What Arbor does

Arbor is described as operating the first marketplace for people-based data, founded in 2014 and headquartered in New York, United States. The company's core product is a two-sided data marketplace that connects data providers with brand and advertiser buyers, enabling the buying, selling, and activation of people-based audience data for marketing and advertising use cases — a positioning that places it squarely in the data collaboration and identity resolution segment of the martech ecosystem. Arbor is led by co-founder and CEO David Yaffe and co-founder and Chief Business Officer Nikhil Dixit, with Jeff Richman serving as Director of Business Development, and has raised approximately $9.15 million in total disclosed equity funding across four rounds between 2015 and 2020, with Canaan Partners leading the 2016 Series 2 and First Round Capital leading the 2015 Series 1.

The firm's firmographic website URL resolves to liveramp.com, strongly indicating that Arbor has been acquired by, merged into, or operationally absorbed by LiveRamp, a major data collaboration platform whose core offerings (RampID identity resolution, Clean Rooms, Data Marketplace, and Agentic AI Orchestration) align conceptually with Arbor's people-based data marketplace positioning. As a result, Arbor's standalone revenue model, current operational status, and product surface are not separately disclosed in the available data. The company operates with 11–50 employees and is privately held; there are no disclosed customers, partnerships, awards, patents, or geographic footprint details specific to Arbor beyond its U.S. headquarters. Note: the input also contains extensive data describing a separate entity (an automated residential energy switching platform founded in 2022 operating across 13 U.S. states), which appears to refer to a different company and has been treated as not applicable to Arbor as a people-based data marketplace.

Name

Arbor

Legal name

Arbor

Website

https://liveramp.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Arbor operates the first marketplace for people-based data, connecting data providers with brand and advertiser buyers for marketing and advertising use cases. Founded in 2014 and based in New York, the company appears to have been integrated into LiveRamp.

Ownership category

akta.pro rank

Product category

Data Collaboration Platform

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519), Web Search Portals and All Other Information Services (519290), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)

akta.pro secondary industries

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD), Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

Keywords

• Data collaboration platform
• Identity resolution
• Data clean rooms
• Audience activation
• People-based marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Energy Provider Partnerships: Arbor generates revenue by facilitating energy switching for households, with the service being free to consumers. The platform appears to be compensated by energy providers or utilities for driving customer switching and potentially for aggregated consumer data insights.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Arbor operates a unified data collaboration platform that enables companies to unify, manage, and activate customer data across the digital ecosystem. The platform provides identity resolution, data clean rooms, audience segmentation and activation, and data monetization, connecting brands, publishers, agencies, and data partners across 14 markets with over 25,000 publisher domains and 500+ technology and data partners.

Product overview

LiveRamp operates as a unified data collaboration platform that enables companies to unify, manage, and activate data across the digital ecosystem. The platform architecture centers on the core LiveRamp Platform connected to a comprehensive suite of identity, activation, and insights modules. The foundational capability is RampID, LiveRamp's proprietary identity resolution technology that creates persistent, privacy-safe identifiers. Surrounding this core are identity modules including Identity Resolution + Translation, First-Party Identity Engine, and Enterprise Identity for unified customer views. The Clean Rooms product enables secure multi-party data collaboration, while Data Marketplace, Enrichment, and Data Monetization support data sharing and monetization workflows. Activation capabilities include Segmentation + Activation, Addressability + Connectivity, and Conversion Program for cross-channel campaign management. Enterprise-level features include Agentic AI Orchestration for autonomous AI agents, Cloud-ready Solutions for multi-cloud deployment, Flexible APIs for programmatic access, and Data Governance for privacy controls. LiveRamp University provides training resources. The platform connects over 25,000 publisher domains and 500+ technology and data partners across 14 markets, enabling brands, retailers, media platforms, and data providers to collaborate and connect data effectively, efficiently, and securely.

Differentiator

Problem solved

Functional benefit

Products and services

• LiveRamp Platform Global data collaboration platform that enables companies to unify, manage, and activate data across the digital ecosystem. Interoperable by design, connecting over 25,000 publisher domains and 500+ technology and data partners across 14 markets.
• RampID Proprietary identity resolution technology that creates persistent, privacy-safe identifiers enabling brands to connect and recognize consumers across channels and devices without sharing personal information. Powers connections for data activation and measurement across 600+ partner destinations.
• LiveRamp for Snowflake Award-winning native Snowflake application that runs directly within Snowflake accounts, providing zero-ETL data activation, identity resolution, and secure partner collaboration through Snowflake Data Sharing. Supports Datavant Token to RampID resolution for healthcare data collaboration.

Quantifiable outcome

• Over $7.5 million in customer savings facilitated as of 2025

Segments1 record

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Habu: Data clean room and collaboration platform enabling brands and publishers to share and activate data. Direct functional peer to LiveRamp Clean Rooms and the data marketplace category Arbor helped pioneer.
• Eyeota: Operates a data marketplace enabling audience targeting across digital advertising. Direct overlap with Arbor's people-based data exchange model, particularly for cross-channel audience activation.
• Lotame: Independent data exchange and identity platform offering a global data marketplace similar to Arbor's original model, plus taxonomy and data collaboration tools for brands, agencies, and publishers.

Broad incumbents

• Acxiom: Long-standing data broker and identity services provider with data marketplace capabilities. Operates in the same people-based data ecosystem as Arbor and serves overlapping enterprise customers.
• Experian: Major data broker and consumer identity provider; competes with Arbor's marketplace at the audience data and identity layer, particularly for deterministic, people-based data use cases.
• LiveRamp: The acquirer of Arbor and now the operating home for Arbor's people-based data marketplace. LiveRamp offers the broader Data Collaboration Platform (RampID, Clean Rooms, Data Marketplace) that encompasses Arbor's original product, serving the same enterprise brands, agencies, and publishers.
• Oracle Data Cloud: Oracle's data marketplace and ID Graph products compete with LiveRamp/Arbor in third-party data exchange, audience targeting, and identity resolution for enterprise marketing.

Emerging players

• Snowflake Data Clean Rooms / Marketplace: Native data sharing, marketplace, and clean room capabilities that provide an alternative to third-party data exchange platforms like Arbor, with potential to disintermediate the category.
• Salesforce Data Cloud (CDP): Customer Data Platform with growing identity resolution and data collaboration capabilities that increasingly compete with LiveRamp/Arbor for enterprise marketing data infrastructure spend.

Regional players

• Zeotap: Identity and data platform primarily serving the European market. Comparable people-based data marketplace capability, though the geographic focus limits direct U.S. overlap with Arbor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arbor