Pernod Ricard Brasil Industria E Comercio Ltda

What Pernod Ricard Brasil Industria E Comercio Ltda does

Pernod Ricard Brasil Industria E Comercio Ltda is the Brazilian operating subsidiary of Pernod Ricard SA, the French multinational premium spirits group publicly traded on Euronext Paris (ticker: RI). The entity's functional role is brand stewardship, marketing, and channel management for the Absolut Vodka portfolio in the Brazilian market, serving adult consumers of legal drinking age. The subsidiary operates with a reported headcount of approximately 6 employees, indicating a lean local team focused on brand marketing and channel execution rather than manufacturing or large-scale direct sales operations; physical distribution is largely handled through third-party beverage retailers and supermarkets, plus an authorized e-commerce partner (Casa da Bebida, casadabebida.com.br).

The product portfolio centers on the flagship Absolut Vodka — produced in Åhus, Sweden, with heritage dating to 1879 — and is extended through flavored variants (Absolut Citron, Raspberri, Vanilia), a premium expression (Absolut Elyx), and a rolling slate of limited editions and cultural collaborations (Absolut Warhol, Absolut Tabasco with McIlhenny Company, Absolut Tomorrowland). The technical/business platform supporting the brand in Brazil consists of the localized Absolut website (absolut.com/pt-br/) for product showcase and brand storytelling, the AbsolutDrinks.com/pt recipe and mixology platform for content-led consumer engagement, and partnership-driven distribution via physical retail and online beverage retailers. Pricing is not publicly disclosed and purchases redirect to authorized third-party retailers, consistent with a wholesale/retail-margin business model rather than direct-to-consumer e-commerce owned by the entity itself.

Revenue is not separately disclosed in the available inputs, and the subsidiary's financial results are consolidated within Pernod Ricard SA's broader Latin America/Americas reporting. Marketing activity is brand-led and culturally collaborative, leveraging artist, festival, and food-brand partnerships to maintain premium positioning. The company's strategic significance within the group lies in executing the Absolut franchise in one of the world's largest premium spirits markets rather than operating as an independent standalone business.

Name

Pernod Ricard Brasil Industria E Comercio Ltda

Legal name

Pernod Ricard Brasil Industria E Comercio Ltda

Website

https://absolut.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pernod Ricard Brasil Industria E Comercio Ltda is the Brazilian subsidiary of Pernod Ricard SA that markets and distributes the Absolut Vodka portfolio — including original, flavored variants, and limited-edition collaborations — to adult consumers across Brazil via retail and authorized e-commerce channels.

Ownership category

akta.pro rank

Product category

Premium Spirits (Vodka)

NAICS

Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

Keywords

• Premium vodka
• Spirits distribution
• Flavored vodka
• Cocktail recipes
• Brand collaborations

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel

Distribution channels2 records

Marketing channels6 records

Core offering

Pernod Ricard Brasil Industria E Comercio Ltda distributes and markets the Absolut Vodka portfolio in Brazil. The core offering centers on the original Absolut Vodka (a Swedish-produced premium vodka), extended through flavored variants (Citron, Raspberri, Vanilia), premium expressions (Absolut Elyx), and brand collaborations (Absolut Warhol, Absolut® Tabasco™, Absolut Tomorrowland). The company supports the portfolio with cocktail recipe content via AbsolutDrinks.com and cultural brand collaborations.

Product overview

Pernod Ricard Brasil Industria E Comercio Ltda distributes the Absolut Vodka portfolio in Brazil. The product lineup centers on Absolut Vodka as the core product, extended through multiple flavored variants including Absolut Citron (lemon), Absolut Raspberri (raspberry), Absolut Vanilia (vanilla), and the Absolut® Tabasco™ collaboration. Premium offerings include Absolut Elyx, while Absolut Warhol represents artist collaborations. The brand also includes limited editions like Absolut Tomorrowland. The portfolio serves the Brazilian spirits market through flavored vodkas, classic cocktail recipes, and special collaborations.

Differentiator

Problem solved

Functional benefit

Brands

• Absolut Vodka: Premium vodka brand owned by Pernod Ricard, marketed in Brazil through the local subsidiary
• Absolut® Tabasco™
• Absolut Elyx
• Absolut Citron
• Absolut Raspberri
• Absolut Vanilia
• Absolut Warhol
• Absolut Tomorrowland

Products and services

• Absolut Vodka The original Absolut Vodka, a Swedish vodka brand produced in Åhus, Sweden, known for its distinctive bottle design and continuous distillation using all-natural ingredients. Targeted at adult consumers for premium cocktails and mixed drinks.
• Absolut® Tabasco™ Chili pepper flavored vodka collaboration between Absolut and Tabasco, combining Swedish vodka with Tabasco's signature heat. Features accompanying cocktail recipes including Spicy Caipi, Spicy Bloody Mary, Spicy Lemonade, and One Shot Mary.
• Absolut Warhol Andy Warhol collaboration bottle featuring the pop artist's iconic design on the vodka bottle, celebrating Absolut's long-standing art partnership.
• Absolut Elyx Premium vodka expression from Absolut, crafted with a focus on quality and smoothness.
• Absolut Citron Lemon-flavored vodka offering a crisp citrus taste, used in cocktails like the Citron Cosmopolitan.
• Absolut Raspberri Raspberry-flavored vodka with a sweet and refreshing berry profile, featured in the Raspberri Collins cocktail.
• Absolut Vanilia Vanilla-flavored vodka providing rich and sweet vanilla notes, used in the Absolut Passion Star Martini.
• Absolut Tomorrowland Limited edition collaboration with Tomorrowland music festival, featuring a special bottle design for 2025.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• Tabasco (McIlhenny Company)coreStrategic or Co-development PartnerAbsolut and Tabasco brands collaborated to create Absolut® Tabasco™ Chili Pepper Flavored Vodka, a unique spirit combining Absolut's Swedish vodka with Tabasco's signature heat. The collaboration produced limited edition products and cocktail recipes including Spicy Caipi, Spicy Bloody Mary, Spicy Lemonade, and One Shot Mary. The partnership leverages both brands' iconic status in their respective categories.
• TomorrowlandcoreGTM or Marketing PartnerAbsolut Vodka partners with Tomorrowland, one of the world's largest electronic dance music festivals. The collaboration includes a limited edition Absolut Tomorrowland bottle (2025 edition) and branded experiences at the festival. This partnership targets the festival's millions of attendees with premium spirit offerings and brand activation.
• Andy WarholflagshipStrategic or Co-development PartnerAbsolut Warhol is a flagship collaboration celebrating the brand's iconic partnership with artist Andy Warhol. The limited edition bottle designs pay homage to the pop art legend's famous works featuring the Absolut vodka bottle. This long-standing art collaboration is central to Absolut's brand identity and heritage positioning.
• Casa da BebidacoreChannel Partner/ Reseller/ DistributorCasa da Bebida (casadabebida.com.br) is an authorized online retailer for Absolut Vodka products in Brazil, including exclusive collaboration bottles like Absolut Tomorrowland. The e-commerce platform serves as a primary direct-to-consumer channel for Brazilian consumers.

Recent moves5 records

Expansion highlights5 records

Emerging players

• Roust Corporation: Owner of Russian Standard and Green Ice vodka brands, focusing on premium and mainstream vodka. Comparable as a vodka-focused player competing with Absolut in key international markets including Latin America.
• Stoli Group: Owner of Stolichnaya (Stoli) vodka and the Elit luxury expression, along with other spirits. Comparable as a vodka-led brand owner competing directly with Absolut in the premium and ultra-premium tiers.

Regional players

• Pernod Ricard USA: US subsidiary of Pernod Ricard, the parent of the subject company. Comparable as a sibling entity managing the same Absolut brand (alongside Jameson, The Glenlivet, etc.) in a different geography, illustrating brand-level execution patterns.

Others

• Casa da Bebida: Brazilian e-commerce alcohol retailer and authorized online seller of Absolut (including limited editions like Absolut Tomorrowland). Relevant as the principal direct-to-consumer channel and a window into Brazilian online alcohol distribution economics.

Direct peers

• Bacardi do Brasil: Brazilian subsidiary of Bacardi Limited, owner of Bacardi rum, Grey Goose vodka, Bombay Sapphire, and Patrón. Particularly relevant given Grey Goose is a direct premium vodka competitor to Absolut in Brazil.
• Beam Suntory Brasil: Brazilian arm of Beam Suntory, owner of Jim Beam, Maker's Mark, and other premium spirits. Comparable as a multinational-owned subsidiary marketing premium international spirits brands in the Brazilian market.
• Moët Hennessy do Brasil: Brazilian subsidiary of LVMH's Moët Hennessy division, owner of Belvedere vodka, Hennessy cognac, and other prestige spirits. Comparable as a luxury multinational subsidiary operating premium vodka (Belvedere) and prestige spirits in Brazil.
• Diageo Brasil: Brazilian subsidiary of Diageo, owner of Smirnoff (the world's largest vodka brand) and competing premium spirits like Johnnie Walker and Tanqueray. Directly comparable as a multinational spirits group operating premium spirits brands in Brazil.
• Brown-Forman Brasil: Brazilian subsidiary of Brown-Forman, owner of Jack Daniel's, Woodford Reserve, and Finlandia Vodka. Highly comparable given the vodka overlap (Finlandia competes directly with Absolut) and shared multinational subsidiary structure.
• Campari do Brasil: Brazilian subsidiary of Campari Group, owner of Aperol, Campari, Skyy Vodka, and Grand Marnier. Directly comparable as a multinational spirits subsidiary with vodka and aperitivo brands competing in the Brazilian on- and off-premise channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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