Casa da Bebida

What Casa da Bebida does

Casa da Bebida (legally Indelével Bebidas Ltda.) is a Brazilian online retailer of premium alcoholic beverages, founded around 2009 and headquartered in Goiânia, Goiás. The company sells whisky, wine, champagne, sparkling wine, vodka, gin, tequila, rum, cachaça, liqueurs, and bar accessories through its own e-commerce platform at casadabebida.com.br, with a catalog of over 4,519 products spanning 100+ brands. It serves primarily individual adult consumers (B2C) for personal consumption, gifting, and home entertaining, plus a secondary corporate segment (B2B) supplying restaurants, bars, hotels, and event organizers. The company operates nationwide delivery across Brazil via third-party carriers, supported by a distribution center in Aparecida de Goiânia, and complements its online channel with a physical concept store and cocktail bar called Casa da Bebida ORIGEM in Goiânia's Setor Bueno neighborhood that hosts tastings and experiential events. Self-reported scale is more than 10,000 orders processed per month.

The technology stack is a standard off-the-shelf e-commerce platform (MKX) with SSL encryption, social login integration (Google, Facebook), an order tracking system, mandatory age verification (18+), and a CEP-based shipping calculator. The business model is direct transactional commerce with per-unit product pricing, free shipping above R$ 799.90, a Pix payment discount of approximately 10% versus credit card, credit card installments up to 3x, Google Pay support, Clearsale-powered fraud protection, and a 5% first-purchase coupon (BEMVINDO) for orders above R$ 150. Casa da Bebida is LGPD-compliant, retains a dedicated data protection officer, and offers corporate invoicing for state-registered (IE) companies. The company is privately held with no disclosed investors, funding history, executive team, revenue, or valuation.

Name

Casa da Bebida

Legal name

Indelével Bebidas Ltda.

Website

https://casadabebida.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Casa da Bebida (Indelével Bebidas Ltda.) is a Brazilian online retailer of premium alcoholic beverages, selling 4,500+ products across 100+ brands to adult consumers and corporate clients nationwide, supported by a Goiânia concept store, cocktail bar, and Aparecida de Goiânia distribution center.

Ownership category

akta.pro rank

Product category

Alcoholic Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (7224)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Online Alcohol Retail & Ship-to-Consumer (CRANAAAG)

akta.pro secondary industries

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)

Keywords

• Online beverage retail
• Premium spirits sales
• Wine ecommerce
• Whisky retail
• Alcoholic beverages online

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Casa da Bebida generates revenue through direct online sales of premium alcoholic beverages, including whisky, wine, champagne, vodka, gin, tequila, rum, liqueurs, and accessories. Products are sold at unit prices with various payment options including Pix (with discount), credit card (installments), and debit. Revenue is generated through one-time transaction fees from individual product purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Casa da Bebida is a Brazilian online retailer selling premium alcoholic beverages directly to consumers across Brazil through its e-commerce platform, offering more than 4,500 products across whisky, wine, champagne, sparkling wine, gin, vodka, tequila, rum, cachaça, liqueurs, and accessories. The company operates its own inventory and ships nationwide, supported by a physical concept store and cocktail bar (Casa da Bebida ORIGEM) in Goiânia for in-person tastings and experiences.

Product overview

Casa da Bebida is a Brazilian e-commerce platform for alcoholic beverages operating as a single unified online store with over 4,519 products. The core offering centers on premium spirits sales with product categories including Whisky (the largest category), Vinho (Wine), Espumante (Sparkling Wine), Champagne, Licor (Liqueur), Gin, Vodka, Tequila, Cachaça, Rum, and Miniaturas. The platform includes complementary services such as the 'Monte seu Bar em Casa' (Build Your Home Bar) kit builder, a Whisky Guide for product selection, and the Blog for educational content. The company also operates physical retail locations in Goiânia, Brazil, offering an integrated omnichannel experience combining online shopping with physical store visits, tastings, and cocktail bar experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Casa da Bebida ORIGEM: Goiânia-based concept store with Cocktail Bar, tastings and experiences for beverage enthusiasts.

Products and services

• Casa da Bebida Online Store Direct-to-consumer e-commerce platform offering more than 4,500 premium alcoholic beverage SKUs (whisky, wine, champagne, sparkling wine, gin, vodka, tequila, rum, cachaça, liqueurs, miniatures, and accessories) with nationwide delivery across Brazil, age-gated access, order tracking, and multiple payment options.
• Premium Whisky Collection Curated whisky assortment including Scotch, Bourbon, Japanese whisky, and blended malts from brands such as Johnnie Walker, Macallan, Jack Daniels, Chivas Regal, Buffalo Trace, Aberlour, Cardhu, Glenlivet, Talisker, and Yamazaki, available across age statements from 7 to 30 years.
• Wine Collection Wine assortment covering reds, whites, rosés, and ports from Argentina, Chile, France, Italy, Portugal, and Brazil, featuring brands such as Almaviva, Angelica Zapata, Casillero Del Diablo, Cordero con Piel de Lobo, Casa Valduga, and Caymus.
• Champagne Collection French champagne selection featuring premium houses including Moët & Chandon, Veuve Clicquot, Dom Pérignon, Cristal, Louis Roederer, Laurent Perrier, Perrier Jouet, Taittinger, and Lillet.
• Sparkling Wine Collection Sparkling wines including Champagne, Cava, Prosecco, and Brazilian espumantes from brands such as Chandon, Freixenet, and others, organized by country of origin.
• Liqueur Collection Liqueurs including herbal, cream, and fruit varieties from brands such as Baileys, Campari, Aperol, Licor 43, Fernet Branca, Ramazzotti, and Malibu.
• Gin Collection Gin selection including London Dry, botanical, and premium gins from brands such as Bombay Sapphire, Tanqueray, Beefeater, Roku, Hendricks, Gordon's, and Negroni.
• Vodka Collection Vodka offerings from multiple countries including Absolut (Sweden), Grey Goose (France), Stolichnaya (Russia), Ciroc (France), Smirnoff, Ketel One, Wyborowa, and Voss.
• Tequila Collection Tequila selection including silver, reposado, and añejo varieties from Jose Cuervo, Patron, Don Julio, Clase Azul, Indomable, and Gitano.
• Cachaça Collection Brazilian national spirit featuring artisanal and premium cachaças from brands such as Ypiôca, Weber Haus, Companheira, Pireneus, and Havana.
• Rum Collection Rum selection including white, dark, and aged varieties from Bacardi, Havana Club, Captain Morgan, Kraken, and Zacapa.
• Miniature Bottle Collection Miniature bottle collection featuring smaller sizes of popular whiskies, liqueurs, and spirits for sampling and gifting purposes.
• Monte seu Bar em Casa (Build Your Home Bar) Kits Curated bar setup kits and bundles designed for customers to build their home bar with essential spirits, accessories, and guide materials.
• Bar Accessories Collection Beverage accessories including glassware (copos, taças), thermal cups (copos térmicos, canecas térmicas, garrafas térmicas), thermal boxes (caixas térmicas), spray bottles, defumadores, bar kits, and related items.
• Casa da Bebida ORIGEM Physical Store and Cocktail Bar Physical concept store located in Setor Bueno, Goiânia, offering cocktail bar service, in-person tastings, and beverage consultations for beverage enthusiasts seeking an experiential retail experience alongside the online channel.

Quantifiable outcome

• More than 10,000 orders processed per month

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Transportadoras ParceirascoreOthersCasa da Bebida partners with multiple carrier/transport companies for product delivery across Brazil. These carriers require customer data (name, address, phone, CPF) for delivery and must comply with Brazil's LGPD data protection law. The partnership is essential for the e-commerce operation's nationwide delivery capability.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Grand Cru: Grand Cru is a Brazilian premium wine e-commerce retailer with physical stores in São Paulo, offering curated wine, spirits and accessories. It mirrors Casa da Bebida's premium positioning and hybrid online/offline retail model.
• Sokai: Sokai is a Brazilian online retailer specializing in premium and rare wines and spirits with nationwide delivery. It competes head-on with Casa da Bebida in the high-end imported segment and operates a similar DTC e-commerce model.
• Wine.com.br: Wine.com.br is a leading Brazilian online wine and spirits marketplace with a vast SKU catalog and nationwide fulfillment. It competes directly with Casa da Bebida in the premium imported wine, champagne and spirits segment with a heavier marketplace tilt.
• Clube do Malte: Clube do Malte is a Brazilian specialty beer, whisky and spirits e-commerce retailer with a strong loyalty/subscription program. It overlaps Casa da Bebida on whisky and premium spirits, with a more beer-anchored assortment.
• Evino: Evino is one of Brazil's largest online wine retailers and has expanded into spirits, champagne and beer. It is the closest direct competitor to Casa da Bebida, operating a similar DTC e-commerce model with nationwide delivery, curated premium catalog, and content-led marketing.

Broad incumbents

• Mercado Livre: Mercado Livre is Latin America's largest e-commerce marketplace, selling alcohol through third-party sellers with nationwide fulfillment. As a broad incumbent, it competes with Casa da Bebida on convenience, assortment breadth, and brand discoverability.
• Total Wine & More: Total Wine & More is the largest US specialty retailer of wine, beer and spirits with both physical superstores and online sales. It serves as a strategic analog for Casa da Bebida's hybrid large-catalog + experiential retail model.
• Drizly: Drizly is a US-based alcohol e-commerce and delivery platform serving as an analog for Casa da Bebida's model. It illustrates the trajectory and competitive dynamics of curated online alcohol retail in a more mature market.
• iFood: iFood is Brazil's dominant food delivery platform that has expanded into alcohol delivery (iFood Bebidas). It represents a broad incumbent threat with logistics scale and customer reach far exceeding Casa da Bebida.

Emerging players

• Zé Delivery: Zé Delivery (AB InBev) is Brazil's leading on-demand alcohol delivery app. It overlaps with Casa da Bebida in beer, spirits and convenience-driven purchases, but competes on speed and mobile-first experience rather than premium curation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/casadabebida
• LinkedInlinkedin.com/company/casa-da-bebida

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa da Bebida