Formula 1® Etihad Airways Abu Dhabi Grand Prix

Name

Formula 1® Etihad Airways Abu Dhabi Grand Prix

Legal name

Abu Dhabi Motorsports Management LLC

Website

https://abudhabigp.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorsport Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsport event ticketing
• Live entertainment concerts
• Corporate hospitality packages
• Grand prix race tickets
• Destination experience tourism

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Grand Prix Race Tickets: Ticket sales for Formula 1 race weekend (3-6 December 2026) with various ticket tiers including General Admission, Grandstand, Club, Yas Suite, Hospitality Suite, and Paddock Club access.
2. After-Race Concerts: Included with race tickets (general admission first-come-first-served) with Golden Circle upgrade option for guaranteed access and premium viewing.
3. Yasalam After-Parties: Separately ticketed after-party events at venues including CÉ LA VI, OPA, Afterlife Abu Dhabi, and Garden On Yas.
4. Yasalam Classics: Premium concert series (e.g., Andrea Bocelli 30th Anniversary Romanza World Tour) as separately ticketed events at Etihad Arena.
5. Golden Circle Upgrades: Upgrade purchases for closest-to-stage concert access, fast-track entry, and dedicated beverage points.
6. Corporate Bookings: Hospitality packages and corporate booking solutions for business events during the Grand Prix weekend.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Formula 1® Etihad Airways Abu Dhabi Grand Prix is an annual motorsport event operated by Abu Dhabi Motorsports Management LLC (an Ethara group company) at Yas Marina Circuit on Yas Island. It sells multi-day race tickets (General Admission, Grandstand, Club, Yas Suite, Hospitality, and Paddock Club), the Yasalam presented by e& entertainment programme (after-race concerts at Etihad Park, Yasalam Classics premium concerts such as Andrea Bocelli, and officially branded after-parties), Circuit Experiences, and bundled Abu Dhabi city attractions. Delivery is supported through the Abu Dhabi GP mobile app, QR-coded digital tickets integrated with Ticketmaster, and a global network of 27 authorized on-sellers and corporate hospitality channels.

Product overview

The Formula 1® Etihad Airways Abu Dhabi Grand Prix is a motorsport event operated by Abu Dhabi Motorsports Management LLC (an Ethara group company) at Yas Marina Circuit. The product portfolio centers on event ticketing across multiple tiers (General Admission, Grandstand, Club, Yas Suite, Hospitality, and Paddock Club), supported by the Abu Dhabi GP App for digital ticket management and event navigation. The Yasalam entertainment programme (presented by e&) extends the offering with After-Race Concerts at Etihad Park, Yasalam Classics premium concerts, and Official After-Parties. Circuit Experiences provide on-track premium access, while Abu Dhabi Experiences offer city-wide attractions bundled with 4-day tickets. Supporting F1 events include Formula 2 and Formula 4 UAE racing.

Differentiator

Problem solved

Functional benefit

Brands

• Yasalam presented by e&: Entertainment programme featuring after-race concerts, Yasalam Classics premium concert series, and official after-parties during the Abu Dhabi Grand Prix week.
• Golden Circle
• Etihad Park (formerly Etihad Park)

Products and services

• Formula 1 Etihad Airways Abu Dhabi Grand Prix Tickets Multi-tier event tickets (General Admission, Grandstand, Club, Yas Suite, Hospitality Suite, Paddock Club) granting access to the F1 season finale races at Yas Marina Circuit, Fanzones, After-Race Concerts, and (for 3- and 4-day tickets) complimentary Yas Island theme park and city attractions.
• Yasalam Presented by e& Entertainment Programme Entertainment programme comprising After-Race Concerts at Etihad Park (formerly Etihad Park), the Yasalam Classics premium concert series (e.g., Andrea Bocelli), and Official After-Parties at CÉ LA VI, OPA, Afterlife Abu Dhabi, and Garden On Yas.
• Golden Circle Upgrade Paid upgrade add-on providing guaranteed concert access, fast-track entry, closest-to-stage views, and dedicated beverage points at After-Race Concerts.
• Paddock Club Premium hospitality experience inside the F1 Paddock Club with pit lane walks, team facility access, and gourmet dining, governed by Formula 1 Paddock Club Terms & Conditions.
• Abu Dhabi GP App Official mobile application providing ticket holders with digital race and concert ticket access, ticket management, sharing, upgrades, inclusion details, wayfinding navigation, and event schedules, integrated with Ticketmaster account login.
• Circuit Experiences On-circuit experiences including pit walks, driver meet-and-greets, and behind-the-scenes access to Yas Marina Circuit facilities, included with selected ticket tiers.
• Formula 2 and Formula 4 UAE Racing Supporting race categories scheduled alongside the main F1 event during the race weekend, accessible to ticket holders.
• Official Yasalam After-Party Tickets Separately ticketed entry to official Yasalam After-Parties at venues including CÉ LA VI, OPA, Afterlife Abu Dhabi, and Garden On Yas during Grand Prix week.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

16 partnerships are on record, tiered flagship, core and supporting.

• Etihad AirwaysflagshipGTM or Marketing PartnerTitle sponsor of the Formula 1 Etihad Airways Abu Dhabi Grand Prix. Official title partner providing primary event naming rights and branding association.
• ADNOCcoreGTM or Marketing PartnerOfficial founding partner of the Abu Dhabi Grand Prix. Major UAE energy company with branding presence across event materials.
• AldarcoreGTM or Marketing PartnerOfficial founding partner. Abu Dhabi's leading real estate development company with branding presence.
• e&coreGTM or Marketing PartnerOfficial founding partner and presenter of Yasalam entertainment program. Major UAE technology and entertainment company.
• FAB (First Abu Dhabi Bank)coreGTM or Marketing PartnerOfficial founding partner. Major UAE banking institution with event branding presence.
• XRGcoreGTM or Marketing PartnerOfficial founding partner with event branding presence.
• Experience Abu Dhabi (DCT)coreGTM or Marketing PartnerOfficial destination partner representing Abu Dhabi Department of Culture and Tourism. Promotes Abu Dhabi as a tourism destination through the event.
• MubadalasupportingGTM or Marketing PartnerOfficial event supporter. UAE strategic investment company supporting the event.
• Abu Dhabi AviationsupportingGTM or Marketing PartnerOfficial event supporter with event branding presence.
• ADCB (Abu Dhabi Commercial Bank)supportingGTM or Marketing PartnerOfficial event supporter. UAE banking institution supporting the event.
• ADGM (Abu Dhabi Global Market)supportingGTM or Marketing PartnerOfficial event supporter. Abu Dhabi's international financial free zone.
• ArenasupportingGTM or Marketing PartnerOfficial arena partner with event branding presence.
• BridgesupportingGTM or Marketing PartnerOfficial bridge partner with event branding presence.
• LunatesupportingGTM or Marketing PartnerOfficial event supporter with event branding presence.
• Mubadala CapitalsupportingGTM or Marketing PartnerOfficial event supporter. Investment arm of Mubadala.
• TicketmasterflagshipChannel Partner/ Reseller/ DistributorOfficial ticketing partner for the Abu Dhabi Grand Prix. Handles ticket sales, distribution, and account management integration with Abu Dhabi GP App.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• British Grand Prix (Silverstone): Historic F1 promoter at Silverstone. Comparable as an established F1 race promoter with multi-tier ticketing and premium hospitality offerings.
• Australian Grand Prix Corporation: Promoter of the F1 Australian Grand Prix in Melbourne. Comparable as an F1 promoter with multi-day event programming, concerts, and tiered ticketing.
• Singapore Grand Prix: Other Formula 1 night-race Grand Prix promoter (Singapore GP Pte Ltd) operating the Singapore race weekend with comparable concert programming and premium hospitality tiers. Closest analog as a destination-led, high-cost F1 promoter targeting international attendees.
• Bahrain Grand Prix: F1 race promoter operating the Bahrain International Circuit race. Closest regional peer, sharing Gulf-region demographic, climate profile, and dependence on international visitor traffic.
• Monaco Grand Prix (Automobile Club de Monaco): Iconic F1 race organizer. Comparable as a long-running, premium-positioned F1 race promoter with global prestige and high-end hospitality demand.
• Las Vegas Grand Prix: F1 race promoter operating the Las Vegas Strip Circuit race weekend, sharing the destination-experience, premium-hospitality, and integrated-entertainment model with Abu Dhabi. Directly comparable as a newer, premium-priced F1 event targeting global tourism.
• Saudi Arabian Grand Prix (Jeddah): F1 promoter operating the Jeddah Corniche Circuit race. Regional peer sharing Gulf location, F1 calendar adjacency, and national-tourism-aligned commercial positioning.
• Miami Grand Prix: Formula 1 Crypto.com Miami Grand Prix promoter (South Florida Motorsports). Comparable as a destination F1 race with premium hospitality, integrated entertainment, and a strong consumer-ticketing orientation.

Broad incumbents

• AEG (Anschutz Entertainment Group): Global sports and live entertainment company. Comparable as a venue and event promoter with motorsport and concert event experience, though not an F1-specific competitor.
• Live Nation Entertainment: Global live entertainment and ticketing conglomerate. Adjacent as a broader entertainment-event promoter with concert promotion, venue operation, and ticketing capabilities that intersect with Yasalam's concert-program arm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/YasMarinaCircuit
• YouTubeyoutube.com/user/YasMarinaCircuit
• Facebookfacebook.com/YasMarinaCircuit
• LinkedInlinkedin.com/company/abudhabigp
• Instagraminstagram.com/yasmarina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formula 1® Etihad Airways Abu Dhabi Grand Prix