Accounted

What Accounted does

Accounted is a virtual, full-service accounting firm headquartered in Portland, Oregon, that delivers outsourced accounting department capabilities to small and mid-sized U.S. businesses, entrepreneurs, and companies in financial distress. Services span daily to monthly bookkeeping, month-end close, financial reporting and analysis, payroll, bill pay, invoicing, tax filing support, and strategic guidance, packaged into three recurring subscription tiers — Bronze, Silver, and Gold — that differ by bookkeeping frequency, reporting cadence, CPA collaboration depth, and level of strategic engagement.

The firm runs on a cloud-based integrated tech stack (Karbon for the client document portal, Gusto for payroll, Hubdoc for document and expense capture, Melio for bill pay, and QuickBooks Time for time tracking) and delivers everything 100% paperless, with proprietary deliverables such as a Financial Clarity Dashboard and a Cash Flow Confidence Report layered on top of the underlying accounting workflows. Its go-to-market is sales-led and direct: prospects begin with a complimentary discovery call, after which services are scoped and priced via quote-based monthly subscriptions targeted at SMBs that have outgrown solo bookkeepers or need more strategic finance support than in-house staff can provide.

Accounted is a privately held, bootstrapped firm with no disclosed funding, no parent company, and no public ownership signals. It employs 66 people, markets itself through website content, client testimonials, and case studies, and has no disclosed patents, awards, regulatory actions, or M&A activity. Customer concentration is distributed across at least nine named clients spanning publishing, architecture, consulting, construction, financial services, food, and education, with no single account appearing to dominate.

Name

Accounted

Legal name

Accounted

Website

https://accountedco.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Accounted is a virtual, full-service accounting firm based in Portland, Oregon that delivers outsourced bookkeeping, financial reporting, payroll, and advisory services to U.S. small and mid-sized businesses via three recurring subscription tiers.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Offices of Certified Public Accountants (541211), Business Service Centers (56143)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Expense Management & Reimbursements Administration (BPACAIAH)

akta.pro secondary industries

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Outsourced accounting services
• Virtual bookkeeping services
• Month-end close management
• Financial reporting analysis
• Small business accounting

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Tiered Subscription Services: Accounted generates revenue through three subscription tiers (Gold, Silver, Bronze) offering varying levels of accounting services from essential bookkeeping to full-service strategic partnership. Pricing is quote-based based on business complexity and selected service tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Accounted is a virtual, full-service accounting firm that delivers outsourced accounting department capabilities to small and medium-sized businesses through tiered subscription packages (Gold, Silver, Bronze). Services span daily/weekly/monthly bookkeeping, month-end close management, financial reporting and analysis, systems and process optimization, payroll processing, bill pay, customer invoicing, tax filing support, and strategic financial guidance, supported by an integrated cloud-based tech stack (Karbon, Gusto, Hubdoc, Melio, QuickBooks Time) and proprietary reporting tools.

Product overview

Accounted is a virtual full-service accounting firm that delivers accounting department capabilities through tiered service packages (Gold, Silver, Bronze). The Gold tier provides comprehensive full-service partnership with daily bookkeeping, unlimited CPA collaboration, fully managed bill pay, and proactive strategy meetings. The Silver tier offers accurate books with expert insight including weekly bookkeeping and quarterly strategy sessions. The Bronze tier delivers essential financial foundation with monthly reporting. All tiers include controller accuracy assurance, 100% paperless service, 1099 filings, and access to a Financial Clarity Dashboard. The firm also offers optional enhancements including worry-free payroll, sales tax filing, workers comp audit support, and 401K audit support. Services are supported by integrated technology solutions including Karbon (document portal), Gusto (payroll), Hubdoc (document management), Melio (bill pay), and QuickBooks Time (time tracking).

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Outsourced Accounting Department

Quantifiable outcome

• Eliminated need for reviewed financial statements, saving thousands annually
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Botkeeper: AI-powered bookkeeping and accounting services for SMBs. Direct competitor using automation to deliver bookkeeping at lower cost, competing for the same virtual outsourced accounting market.
• inDinero: Outsourced bookkeeping, accounting, and CFO services for SMBs and mid-market companies. Comparable virtual delivery model with tiered service offerings for growing businesses.
• Bench: Tech-enabled bookkeeping service targeting SMBs with monthly subscription pricing. Direct competitor in outsourced bookkeeping with a similar virtual, software-augmented delivery model.
• Bookkeeper.com: Virtual bookkeeping and accounting services for small businesses. Comparable subscription-based remote bookkeeping offering targeting the same SMB customer base.
• Pilot: Outsourced bookkeeping, accounting, and CFO services primarily for startups and SMBs. Comparable subscription-based virtual accounting offering with senior finance talent.
• 1-800Accountant: Virtual accounting and tax services targeting SMBs and entrepreneurs. Direct peer offering outsourced bookkeeping, tax, and advisory services through a similar subscription model.

Emerging players

• Paro: Marketplace matching businesses with freelance finance experts for bookkeeping, accounting, and CFO work. Emerging player with partial overlap in virtual outsourced accounting talent delivery.

Broad incumbents

• KPMG Spark: Big Four firm's virtual accounting service for SMBs and startups. Broad incumbent offering outsourced bookkeeping, tax, and CFO services leveraging KPMG's brand and infrastructure.
• BDO USA: Large national accounting firm with a substantial SMB and middle-market outsourced accounting practice. Broad incumbent that competes for mid-market clients in Accounted's target segment with deeper resources.
• QuickBooks Live (Intuit): Intuit's bundled bookkeeping service offering virtual bookkeepers to QuickBooks subscribers. A broad incumbent that bundles bookkeeping with its dominant accounting software platform, creating significant distribution advantage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/accountedco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accounted