ACQUA MARINE

What ACQUA MARINE does

ACQUA MARINE (DBA: Acquamarine BH) is a Belo Horizonte-based company founded in 1981 that specializes in the design, execution, and maintenance of aquatic ecosystems, primarily aquariums and ornamental lakes. The company operates from a single physical retail store at Rua Montes Claros 322 in Belo Horizonte, Minas Gerais, Brazil, and serves two distinct customer segments: individual consumers (pessoas físicas) seeking residential aquarium or lake installations, and corporate clients (pessoas jurídicas) such as museums, hotels, restaurants, and corporate facilities requiring professional aquatic displays and exhibitions. Its most prominent reference account is the 'No Mundo das Águas' permanent underwater world exhibition in Belo Horizonte, which the company designed, executed, and continues to maintain.

The company's product and service portfolio spans six core offerings: aquarium and ornamental lake design and execution services, scheduled monthly maintenance programs, ready-to-deliver aquariums, custom-drawn bespoke aquarium designs, a range of aquatic livestock (marine fish, freshwater fish, corals, crustaceans), and third-party branded aquarium supplies. The recurring monthly maintenance service — performed on-site at customer locations by trained professionals — functions as a subscription-style revenue stream that extends customer lifetime value beyond the initial one-time installation sale. No proprietary technology, patents, AI/ML capabilities, digital applications, or e-commerce platform are disclosed; the business is fundamentally a physical retail and on-site services operation.

The go-to-market model is direct-to-consumer through the physical storefront, complemented by social media presence for top-of-funnel awareness. Pricing is not publicly disclosed; customers are directed to contact the company directly for quotes. ACQUA MARINE is privately held with no disclosed funding, ownership structure, management team bios, partnerships, or M&A activity, and it maintains no digital products, APIs, or technology integrations beyond basic social media channels.

Name

ACQUA MARINE

Legal name

Acqua Marine

Website

https://acquamarinebh.com.br

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

ACQUA MARINE is a Belo Horizonte-based aquarium and ornamental lake design, installation, and maintenance company founded in 1981, serving both individual consumers and commercial clients such as museums, hotels, restaurants, and corporate facilities across Brazil.

Ownership category

akta.pro rank

Product category

Aquarium and Ornamental Lake Services

NAICS

Fish and Seafood Retailers (445250)

akta.pro primary industry

Aquarium & Fish Supplies Retail (CRALAHAI)

Keywords

• Aquarium design services
• Ornamental lake construction
• Aquatic ecosystem maintenance
• Marine and freshwater fish retail
• Custom aquarium installation

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Aquarium and Lake Products: Sale of aquariums and ornamental lakes for immediate delivery, as well as custom-designed exclusive ecosystems built to customer specifications.
2. Livestock and Supplies: Sale of marine fish, freshwater fish, corals, crustaceans, and other aquatic animals, along with products from renowned market brands.
3. Maintenance Services: Monthly programmed maintenance services performed by trained professionals to ensure longevity and quality of life for animals in aquariums and lakes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ACQUA MARINE designs, builds, and maintains aquariums and ornamental lake ecosystems for homes, businesses, and public attractions, and retails marine and freshwater fish, corals, crustaceans, ready-made aquariums, and aquarium supplies. The company offers both one-off custom projects and recurring monthly maintenance programs through its Belo Horizonte storefront and on-site service operations.

Product overview

ACQUA MARINE is a service-focused company offering aquarium and ornamental lake ecosystem solutions. Founded in 1981, it operates as a single unified offering combining design, execution, and maintenance services. The core products include professional aquarium and lake design/execution services, scheduled monthly maintenance programs, and a retail component offering aquatic animals (marine fish, freshwater fish, corals, crustaceans), ready-to-deliver aquariums, custom-designed aquariums, and third-party branded aquarium supplies and products.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquarium and Ornamental Lake Design & Execution

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Petlove: Brazil's leading online pet retailer offering aquarium supplies, fish, and accessories with home delivery. Competes with ACQUA MARINE on retail of aquarium supplies and fish, particularly among digitally-engaged Brazilian consumers, though without ACQUA MARINE's design and installation service layer.
• Cobasi: One of Brazil's largest pet retail chains, carrying aquarium supplies, fish, and related products through physical stores and e-commerce. Competes with ACQUA MARINE on retail of fish and aquarium supplies, though Cobasi operates at much broader scale and across the full pet category rather than specializing in aquatic ecosystems.
• Petz: Major Brazilian pet retail chain with extensive physical and online presence, offering aquarium products and live fish alongside broader pet categories. Overlaps with ACQUA MARINE on the aquarium retail side, though Petz serves a much wider pet owner market rather than specializing in aquatic installations and maintenance.

Regional players

• LiveAquaria: US online retailer specializing in live fish, corals, and aquarium supplies. Closely matches ACQUA MARINE's livestock and supplies offering, but operates primarily in the United States and does not provide custom installation or on-site maintenance services.
• Marine Depot: US-based online retailer specializing in aquarium equipment, supplies, and livestock. Comparable to ACQUA MARINE in product category focus on aquarium supplies and animals, though geographically focused on North America and lacking the Brazilian firm's installation and maintenance service layer.
• Aquarium Co-Op: US-based aquarium retailer offering fish, supplies, and educational content via online channels. Comparable to ACQUA MARINE in product category focus on the aquarium hobby, but serves North American customers rather than the Brazilian market and lacks the custom installation and maintenance service offering.
• That Fish Place: Long-established US aquarium retailer combining physical showroom with online sales of fish, plants, and equipment. Comparable to ACQUA MARINE's hybrid retail-and-service model in category scope, though serving North American hobbyists and not offering custom ornamental lake design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/acqua-marine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACQUA MARINE