Agricultural Business Research Institute

Name

Agricultural Business Research Institute

Legal name

Agricultural Business Research Institute

Website

https://abri.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Livestock Genetic Evaluation Software

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Services (700)

akta.pro industry

PRIMARYAFAEAJAC

Genomic Testing & Genetic Evaluation Services

Agriculture & Food Production/Animal Production & Aquaculture/Animal Breeding & Genetics Services

SECONDARYAFAEAJAE

Selective Breeding Program Design & Consulting

Agriculture & Food Production/Animal Production & Aquaculture/Animal Breeding & Genetics Services

Keywords

• Genetic evaluation services
• Breed registry software
• Livestock herd management
• Dairy herd testing
• Cattle breeding technology

Headquarters

HQ city

Armidale, New South Wales

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. BREEDPLAN Genetic Evaluation: BREEDPLAN is ABRI's biggest revenue line, sold as annual subscription services to breed societies, breeder groups, and pastoral companies. Revenue is generated through per-analysis fees and subscription licences covering genetic evaluation, data processing, and EBV reporting across multiple breeds and countries.
2. HerdMASTER Software Subscription: HerdMASTER is sold under an annual subscription licence model at $950 AUD per year (exclusive of GST). The subscription includes online, phone, and remote support, all functionality, society and BREEDPLAN-specific features, full embryo and semen inventories, and traceability integrations.
3. Breed Secretariat Services: ABRI provides dedicated executive officer, administrative, and bookkeeping services to breed societies as a recurring service engagement. Revenue is generated through service contracts with breed associations, offering pedigree registration, event management, publications, and financial administration.
4. Breed Registry Software (ILR2/ILROnline): ILR2 and ILROnline breed registry software is provided to over 180 breed associations worldwide. Revenue is generated through licensing and subscription fees for registry management, animal registration, and data exchange services.
5. Dairy Express Services: Dairy Express provides herd testing and milk recording services to dairy farmers across NSW and Queensland, integrated with DataGene's HerdPlatform. Revenue is generated through per-herd testing service fees.
6. BREEDPLAN Select / DNA Testing Analysis: Commercial farmers purchase DNA tests from NEOGEN or partner breed associations, which provide the data to ABRI for analysis. ABRI delivers DGV analysis using BREEDPLAN prediction equations (SNP Effects), generating revenue per analysis.
7. ABRI Extension Services: Technical support, workshops, herd consultations, and presentations on BREEDPLAN and genetic technologies are offered as part of the support ecosystem, often bundled with BREEDPLAN subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

ABRI delivers genetic evaluation, breed registry, and herd management software and services to the global livestock industry. Its flagship BREEDPLAN platform provides BLUP-based genetic evaluation across 40 beef cattle breeds and 14+ million animals in 14 countries, while ILR/ILR2 breed registry software serves 180+ breed associations with a database of 40+ million animals. Complementary offerings include HerdMASTER herd management software, Dairy Express dairy herd testing, BREEDPLAN Select DNA-only evaluation, GenSELECT genomic tools, ACGEA export certification, and Breed Secretariat administrative services.

Product overview

ABRI offers a comprehensive portfolio of genetic evaluation, breed registry, and herd management products and services for the global livestock industry. The core product ecosystem centers on BREEDPLAN, the world's most extensively used genetic evaluation system for beef cattle, complemented by BREEDPLAN Select (DNA-only evaluation for commercial herds) and GenSELECT (genomic tools for commercial producers). The breed registry portfolio includes BreedLogic (next-generation unified platform merging ILR Software and Internet Solutions) and ILR Software (International Livestock Registry serving 180+ breed associations). HerdMASTER provides herd management software with NLIS/NAIT traceability integration. Supporting services include Dairy Express (dairy herd recording), ACGEA (genetic export certification), Breed Secretariat Services (administrative support for breed societies), and ABRI Extension Services (technical support and training). The portfolio follows a platform-plus-modules architecture with BREEDPLAN as the central genetic evaluation engine, integrated with specialized tools like BreedObject (selection indexes), MateSel (mating selection), and HerdMASTER (on-farm management), all unified through BreedLogic as the emerging next-generation platform.

Differentiator

Problem solved

Functional benefit

Brands

• BREEDPLAN: Cutting-edge genetic evaluation system for beef cattle breeders - the most extensively employed genetic evaluation service globally
• BreedLogic
• ILR (International Livestock Registry)
• HerdMASTER
• Dairy Express
• GenSELECT
• BREEDPLAN Select
• ACGEA
• ABRI Extension Services

Products and services

• BREEDPLAN Genetic Evaluation Cutting-edge BLUP-based genetic evaluation system for beef cattle breeders, recognised as the most extensively employed genetic evaluation service globally. Supports 40 beef cattle breeds, evaluates over 14 million animals across 14 countries, and calculates Estimated Breeding Values (EBVs) for genetic improvement.
• BREEDPLAN Select DNA-only genetic evaluation powered by BREEDPLAN for commercial cattle herds. Uses Direct Genomic Values (DGVs) generated from SNP genotype analysis to provide data-driven insights for selecting animals based on predicted performance in calving ease, carcass weight, fertility, growth rate, marbling and more.
• GenSELECT Suite of genomic tools for commercial beef producers offering three available tests (Heifer, Steer, and Profile) to assist in making more informed breeding and selection decisions. Currently available for Hereford producers in Australia and New Zealand with additional breeds coming soon.
• ILR Software (International Livestock Registry) International Livestock Registry software trusted by breeders worldwide for over 20 years. The preferred choice for over 180 breed associations with a database of over 40 million animals. Provides comprehensive breed registry management including animal registrations, pedigree tracking, and herdbook management.
• BreedLogic Next-generation breed registry software that merges ILR Online/ILR2 and Internet Solutions into a single, fully configurable web-based platform. Features direct member interaction, configurable workflows, dynamic forms, automated processes, integration with on-farm software and devices, and planned AI-enabled decision-making tools.
• HerdMASTER Comprehensive herd management software replacing traditional stockbooks, sold under annual subscription at $950 AUD/year. Features include crush-side data entry, NLIS/NAIT/CCIA traceability integration, electronic ID reader and scales support, BREEDPLAN submission, AI/ET breeding tracking, interactive pedigree viewing, and custom reporting. Available in Stud and Commercial versions across 30+ countries.
• Dairy Express Premier herd testing and management information services for the Australian dairy industry, delivered in collaboration with DataGene. Provides quality data processing, milk sample transport, somatic cell count monitoring, Staphylococcus aureus testing, and integration with HerdPlatform for dairy farmers across NSW and Queensland.
• Breed Secretariat Services Comprehensive administrative services for breed societies including data entry, registrar services, executive officers, bookkeeping, event management, returning officers, breed management, pedigree registration, and business administration support.
• ABRI Extension Services Technical support and extension initiatives for BREEDPLAN and genetic technologies within the beef cattle breeding community. Offers BREEDPLAN workshops, herd consultations, presentations on beef breeding and genetics, and support for breed societies and individual producers.
• ACGEA (Australian Cattle Genetics Export Agency) Independent certification division of ABRI providing certification for beef breeding animals according to ACGEA standards. Endorsed by ARCBA, ALEC, and Cattle Council of Australia to meet global demands for Australian beef exports including semen, embryos, and live seedstock.

Quantifiable outcome

• Increased EBV accuracy for genotyped animals, particularly those with low to mid accuracy prior to Single-Step implementation.
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature10 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• NEOGENcoreStrategic or Co-development Partner · 1 January 2024NEOGEN is the DNA testing provider partner for BREEDPLAN Select, supplying DNA tests to commercial farmers. Farmers purchase tests from NEOGEN or the partner breed society, which provides the data to ABRI for DGV analysis using BREEDPLAN prediction equations (SNP Effects). This partnership powers the first DNA-only genetic evaluation for commercial cattle herds.
• Herefords AustraliacoreStrategic or Co-development Partner · 1 January 2024Herefords Australia partnered with ABRI and NEOGEN to launch BREEDPLAN Select for Hereford producers in Australia and New Zealand, making them the first breed society partner for this DNA-only genetic evaluation service for commercial producers.
• DataGenecoreTechnology or IntegrationDairy Express collaborates with DataGene industry software to deliver herd testing and management information services to dairy farmers across NSW and Queensland. Dairy Express is integrated with DataGene's HerdPlatform for the Australian dairy industry.
• Animal Genetics Breeding Unit (AGBU)coreStrategic or Co-development PartnerAGBU (a joint venture between the University of New England and NSW Department of Primary Industries) collaborated with ABRI to develop BREEDPLAN in 1985 and continues to support its ongoing development, including Single-Step BREEDPLAN and genomic evaluation enhancements. Dr Matt Wolcott from AGBU participated in BREEDPLAN ultrasound scanner accreditation.
• Meat and Livestock Australia (MLA)coreStrategic or Co-development PartnerMLA has supported BREEDPLAN since its 1985 development and continues to fund research projects that supply data included in BREEDPLAN genetic evaluations. MLA is represented on the BREEDPLAN and Sheep Genetics Technical Committee. ABRI Managing Director Anita Kauffmann co-founded Red8 Produce backed by MLA and the Commonwealth Government.
• Beef & Lamb New ZealandcoreStrategic or Co-development PartnerABRI worked with Beef & Lamb New Zealand to provide data extracts of pedigree and BREEDPLAN information for their new nProve online platform, designed to assist commercial beef producers source the most suitable genetics for their herd. ABRI COO Christian Duff and Extension Team Leader Catriona Millen attended the Beef & Lamb NZ Beef Breeder Forum where nProve was launched.
• Performance Beef Breeders New Zealand (PBBNZ)minorStrategic or Co-development PartnerPBBNZ is an industry body in New Zealand that works constructively with ABRI on beef breeding programs and discussions around BREEDPLAN genetic evaluation for NZ cattle breeders.
• Australian Registered Cattle Breeders Association (ARCBA)coreStrategic or Co-development PartnerARCBA endorses ACGEA (Australian Cattle Genetics Export Agency), a division of ABRI, providing independent certification for beef breeding animals. ARCBA also recognises ABRI's role in breed registry and genetic evaluation services.
• Australian Livestock Exporters Council (ALEC)minorStrategic or Co-development PartnerALEC endorses ACGEA (Australian Cattle Genetics Export Agency), a division of ABRI, which specialises in providing independent certification for beef breeding animals according to ACGEA standards, meeting global demands for Australian beef exports.
• Cattle Council of Australia (CCA)minorStrategic or Co-development PartnerCCA (now part of Cattle Australia) endorses ACGEA (Australian Cattle Genetics Export Agency), a division of ABRI, providing independent certification for beef breeding animals for international markets.
• University of New England (UNE)coreStrategic or Co-development PartnerABRI is a controlled entity of the University of New England and was originally established as a technology transfer unit within UNE. The partnership with AGBU (a joint venture involving UNE) underpins the scientific foundation of BREEDPLAN genetic evaluation.
• AgriBSA (South Africa)minorChannel Partner/ Reseller/ DistributorAgriBSA serves as the South Africa representative office for HerdMASTER, handling local sales and support for South African livestock producers using HerdMASTER software.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agricultural-business-research-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agricultural Business Research Institute