Acouflor

What Acouflor does

Acouflor is a privately-held Australian manufacturer of commercial acoustic carpet tiles, organized around three proprietary platforms: QuietBack™ (NRC 0.25-0.40 sound absorption), SoftStep™ (thermal insulation and 11mm cushioning), and LaidBack™ (low-maintenance casual aesthetic). Products are built on 100% solution-dyed nylon pile with felt backing containing a minimum of 80-90% recycled PET, and carry 15-year wear warranties plus Heavy Duty Commercial classification. The portfolio spans more than 20 named tile collections across formats including 250x1000mm, 500x500mm, and 500x1000mm, and is supported by an extensive environmental certification stack (Red List Free, Declare Label, EPD, HPD, ACCS Level 4) and fire-test certifications (ASTM E648 Class 1, AS/ISO 9239.1-2003, EN ISO 9239).

The company sells primarily through its DTC e-commerce site (acouflor.com.au) with sample-request and AR visualisation capabilities, supplemented by a project-based channel of fitout firms and flooring installers (e.g., The Fitout Studio, Baseline Flooring QLD). A cross-sell partnership with sister-brand Acoufelt enables bundled acoustic wall panel plus flooring specifications on commercial projects. Target segments include commercial offices, education, healthcare, government and residential interiors across Australia and New Zealand.

Manufacturing is conducted in Australia at a facility powered 30-40% by onsite solar. Pricing is quote-based rather than publicly listed, and revenue, headcount, funding history and ownership are not disclosed.

Name

Acouflor

Legal name

Acouflor

Website

https://acouflor.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Commercial Flooring

NAICS

Carpet and Rug Mills (31411), Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Carpet Tile Manufacturing (Modular) (IMAOAJAB)

akta.pro secondary industry

Carpet & Carpet Tile (Broadloom, Modular) (IMADAJAB)

Keywords

• Commercial carpet tiles
• Acoustic flooring
• Sound-absorbing flooring
• Sustainable flooring manufacturing
• Modular carpet tiles

Headquarters

HQ city

Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Carpet Tile Sales: Direct product sales of commercial carpet tiles including QuietBack™, SoftStep™, and LaidBack™ collections. Products are sold through website with sample requests and project consultation capabilities.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Acouflor manufactures and sells acoustic carpet tiles organised into three core proprietary product lines: QuietBack™ (sound absorption with NRC 0.25-0.40), SoftStep™ (thermal insulation and cushioning with 11mm thickness), and LaidBack™ (low-maintenance, casual aesthetic). All products use solution-dyed nylon pile with PET felt backing made from 80-90% recycled PET content, and most carry a 15-year wear warranty with Heavy Duty Commercial classification.

Product overview

Acouflor offers a comprehensive portfolio of acoustic carpet tiles and flooring solutions organized into three core product lines: QuietBack™ (superior sound absorption with NRC ratings 0.25-0.40), SoftStep™ (thermal insulation and cushioning with 11mm thickness), and LaidBack™ (low-maintenance casual aesthetic). All products feature 100% solution dyed nylon construction, multi-level textured loop pile styles, and PET felt backings containing 80-90% recycled PET content. Most products carry 15-year wear warranties and Heavy Duty Commercial classification. The portfolio includes multiple named carpet tile collections (Flinders, MultiStorey, Urban, Elemental, Latin, Canyon, Borough, LandLines, Seven Seas, Scatter, Escape, Monitor, Interstellar, Ridges, Grand Central, Inglenook, Harmonia, Suburban, Urbicus) available in various tile dimensions (250x1000mm, 500x500mm, 500x1000mm). Sustainability credentials include Red List Free certification, Declare Labels, Environmental Product Declarations, HPDs, and ACCS Environmental Certification Scheme Level 4 compliance. The company also offers Fracture Fineline acoustic wall panels through partner brand Acoufelt, and an AR Visualiser for in-space product visualization.

Differentiator

Problem solved

Functional benefit

Brands

• QuietBack™: Acoustic carpet tile collection with enhanced sound-absorbing properties, designed for noise reduction in offices, schools, and residential areas
• SoftStep™
• LaidBack™

Products and services

• QuietBack™ Acoustic carpet tile collection with enhanced sound-absorbing properties achieving NRC ratings of 0.25 to 0.40. Designed for offices, schools, and residential areas where noise reduction is important. Includes multiple sub-collections (Flinders, MultiStorey, Urban, Elemental, Latin, Canyon, Borough, LandLines, Seven Seas, Scatter, Escape, Monitor).
• SoftStep™ Carpet tile collection offering thermal insulation, cushioning, and support with plush broadloom-style finish underfoot at 11mm thickness for acoustic absorption. Includes Ridges, Grand Central, Harmonia, and Urbicus sub-collections.
• LaidBack™ Carpet collection with relaxed, casual aesthetic designed for low maintenance and easy cleaning with versatile design options. Includes Interstellar sub-collection in 500x1000mm format.
• Inglenook Carpet Tiles New carpet tile collection featured on the homepage as a new release.
• Harmonia SoftStep Carpet Tiles New SoftStep collection with cushioning and acoustic properties featured as a new release on the homepage.
• Suburban Carpet Tiles Carpet tile collection featured in the homepage new releases.
• Urbicus Carpet Tiles SoftStep collection featuring Australian suburban architecture-inspired design named after local neighbourhoods with plush broadloom-style finish.
• Grand Central Carpet Tiles SoftStep tiles capturing metropolitan flow and cosmopolitan energy. Larger 500x1000mm format with 15-year wear warranty and Heavy Duty Commercial classification.
• Interstellar Carpet Tiles LaidBack collection inspired by cosmic organic forms. Eight colorways with larger 500x1000mm tiles, 15-year warranty, stain resistance.
• Ridges Carpet Tiles SoftStep collection drawing from rugged natural formations. Eight earthy colorways (Gully, Strait, Dune, Cliff, Cave, Valley, Crater, Mountain) with dappled organic pattern.

Quantifiable outcome

• Noise reduction of 0.25-0.40 NRC ratings across product lines
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• AcoufeltcoreStrategic or Co-development PartnerAcoufelt is Acouflor's partner brand that supplies acoustic wall panels and treatments. For the Guard Insurance project, Acoufelt supplied Fracture Fineline acoustic wall panels in Almond to complement the flooring solutions.
• The Fitout StudiocoreImplementation/ SI/ Consulting PartnerDelivered the Guard Insurance office fitout in Brisbane CBD, incorporating Acouflor's Urbicus carpet tiles into the workplace design.
• Baseline Flooring QLDcoreImplementation/ SI/ Consulting PartnerExpert flooring installer who provided precision installation of Acouflor carpet tiles for the Guard Insurance office project.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Forbo Flooring Systems: European commercial flooring manufacturer with carpet tile (Flotex, Tessera) and resilient flooring lines. Comparable to Acouflor in commercial carpet tile formats serving offices, education, and healthcare, with broader European-led distribution.
• Mohawk Industries: Large-scale US flooring group producing commercial carpet tiles (Karastan, Mohawk Group) and broadloom. Comparable to Acouflor in commercial carpet tile manufacturing but with materially greater scale, distribution, and residential cross-sell.
• Shaw Industries: One of the world's largest carpet manufacturers (broadloom and modular) serving commercial and residential markets with extensive distribution. Comparable to Acouflor in commercial carpet offering but with vastly broader portfolio, scale, and geographic reach.
• Tarkett: Global flooring manufacturer offering carpet tiles alongside vinyl, linoleum, and wood for commercial and residential projects. Comparable to Acouflor in commercial carpet tile range and sustainability credentials (Cradle to Cradle, EPDs), with broader product breadth.

Direct peers

• Bentley Mills: US premium modular carpet tile manufacturer focused on commercial interiors with strong design and sustainability positioning. Closely comparable to Acouflor in product format (modular carpet tiles), premium A&D specifier customer base, and emphasis on sustainability certifications.
• Interface: Global leader in modular carpet tiles (e.g. Interface FLOR) targeting commercial offices, education, and hospitality. Closest direct peer to Acouflor by product format (modular carpet tiles), target customer (specifier-driven commercial), and acoustic/sustainability positioning (Interface also emphasises carbon-negative Mission Zero goals).
• Milliken: US-based manufacturer of modular carpet tiles with strong acoustic and design credentials serving global commercial fitouts. Comparable to Acouflor in modular tile format, design-led collections, and emphasis on performance specifications like NRC ratings.

Others

• Acoufelt: Australian acoustic wall panel manufacturer and documented partner/sister brand of Acouflor. Comparable as an adjacent acoustic building products specialist frequently bundled with Acouflor flooring in commercial fitouts, but not a direct carpet competitor.

Emerging players

• Bolon: Swedish manufacturer of design-led vinyl woven flooring tiles for commercial and hospitality interiors. Comparable to Acouflor in modular tile format, premium design positioning, and commercial fitout focus, though in a different face material (vinyl woven vs nylon carpet).

Regional players

• Signature Floors: Australian commercial and residential flooring distributor/manufacturer offering carpet tiles, vinyl, and timber. Comparable to Acouflor as an ANZ-based commercial flooring peer but with a broader multi-material portfolio and distribution-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/acouflor
• Instagraminstagram.com/acouflor

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acouflor