What Schools BI does

Schools BI is a UK-based EdTech SaaS company founded in 2020/2021 by husband-and-wife team Rhys and Ali Gwillym, headquartered in Taunton, Somerset with a London sales office. The company provides bespoke data analytics dashboards for schools, Multi-Academy Trusts (MATs), and international British-curriculum schools, aggregating data from disparate Management Information Systems (iSAMS, Arbor, SIMS, Bromcom, GO 4 Schools, SchoolBase, CPOMS, and others) into unified interactive views. Its product portfolio comprises three offerings: Schools BI Core and Bespoke (the main customised dashboard platform), the Attendance Toolkit (attendance analytics with national and local authority benchmarking for UK state schools), and a High Performance Learning integration module. The platform is built on Microsoft Power BI, with nightly automated data refresh, a 'Three Click Guarantee' for data access, and multi-level permissions for MAT-wide or single-school views.

The business model is subscription-based recurring SaaS revenue with a fully consultative, sales-led direct distribution motion. Pricing is not publicly disclosed; all prospects enter through a 'Book a Demo' funnel and receive a bespoke build overseen by a Customer Success Manager. The company employs a 'done with you' model combining standardised core dashboards with fully customised outputs per client. The customer base spans 300+ schools globally — including 40+ UK MATs, 30+ UK independent schools, and 35+ international schools — across the UK, Middle East (UAE, Bahrain, Kuwait), and Asia (Thailand, Malaysia, Singapore, Myanmar, Romania). GTM channels include trade shows (BETT, Schools & Academies Show), content marketing, association memberships (FOBISIA, COBIS, BSME, HMC, AoBSO, PiXL), and a wide network of MIS integration partnerships (iSAMS, Arbor, SIMS, and others).

The company is privately held (Schools BI Ltd, company number 12835884) with no institutional investors disclosed; the only external funding on record is a £150,000 grant from the British Business Bank's South West Investment Fund via The FSE Group in October 2025, earmarked for product development, platform enhancements, and hiring. As of the source data, Schools BI is actively hiring across engineering, consultancy, and revenue roles and operates with approximately 16 named staff members.

Name

Schools BI

Legal name

Schools BI Ltd

Website

https://schoolsbi.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Schools BI is a UK-based EdTech SaaS company that builds bespoke Microsoft Power BI data analytics dashboards for schools, Multi-Academy Trusts, and international British-curriculum schools, integrating multiple MIS systems into unified reporting views.

Ownership category

akta.pro rank

Product category

Education Data Analytics

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Education Reporting, Dashboards & Business Intelligence (BI) (EDADAIAC)

akta.pro secondary industry

Operational/Real-Time BI & Streaming Analytics (HDAEAMAH)

Keywords

• Education data analytics
• School dashboards
• MIS integration
• Attendance tracking
• MAT analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. SaaS Dashboard Subscription: Schools BI operates as a subscription-based SaaS business providing bespoke data analytics dashboards to schools, MATs, and international schools. Clients pay an ongoing subscription fee for access to their customised dashboards, integrations, support, and data refresh services. The company works with each client to build tailored solutions, implying a per-client pricing model rather than a standard tiered SaaS product.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Schools BI is a data analytics platform built on Microsoft Power BI that integrates with multiple school Management Information Systems (MIS) such as iSAMS, Arbor, SIMS, Bromcom, SchoolBase, and CPOMS. It delivers bespoke, branded interactive dashboards consolidating attendance, attainment, behaviour, finance, HR, and safeguarding data with nightly automated refreshes, designed for schools, Multi-Academy Trusts (MATs), and international schools.

Product overview

Schools BI is a data analytics platform designed specifically for educational settings, comprising the core Schools BI Core and Bespoke dashboard solution along with specialized modules including the Attendance Toolkit and High Performance Learning Integration. Built on Microsoft Power BI technology, the platform aggregates data from multiple school MIS systems (including iSAMS, Arbor, SIMS, Bromcom, GO 4 Schools, and others) into unified, interactive dashboards. The company offers a 'done with you' approach, providing both standardized core dashboards and fully bespoke solutions tailored to each school's unique data needs and working practices. Schools BI works with schools, Multi-Academy Trusts (MATs), and international schools across the globe.

Differentiator

Problem solved

Functional benefit

Products and services

• Schools BI Core and Bespoke A bespoke data analytics platform providing customized Power BI dashboards that automatically display key insights from a school's MIS and other software systems, enabling settings to quickly evaluate, action, and improve educational outcomes.
• Attendance Toolkit A specialized module providing powerful insights to track, analyse, and improve student attendance. Compares attendance data against national, local and school trends across different time periods, with metrics, groups and trends accessible within a few clicks. Designed for UK state schools and MATs.
• High Performance Learning Integration Specialized dashboards for HPL schools that bring all school data into one place to track progress, evidence impact, and share results for schools implementing the High Performance Learning framework.

Quantifiable outcome

• The Attendance Toolkit is expected to save 'weeks / months of analysis time' for school teams according to customer feedback.
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• FOBISIA (Federation of British International Schools in Asia)coreGTM or Marketing Partner · 15 December 2023Schools BI joined FOBISIA in December 2023 as an Affiliate Member. FOBISIA is a leading non-profit federation committed to supporting and promoting high-quality British-style international education in Asia. Membership enables Schools BI to connect with British International Schools in the region, publish news articles on the FOBISIA website, host webinars, and be featured in the monthly FOBISIA eMagazine. This is a key international expansion channel.
• iSAMScoreTechnology or Integration · 28 February 2023Schools BI announced a formal partnership with iSAMS, a leading MIS provider supporting over 1,300 schools in 90+ countries worldwide. The partnership enables iSAMS schools to access Schools BI's data analytics dashboards, drawing data directly from iSAMS' comprehensive data stores. iSAMS supports independent and international schools with integrated solutions for finance (iFinance), admissions, wellbeing, and communications.
• ArborcoreTechnology or IntegrationArbor is listed as a software integration partner on the Schools BI Partners page. Over 10,000 schools and trusts use Arbor as their MIS. Schools BI integrates with Arbor to pull attendance, behaviour, and other data into its dashboards.
• SIMS (ESS)coreTechnology or IntegrationSIMS (from Education Software Solutions) is listed as a software integration partner. SIMS is one of the most widely used MIS systems in UK schools. Schools BI integrates with SIMS to aggregate and visualise school data.
• COBIS (Council of British International Schools)coreGTM or Marketing PartnerSchools BI is partnered with COBIS, which connects international schools worldwide and supports them in developing students who make a positive impact. COBIS membership provides Schools BI with access to a global network of British International Schools for marketing and lead generation.
• BSME (British Schools in the Middle East)coreGTM or Marketing PartnerSchools BI is partnered with BSME, which supports British international schools in the Middle East with resources and a collaborative network. Given Schools BI's existing customer base in the Middle East (Hartland Dubai, St Christopher's Bahrain), BSME membership reinforces market presence in this region.
• HMC (Headmasters' and Headmistresses' Conference)minorGTM or Marketing PartnerSchools BI is partnered with HMC, an association of independent and international schools supporting members through multiple means. HMC membership provides access to senior leadership at leading independent schools.
• AoBSO (Accreditation of British Schools Overseas)minorGTM or Marketing PartnerSchools BI is partnered with AoBSO, the UK Government-endorsed inspection and quality framework for International Schools. This partnership positions Schools BI as a trusted analytics solution for schools undergoing AoBSO accreditation.
• PiXL (Partners in Excellence)minorGTM or Marketing PartnerSchools BI is partnered with PiXL, a partnership of schools and colleges across KS1–5 that supports leaders to improve life chances and drive change. PiXL membership provides Schools BI with access to a network of schools focused on educational improvement.
• High Performance Learning (HPL)minorStrategic or Co-development PartnerSchools BI has a dedicated solution page for HPL Schools, offering dashboards designed to track progress, evidence impact, and share results for schools implementing the High Performance Learning framework. HPL provides the teaching and learning ecosystem backed by research. Schools BI works with HPL school leaders to build dashboards around HPL-specific metrics.
• 9ineminorGTM or Marketing PartnerSchools BI is partnered with 9ine, which assesses real-world risks and potential impacts on data and services, enhancing cybersecurity resilience for schools.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SIMS (Education Software Solutions): Provider of SIMS, the most widely used MIS in UK state schools, with native reporting features. Sets the baseline expectation for school analytics that Schools BI must integrate with and differentiate against.
• Tribal Group: UK-listed education software and services company providing student information systems, analytics, and compliance tools to schools, colleges, and universities. Competes in education data and analytics but at significantly broader scope and scale.
• RM plc: Long-established UK education technology provider with broad portfolio spanning MIS, IT infrastructure, and analytics. Overlaps with Schools BI in school data and reporting but operates at much larger scale across multiple education product lines.

Others

• 9ine Consulting: UK K-12 education consultancy specialising in data protection, IT strategy, and school compliance. Sells into the same UK MAT and independent school buyer base and is a listed Schools BI partner, making it a closely adjacent ecosystem participant.

Direct peers

• Juniper Education: UK education data and school improvement company serving MATs and schools with analytics, dashboards, and benchmarking tools. Directly comparable target customer base (UK schools and trusts) and overlapping product proposition in education-focused BI.
• iSAMS: Leading MIS for independent and international schools covering 1,300+ schools in 90+ countries. It has its own dashboard and reporting modules and is simultaneously a formal Schools BI integration partner, positioning it as both competitor and channel.
• FFT (Fischer Family Trust): UK educational charity providing data analytics, benchmarking, and school performance datasets to schools and MATs. Directly comparable on education-specific benchmarking and analytics for UK schools, with established brand in the sector.
• Groupcall: UK-based education data and MIS analytics provider offering dashboards, attendance, and safeguarding data tools to schools and MATs. Comparable UK K-12 customer base with overlapping data integration and visualization capabilities.
• Arbor Education: One of the largest UK MIS providers used by 10,000+ schools and MATs, with its own reporting and analytics features. Directly competes with Schools BI by offering embedded dashboards that reduce the need for a third-party BI layer, and is also an integration partner.

Emerging players

• B Squared: UK education assessment and progress-tracking platform with embedded dashboards for pupil outcomes. Partial overlap with Schools BI in school data visualisation, particularly for SEND and progress measurement in UK schools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/schoolsbi
• YouTubeyoutube.com/@schoolsbi8558
• Facebookfacebook.com/profile.php?id=61574985925816
• LinkedInlinkedin.com/company/schoolsbi

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schools BI