Automobile Club de Monaco

What Automobile Club de Monaco does

The Automobile Club de Monaco (ACM) is a private non-profit sporting association founded in 1890 in Monaco, originally as a cycling club (SVM) that transitioned to automobile activities in 1907 and adopted its current name in 1925. ACM is the exclusive organizer of the Formula 1 Grand Prix de Monaco, Rallye Monte-Carlo (WRC), Monaco E-Prix (Formula E), Grand Prix de Monaco Historique, Rallye Monte-Carlo Historique, E-Rallye Monte-Carlo, and Élégance et Automobile Monte-Carlo — a portfolio anchored by one of motorsport's three "crown jewel" events. The organization operates from its headquarters at 23 Boulevard Albert 1er in Monaco with approximately 115 professional staff, supplemented by a 700-member volunteer Corps des Commissaires providing safety and officiating functions.

ACM generates revenue through a diversified mix of streams: official event ticketing (F1, WRC, Formula E, historic events), recurring membership fees from approximately 5,000 club members who access exclusive facilities including Restaurant "Le Club," official boutique merchandise (event clothing and Grand Prix collections), and sponsorship/hospitality partnerships with luxury brands. Distribution channels include a direct official ticketing portal, an e-commerce boutique at boutiqueacm.com, a members-only club-acm.com portal, multi-platform live streaming on YouTube and Facebook, and premium VIP hospitality packages. The customer base spans individual motorsport enthusiasts, professional racing teams (F1, WRC, Formula E), classic and electric vehicle collectors, and luxury brand sponsors seeking association with Monaco's premium positioning.

The underlying technology consists of a Live Timing and Results System providing real-time tracking and results for rally and circuit events, complemented by multi-platform event broadcasting infrastructure. ACM holds strategic partnerships with FIA (governing body), FIVA (historic vehicles), Formula 1, WRC, Formula E, Bridgestone (ecoRally Cup), Société des Bains de Mer (hospitality), the Principality of Monaco government (Green ACM sustainability initiative), and Mini Monaco. Race direction is led by Dr. Jacques Rossi. The organization recently launched the Green ACM environmental initiative and has expanded Formula E programming while suspending the E-Rallye Monte-Carlo for 2026 pending portfolio reassessment.

Name

Automobile Club de Monaco

Legal name

Automobile Club de Monaco

Website

https://acm.mc

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

101–250 employees

Short description

The Automobile Club de Monaco is a 135-year-old private sporting association that exclusively organizes Monaco's premier motorsport events, including the Formula 1 Grand Prix, WRC Rallye Monte-Carlo, and Formula E Monaco E-Prix. It serves ~5,000 members, professional racing teams, and luxury brand sponsors through event ticketing, memberships, and hospitality.

Ownership category

akta.pro rank

Product category

Motorsport Event Organization

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Organizations (8600)

akta.pro primary industry

Motorsport Event Promoters & Race Organizers (MPAKADAE)

akta.pro secondary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Motorsport event organization
• Formula 1 racing events
• Historic rally competitions
• Club membership services
• Automotive heritage events

Headquarters

HQ city

Monaco

HQ country

Monaco

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Ticketing: Official ticket sales for Formula 1 Grand Prix de Monaco, Rallye Monte-Carlo events, Monaco E-Prix, and other motorsport competitions
2. Membership Fees: Exclusive membership program providing access to club facilities, restaurant 'Le Club', and member-only services. Members receive newsletters and priority access to events
3. Official Boutique: E-commerce platform selling official merchandise including Grand Prix collections and event-specific clothing and accessories
4. Sponsorship and Hospitality: Partnerships with luxury brands and hospitality services for exclusive event experiences

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Automobile Club de Monaco (ACM) is a private sporting association founded in 1890 that organizes and operates prestigious international motorsport events, including the Formula 1 Grand Prix de Monaco, Rallye Monte-Carlo (WRC), Rallye Monte-Carlo Historique, E-Rallye Monte-Carlo, Monaco E-Prix (Formula E), Grand Prix de Monaco Historique, and the Élégance et Automobile Monte-Carlo concours d'élégance. In addition to event organization, ACM runs an exclusive membership program of approximately 5,000 members with access to club facilities including the Restaurant "Le Club," operates an official e-commerce boutique, and sells tickets through an official ticketing portal.

Product overview

The Automobile Club de Monaco is a motorsport event organizer managing a portfolio of prestigious racing events. The organization operates as a single-brand entity offering multiple annual motorsport events alongside member services. The core product portfolio includes six major racing events: Rallye Automobile Monte-Carlo (WRC), Rallye Monte-Carlo Historique, E-Rallye Monte-Carlo (electric), Formula 1 Grand Prix de Monaco, Grand Prix de Monaco Historique, and Monaco E-Prix (Formula E), plus the Élégance et Automobile Monte-Carlo concours. Supporting services include the exclusive Restaurant "Le Club," a volunteer Corps des Commissaires (700+ marshals), official ticketing, boutique merchandise, newsletter subscription, and the Green ACM environmental initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Formula 1 Louis Vuitton Grand Prix de Monaco Formula 1 World Championship race on the iconic Monaco street circuit, one of the three most prestigious motorsport events globally alongside the Indianapolis 500 and Le Mans 24 Hours. Sold as a ticketed spectator event to motorsport fans, hospitality clients, and corporate guests.
• Rallye Automobile Monte-Carlo World Rally Championship event featuring modern rally competition across various terrain in the Alps, organized annually in January. The event draws professional rally teams, manufacturers, and motorsport spectators.
• Rallye Monte-Carlo Historique Historic regularity rally for classic vehicles originally built between 1911 and 1986, run on closed roads of the Monte-Carlo Rally. Organized every two years with FIA HTP and FIVA documentation, drawing 253 crews from 28 countries in the 2026 edition across multiple departure cities.
• E-Rallye Monte-Carlo 100% electric rally event, part of the Bridgestone FIA ecoRally Cup, showcasing sustainable electric vehicle mobility in regular competition format with manufacturer support (Kia won 4 consecutive editions from 2022-2025).
• Grand Prix de Monaco Historique Historic Formula 1 event showcasing classic Grand Prix cars from past decades, organized biennially on the Monaco circuit. The event celebrates automotive heritage and draws collectors, teams, and motorsport historians.
• Monaco E-Prix Formula E electric racing event, part of the ABB FIA Formula E World Championship, scheduled for May 15-16, 2027 as the 10th and 11th rounds of a 21-race season across 13 cities. Targeted at motorsport spectators and electric mobility advocates.
• Élégance et Automobile Monte-Carlo Concours d'élégance event showcasing exceptional collector vehicles with formal judging across multiple categories. Combines Monaco's luxury positioning with classic car exhibitions, partnering with Société des Bains de Mer for hospitality.
• ACM Membership Program Exclusive membership program providing access to club facilities, the Restaurant "Le Club," priority event ticket access, member newsletters, and member-only services. Membership base of approximately 5,000 members attended the 125th anniversary celebration.
• Official ACM Boutique E-commerce platform selling official ACM merchandise, including Grand Prix collections and event-specific clothing and accessories, accessible globally via boutiqueacm.com.
• Official Ticketing Service Official ticket sales portal for all ACM motorsport events including Formula 1 Grand Prix, WRC Rallye Monte-Carlo, Monaco E-Prix, and other competitions. Includes hospitality and VIP packages for corporate clients.
• Restaurant "Le Club" Exclusive member-only restaurant offering refined Monegasque dining experience, open Tuesday to Saturday for lunch and dinner, serving ACM members and their guests at the Monaco headquarters.

Quantifiable outcome

• 253 crews from 28 countries participated in the 2026 Rallye Monte-Carlo Historique
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• FIA (Fédération Internationale de l'Automobile)coreStrategic or Co-development PartnerFIA is the governing body for world motorsport. ACM organizes FIA-sanctioned events including Formula 1 Grand Prix de Monaco, Formula E Monaco E-Prix, and WRC Rallye Monte-Carlo. The FIA validates calendars and provides regulatory oversight for ACM competitions.
• FIVA (Fédération Internationale des Véhicules Anciens)coreStrategic or Co-development PartnerFIVA is the worldwide federation for historic vehicles. ACM works with FIVA for the Rallye Monte-Carlo Historique, providing FIA HTP (Historical Technical Passport) and FIVA Laissez-Passer documentation for classic car participants.
• Formula 1coreStrategic or Co-development PartnerOfficial Formula 1 World Championship event organizer. The Monaco Grand Prix is one of three prestigious 'crown jewel' events alongside Indianapolis 500 and Le Mans. The 2026 event was named 'Formula 1 Louis Vuitton Grand Prix de Monaco'.
• WRC (World Rally Championship)coreStrategic or Co-development PartnerOfficial WRC event organizer for Rallye Automobile Monte-Carlo, one of the championship's most prestigious events featuring iconic routes through the Alps.
• Formula EcoreStrategic or Co-development PartnerOrganizer of the Monaco E-Prix as part of the ABB FIA Formula E World Championship. The 2027 Monaco E-Prix will be the 10th and 11th rounds of a historic 21-race season across 13 cities.
• BridgestoneminorStrategic or Co-development PartnerTitle sponsor of the Bridgestone FIA ecoRally Cup, of which the E-Rallye Monte-Carlo is a key component. Partnership supports sustainable motorsport initiatives.
• Société des Bains de MerminorStrategic or Co-development PartnerLuxury hospitality partner for Élégance et Automobile Monte-Carlo events, combining Monaco's luxury positioning with classic car exhibitions.
• Monaco GovernmentcoreStrategic or Co-development PartnerPartnership with Principality of Monaco Government for environmental initiatives through Green ACM program, aligning with Prince Albert II's climate commitments.
• Mini MonacominorGTM or Marketing PartnerAutomotive partner providing vehicles for E-Rallye participant experiences and content creation partnerships.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Formula E Operations: Championship organizer of the ABB FIA Formula E World Championship, for which ACM hosts the Monaco E-Prix. Comparable as a motorsport championship operator with overlapping event portfolio and electric-mobility positioning.
• WRC Promoter: Commercial promoter of the FIA World Rally Championship, of which ACM's Rallye Monte-Carlo is the season-opener. Comparable as a motorsport promoter with adjacent role in commercializing the same championship.
• FIA (Fédération Internationale de l'Automobile): Global motorsport governing body that sanctions ACM's events. Comparable as the broader incumbent regulator/standards-setter in the same ecosystem, though FIA operates at the federation level rather than as an event organizer.
• AAA (American Automobile Association): Largest North American automobile club with 60M+ members offering roadside services, travel, insurance, and motorsport event sponsorship (including IndyCar). Comparable as a global automobile-club peer with membership model and motorsport involvement, though significantly more diversified.

Direct peers

• Goodwood Road & Racing Club: Organizer of the Goodwood Festival of Speed, Goodwood Revival, and concours d'elegance equivalent. Comparable as a peer hosting premium heritage motorsport events, concours d'elegance, and member experiences driven by luxury and automotive heritage.
• Automobile Club de l'Ouest (ACO): Organizer of the 24 Hours of Le Mans, one of motorsport's three 'crown jewel' races alongside Monaco GP. Most direct functional peer — both are historic national automobile clubs that organize a singular legendary event with FIA/ACO-WEC governance.
• ADAC: Germany's largest automobile club with over 20 million members, motorsport event organization (including ADAC GT Masters), and roadside services. Comparable as a peer automobile club organizing motorsport events and operating member services at scale.
• Royal Automobile Club (RAC): Historic British motoring club founded in 1897 operating member club facilities, motoring services, and heritage events. Directly comparable to ACM as a fellow founding-era national automobile club with membership, events, and motorsport heritage.
• Indianapolis Motor Speedway: Operator of the Indianapolis 500, the third 'crown jewel' of motorsport alongside Monaco GP and Le Mans. Comparable as a peer historic motorsport venue and event organizer with a single flagship event defining the brand.

Regional players

• Silverstone Circuits: Operator of the Silverstone Circuit, home of the British Grand Prix. Comparable as a peer motorsport venue operator and event organizer, though structured as a circuit-management company rather than a membership club.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@automobileclubmonaco
• Facebookfacebook.com/automobileclubmonacoMC
• LinkedInlinkedin.com/company/automobileclubdemonaco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automobile Club de Monaco