Accordant NZ
Accordant Group is New Zealand's largest recruitment and resourcing company, operating six specialist brands (AWF, Madison, Absolute IT, Hobson Leavy, JacksonStone, The Work Collective) that supply industrial, white-collar, ICT, and executive staffing to public and private sector employers nationwide.
- Company typePublic
- Founded2005
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Accordant NZ does
Accordant Group Limited (NZX: AGL) is New Zealand's largest recruitment and resourcing company, operating a multi-brand platform that supplies industrial, white-collar, ICT, executive search, and social-impact staffing services to employers across New Zealand. The Group operates six subsidiary brands wholly owned and run with distinct market positioning: AWF (industrial temporary staffing, established 1988), Madison (generalist white-collar recruitment), Absolute IT (specialist ICT permanent and contractor recruitment), Hobson Leavy and JacksonStone & Partners (retained executive search and contracting), and The Work Collective (social-impact employment initiative). Distribution is via a sales-led direct-engagement model with over 30 branches nationwide, enterprise account management for major government and corporate clients, and a managed service delivery platform that integrates contingent workforce provisioning, payroll, and compliance. The underlying technology stack consists of a CRM platform with payroll integration (Phase 1 completed), an AI-assisted candidate processing tool operated with human oversight, third-party sourcing integrations (SEEK, Trade Me Jobs, LinkedIn), and a managed service delivery platform for recurring contingent workforce management.
Accordant NZ firmographics
Firmographics- Name
- Accordant NZ
- Legal name
- Accordant Group Limited
- Website
- https://accordant.nz
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Accordant Group is New Zealand's largest recruitment and resourcing company, operating six specialist brands (AWF, Madison, Absolute IT, Hobson Leavy, JacksonStone, The Work Collective) that supply industrial, white-collar, ICT, and executive staffing to public and private sector employers nationwide.
- Ownership category
- akta.pro rank
Accordant NZ industry classification
Industry- Product category
- Recruitment Services
- NAICS
- Temporary Help Services (561320), Employment Placement Agencies (561311), Employment Services (5613)
- SIC
- Services-Employment Agencies (7361), Services-Help Supply Services (7363), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- National Generalist Staffing Firms (BPACACAI)
- akta.pro secondary industries
- General Permanent Placement (Multi-Industry) (BPACAFAA), Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB)
Keywords
Where Accordant NZ is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices7 records
Markets served
Accordant NZ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Temporary/Contingent Staffing: Supply of temporary staff to industry across a wide range of sectors; provides recurring revenue through ongoing client relationships with flexible workforce solutions
- Permanent Recruitment: Permanent placement services placing candidates into permanent roles across all business units; one-time transaction revenue
- Contractor Resourcing: Contractor placement and management, particularly strong in ICT sector through Absolute IT; provides ongoing billing revenue
- Managed Service Solutions: End-to-end managed workforce solutions for clients, balancing contingent staffing with recurring revenue streams and tenure certainty
- Executive Search: Retained executive search services through Hobson Leavy and JacksonStone & Partners for senior leadership and board appointments
- Consulting Services: Professional consulting services and project management of change programmes through JacksonStone & Partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Recruitment services tailored to client needs across multiple segments including industrial, commercial, ICT, and executive search |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Accordant NZ product offering
Product offeringCore offering
Accordant Group supplies recruitment and resourcing services across New Zealand through six specialist brands: temporary and contract staffing (AWF), generalist white-collar permanent and temporary recruitment (Madison), specialist ICT recruitment (Absolute IT), retained executive search (Hobson Leavy and JacksonStone & Partners), and social-impact contingent employment (The Work Collective). Services are delivered to enterprise and government clients via direct sales, a national branch network, and managed-service arrangements that bundle sourcing, payroll, and compliance.
Product overview
Accordant NZ is a recruitment and resourcing group operating as a multi-brand platform with six distinct subsidiary brands serving different segments of the New Zealand labour market. The portfolio includes: AWF (industrial/temporary staffing, established 1988), Madison (generalist white collar recruitment), Absolute IT (specialist ICT recruitment since 2000), Hobson Leavy (retained executive search since 2006), JacksonStone & Partners (executive search and contracting), and The Work Collective (social impact employment initiative). The brands operate independently while drawing on shared group capabilities in back-office functions including IT, finance, and marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- AWF Temporary Staffing
Quantifiable outcome
- White collar revenue exceeded 51% of total Group revenue for the first time, demonstrating successful diversification strategy
- +2 more outcomes
Companies that use Accordant NZ
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles5 records
Accordant NZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Accordant NZ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Statistics New ZealandcoreMadison Recruitment was awarded a contract as preferred supplier of Census Recruitment and Associated Services for the 2018 Census. The contract ran from 20 October 2016 to 30 June 2018 and involved recruitment of 3,500-4,000 staff throughout New Zealand for address verification, canvassing, field operations, data processing and post enumeration surveys. AWF supported Madison on this project. The success led to development of the company's Managed Service delivery model and subsequent government contracts.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Accordant NZ competitors and assessment
Company assessmentBroad incumbents
- Randstad N.V. Dutch-listed global staffing leader with broad generalist and specialist offerings across temporary, permanent, and managed services. Comparable in scale of managed service delivery and multi-segment coverage, though operating at materially larger global scale.
- ManpowerGroup: Global staffing and workforce solutions provider with strong temporary staffing and managed service offerings. Comparable in the AWF-style industrial/temp staffing segment and managed service delivery model.
Direct peers
- Michael Page International: Global specialist recruitment firm focused on permanent placement in white-collar professional disciplines, with strong ANZ presence. Directly comparable to Madison's permanent recruitment model and Absolute IT's specialist focus.
- Hays plc: UK-listed global recruitment firm with a generalist staffing model across white-collar and skilled trades, multi-brand portfolio, and significant presence in Australia/New Zealand. Closely comparable in business model, segment coverage, and managed service offerings.
- Hudson Global: Global recruitment firm with established New Zealand operations providing permanent, temporary, and contracting solutions across professional and ICT segments. Direct overlap with Madison and Absolute IT brand positioning.
- Robert Half International: US-listed specialist recruitment firm with strong placement focus in finance, accounting, IT, and office administrative roles. Comparable in permanent placement and contractor engagement services targeting white-collar professional segments.
- Robert Walters plc: UK-listed specialist recruitment firm focused on white-collar professional permanent and contract placement, with established ANZ operations. Comparable to Madison and Hobson Leavy positioning.
Emerging players
- SEEK Limited: ANZ-listed online employment marketplace, dominant in Australia and with significant New Zealand candidate traffic. Functions as both a candidate sourcing channel used by Accordant and an adjacent competitor in candidate-employer matching.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Accordant NZ social profiles
Digital presenceAccordant NZ compliance and trust
Trust signalCompliance1 record
Accordant NZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Accordant NZ leadership team
Management profileNumber of profiles
Profiles8 records
Accordant NZ subsidiaries and ownership
Company hierarchySubsidiaries6 records
Accordant NZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Accordant NZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Accordant NZ
What does Accordant NZ do?
Accordant Group supplies recruitment and resourcing services across New Zealand through six specialist brands: temporary and contract staffing (AWF), generalist white-collar permanent and temporary recruitment (Madison), specialist ICT recruitment (Absolute IT), retained executive search (Hobson Leavy and JacksonStone & Partners), and social-impact contingent employment (The Work Collective). Services are delivered to enterprise and government clients via direct sales, a national branch network, and managed-service arrangements that bundle sourcing, payroll, and compliance.
Is Accordant NZ a public or private company?
Accordant NZ is a public company. It is classified as public and is currently operating.
When was Accordant NZ founded?
Accordant NZ was founded in 2005. It employs 11 to 50 people.
Where is Accordant NZ based?
Accordant NZ is headquartered in Auckland, New Zealand, in the Oceania region.
How does Accordant NZ make money?
Six revenue lines are on record. Temporary/Contingent Staffing is the primary driver. The others are permanent Recruitment, contractor Resourcing, managed Service Solutions, executive Search and consulting Services.
Who are Accordant NZ's main competitors?
Broad incumbents on record are Randstad N.V. and ManpowerGroup. Direct peers are Michael Page International, Hays plc, Hudson Global, Robert Half International and Robert Walters plc. SEEK Limited is listed as an emerging player.
Does Accordant NZ have an API?
No public API is recorded for Accordant NZ.
What industry is Accordant NZ in?
Accordant NZ's product category is Recruitment Services. Its primary akta.pro industry code is BPACACAI, National Generalist Staffing Firms, with a secondary code of BPACAFAA, General Permanent Placement (Multi-Industry). Its NAICS code is 561320 and its SIC code is 7361.