ABQV - Associação Brasileira de Qualidade de Vida

What ABQV - Associação Brasileira de Qualidade de Vida does

ABQV (Associação Brasileira de Qualidade de Vida) is a Brazilian non-profit association founded in 1995 and headquartered in São Paulo that operates as the country's leading professional body for corporate quality of life and occupational wellness. The organization functions as a membership-based association of individual professionals (associados) and corporate supporters (mantenedores) including AON, Bradesco, Suzano, Mercedes-Benz, Siemens, Prudential, Sírio-Libanês and others, serving human resources directors, occupational health professionals, and corporate executives responsible for employee wellness programs across Brazil.

The association's core products and programs include the annual Congresso Brasileiro de Qualidade de Vida (CBQV) — billed as the largest corporate wellness event in Latin America — the Prêmio Nacional de Qualidade de Vida (PNQV) award program, the Movimento Gerar Bem-Estar (MGBE) corporate signatory movement with its Selo Gerar Bem-Estar certification, the ABQV Startup Experience innovation platform, the Expo Qualidade de Vida business exhibition, the MBA em Gestão Estratégica em Saúde (delivered with APM), and individual professional certificates (Certificados PF). Distribution is multi-channel: an annual congress and regional journeys, an educational blog, active social media (LinkedIn, Instagram, Facebook, YouTube), webinars, and direct membership and corporate supporter programs.

The business model combines recurring membership and corporate sponsorship fees, education program tuition, event registration and sponsorship revenue, and award program fees, with no public revenue disclosure. Reach extends across 23 Brazilian states, supported by partnerships with Sírio-Libanês Hospital, ABTms, Sesc Santo Amaro, ABRH, APM and international bodies (Global Centre for Healthy Workplaces, IAWHP, World Kindness Movement). The 30-person organization is governed by a volunteer board led by President José Antônio Coelho Júnior.

Name

ABQV - Associação Brasileira de Qualidade de Vida

Legal name

Associação Brasileira de Qualidade de Vida – ABQV

Website

https://abqv.org.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

ABQV is a Brazilian non-profit association founded in 1995 that promotes corporate quality of life through the CBQV congress, PNQV award, Movimento Gerar Bem-Estar movement, and professional education programs, serving HR leaders, occupational health professionals, and corporate entities across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees from individual associates (professionals in corporate wellness field) who join ABQV for networking, education, and professional development benefits.
2. Corporate supporter program (Mantenedores): Corporate sponsorship program where companies become supporters (mantenedores) of ABQV, gaining visibility, brand association, and access to the association's network and events.
3. Professional education programs: Revenue from MBA programs and professional certifications (Certificados PF) in health and wellness management targeting corporate professionals.
4. Event participation and sponsorship: Revenue from congress registrations, event sponsorship packages (Expo Qualidade de Vida), and startup exhibition areas at the annual CBQV event.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ABQV is a non-profit professional association that promotes corporate quality of life and workplace wellness in Brazil. It offers individual and corporate memberships, the annual CBQV congress, professional certification programs (MBA in Strategic Health Management), the PNQV national award, and the Movimento Gerar Bem-Estar initiative for NR-1 psychosocial risk compliance. Its primary customers are HR and occupational health professionals, corporate wellness managers, and Brazilian companies of all sizes.

Product overview

ABQV operates as a non-profit association offering a portfolio of programs and services focused on corporate health and quality of life. The core offerings include the PNQV (Prêmio Nacional de Qualidade de Vida) annual award, the annual Congresso Brasileiro de Qualidade de Vida (CBQV) congress, and the Movimento Gerar Bem-Estar (MGBE) corporate wellness movement. Professional development is provided through MBA programs and professional certifications. The ecosystem is complemented by the ABQV Startup Experience innovation program, the Expo Qualidade de Vida exhibition area, a services showcase platform, and an educational blog. The association was founded in 1995 and is headquartered in São Paulo.

Differentiator

Problem solved

Functional benefit

Brands

• CBQV - Congresso Brasileiro de Qualidade de Vida: The annual Brazilian Quality of Life Congress, the main health and quality of life event in Latin America.
• PNQV - Prêmio Nacional de Qualidade de Vida
• Movimento Gerar Bem-Estar (MGBE)
• ABQV Startup Experience

Products and services

• PNQV - Prêmio Nacional de Qualidade de Vida Annual national award program recognizing companies for excellence in health and corporate wellness programs across Brazil. Targets HR directors and corporate wellness managers seeking industry recognition and benchmarking.
• Congresso Brasileiro de Qualidade de Vida (CBQV) Annual congress positioned as the premier health and quality of life at work event in Latin America, featuring 60+ national and international speakers, attracting approximately 1,000+ participants from 23 Brazilian states, with the Expo Qualidade de Vida exhibition area. Targets corporate wellness professionals, HR leaders, and occupational health practitioners.
• MBA em Gestão Estratégica em Saúde Professional development MBA program in strategic health management targeting corporate professionals seeking to specialize in occupational health and corporate wellness. Offered in partnership with APM.
• Certificados PF Professional certification programs for individuals working in corporate health and quality of life domains. Targets individual practitioners seeking credentialing in the corporate wellness field.
• Movimento Gerar Bem-Estar (MGBE) Corporate wellness movement that brings together signatory companies to share methodologies and results in health promotion, corporate wellness, and NR-1 psychosocial risk compliance. Includes the Selo Gerar Bem-Estar certification awarded to participating companies.
• Individual Membership Program (Associados) Annual individual membership offering access to events, content, certifications, and professional development programs in corporate wellness. Targets individual practitioners (psychologists, nutritionists, physical therapists, nurses, HR professionals).
• Corporate Supporter Program (Mantenedores) Corporate sponsorship tier program where companies become supporters (mantenedores) of ABQV, gaining brand visibility, networking access, and association with ABQV's mission. Corporate supporters include AON, Bradesco, Suzano, Mercedes-Benz, Sírio-Libanês Hospital, and others.

Quantifiable outcome

• Over 300 companies have participated in ABQV events with 94% satisfaction rate among exhibitors
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Sírio-Libanês HospitalflagshipStrategic or Co-development Partner · 19 September 2023Sírio-Libanês serves as the host venue for the annual CBQV congress and is a corporate supporter (mantenedor) of ABQV. The hospital is recognized for excellence in corporate wellness promotion.
• AONflagshipGTM or Marketing PartnerAON is a key strategic partner of ABQV, serving as both a corporate supporter (mantenedor) and co-organizer of Movimento Gerar Bem-Estar events. The partnership focuses on bringing together signatory companies to discuss NR-1 compliance, mental health, and psychosocial risks in the workplace.
• Sesc Santo AmarocoreStrategic or Co-development PartnerSesc Santo Amaro partnered with ABQV on the 'Jornada do Conhecimento: NR-1 – do diagnóstico à ação' event as part of the Empresas Saudáveis project, bringing together specialists and professionals to discuss NR-1 impacts on occupational health.
• Associação Brasileira de Telemedicina e Telessaúde (ABTms)coreStrategic or Co-development PartnerABQV signed a partnership agreement with ABTms to promote health and disease prevention through integrated health concepts, wellness, and quality of life. The partnership aims to reduce health incidents and promote wellness through shared knowledge and conceptual development around telemedicine.
• ABRH - Associação Brasileira de Recursos HumanoscoreStrategic or Co-development PartnerABRH is listed as a partner organization sharing ABQV's purpose to extend wellness messaging to more people. The partnership connects HR professionals with corporate wellness initiatives.
• APM - Associação Paulista de MedicinacoreStrategic or Co-development PartnerAPM is a partner in delivering professional education programs, including the MBA em Gestão Estratégica em Saúde offered in partnership with ABQV.
• Global Centre For Healthy WorkplacesminorStrategic or Co-development PartnerInternational partnership with the Global Centre for Healthy Workplaces, bringing global perspectives on workplace health promotion to the Brazilian corporate wellness community.
• International Association for Worksite Health Promotion (IAWHP)minorStrategic or Co-development PartnerInternational association partnership connecting ABQV with the global worksite health promotion community.
• IESAPMminorStrategic or Co-development PartnerEducational institution partnership supporting ABQV's professional development initiatives.
• World Kindness MovementminorStrategic or Co-development PartnerPartnership with the World Kindness Movement extending ABQV's wellness message to the global kindness and wellbeing community.
• Instituto de Ensino e Pesquisa Sírio-LibanêscoreStrategic or Co-development PartnerEducational and research institution that hosts CBQV events and contributes to the scientific programming of the congress.
• Human Resources InstituteminorStrategic or Co-development PartnerInternational institute whose president, Judd Allen, opened the scientific programming at CBQV with insights on building healthy corporate cultures.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WorldatWork: Global nonprofit association for total rewards, wellbeing, and workforce experience. Highly comparable to ABQV on the wellbeing and corporate-member model, but US-rooted and broader in remit.
• Sodexo (Quality of Life services): Global facilities and quality-of-life services provider with significant corporate wellness offerings. Sodexo competes for the same corporate wellbeing budgets as ABQV's mantenedores, but as a commercial services vendor rather than a non-profit association.
• SHRM - Society for Human Resource Management: The world's largest HR professional association. SHRM competes for the same corporate HR audience ABQV serves, but at vastly greater scale and broader scope (total HR rather than wellness specifically).

Emerging players

• Limeade: Employee wellbeing and engagement software platform. Limeade overlaps with ABQV's content agenda (wellbeing, engagement, culture) and sells into many of the same corporate HR buyers as a turnkey alternative.
• Wellhub (formerly Gympass): Brazilian-origin corporate wellness platform operating globally. Wellhub competes for corporate wellness budgets that ABQV's mantenedores and event sponsors allocate, increasingly with bundled mental, physical, and nutrition programs.

Direct peers

• National Wellness Institute (NWI): Long-standing US professional association for the wellness field, offering certifications, conferences, and member programs. Closely comparable to ABQV in mission (wellness as a profession) and operating model (membership + events + education).
• International Association for Worksite Health Promotion (IAWHP): Global worksite health promotion association. IAWHP is a direct functional peer to ABQV in content, certification, and community-building for workplace wellness professionals, and is already an ABQV international partner.
• ABRH - Associação Brasileira de Recursos Humanos: Brazil's main HR professional association. ABRH overlaps directly with ABQV on HR audience, content, and corporate membership, and is also a formal ABQV partner — the two compete for the same corporate HR/benefits decision-makers' attention and dues.

Regional players

• ABTms - Associação Brasileira de Telemedicina e Telessaúde: Brazilian non-profit association for telemedicine and telehealth. ABTms is a formal ABQV partner but operates the same kind of association model (members, events, advocacy) in an adjacent health-tech niche.
• APM - Associação Paulista de Medicina: São Paulo state medical association and ABQV's partner for the MBA em Gestão Estratégica em Saúde. APM is a much larger medical-membership body, but is comparable as a Brazilian non-profit association running education and certifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHB9S-F2owTgCVKj1HPgZ4Q
• Facebookfacebook.com/abqvqualidadedevida
• LinkedInlinkedin.com/company/abqv---associa-o-brasileira-de-qualidade-de-vida
• Instagraminstagram.com/abqv_oficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABQV - Associação Brasileira de Qualidade de Vida