and cultural clients (LVMH, Nike, etc.). Larger-scale competitor for enterprise luxury digital mandates where ABM competes but lacks the global delivery footprint.
- Publicis Groupe: Large French-headquartered global advertising and communications group with deep luxury (Publicis Luxe) and cultural sector practices. Functions as a broad incumbent alternative for enterprise cultural/luxury digital mandates.
- Digitas: Global digital experience network (Publicis Groupe) with luxury and brand storytelling practices. Overlaps with ABM in serving luxury maisons on digital brand experiences and content platforms at a larger scale.
Direct peers
- Bookeen: French manufacturer of e-readers and digital reading hardware/software, including library lending solutions. Comparable in geography and digital reading ecosystem focus, with overlap in serving French library digital lending customers.
- Vivlio: French e-reader brand and bookstore operating in the digital publishing space, with library lending partnerships (e.g., Médiathèques). Comparable in French digital reading market positioning and library ecosystem focus to ABM's Baobab.
- De Marque: Quebec-based digital reading platform powering public library lending systems across North America and Europe (e.g., Pretnumerique, Cantook Station). Direct functional analog to ABM's Baobab/Lisa Business stack, competing for the same public library digital lending RFPs with a SaaS white-label model.
- The Ebook Alternative (TEA): French-origin LCP DRM and digital reading platform provider licensed to publishers and libraries. ABM uses LCP DRM in Lisa/Baobab, positioning TEA as a technology standard peer whose roadmap directly affects ABM's reading application roadmap.
- BETC: Paris-based creative and digital agency (now part of Publicis) known for luxury and cultural brand work including LVMH clients. Direct competitor for premium luxury brand digital mandates that ABM wins with Louis Vuitton and Dior.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ABM social profiles
Digital presenceABM financial estimates
Financial estimateRevenue estimate
Valuation estimate
ABM leadership team
Management profileNumber of profiles
Profiles5 records
ABM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ABM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ABM
What does ABM do?
ABM provides digital consulting, custom application development, and digital publishing services for cultural institutions, luxury brands, public libraries, and independent publishers. The company develops proprietary reading applications (Lisa universal reader, Baobab library lending), offers a white-label reading platform (Lisa Business), and publishes art and cultural books through Art Book Magazine Éditions across digital and print formats.
Is ABM a public or private company?
ABM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ABM founded?
ABM was founded in 2014. It employs 101 to 250 people.
Where is ABM based?
ABM is headquartered in Paris, France, in the Europe region.
How does ABM make money?
Three revenue lines are on record. Digital publishing (Editions) is the primary driver. The others are digital reading applications and custom development services.
Who are ABM's main competitors?
Broad incumbents on record are Huge, Havas, AKQA, Publicis Groupe and Digitas. Direct peers are Bookeen, Vivlio, De Marque, The Ebook Alternative (TEA) and BETC.
Does ABM have an API?
No public API is recorded for ABM.
What industry is ABM in?
ABM's product category is Digital Publishing Services. Its primary akta.pro industry code is BPAHAEAI, ERP, CRM & Enterprise Applications Consulting, with a secondary code of BPAHAKAK, Building Information Modeling (BIM) & Digital Design Services. Its NAICS code is 541511 and its SIC code is 2731.