What Aboral Piscines does

Aboral Piscines is a French manufacturer of premium polyester shell swimming pools, operating under the legal entity ETUDE ET CONCEPTION POLYESTER (ECP) as a privately held SAS. Founded approximately in 1990 and headquartered in Saint-Jean-d'Illac near Bordeaux, with a second production facility in Simandre (Bourgogne), the company designs, produces, and tests its pools entirely in its own French factories. Its product line spans 28 models across six ranges — flat-bottom, sloped-bottom, mini-pools, submerged roller shutter, submerged roller shutter under beach (the patented PEARL design), and Tailor Made custom — in five shell colours and lengths from 3.15m to 10.80m. Core technology is single-piece monobloc polyester shell construction with a gelcoat surface, fibreglass reinforcement, and polyester resin, supported by a 20-year structural and waterproofing warranty and a 10-year gelcoat warranty.

The company sells exclusively through a selective network of certified distributors and installers across seven European countries (France, Germany, Austria, Belgium, Luxembourg, Netherlands, UK, Switzerland). It complements this channel with a self-service online configurator providing personalised quotes in under two minutes, a multilingual catalog (French, English, German, Dutch), the Aboral Shop e-commerce storefront for accessories and equipment, and a referral/parrainage programme. End-customer pricing ranges from approximately €16,500 for mini-pools to €35,000 and above for premium and Tailor Made configurations, with installation delivered in roughly four days from delivery. Key customer segments are residential homeowners (family, urban small-plot, and luxury), served indirectly through regional distributors such as SVB Piscines, La Piscine d'Aquitaine, and AF Terrassement in the Gironde region.

The business model combines one-time pool shell unit sales to end customers via dealers with recurring hardware sales of accessories, heat pumps, cleaning robots, and automatic covers through Aboral Shop. CEO Pierre-Antoine Gasciolli leads a 21-person organisation with no external investors, no parent company, and no subsidiaries identified in source materials. The company relies on compliance with French safety standards (NF P90-307 alarms and NF P90-308 covers), brand longevity of 30+ years, and a patented PEARL design as its principal sources of competitive differentiation.

Name

Aboral Piscines

Legal name

ETUDE ET CONCEPTION POLYESTER (ECP)

Website

https://aboral.fr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Aboral Piscines is a privately held French manufacturer of premium polyester shell swimming pools, producing 28 models across six ranges in its own factories and selling exclusively through a certified distributor and installer network across seven European countries, with end-customer prices from roughly €16,500 to over €35,000 per pool.

Ownership category

akta.pro rank

Product category

Swimming Pool Manufacturing

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Polyester shell pools
• Swimming pool manufacturing
• Fiberglass pool shells
• Pool installation services
• Pool equipment accessories

Headquarters

HQ city

Saint-Jean-d’Illac, Nouvelle-Aquitaine

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pool shell sales: One-time sale of manufactured polyester shell swimming pools to customers through distributor network. Pools are designed, produced in France, and sold with warranties covering structure (20 years), waterproofing (20 years), and gelcoat (10 years).
2. Aboral Shop accessories: Online store (Aboralshop.fr) selling pool equipment, accessories, and consumables including covers, heat pumps, cleaning robots, and maintenance products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Aboral Piscines designs, manufactures, and sells premium polyester shell in-ground swimming pools through a network of certified French and European distributors. The portfolio spans 28 models in six ranges from compact 3.15m mini-pools to 10.80m family pools, including patented submerged roller shutter designs, with installation typically completed in 4 days. The company also sells pool equipment, accessories, and maintenance products through its Aboral Shop online store.

Product overview

Aboral Piscines is a French manufacturer of premium polyester shell swimming pools. Their product portfolio consists of six main pool collections: flat-bottom pools (3.15m-9.90m), sloped-bottom pools (7.60m-8.60m), mini-pools (3.15m-5.00m), pools with submerged roller shutter (3.90m-10.80m), pools with submerged roller shutter under beach (7.50m-8.50m) including the patented PEARL model, and fully custom Tailor Made pools. The company offers 28 pool models across 5 shell colors with various customization options. Their offerings are complemented by an online configurator tool for personalized quotes and the Aboral Shop online store for equipment and accessories including heat pumps, automatic covers, salt treatment systems, and cleaning robots.

Differentiator

Problem solved

Functional benefit

Products and services

• Piscines fond plat (Flat-bottom pools) Standard swimming pools with flat bottoms, ranging from 3.15m to 9.90m in length, designed for versatile family use and suitable for various garden sizes. Sold to residential customers through certified Aboral distributors.
• Piscines fond incliné (Sloped-bottom pools) Swimming pools with gradually sloped bottoms, ranging from 7.60m to 8.60m in length, featuring progressive depth change for gentle water entry, ideal for families with children. Sold to residential customers through certified distributors.
• Mini piscines (Mini pools) Compact swimming pools ranging from 3.15m to 5.00m in length, designed for small gardens and urban spaces. Provides the same construction quality as larger models in a space-optimized format, starting at approximately €16,500.
• Piscines coffre volet immergé (Submerged roller shutter pools) High-end flat-bottom pools equipped with a submerged automatic roller shutter system, ranging from 3.90m to 10.80m in length, combining aesthetics, safety, and comfort features for residential customers.
• PEARL Piscines coffre volet immergé sous plage (Patented submerged roller shutter under beach pools) Patented revolutionary swimming pool design with flat bottom (7.50m to 8.50m length) featuring a submerged roller shutter concealed under a beach/deck area. Sold as the PEARL product line, merging design, innovation, and space optimization.
• Piscines sur-mesure Tailor Made (Custom-made pools) Fully customizable flat-bottom pools with submerged roller shutter under beach, allowing customers to specify dimensions, features, and equipment for entirely bespoke pool projects targeting luxury and premium residential customers.
• Aboral Shop pool accessories and equipment E-commerce platform (aboralshop.fr) offering pool equipment and accessories including automatic covers, bar covers, heat pumps, salt treatment systems, LED lighting, and cleaning robots, with expert advice and product comparisons.

Quantifiable outcome

• 4-day pool installation from delivery to ready-to-swim
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• TSPH (The Swimming Pool Hub)minorOthersIndustry association membership providing network benefits and industry recognition. TSPH is a pool industry organization connecting manufacturers with industry professionals.
• SVB PiscinescoreChannel Partner/ Reseller/ DistributorCertified Aboral distributor in Bordeaux/Gironde region. SVB provides personalized customer guidance and family pool installations. Trained directly by Aboral and follows Aboral installation standards.
• La Piscine d'AquitainecoreChannel Partner/ Reseller/ DistributorCertified Aboral distributor with high-end positioning in Gironde. Specializes in premium pool installations with high aesthetic requirements and quality finishes. Trained by Aboral.
• AF TerrassementcoreChannel Partner/ Reseller/ DistributorCertified Aboral distributor in Langon area serving Langonnais and West Lot-et-Garonne. Specializes in technical expertise, ground preparation, and installation for complex terrain. Located at 49 Planton, 33540 Saint-Laurent-du-Bois.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fluidra: Fluidra is a global leader in pool equipment, accessories, and connected pool solutions. While not a direct pool manufacturer, it supplies many of the components (covers, pumps, filters) used by Aboral and competes in the broader residential pool ecosystem.
• Zodiac Pool Systems: Zodiac (now part of Fluidra) is a leading brand in pool cleaners, heaters, and water care. It is comparable to Aboral as an incumbent in the pool equipment/cleaning category that complements or competes with Aboral Shop offerings.
• Hayward Pool Europe: Hayward is a major global manufacturer of pool equipment including pumps, filters, heaters, and robotics. Comparable to Aboral as an established player in the broader residential pool category with overlapping distribution channels in Europe.
• Pentair Pool: Pentair is a global pool equipment manufacturer offering pumps, filters, heaters, and automation. It is comparable to Aboral as an adjacent incumbent in the residential pool supply chain, even though it does not make pool shells.

Others

• SCP Pool Supplies Europe: SCP is a European distributor of pool equipment, parts, and accessories. It is a relevant comparable as an ecosystem enabler serving pool installers and dealers, including many of Aboral's distribution partners.

Direct peers

• Alliance Piscines: Alliance Piscines is a French pool manufacturer and dealer network specializing in polyester shell pools with strong regional coverage. It directly competes with Aboral in the polyester pool category and similar mid-range family pool segment.
• Waterair Piscines: Waterair is a French pool kit manufacturer offering customizable above-ground and in-ground pools. Both companies target French residential customers with DIY-friendly or installer-assisted pool solutions, and compete in the premium resin-shell pool category.
• Desjoyaux Piscines: Desjoyaux is a leading French manufacturer of in-ground swimming pools with a strong national and international dealer network. Like Aboral, it sells complete pool solutions through certified installers and competes directly in the French family/residential pool market, though at a larger scale.
• Diffazur Piscines: Diffazur is a French pool builder specializing in custom concrete shell pools with integrated filtration. It competes directly with Aboral in the premium French residential pool market, especially in the South of France and coastal luxury segments.
• Piscines Magiline: Magiline is a French manufacturer of custom concrete and polyester shell pools with patented filtration and structural systems. Similar to Aboral, it differentiates through proprietary technology and a franchise/installer model across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@aboralpiscines
• Facebookfacebook.com/AboralPiscines
• LinkedInlinkedin.com/company/aboral-piscines
• Instagraminstagram.com/aboral_piscines
• Pinterestpinterest.fr/aboral_piscines

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aboral Piscines