Australian Livestock Exporters' Council (ALEC)

What Australian Livestock Exporters' Council (ALEC) does

ALEC (Australian Livestock Exporters' Council) is a member-based, peak industry body representing Australia's livestock export sector. Founded in 1980 and headquartered in Forrest, Canberra (ACT), the organization is responsible for setting industry policy, providing strategic direction, and representing Australia's $1.1 billion livestock export trade both nationally and internationally. It serves Australian livestock exporters and broader supply chain participants — producers, transport operators, feedlots, and processing facilities — through policy advocacy, animal welfare standards (ESCAS and ASEL), and professional training programs that have reached more than 14,000 participants since 2021.

The organization is led by CEO Mark Harvey-Sutton and operates with a small staff of approximately 6 employees. Its core "products" are non-software services: industry policy submissions, the ESCAS and ASEL compliance frameworks, supply chain welfare training, the annual LIVEXchange conference, and the Livestock Exporter Young Achiever of the Year award. There is no proprietary technology stack, platform, or AI capability disclosed; ALEC distributes its influence through its website, social media channels, media relations, and direct engagement with members, government, and international partners.

ALEC's revenue model is membership-fee based, with recurring subscriptions from livestock exporter companies that comprise its membership. It is governed by a board and operates as a non-profit with no parent company, subsidiaries, or external investment structure identified. The organization maintains formal strategic partnerships with LiveCorp (the industry's service delivery partner), the National Farmers Federation (NFF), and the Red Meat Advisory Council (RMAC), and reports measurable in-market welfare outcomes, including pre-slaughter stunning of Australian cattle in Indonesia rising from under 10% in 2011 to approximately 95%.

Name

Australian Livestock Exporters' Council (ALEC)

Legal name

Australian Livestock Exporters' Council

Website

https://auslivestockexport.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ALEC is a member-based, non-profit peak industry body founded in 1980 that sets policy, provides strategic direction, and represents Australia's $1.1 billion livestock export trade on behalf of its member exporters and broader supply chain participants.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Support Activities for Animal Production (115210)

SIC

Agricultural Services (700)

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

akta.pro secondary industries

Animal Handling, Transport & Livestock Hauling Services (AFAEALAD), Animal Welfare, Handling & Stockmanship Audits/Training (AFACADAL)

Keywords

• Livestock export advocacy
• Industry policy representation
• Animal welfare standards
• Peak industry body
• Trade association services

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: ALEC generates revenue through membership fees from livestock exporter companies operating in Australia's live export trade.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Australian Livestock Exporters' Council (ALEC) is a member-based, peak industry body representing Australia's livestock export sector. It is responsible for setting industry policy, providing strategic direction, and representing Australia's $1.1 billion livestock export trade both nationally and globally. ALEC promotes professional standards, animal welfare excellence (ESCAS/ASEL), and supply chain integrity through advocacy, training, and stakeholder engagement.

Product overview

ALEC is a member-based, peak industry body representing Australia's livestock export sector. It is not a product or technology company — it provides industry policy advocacy, strategic direction, and represents Australia's $1.1 billion livestock export trade nationally and globally. The organization focuses on setting industry policy, promoting professional standards, animal welfare excellence, and market access. ALEC does not offer software products, platforms, or technology services.

Differentiator

Problem solved

Functional benefit

Products and services

• Industry Membership
• Policy Advocacy and Submissions
• Animal Welfare Standards and Compliance (ESCAS/ASEL)
• Industry Representation and Strategic Direction

Quantifiable outcome

• ~95% of Australian cattle in Indonesia now stunned pre-slaughter (up from <10% in 2011)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• LiveCorpcoreStrategic or Co-development PartnerLiveCorp works closely with industry stakeholders to continuously improve performance in animal health and welfare. LiveCorp is a key strategic partner in delivering animal welfare excellence, meat quality improvements, economic growth, and community development through in-market partnerships.
• NFF (National Farmers Federation)coreStrategic or Co-development PartnerStrategic partnership with Australia's peak farming organization representing the interests of farmers and agricultural communities.
• RMAC (Red Meat Advisory Council)coreStrategic or Co-development PartnerPartnership with the Red Meat Advisory Council, the independent advisory body providing strategic direction for the Australian red meat and livestock industry.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Meat & Livestock Australia (MLA): Producer-owned research and marketing body for Australia's red meat and livestock industry. MLA complements ALEC's live export focus with broader red meat industry R&D and marketing.
• Australian Meat Industry Council (AMIC): Peak body for retailers, processors, and smallgoods manufacturers in the meat industry. AMIC overlaps with ALEC at the downstream processing end of the livestock supply chain.
• National Farmers' Federation (NFF): Australia's peak farming representative body. NFF is a strategic ALEC partner and represents a much broader agricultural constituency, of which livestock export is one component.

Emerging players

• Animal Health Australia: Not-for-profit public company coordinating animal health and biosecurity programs across Australian livestock industries. Overlaps with ALEC's biosecurity training initiatives for the live export supply chain.

Direct peers

• Sheep Producers Australia: Peak body for Australian sheep producers, which is a key upstream constituency for ALEC's livestock export members, particularly given regulatory pressures on the sheep live export trade.
• Cattle Council of Australia: Peak body representing Australian cattle producers. Cattle Council overlaps with ALEC's constituency on the upstream cattle production side of the live export supply chain.
• Red Meat Advisory Council (RMAC): Independent advisory body providing strategic direction for Australia's red meat and livestock industry. RMAC is a core ALEC partner and shares the peak-body coordinating function at a broader sector level.
• LiveCorp: Australian livestock export R&D and service delivery body. ALEC and LiveCorp operate as the two complementary peak/service bodies for the live export trade, jointly delivering welfare standards and supply chain programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/austliveexports
• YouTubeyoutube.com/channel/UCZVcxaHlseL0yanwrz2He-A
• Facebookfacebook.com/auslivestockexport
• LinkedInlinkedin.com/company/australian-livestock-exporters-council

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Australian Livestock Exporters' Council (ALEC)