Dulux Acratex

What Dulux Acratex does

Dulux Acratex is a high-performance architectural coatings brand operated under Dulux Australia, itself a subsidiary of DuluxGroup, which has been owned by Nippon Paint Holdings since 2015. The brand supplies integrated coating systems (rather than individual products) for buildings requiring new construction, full remediation, repaint, or refurbishment, including non-combustible renders, acrylic textures, elastomeric protective membranes (AcraShield Advance), roof restoration systems (Acratex Roofing with optional InfraCOOL Technology), CodeMark-compliant lightweight cladding systems (StoneShield and Exsulite facade systems), and specialty finishes such as Dulux Creativo Microcement and the Venetian Plaster Collection.

The business serves four primary segments on a horizontal basis: commercial construction (builders, contractors, developers); residential property owners; infrastructure and public buildings; and hospitality venues. Distribution is multi-channel: five dedicated retail showrooms in Melbourne, Geelong, Brisbane, Canberra, and Sydney; a Find a Painter / Find a Roofing Applicator network of certified applicators; the Dulux Construction Solutions platform serving enterprise specifiers; and a mobile app plus BIM integrations (Revit, Archicad) and DuSpec+ specification tooling for architects. Pricing is quote-based and project-specific, not publicly disclosed.

Revenue mechanics come from one-time product sales of coating systems and cladding, supplemented by professional-services revenue from project specification and technical service support. The brand builds specification influence through the Dulux Colour Awards program and through its status as a NatSpec Product Partner, with multiple 2025 Dulux Colour Awards winners and finalists (Searle x Waldron, BSPN, Etic, BVN, COX Architecture, Brunsdon Studio) using Acratex products on commercial, residential, and interior projects across Australia's east coast and Perth.

Name

Dulux Acratex

Legal name

Dulux Australia

Website

https://acratex.com.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Dulux Acratex is a high-performance architectural coating brand under Dulux Australia (Nippon Paint Holdings), supplying integrated render, texture, membrane, and CodeMark cladding systems to commercial builders, residential property owners, infrastructure projects, and hospitality venues across Australia via five dedicated stores and a certified applicator network.

Ownership category

akta.pro rank

Product category

Architectural Coatings

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Specialty Coatings (Epoxy Floors, Anti-Mold, Fire-Retardant, Elastomeric) (HSAGADAJ)

Keywords

• Architectural coatings
• Render systems
• Protective membranes
• Facade cladding
• Roof restoration

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Architectural Coatings and Systems: Sale of high-performance coating products including renders, textures, membranes, topcoats, and specialty finishes to builders, contractors, architects, and specifiers for new construction and remediation projects
2. Cladding Systems: Integrated lightweight cladding solutions including StoneShield and Exsulite facade systems with CodeMark compliance for commercial and residential construction
3. Technical Services: Project specification and technical service support for product selection and application guidance

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dulux Acratex manufactures and supplies high-performance architectural coating systems for new construction and building remediation, including renders, acrylic textures, elastomeric protective membranes, roof restoration coatings, and CodeMark-compliant lightweight cladding systems (StoneShield and Exsulite). The brand also offers specialty decorative finishes (Venetian Plaster, Creativo Microcement) and supports customers through dedicated retail stores, certified applicator networks, and project specification services.

Product overview

Dulux Acratex® is a comprehensive range of high performance coating solutions providing fit-for-purpose system solutions for newly constructed or existing buildings in need of full remediation, re-paint, or refurbishment. The product portfolio includes non-combustible renders, flexible protective membranes, anti-carbonation coatings, acrylic textures, specialty finishes (Venetian® Plaster, Creativo Microcement), roof membrane coatings (Acratex® Roofing), and lightweight wall cladding systems (StoneShield™, Exsulite®). Supported by project specification and technical service teams, the Acratex® range is complemented by digital tools including a mobile app with material calculator, BIM integration for Revit® and Archicad®, and DuSpec+ specification management platform.

Differentiator

Problem solved

Functional benefit

Brands

• Acratex Render: Preparatory base levelling product for use with Dulux Acratex Acrylic Texture Systems
• AcraShield Advance
• Acratex Roofing
• Exsulite
• StoneShield
• Venetian Plaster
• Dulux Creativo Microcement

Products and services

• Dulux Acratex® Roofing Total roof restoration system providing high build barrier protection for tile or metal roofs, available with conventional or COOL ROOF with InfraCOOL® Technology colour options. Targeted at commercial and residential property owners undertaking roof refurbishment.
• Dulux Acratex® Render High-quality even-surface preparatory base levelling product (RenderWall) designed for use with subsequent Dulux Acratex® Acrylic Texture Systems. Used by builders and applicators on commercial and residential projects.
• Dulux Acratex® Texture (Exsulite®) Textured finish coating that protects against render cracking and staining to keep buildings looking new longer. Intended for residential and commercial applications.
• Dulux Acratex® AcraShield® Advance Elastomeric topcoat providing barrier protection against moisture, carbon dioxide, and chloride ion ingress for masonry substrates. Low-gloss protective membrane for block work and cladding.
• Dulux Acratex® Cladding Systems (StoneShield™ and Exsulite®) Lightweight cladding solutions including StoneShield™ cladding system and Exsulite® lightweight thermal facade system, integrated with multi-layered coating systems with CodeMark compliance for residential and commercial construction.
• Dulux Creativo Microcement Microcement coating for residential, commercial, hospitality, and industrial settings including bathroom renovations, shower alcoves, kitchens, hallways, and stairs with a no-grout, high-end concrete look.
• Dulux Acratex® Venetian® Plaster Collection Bespoke polished lime plaster finishes including Marmorino Naturale and Polished Stucco that recreate the appeal of authentic Venetian plaster for interior and exterior premium applications.

Quantifiable outcome

• Roof restoration extends roof life and enhances street appeal
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Searle x Waldron ArchitecturecoreStrategic or Co-development PartnerArchitecture firm specified Dulux Acratex AcraShield Advance and Green Render Sealer for Northern Memorial Park Depot project, winning the Commercial and Multi-Residential Exterior category at Dulux Colour Awards 2025.
• BSPN ArchitecturecoreStrategic or Co-development PartnerArchitecture firm specified Dulux Acratex AcraShield for Whitsunday Anglican School STEAM Centre, achieving finalist status at Dulux Colour Awards 2025.
• EticcoreStrategic or Co-development PartnerArchitecture firm specified Dulux Acratex Roll On 9mm for Island Radio project in Sydney, achieving finalist status at Dulux Colour Awards 2025.
• BVNcoreStrategic or Co-development PartnerArchitecture firm specified Dulux Acratex for The Meeting Place at 181 William in Melbourne, achieving finalist status at Dulux Colour Awards 2025.
• COX ArchitecturecoreStrategic or Co-development PartnerArchitecture firm specified Dulux Microcement for Nicholas Hall at Wesley Place restoration, achieving finalist status at Dulux Colour Awards 2025.
• Brunsdon StudiocoreStrategic or Co-development PartnerArchitecture firm specified Dulux Acratex Render for Coronation House extension in Perth, achieving finalist status at Dulux Colour Awards 2025.
• NatSpeccoreTechnology or IntegrationDulux is a NatSpec Product Partner, providing technical product information and specifications through the NatSpec building specification system for architects and builders.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rockcote: Australian manufacturer of renders, textures, paints, and protective coatings for residential and commercial construction. Directly comparable product portfolio (renders, textures, membranes) and overlapping customer base of builders, architects, and applicators.
• Texture Coatings: Australian specialist in texture coatings, renders, and elastomeric membranes for residential and commercial facades. Closely overlaps Acratex's render, texture, and roof membrane product lines.
• Haymes Paint: Australian-owned paint and coatings manufacturer serving trade, residential, and commercial segments. Comparable architectural and protective coatings offering with Australian distribution and project specification support.

Emerging players

• Porter's Paints: Australian premium decorative finishes brand (lime washes, Venetian plasters, specialty interior coatings). Directly comparable in Acratex's Venetian Plaster and Creativo Microcement specialty finishes lines.
• Bauwerk Lime Wash: Australian/NZ natural lime-based coatings brand for architectural and decorative applications. Comparable in the premium decorative and natural finishes segment Acratex targets with its Venetian Plaster range.

Broad incumbents

• Dulux Trade Australia: Sister trade brand under Dulux Australia offering broader architectural and decorative paints. Adjacent rather than directly competing in Acratex's specialty render/texture/membrane niche, but overlaps on certain commercial projects.
• Wattyl: Established Australian paint brand (now part of Hempel) offering architectural and industrial coatings. Broader portfolio than Acratex but directly competes in architectural paints, texture finishes, and protective coatings.
• Resene: Trans-Tasman paint and coatings manufacturer with strong architectural and decorative presence in Australia and New Zealand. Overlaps Acratex in architectural coatings, textures, and specialty finishes.
• Sika Australia: Subsidiary of global construction chemicals leader Sika, offering waterproofing, sealing, bonding, and protective coatings in Australia. Competitor in protective membranes, facade systems, and construction-grade coatings.
• Jotun Australia: Subsidiary of Norwegian global coatings manufacturer Jotun, supplying protective, marine, and architectural coatings in Australia. Competes in protective coatings, elastomeric membranes, and architectural finishes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dulux-acratex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dulux Acratex