What ACE INDUSTRIAL SOFTWARE SOLUTIONS does

ACE Industrial Software Solutions is the Romanian subsidiary of Automatic Control Engineering (ACE), a Zrenjanin, Serbia-based industrial automation system integrator and authorized distributor founded in 1994. The entity in Bucharest operates as a regional market entity extending ACE's services into Romania. The group specializes in Field Production SCADA monitoring and control systems, deploying leading PLC-SCADA automation platforms — primarily AVEVA (including former Wonderware) HMI/SCADA, Industrial Info Management, and MES/MOM solutions, alongside B&R controllers and automation software, MOXA industrial networking and IIoT edge gateways, PULS power supplies, MatrikonOPC connectivity, Schneider Electric products, and Stratus edge computing platforms.

The company's revenue model combines professional services (system integration, configuration of DCS/PAC/PLC, HMI/SCADA programming, industrial consulting, and authorized product training delivered through the ACE Training Centre in Zrenjanin) with reseller/distributor margin on third-party software and hardware. Its go-to-market is direct enterprise sales targeting industrial manufacturing and process industry customers across 7+ verticals and 30+ countries, supported by partner-driven referrals and participation in industry events such as AVEVA World and SPS. Pricing is quote-based and project-specific, with no public pricing disclosure.

ACE serves customers that require cost-effective, expandable field production SCADA systems and complete engineering scope — from electrical design through software configuration and project management. Notable technical differentiators include interdisciplinary engineering expertise (automation, electrical, measurement/control, process), authorized-distributor access to multiple tier-1 vendor stacks, and a decade-plus Stratus partnership supporting edge-to-enterprise AVEVA deployments. The firm is privately held with no institutional investment, no disclosed funding, and operates with a very small disclosed headcount at the Romanian entity level.

Name

ACE INDUSTRIAL SOFTWARE SOLUTIONS

Legal name

Automatic Control Engineering

Website

https://ace.rs

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

ACE Industrial Software Solutions is the Romanian subsidiary of Serbia-based Automatic Control Engineering, operating as an authorized distributor and system integrator for AVEVA, B&R, MOXA, PULS, MatrikonOPC, Schneider Electric, and Stratus, delivering SCADA, MES/MOM, and industrial automation solutions to manufacturing and process industry customers across 30+ countries.

Ownership category

akta.pro rank

Product category

Industrial Automation System Integration

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Software Publishers (513210), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industries

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), SCADA/HMI Platforms (IMAGABAB), Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

Keywords

• Industrial automation software
• SCADA system integration
• PLC configuration services
• HMI supervisory control
• Industrial network solutions

Headquarters

HQ city

Zrenjanin

HQ country

Serbia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. System Integration Services: Providing complete engineering services including electrical design, software solutions, and total project management for industrial automation systems
2. Software Configuration Services: DCS/PAC/PLC configuration, HMI/OIP Interface programming, SCADA software configuration of tags, alarms, graphics, trends, and industrial databases & reporting
3. Authorized Distributor: Resale of partner software platforms including AVEVA, B&R, MOXA, PULS Power, and MatrikonOPC products
4. Training Services: ACE Training Centre providing instructor-led training for AVEVA InTouch HMI, Application Server, System Platform, Historian, and Industrial Networking
5. Consulting Services: Industrial consulting with SCADA systems including evaluation of capabilities, software specification documents, and bid specification packages

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ACE Industrial Software Solutions operates as an authorized distributor and system integrator for industrial automation platforms. The company delivers complete engineering services including electrical design, software configuration, and total project management, specializing in cost-effective, easily expandable Field Production SCADA monitoring and control systems built on leading PLC-SCADA automation platforms from AVEVA, B&R, MOXA, and MatrikonOPC.

Product overview

ACE Industrial Software Solutions is an authorized distributor and system integrator specializing in industrial automation software and hardware solutions. The company operates as a multi-product platform distributor offering AVEVA (formerly Wonderware) HMI/SCADA, MES/MOM, and Industrial Info Management solutions alongside B&R industrial controllers and automation software, Moxa industrial networking equipment, PULS power supplies, and Stratus edge computing platforms. The product portfolio spans supervisory control software (AVEVA HMI/SCADA, Wonderware InTouch, Wonderware System Platform), data management (Wonderware Historian, AVEVA PI Data Infrastructure), operations integration (Wonderware OI Servers with MQTT), AI-enabled tools (B&R Automation Studio Copilot, AVEVA Industrial AI Assistant), and hardware including controllers, switches, protocol gateways, panel computers, and power supplies. Services include system integration, industrial consulting, and authorized product training.

Differentiator

Problem solved

Functional benefit

Brands

• ACE Training Centre: Training facility in Zrenjanin, Serbia offering AVEVA and industrial automation software training courses

Products and services

• AVEVA HMI/SCADA Solutions Industrial Human Machine Interface and Supervisory Control and Data Acquisition software distributed and integrated by ACE for monitoring and controlling industrial processes and field production systems.
• AVEVA Industrial Info Management Software solutions for managing industrial information, operational data, and performance analytics across the enterprise.
• AVEVA MES/MOM Solutions Manufacturing Execution System and Manufacturing Operations Management solutions for coordinating production operations and execution.
• B&R Industrial Automation Products B&R controllers, X20 I/O modules, Power Panel HMI devices, and Automation Studio engineering software distributed by ACE for industrial automation applications.
• Moxa Industrial Networking Equipment Industrial communications and networking products including managed switches, industrial PCs, protocol gateways, and IIoT edge gateways distributed by ACE.
• PULS DIN-Rail Power Supplies Industrial power supplies including PIANO series and CP10 series distributed by ACE for industrial applications.
• MatrikonOPC Connectivity Solutions OPC connectivity solutions for industrial automation data exchange distributed by ACE.
• System Integration Services Complete automation solutions including DCS/PAC/PLC configuration, HMI/OIP interface programming, SCADA software configuration of tags, alarms, graphics, trends, and industrial databases and reporting.
• Industrial Consulting Services Interdisciplinary consulting for SCADA systems, field instrumentation evaluation, industrial networking equipment recommendations, and Industry 4.0 digitization.
• ACE Training Centre Instructor-led training courses for AVEVA/Wonderware products including InTouch HMI, Application Server, System Platform, Historian, and industrial networking, delivered at the ACE training center in Zrenjanin, Serbia.

Quantifiable outcome

• Successfully delivered 300+ projects across 30+ countries in 7+ industries

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• AVEVAcoreChannel Partner/ Reseller/ DistributorACE is an authorized distributor for AVEVA industrial software solutions including HMI/SCADA, Industrial Info Management, and MES/MOM systems. AVEVA is a global leader in industrial software driving digital transformation.
• B&R (B&R Industrial Automation)coreChannel Partner/ Reseller/ DistributorACE is an authorized distributor for B&R industrial automation products including controllers, X20 I/O modules, Power Panel HMI devices, and Automation Studio engineering software.
• MOXAcoreChannel Partner/ Reseller/ DistributorACE is an authorized distributor for MOXA industrial communications and networking products including managed switches, industrial PCs, protocol gateways, and IIoT edge gateways.
• PULS PowercoreChannel Partner/ Reseller/ DistributorACE is an authorized distributor for PULS Power DIN-Rail power supplies including the PIANO series and CP10 series products.
• MatrikonOPCcoreChannel Partner/ Reseller/ DistributorACE is an authorized distributor for MatrikonOPC products, providing industrial connectivity and OPC solutions.
• Schneider ElectricmajorChannel Partner/ Reseller/ DistributorACE partners with Schneider Electric for Wonderware branded products including InTouch HMI, System Platform, Historian, and Operations Integration Servers.
• Stratus TechnologiesmajorTechnology or IntegrationACE partners with Stratus Technologies to provide reliable edge computing platforms (ztC Edge) that enhance AVEVA software performance from edge to enterprise. Over 10-year strategic relationship with approximately 500 deployments of AVEVA software on Stratus platforms.
• BrodersenminorChannel Partner/ Reseller/ DistributorACE is a partner for Brodersen products, providing additional industrial automation solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Avanceon: Avanceon is a multi-regional SCADA, MES, and industrial automation system integrator serving process and discrete manufacturers. Directly comparable to ACE as a system integrator delivering AVEVA/Wonderware-based solutions, plant-floor automation, and multi-vendor integration projects.
• Inductive Automation: Inductive Automation sells the Ignition SCADA/MES platform and a large integrator ecosystem. Relevant peer as a competing SCADA platform vendor and integrator-network operator addressing the same industrial automation buyers as ACE.
• COPA-DATA: COPA-DATA is the developer of the zenon SCADA/HMI platform and operates a global partner/integrator network. Comparable to ACE because both compete in the SCADA/HMI software and integration space and serve similar industrial process customers.
• Trihedral Engineering: Trihedral develops VTScada, an integrated SCADA/HMI software platform used across utilities and industrial plants, and sells through integrators. Directly comparable to ACE in delivering SCADA monitoring and control solutions to industrial customers.

Broad incumbents

• Schneider Electric: Schneider Electric owns AVEVA/Wonderware and EcoStruxure and runs its own global system-integrator network. Relevant as ACE's largest underlying vendor and as a broader incumbent that bundles HMI/SCADA, MES, and OT cybersecurity into enterprise-wide offerings.
• Emerson Automation Solutions: Emerson provides DeltaV DCS, PACSystems, and Movicon SCADA, plus a global network of certified system integrators. Comparable as an alternative DCS/SCADA incumbent competing for process-industry automation projects.
• Siemens Digital Industries: Siemens offers WinCC SCADA, SIMATIC PLCs, and the MindSphere/Insights Hub industrial software stack, alongside a global Solution Partner integrator program. Comparable as a broad incumbent competing for the same industrial automation and SCADA modernization budgets.
• Rockwell Automation: Rockwell Automation is a leading global industrial automation vendor offering PLCs, HMI/SCADA (FactoryTalk), and MES solutions, with a large certified integrator program. Comparable to ACE as an alternative SCADA/automation platform supplier to the same industrial customer base.
• ABB: ABB offers ABB Ability SCADA, 800xA, and PLC/drive products with a large system-integrator ecosystem. Comparable as a broad automation incumbent addressing the same process and discrete manufacturing customers as ACE.
• Wood: Wood is a large global engineering and industrial automation services firm delivering SCADA, DCS, MES, and OT cybersecurity projects across multiple sectors. Comparable as a much larger industrial automation system integrator competing for similar enterprise SCADA/ MES mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ace-industrial-software-solutions

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE INDUSTRIAL SOFTWARE SOLUTIONS