ace électroménager SA

What ace électroménager SA does

ace électroménager SA is a privately held Swiss service company headquartered in Préverenges, Vaud, with a second office in Meinier (Geneva). Founded in 2020 by CEO Joss Espasandin, the company provides three core services to the French-speaking Switzerland market: on-site appliance repair and diagnostics, sales and replacement of household appliances, and identification and supply of original manufacturer spare parts. It serves two main customer segments: enterprise clients consisting of property management firms (régies) and real estate funds—reportedly more than 100 partnerships across the Arc Lémanique—and private residential customers. The company operates with 16 employees and uses a field-technician model covering the Vaud and Geneva cantons.

The business generates revenue through three streams. Repair services are quote-based and delivered by field technicians handling ovens, cookers, dishwashers, washing machines, refrigerators, extractor hoods, and dryers. Appliance sales and replacement operate as hardware resale, with brands including Miele, Electrolux, Siemens, Liebherr, Falmec, V-Zug, Asko, and Wesco. The third stream is the Ace-Shop e-commerce storefront (ace-shop.ch), which lists over 120 SKUs priced in CHF, ranging from CHF 8 spare parts and consumables up to roughly CHF 899 for higher-end products such as air purifiers, with free shipping over CHF 75. Ace-Shop distributes original consumables, accessories, and increasingly higher-value hardware such as Electrolux Pure A9 air purifiers and portable air conditioners.

The go-to-market combines enterprise field sales to property managers, direct phone and email intake for service requests, and a growing e-commerce channel. Authorized service-provider and spare-parts distributor status with multiple OEMs is the principal source of credibility. Marketing is conducted through a French-language company website, Instagram, LinkedIn, and Facebook, supplemented by co-branded events such as the culinary workshop hosted with Electrolux in Préverenges. In 2024 the company hired an Operations and Strategic Projects Manager (Ernesto) to lead process optimization and technology transformation. No revenue, funding, or M&A activity is disclosed in the available data.

Name

ace électroménager SA

Legal name

Ace électroménager SA

Website

https://ace-electromenager.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ace électroménager SA is a Swiss appliance service company operating in the Vaud and Geneva cantons, providing on-site repair, appliance sales, and spare-parts e-commerce (Ace-Shop) to over 100 property management firms, real estate funds, and private customers.

Ownership category

akta.pro rank

Product category

Appliance Repair Services

NAICS

Small Electrical Appliance Manufacturing (33521)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Appliance Diagnosis, Troubleshooting & Safety Inspection (HSAGANAO)

akta.pro secondary industry

Small Appliance Installation & Repair (Countertop & Portable) (HSAGANAC)

Keywords

• Appliance repair services
• Household appliance maintenance
• Spare parts supply
• Appliance sales replacement
• Property management services

Headquarters

HQ city

Préverenges

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Repair Services: On-site diagnostic and repair services for household appliances performed by experienced technicians. Includes precise diagnosis before any intervention, with the goal of extending appliance lifespan.
2. Appliance Sales and Replacement: Sale of new household appliances with reliable advice and installation services when repair is no longer the best option.
3. Spare Parts E-commerce: Online retail of original manufacturer spare parts and accessories through Ace-Shop (ace-shop.ch). Products include cleaning supplies, maintenance items, and replacement components for major appliance brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ace électroménager SA provides on-site diagnostic and repair services for household appliances (ovens, cookers, dishwashers, washing machines, refrigerators, extractor hoods, tumble dryers) through field technicians serving Geneva and Vaud. The company also sells new appliances with installation and replacement consulting, and supplies original manufacturer spare parts and accessories through its Ace-Shop online store (ace-shop.ch). It is an authorized service partner for major brands including Electrolux, Miele, Siemens, Liebherr, V-Zug, Asko, Falmec, and Wesco.

Product overview

Ace électroménager SA is a Swiss household appliance service company operating in French-speaking Switzerland (Geneva and Vaud). The company provides three core services: professional repair and diagnostic services, appliance sales and replacement, and spare parts supply. The company also operates an online shop (Ace-Shop) offering a comprehensive range of accessories, cleaning products, air purifiers, portable air conditioners, and kitchen appliances from major brands including Electrolux, Miele, Siemens, Liebherr, V-Zug, and others. The product portfolio includes air purifiers (Electrolux Pure A9 series), portable air conditioners (Electrolux EXP series), cleaning and maintenance products, kitchen accessories, and coffee machine accessories. The company primarily serves property managers, real estate funds, and private customers.

Differentiator

Problem solved

Functional benefit

Brands

• Ace-Shop: Online store for spare parts and accessories for household appliances

Products and services

• Household Appliance Repair Services Professional on-site diagnostic and repair services for household appliances including ovens, cookers, dishwashers, washing machines, refrigerators, extractor hoods, and tumble dryers, delivered by experienced field technicians in Geneva and Vaud. The service begins with a precise diagnosis before any intervention, with the goal of extending appliance lifespan.
• Appliance Sales and Replacement Services Sale of new household appliances with reliable advice and installation services when repair is no longer the best option. Provides devices adapted to customer needs with reliable support and quality-price ratio.
• Spare Parts Supply Service Identification and supply of exact original-manufacturer spare parts for appliance repairs, including original compatible parts delivered quickly across multiple brands.
• Ace-Shop Online Store E-commerce storefront selling spare parts, accessories, cleaning products, air purifiers, portable air conditioners, kitchen accessories, and coffee machine accessories for major brands including Electrolux, Miele, Siemens, WPRO, and others. Products priced in CHF with free shipping above CHF 75.
• Kitchen Accessories and Coffee Machine Consumables Range of kitchen accessories and coffee machine consumables including baking trays, dishwasher baskets, cookware sets, pizza stones, water filters, descaling cartridges, cleaning products, and maintenance kits for major appliance brands.
• Electrolux Air Purifiers and Portable Air Conditioners Range of Electrolux air purifiers and portable air conditioners sold through Ace-Shop, including the Pure A9 series with multi-level filtration, smartphone app integration, and 17-49 dB noise levels, and EXP-series portable air conditioners for room climate control.
• Cleaning Products and Maintenance Supplies Wide range of cleaning products and maintenance supplies for household appliances, including Electrolux Clean & Care 3-in-1, descaling products, cleaning sprays, microfiber cloths, and specialized cleaners for various appliance brands.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• MielecoreTechnology or IntegrationKey brand partnership with extensive spare parts inventory including cleaning products, descaling tablets, coffee machine cleaners, and accessories. Ace-Shop offers numerous Miele-specific products.
• ElectroluxcoreTechnology or IntegrationMajor brand partner with extensive product range including air purifiers (Pure A9), air conditioners, cleaning products, and accessories. Co-host of culinary events for customers.
• SiemenscoreTechnology or IntegrationSignificant brand partnership with wide range of spare parts, accessories, and cleaning products available through Ace-Shop
• WPROcoreTechnology or IntegrationMajor supplier of universal spare parts and accessories including water filters, defrosting sprays, odor absorbers, and cleaning products sold through Ace-Shop
• Property Régies and Real Estate FundscoreChannel Partner/ Reseller/ DistributorOver 100 property management companies and real estate funds in the Arc Lémanique partner with Ace électroménager for appliance maintenance services. This represents the majority of régies in the region.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brack.ch: Swiss online retailer of appliances and accessories. Directly comparable in the e-commerce spare-parts and accessory segment where Ace-Shop operates.
• MediaMarkt Switzerland: Large multi-brand consumer electronics and appliance retailer with installation and repair service offerings. Adjacent comparator because it competes for both the appliance replacement sale and increasingly for repair service work.
• Digitec Galaxus: Switzerland's largest online consumer-electronics and appliance retailer. Overlaps with Ace-Shop on small domestic appliances and accessories from the same major brands (Miele, Electrolux, Siemens).
• Interdiscount: Swiss electronics and appliance retailer with installation services. Competes with Ace on appliance sales and adjacent on small-domestic-appliance spares/accessories, though does not run a dedicated repair service of Ace's depth.
• Fust: Major Swiss appliance and electronics retailer with broad installation, repair, and replacement services across all major brands. Closest large-scale direct comparator to Ace's régie + residential + multi-brand service model, though operating nationwide and at much larger scale.
• V-Zug AG: Swiss premium appliance manufacturer with its own service network. Listed by Ace as a brand partner for service and parts; V-Zug's in-house service represents an alternative channel for owners of V-Zug appliances.
• Microspot: Swiss online appliance and consumer electronics retailer owned by the same group as Brack/Interdiscount. Comparable in the appliance retail and accessory segments where Ace-Shop competes, particularly for kitchen and small appliance sales.
• Miele Schweiz (Miele Switzerland): Manufacturer-operated service network for premium appliances. Ace is one of Miele's authorized service partners; Miele's own direct service operations are the structural alternative to using authorized repairers and shape the rules of the partnership.
• Electrolux Switzerland (Service): Manufacturer direct and authorized partner service for Electrolux appliances across Switzerland. A core brand partner of Ace; comparable as a touchpoint for end customers seeking repair of the same product categories Ace services.

Regional players

• Ochsner Wärmetechnik: Swiss HVAC and climate-systems specialist offering installation and after-sales service. Comparable segment-overlap for Ace's air-purifier and portable-AC offerings (Electrolux Pure A9 and EXP series resold via Ace-Shop).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aceelectromenager
• LinkedInlinkedin.com/company/aceelectromenager
• Instagraminstagram.com/aceelectromenager

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ace électroménager SA