Office of Undergraduate Research at UCF

What Office of Undergraduate Research at UCF does

The Office of Undergraduate Research at UCF operates in practice as Academic Success Coaching (ASC), a student support department within the University of Central Florida, a public state university system entity headquartered in Orlando, Florida. ASC provides personalized, relationship-based academic coaching to actively enrolled undergraduate students across all 12 UCF colleges — Arts & Humanities, Business, Community Innovation and Education, Engineering and Computer Science, Health Professions and Sciences, Nursing, Sciences, Rosen College of Hospitality Management, and the College of Medicine. Services span academic planning, course selection, goal-setting, routine coaching sessions, and structured navigation of university policies and campus resources, from orientation through graduation. The coaching model is deliberately differentiated from traditional academic advising through ongoing milestone tracking and holistic student support.

The department is delivered through college-specific advising offices (CAHSA, OPD, COSAS, and others) on the main campus and at satellite locations, complemented by digital appointment scheduling through the myKnight STAR mobile app and the Navigate EAB desktop platform. Supporting services — tutoring (Student Academic Resource Center), writing support (University Writing Center), peer connection (PeerKnights), financial assistance, career services, and emergency support (Knights Pantry) — are accessed via referrals embedded in the coaching workflow.

From a commercial standpoint, ASC is not a revenue-generating business. It is funded through UCF operating budgets and tuition, provides services free of charge to enrolled students, has no external investors, no parent holding company outside the university, and no disclosed revenue. The entity operates as a public-state-university cost center under the governance of the Florida Board of Governors and UCF's Board of Trustees, with no history of acquisitions, spin-offs, or external funding activity. As such, it is not a candidate for traditional PE/VC investment or M&A.

Name

Office of Undergraduate Research at UCF

Legal name

University of Central Florida

Website

https://academicsuccess.ucf.edu

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Academic Success Coaching is a student support department within the University of Central Florida that provides free, personalized academic coaching to undergraduate students across UCF's 12 colleges, from orientation through graduation.

Ownership category

akta.pro rank

Product category

Higher Education Student Support Services

NAICS

Colleges, Universities, and Professional Schools (61131), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Student Success Coaching & Case Management (EDALABAC)

akta.pro secondary industries

Academic Advising & Degree Planning (EDALABAA), Retention, Persistence & Completion Programs (EDALABAD)

Keywords

• Academic advising services
• Student success coaching
• Undergraduate student support
• College academic planning
• Campus resource navigation

Headquarters

HQ city

Orlando, FL

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. University-funded student services: As a department within the University of Central Florida, Academic Success Coaching is funded through university budgets and tuition, providing free services to enrolled undergraduate students.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Academic Success Coaching is a unified student support service offered across UCF's 12 colleges, providing undergraduate students with dedicated Academic Success Coaches who help establish academic and career goals, draft personalized plans and strategies, and develop milestones to graduation. Services are delivered through college-specific offices where students can schedule appointments via the myKnight STAR mobile app or Navigate desktop platform, covering academic planning, course selection, navigating university policies, and connecting to campus resources such as tutoring, writing support, peer programs, financial assistance, and career services.

Product overview

Academic Success Coaching is a unified student support service offered across UCF's 12 colleges. It provides undergraduate students with dedicated Academic Success Coaches who help establish academic goals, draft plans and strategies, and develop milestones to graduation. The service is available through college-specific offices where students can schedule appointments via the myKnight STAR mobile app or Navigate desktop platform. The coaching model is relationship-based and takes a holistic approach to student well-being, connecting students with various campus resources including tutoring, writing support, peer programs, financial assistance, and career services.

Differentiator

Problem solved

Functional benefit

Brands

• CAHSA: Academic Success Coaching offices serving the College of Arts & Humanities, operating through CAHSA (College of Arts and Humanities Student Advising)
• OPD (Office of Professional Development)
• COSAS

Products and services

• Academic Success Coaching A unified student success service offered across UCF's 12 colleges that provides undergraduate students with personalized academic coaching to help them navigate university policies, choose courses, establish goals, and connect with campus resources from orientation through graduation. Delivered through college-specific offices with appointments scheduled via the myKnight STAR mobile app or Navigate desktop platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Emerging players

• Mainstay: Mainstay provides conversational AI-driven student engagement and nudging to support persistence and retention. It is comparable because it addresses the same student-success and retention outcomes through automated outreach complementing human coaching.
• SignalVine: SignalVine delivers personalized student communications and outreach that drive persistence — a thematic peer supporting the same student-success lifecycle that ASC coaches operate within.
• Civitas Learning: Civitas Learning provides student success analytics and predictive advising tools to universities. It is comparable because it enables the same kind of data-driven retention and coaching interventions that ASC performs manually.

Others

• iCouldBe: iCouldBe runs online mentoring programs that pair college students with mentors to improve academic outcomes. It is thematically adjacent — supporting undergraduate persistence through guided relationships similar to ASC's coaching model.
• Kaplan Higher Education: Kaplan provides academic support, tutoring, and test preparation for college students. It is thematically adjacent — providing academic skill support (study skills, tutoring) that complements the executive-function/study-skills work of ASC's peer programs.

Broad incumbents

• Starfish by PowerSchool (formerly Hobsons): Starfish is an enterprise student-success platform providing early-alert, appointment, and case-management functionality directly comparable to Navigate EAB used by ASC.
• Ruffalo Noel Levitz: RNL provides enrollment management, retention, and student-success services to higher education. It is a broad incumbent peer offering retention and success advising services comparable to ASC at scale.
• EAB (Navigate): EAB is the vendor of the Navigate platform that powers ASC's appointment scheduling and student-success analytics. It is comparable because it supplies the underlying student-success technology stack that academic success coaching programs like ASC rely on.

Direct peers

• InsideTrack: InsideTrack provides one-on-one coaching to college students focused on persistence, retention, and graduation — the same core outcome ASC targets. It is a direct commercial peer delivering academic success coaching services to higher-ed institutions.
• College Possible: College Possible deploys near-peer coaches to guide low-income students through college toward graduation. It is a direct peer in academic success coaching for undergraduates with an explicit retention focus.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/office-of-undergraduate-research-at-ucf

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office of Undergraduate Research at UCF