Leslie’s
Leslie's is the largest U.S. direct-to-consumer specialty retailer of pool and spa supplies, operating 900+ retail stores and an e-commerce platform serving residential pool owners and commercial service professionals across the Sunbelt.
- Company typePublic
- Founded1963
- HeadquartersPhoenix, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Leslie’s does
Leslie's (NASDAQ: LESL), founded in 1963 and headquartered in Phoenix, Arizona, is the largest direct-to-consumer specialty retailer of pool and spa care products in the United States, operating more than 900 retail stores nationwide with 88% of Sunbelt pools within a 10-mile radius of a location. The company sells a comprehensive assortment including private-label manufactured chemicals (notably proprietary chlorine tablets with 99% pure trichlor and 90% available chlorine), branded equipment from Hayward, Pentair, Zodiac, and Raypak, replacement parts, above-ground pools, and hot tubs. Leslie's complements its product portfolio with professional installation and repair services delivered by licensed, bonded, and insured technicians and a commercial sales division (Leslie's PRO) serving pool service professionals and commercial operators.
The go-to-market combines an owned physical retail footprint with a transactional e-commerce platform (lesliespool.com) supporting buy-online-pickup-in-store (BOPIS), same-day delivery ($9.99), and standard shipping. Customer engagement is layered through the free Pool Perks loyalty program, the Leslie's mobile app, and AccuBlue water-testing technology — both an in-store 10-point analysis service and the AccuBlue Home at-home digital tester that delivers results in 60 seconds — which generate personalized treatment plans and product recommendations. Revenue is generated primarily through one-time product sales at unit-based pricing across chemicals, equipment, and accessories, with ancillary services revenue from installation and repair labor (free labor on in-store repairs; parts charged separately).
The business is currently navigating a material operating reset: revenue declined from a $1.56B FY2022 peak to approximately $1.24B in FY2025, FY2025 net loss reached $236.97M, Q1 FY2026 sales fell 16% year-over-year to $147.1M with gross margin compressing to 18.4% from 27.2%, and the company lost over 160,000 residential customers. Management is executing a defensive transformation that includes closing 80–90 underperforming stores, rationalizing over 2,000 SKUs, shifting from high-low promotional pricing to everyday low pricing, and refreshing senior leadership across the CEO, CFO, and Chief Merchandising & Supply Chain Officer seats; the auditor was also changed from Ernst & Young to Grant Thornton in January 2026 following material weaknesses in internal controls.
Leslie’s firmographics
Firmographics- Name
- Leslie’s
- Legal name
- Leslies Poolmart Inc.
- Website
- https://lesliespool.com/
- Company type
- Public
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Leslie's is the largest U.S. direct-to-consumer specialty retailer of pool and spa supplies, operating 900+ retail stores and an e-commerce platform serving residential pool owners and commercial service professionals across the Sunbelt.
- Ownership category
- akta.pro rank
Leslie’s industry classification
Industry- Product category
- Pool and Spa Care Retail
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)
- akta.pro secondary industry
- Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)
Keywords
Where Leslie’s is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Leslie’s business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Leslie's generates the majority of its revenue through retail sales of pool and spa supplies including chemicals (chlorine tablets, shock, algaecides, water balancers), equipment (pumps, filters, heaters, salt systems, cleaners), parts, accessories, pools, and hot tubs. Products are sold through over 900 physical retail stores across the US and through the lesliespool.com e-commerce platform, with options for buy online pickup in-store (BOPIS), same-day delivery, and standard shipping.
- Professional Installation and Repair Services: Leslie's offers professional pool equipment installation and repair/maintenance services through licensed, bonded, insured service technicians in many areas. Services include free in-store equipment checks, pump installation, filter cleaning, heater installation, safety equipment setup, and maintenance. Labor on in-store repairs is free; customers pay only for parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Pool Perks Free Membership |
| Unit Pricing | Pay-as-you-go | Unit-based Product Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Leslie’s product offering
Product offeringCore offering
Leslie's is a specialty retailer of pool and spa care products, selling chemicals (including its own chlorine tablets), equipment, parts, above-ground pools, and hot tubs through more than 900 U.S. retail stores and the lesliespool.com e-commerce site. The company complements product sales with in-store AccuBlue water testing, the AccuBlue Home digital tester, licensed installation/repair services, and a commercial trade program (Leslie's PRO) serving pool service professionals.
Product overview
Leslie's is a specialty retailer and service provider for residential and commercial pool and spa care, operating more than 900 retail locations across the United States with a comprehensive e-commerce platform. The company offers a diversified portfolio combining private-label manufactured chemicals (chlorine tablets, pool shock, granular chlorine) with branded equipment (Hayward, Pentair, Zodiac, Raypak pool pumps, filters, heaters, and salt systems), pool and spa parts, above ground pools, and hot tubs. The business model integrates product sales with professional installation and repair services, supported by proprietary technology including AccuBlue Home digital water testing and the Leslie's mobile app. Customer engagement is driven through the free Pool Perks loyalty program, same-day delivery, and buy-online-pick-up-in-store capabilities across its physical store network.
Differentiator
Problem solved
Functional benefit
Brands
- Pool Perks: Leslie's rewards program allowing customers to earn points on purchases
- AccuBlue
- AccuBlue Home
- Leslie's PRO
Products and services
- Leslie's 3-Inch Jumbo Chlorine Tablets Proprietary stabilized chlorine tablets manufactured in-house by Leslie's using 99% pure Trichloro-s-triazinetrione and 90% available chlorine in 8-ounce 3-inch tablets; sold for use in automatic chemical feeders or floating dispensers to maintain consistent chlorine residual in residential pools.
- Leslie's 6-in-1 Chlorine Tablets Multi-function Leslie's branded chlorine tablets combining sanitization with additional water treatment properties for comprehensive residential pool care in a single product.
- Power Powder Plus Calcium Hypochlorite Pool Shock Leslie's branded calcium hypochlorite pool shock in 1 lb bags, 25 lb, and 50 lb buckets, used to oxidize ammonia, nitrogen compounds, and swimmer waste to restore chlorine effectiveness.
- Fresh 'N Clear Non-Chlorine Oxidizing Pool Shock Leslie's non-chlorine oxidizing shock that destroys ammonia and nitrogen compounds without adding chlorine, intended for weekly maintenance shocking.
- Chlor Brite Sodium Dichlor Granular Chlorine Leslie's branded granular chlorine with 99% sodium dichlor and 55% available chlorine for routine maintenance, super chlorination, or as a backup sanitizer for saltwater pools.
- Branded Pool Equipment (Hayward, Pentair, Zodiac, Raypak) Pool equipment assortment sold by Leslie's including automatic cleaners, pumps, filters, heaters, heat pumps, and salt systems from manufacturer partners such as Hayward, Pentair, Zodiac, and Raypak.
- Variable Speed Pool Pumps Energy-efficient variable speed pool pumps from Hayward, Pentair, Waterway, and Raypak that meet 2021 federal efficiency standards, featuring variable speed motors and digital controls; priced from $779.99 to $2,979.
- Salt Systems and Chlorine Generators Salt water chlorination systems including Hayward AquaRite, AquaTrol, Pentair IntelliChlor, and Jandy AquaPure that convert salt into chlorine through electrolysis; prices range from $699 to $2,199.
- Raypak Crosswind Heat/Cool Pool Electric Heat Pump 61,000 BTU electric heat pump with inverter technology providing both heating and cooling for pools and spas, featuring whisper-quiet operation and a spiral titanium heat exchanger.
- AccuBlue Home Digital Water Tester At-home digital pool water testing device that provides 10-point water chemistry analysis and treatment recommendations in 60 seconds, with results accessible via the Leslie's app.
- AccuBlue In-Store Water Testing Service In-store water testing service that runs a 10-point water chemistry analysis on a customer's pool water and produces a customized treatment plan identifying which Leslie's products to use, in what order, and at what quantities; delivered by trained pool care specialist associates.
- Pool Equipment Installation, Repair, and Maintenance Service Professional pool equipment installation, repair, and maintenance services provided by licensed, bonded, and insured Leslie's technicians, including free in-store equipment inspections and free in-store repair labor with customers paying only for parts.
- Leslie's PRO Commercial Trade Program Leslie's PRO commercial sales division providing trade accounts, dedicated commercial sales support, competitive pricing on high-volume purchases, and access to professional-grade products for pool service companies, pool builders, and commercial pool operators.
- Above Ground Pool Ladders and Steps Pool entry systems including A-frame ladders, deck entry ladders, and step entry systems from brands such as Confer Plastics, Main Access, Saftron, and Vinyl Works of Canada.
- Pool and Equipment Parts Replacement parts for pool equipment including automatic cleaner parts, pump parts, filter parts, heater parts, ladder parts, and brand-specific parts for Hayward, Polaris, Pentair, and Jacuzzi products.
- Above Ground Pools Hard-sided and soft-sided above ground pools for residential installation, along with pool covers, liners, and accessories.
- Hot Tubs and Spas Plug-and-play hot tubs and spas along with custom spa covers, spa chemicals, spa parts, and AquaRest branded hot tub products.
- Alternative Pool Sanitizers
Quantifiable outcome
- 88% of Sunbelt pools are within 10 miles of a Leslie's store location
- +3 more outcomes
Companies that use Leslie’s
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Leslie’s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Leslie’s partnerships and signals
Strategic signalScale indicators10 records
Expansion highlights4 records
Leslie’s competitors and assessment
Company assessmentDirect peers
- Pool Corporation: Pool Corporation is the largest wholesale distributor of pool supplies, equipment, and parts in North America, serving both residential and commercial pool professionals — directly comparable to Leslie's commercial PRO business and a key benchmark for industry economics.
- SCP Distributors / Superior Pool Products (Pool Corp subsidiary): SCP is the largest network of swimming pool supply distributors in the US, competing directly with Leslie's PRO for commercial pool service professionals with bulk chemicals, equipment, and parts.
- BioGuard Pool & Spa: BioGuard is one of the largest pool and spa chemical brands in North America, sold primarily through independent dealers and pool service pros — directly competing with Leslie's private-label chlorine and chemical portfolio.
Emerging players
- Hayward Holdings: Hayward is a leading manufacturer of pool equipment (pumps, filters, heaters, cleaners, automation) whose branded products are sold through Leslie's — making it both a critical supplier and a partial substitute as customers can also buy direct or via specialty distributors.
- Pentair: Pentair manufactures pool and spa equipment (IntelliFlo pumps, IntelliChlor salt systems, filters) sold through Leslie's and competing distributors — a key supplier whose own direct and partner channels overlap with Leslie's assortment.
- AquaRest Spas / Cal Spa (MAAX Spas): AquaRest is Leslie's own private-label hot tub brand, while MAAX/Cal Spas represents competing spa brands sold through specialty dealers — relevant peers for the hot tubs and spas product category that Leslie's distributes.
Broad incumbents
- Home Depot: Home Depot is a broad home improvement retailer that stocks pool chemicals, equipment, and accessories across its US store base — Leslie's Price Match Promise explicitly names Home Depot as a benchmark, making it the most cited competitive reference for Leslie's residential business.
- Lowe's: Lowe's is a broad home improvement retailer carrying pool supplies and equipment; Leslie's Price Match Promise also names Lowe's as a qualifier, making it a primary big-box competitor for DIY pool owners.
- Amazon: Amazon is a primary e-commerce competitor for commodity pool chemicals (chlorine, shock, test kits) and accessories, frequently cited in Leslie's customer-loss commentary as a destination for price-driven shoppers.
- Tractor Supply Company: Tractor Supply serves rural and suburban customers with farm, ranch, and outdoor products including pool supplies; Leslie's Price Match Promise includes Tractor Supply as a comparable competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Leslie’s social profiles
Digital presenceLeslie’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leslie’s leadership team
Management profileNumber of profiles
Profiles9 records
Leslie’s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leslie’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leslie’s
What does Leslie’s do?
Leslie's is a specialty retailer of pool and spa care products, selling chemicals (including its own chlorine tablets), equipment, parts, above-ground pools, and hot tubs through more than 900 U.S. retail stores and the lesliespool.com e-commerce site. The company complements product sales with in-store AccuBlue water testing, the AccuBlue Home digital tester, licensed installation/repair services, and a commercial trade program (Leslie's PRO) serving pool service professionals.
Is Leslie’s a public or private company?
Leslie’s is a public company. It is classified as public and is currently operating.
When was Leslie’s founded?
Leslie’s was founded in 1963. It employs 1,001 to 5,000 people.
Where is Leslie’s based?
Leslie’s is headquartered in Phoenix, United States, in the North America region.
How does Leslie’s make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are professional Installation and Repair Services.
Who are Leslie’s's main competitors?
Direct peers on record are Pool Corporation, SCP Distributors / Superior Pool Products (Pool Corp subsidiary) and BioGuard Pool & Spa. Emerging players are Hayward Holdings, Pentair and AquaRest Spas / Cal Spa (MAAX Spas). Broad incumbents are Home Depot, Lowe's, Amazon and Tractor Supply Company.
Does Leslie’s have an API?
No public API is recorded for Leslie’s.
What industry is Leslie’s in?
Leslie’s's product category is Pool and Spa Care Retail. Its primary akta.pro industry code is CRAIAIAK, Pools, Spas & Hot Tubs Retail (Chemicals, Accessories), with a secondary code of CRAJAKAL, Pool & Spa Chemicals (Chlorination, pH Control, Algaecides). Its NAICS code is 4442 and its SIC code is 5200.