Ace Pool & Spa
Ace Pool & Spa is a privately held, direct-to-consumer residential pool and spa service company founded in 2017 in Nashville, Tennessee. It provides recurring cleaning and maintenance, seasonal openings and closings, algae treatment, equipment installation and repair, custom liners and safety covers, eco-friendly upgrades, and seasonal Christmas light installation across seven Middle Tennessee service areas.
- Company typePrivate
- Founded2017
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Ace Pool & Spa firmographics
Firmographics- Name
- Ace Pool & Spa
- Legal name
- Ace Pool and Spa
- Website
- https://acepoolandspaservice.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ace Pool & Spa is a privately held, direct-to-consumer residential pool and spa service company founded in 2017 in Nashville, Tennessee. It provides recurring cleaning and maintenance, seasonal openings and closings, algae treatment, equipment installation and repair, custom liners and safety covers, eco-friendly upgrades, and seasonal Christmas light installation across seven Middle Tennessee service areas.
- Ownership category
- akta.pro rank
Ace Pool & Spa industry classification
Industry- Product category
- Pool and Spa Maintenance Services
- akta.pro primary industry
- Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA)
- akta.pro secondary industries
- Pool Opening & Seasonal Startup (HSAIALAD), Water Testing & Chemical Balancing (HSAIALAB), Safety & Compliance Services (Covers, Fences, Inspections) (HSAIALAL), Pool Closing & Winterization (HSAIALAE), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Ace Pool & Spa is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ace Pool & Spa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Recurring Cleaning & Maintenance Services: Weekly or bi-weekly pool and spa cleaning and maintenance services with flat-rate pricing. Includes chemicals (except salt), water testing, brushing, vacuuming, and equipment inspection. No service contract required.
- Algae Treatment Services: One-time algae treatment service priced at $400 for initial treatment, with additional follow-up visits at $70 each if needed. Includes water treatment, equipment diagnosis, and algae removal.
- Pool Openings & Closings: Seasonal pool opening and closing services. Pool opening costs $475 after March, $398 during March. Includes equipment inspection, water balancing, and winterization services.
- Pool Repairs & Equipment Replacement: Repair services for filters, pumps, and other pool equipment. Includes filter replacement with up to 3-year warranties and pump upgrades to variable speed models.
- Backyard Beautification Services: Custom liner installation, safety cover installation, pool lighting, acid washing, and pool painting services.
- Christmas Light Installation: Seasonal holiday light installation service under 'Light It Up by Ace' brand. Offered October through December with 10% promotional discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Algae Treatment - $400 initial service |
| Unit Pricing | Pay-as-you-go | Pool Opening - $398-$475 |
| Subscription | Monthly | Weekly Service - Flat rate with chemicals included |
| Subscription | Monthly | Bi-Weekly Service - Lower frequency option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ace Pool & Spa product offering
Product offeringCore offering
Ace Pool & Spa provides residential pool and spa cleaning, maintenance, equipment installation, repair, and seasonal services such as pool openings and closings for homeowners in the Middle Tennessee area. The company also offers backyard beautification, custom safety covers, eco-friendly equipment upgrades, and Christmas light installation under the "Light It Up by Ace" branded service.
Product overview
Ace Pool & Spa is a service-based pool and spa care company operating in Middle Tennessee, offering a comprehensive suite of residential maintenance and repair services. The core offerings include regular pool and spa cleaning/maintenance with weekly or bi-weekly service plans, seasonal pool openings and closings, algae treatment services, equipment installation and repairs, backyard beautification (custom liners, lighting, acid wash, painting), custom safety covers, and eco-friendly upgrades (variable speed pumps, automation, salt systems). The company also offers a seasonal Christmas light installation service under the 'Light It Up by Ace' sub-brand during winter months. Services are available across multiple locations including Brentwood, Nashville, Franklin, Mt. Juliet, Nolensville, Bellevue, and Hendersonville.
Differentiator
Problem solved
Functional benefit
Brands
- Light It Up by Ace: Professional Christmas light installation service offered during the winter season when pools are closed
Products and services
- Pool Cleaning & Maintenance
Quantifiable outcome
- Variable speed pumps can save 50%-80% on electricity costs compared to standard constant-speed pumps
- +3 more outcomes
Companies that use Ace Pool & Spa
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Ace Pool & Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ace Pool & Spa partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TARA Safety CoverscoreAce Pool & Spa partners with TARA for safety cover products. They recommend TARA as one of their two primary manufacturers for safety covers, citing easier navigation of their website. Custom safety covers are measured and installed by Ace Pool & Spa technicians.
- GLI Safety CoverscoreAce Pool & Spa partners with GLI (GLI Pool Products) for safety cover products. GLI is one of their two primary manufacturers for custom safety covers. Custom safety covers are measured and installed by Ace Pool & Spa technicians.
- TARA LinerscoreAce Pool & Spa partners with TARA for custom pool liner products. They provide TARA liners as options for customers looking to replace or upgrade pool liners, with a variety of color and pattern options.
- GLI LinerscoreAce Pool & Spa partners with GLI for custom pool liner products. They offer GLI liners as options for customers, providing a wide range of color and pattern options through their style consultation services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ace Pool & Spa competitors and assessment
Company assessmentDirect peers
- Poolwerx: Global pool service franchise offering residential pool and spa cleaning, maintenance, and repairs. Operates on a similar recurring service model with route-based technicians, and is the most direct franchise-format analog to Ace Pool & Spa.
- Pool Scouts: Residential pool service franchise offering recurring cleaning plans and pool maintenance. Similar subscription-style service model and homeowner target market, with comparable geographic expansion strategy via franchising.
- America's Swimming Pool Company (ASP): One of the largest pool service franchises in the U.S., providing residential pool cleaning, repair, and renovation. Directly comparable in service mix (cleaning, openings, equipment repair) and target customer (residential homeowners).
Broad incumbents
- Leslie's: Largest U.S. specialty retailer of pool supplies and chemicals, also offering pool service in select markets. A broad incumbent whose chemicals, equipment, and service lines all intersect with Ace's product and service offerings.
- Premier Pools & Spas: Large U.S. pool builder and service provider operating across many states. While its core is new pool construction, its service and maintenance arm overlaps directly with Ace Pool & Spa's residential maintenance offerings.
- Pinch A Penny: Franchised pool supply retailer with growing pool service offerings across the southern U.S. Comparable customer demographic and overlapping service/repair offerings in markets with similar climate dynamics to Tennessee.
Others
- RenoSys: Commercial pool renovation and construction firm. Adjacent rather than directly competing, but relevant as a comparable pool-industry services business that provides benchmarks for field service operations in the pool space.
- PHTA (Pool & Hot Tub Alliance): Industry trade association that issues the CPO certification held by Ace's technicians. Not a peer in commercial terms, but the certification body and ecosystem standard-setter relevant to Ace's positioning and credibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ace Pool & Spa social profiles
Digital presenceAce Pool & Spa compliance and trust
Trust signalCompliance1 record
Ace Pool & Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ace Pool & Spa leadership team
Management profileNumber of profiles
Profiles1 record
Ace Pool & Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ace Pool & Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ace Pool & Spa
What does Ace Pool & Spa do?
Ace Pool & Spa provides residential pool and spa cleaning, maintenance, equipment installation, repair, and seasonal services such as pool openings and closings for homeowners in the Middle Tennessee area. The company also offers backyard beautification, custom safety covers, eco-friendly equipment upgrades, and Christmas light installation under the "Light It Up by Ace" branded service.
Is Ace Pool & Spa a public or private company?
Ace Pool & Spa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ace Pool & Spa founded?
Ace Pool & Spa was founded in 2017. It employs 1 to 10 people.
Where is Ace Pool & Spa based?
Ace Pool & Spa is headquartered in Nashville, United States, in the North America region.
How does Ace Pool & Spa make money?
Six revenue lines are on record. Recurring Cleaning & Maintenance Services are the primary driver. The others are algae Treatment Services, pool Openings & Closings, pool Repairs & Equipment Replacement, backyard Beautification Services and christmas Light Installation.
Who are Ace Pool & Spa's main competitors?
Direct peers on record are Poolwerx, Pool Scouts and America's Swimming Pool Company (ASP). Broad incumbents are Leslie's, Premier Pools & Spas and Pinch A Penny. Others are RenoSys and PHTA (Pool & Hot Tub Alliance).
Does Ace Pool & Spa have an API?
No public API is recorded for Ace Pool & Spa.
What industry is Ace Pool & Spa in?
Ace Pool & Spa's product category is Pool and Spa Maintenance Services. Its primary akta.pro industry code is HSAIALAA, Routine Pool Cleaning (Skimming, Vacuuming, Brushing), with a secondary code of HSAIALAD, Pool Opening & Seasonal Startup.