What Haymes Paint does

Haymes Paint is an Australian family-owned paint and coatings manufacturer founded in 1935 by Henry Haymes and headquartered in Ballarat, Victoria. The company produces a full portfolio of architectural and specialty coatings spanning interior and exterior paints, timber finishes, texture finishes, metal and concrete coatings, roof coatings, paint removers, and accessories, all anchored on its proprietary Colour Planet colour system of 1,800+ shades engineered specifically for Australian light conditions. Haymes operates a hybrid go-to-market combining direct-to-consumer e-commerce (with 24-hour dispatch and 2-hour Click & Collect), a network of more than 350 stockists nationally including franchise Haymes Paint Shops, dedicated Trade Centres for professional applicators, and PaintRight outlets.

Revenue is generated predominantly through unit-priced paint and coatings sales (Ultra Premium, standard interior/exterior, and specialty coatings), supplemented by fee-based colour-consultation services ($195 in-home, $120 online), colour matching against a 50,000+ formula database, and supplementary accessories. Customer segments span DIY homeowners, trade applicators (painters and contractors), specifiers (architects and designers), and a broad range of commercial verticals including healthcare, education, government, industrial, retirement living, retail/hospitality, entertainment/recreation, and facilities/strata.

The company has no external parent or venture-backing, remains 100% family-owned into a fourth generation, and operates at sub-scale relative to Australia-leading paint manufacturers. Differentiating assets include Canstar-rated #1 brand status, Global GreenTag GreenRate Level A certification on the Ultra Premium line, designer collaborations (Breathe Architecture, Nexus Designs), and partnerships with COLORBOND and PaintRight for distribution and colour-matching reach.

Name

Haymes Paint

Legal name

Haymes Paint

Website

https://haymespaint.com.au

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

Haymes Paint is an Australian family-owned paint and coatings manufacturer founded in 1935, headquartered in Ballarat, producing interior, exterior, and specialty coatings through its proprietary Colour Planet system of 1,800+ colours, distributed via 350+ stockists, franchise shops, and trade centres across Australia to DIY consumers, trade painters, and commercial verticals.

Ownership category

akta.pro rank

Product category

Architectural Paint & Coatings

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Wood Coatings & Finishes (IMAEAGAG)

akta.pro secondary industries

Shop Finishing & Surface Treatment (Staining, Painting, Lacquer) (HSAPAIAL), Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

Keywords

• Architectural paint coatings
• Timber woodcare finishes
• Colour matching services
• Exterior wall paints
• Texture coating systems

Headquarters

HQ city

Ballarat

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint and Coating Products: Sale of interior paints, exterior paints, timber finishes, texture finishes, metal protection, concrete and paving coatings, roof coatings, and paint removal products. Products sold through own e-commerce, Haymes Paint Shops, trade centres, and stockists.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Haymes Paint manufactures and sells premium architectural paint and coatings, including interior and exterior paints, the Ultra Premium and Artisan collections, timber finishes (Woodcare), texture finishes (Rendertex), metal protection (MetalPlus), concrete & paving coatings, and roof coatings (Acryloc). The company sells through 350+ Australian stockists, brand-owned Paint Shops and Trade Centres, and a direct online channel, supported by a proprietary Colour Planet palette of 1,800+ colours and colour-matching technology covering 50,000+ formulas. In-home and online colour consultation services are offered alongside sample pots, A5 colour swatches, and tools.

Product overview

Haymes Paint is an Australian-made paint and coating products company offering a comprehensive portfolio centered around its proprietary Colour Planet colour system (1,800+ colours) designed specifically for Australian light conditions. The product range spans interior and exterior paints (Ultra Premium, Heritage, Artisan Collection), specialty coatings (Timber Finishes, MetalPlus, Concrete & Paving, Texture Finishes, Roof Coatings, Paint Removal), and tools & equipment. Complementary services include colour consultation (in-home and online), colour matching (50,000+ formulas), A5 swatch samples, sample pots, paint calculator, and BIM content for specifiers. The company holds Global GreenTag certification for selected Ultra Premium products and offers dedicated programs for trade applicators and specifiers.

Differentiator

Problem solved

Functional benefit

Brands

• Colour Planet: Haymes Paint's proprietary colour system designed specifically for Australian light, featuring over 1800 colours
• Ultra Premium
• Woodcare
• MetalPlus
• Heritage
• Breathe
• Rendertex
• Artisan Collection
• Acryloc

Products and services

• Interior Paints Haymes interior paint range for residential and commercial indoor walls and trim, available across DIY and trade channels.
• Exterior Paints Haymes exterior paint range formulated for outdoor Australian conditions and exposure, sold through DIY and trade channels.
• Ultra Premium Range Premium tier of Haymes interior and exterior paints positioned at the top of the company's product hierarchy for customers seeking the highest-tier finish.
• Artisan Collection Specialty Haymes finishes line offering artisan-style interior effects and decorative finishes, supported by the Artisan Specialist & Coordinator role.
• Woodcare Timber Finishes Haymes timber finishing products for the protection and finishing of interior and exterior wood substrates.
• Rendertex Texture Finishes Haymes Rendertex textured coatings for exterior and interior wall surfaces requiring a rendered or textured finish.
• MetalPlus Metal Protection Haymes MetalPlus coatings designed to protect and finish metal substrates, completing the substrate coverage within the Haymes system.
• Concrete & Paving Coatings Haymes coatings formulated for concrete and paved surfaces, extending the Haymes system to driveways, paths, and concrete substrates.
• Acryloc Roof Coatings Acryloc roof coating products within the Haymes range, providing roof surface protection and refurbishment solutions.
• Paint Removal Products Haymes paint removal products supporting surface preparation ahead of repainting.
• Tools and Equipment Application tools and equipment sold alongside Haymes paint, covering brushes, rollers, and accessories for paint application.
• Sample Pots Small-format Haymes paint samples allowing customers to test colours at home before committing to a full purchase.
• A5 Colour Swatches Physical A5-format colour swatch products supporting the Colour Planet palette and customer colour selection.
• Colour Consultation Service Paid colour consultation service offered in-home (A$195) and online (A$120), helping customers select colours from the Colour Planet palette of 1,800+ colours.
• Colour Matching Service Haymes colour matching service backed by a database of 50,000+ formulas, enabling matching of customer-supplied colours or other brand colours into a Haymes tinting system.

Quantifiable outcome

• Global GreenTag certified to GreenRate level A for Ultra Premium range
• +1 more outcomes

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Breathe ArchitecturecoreStrategic or Co-development PartnerCollaboration with Breathe Architecture to create the Breathe Palette - 63 curated colours drawn from Australia's light and landscape. These colours are crafted with high-performance mineral-inspired pigments for timeless depth, stability, and harmony with natural materials. Breathe is described as a design leader shaping Australia's architectural future through clarity, restraint, and purpose.
• COLORBONDcoreStrategic or Co-development PartnerHaymes Paint offers near-perfect matches for all COLORBOND colours in their range. The partnership allows customers to coordinate their painting projects with popular COLORBOND steel colours for fences, gutters, and roofing.
• Nexus DesignsminorStrategic or Co-development PartnerColour forecast partnership with Nexus Designs for annual Colour Library collections including Heritage Hues Palette, Strong Haven Palette, Solid Ground Palette, and New Narratives Palette.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Taubmans: Major Australian architectural paint brand owned by PPG Industries, competing head-to-head with Haymes in trade and DIY channels across interior, exterior, and specialty coatings. Directly comparable product portfolio and customer base.
• Wattyl: Australian paint and coatings brand (part of DuluxGroup/Nippon Paint) serving trade and retail with interior, exterior, and industrial coatings. Closely comparable in product breadth and channel structure.
• DuluxGroup (Dulux): Australia's market-leading decorative paint brand and Haymes' largest direct competitor, offering interior/exterior paints through trade and retail channels. Recently acquired by Nippon Paint, giving it global scale advantages that Haymes must compete against.
• British Paints: Long-established Australian paint brand (now PPG-owned) offering trade and retail paint products. Directly comparable on product range, customer segments, and Australian market positioning.

Regional players

• Resene: New Zealand-based family-owned paint manufacturer with Australian operations, known for design-led colour systems (Resene ColourShop). Closely comparable as a regionally-focused, design-driven challenger to multinational paint brands in Australasia.
• Berger Paints: Asia-Pacific paint manufacturer with presence across multiple Asian markets. Compares on emerging-market architectural coatings positioning and trade channel structure.

Broad incumbents

• Jotun: Norwegian-headquartered global coatings company with strong Asia-Pacific presence in decorative, protective, and marine coatings. Competes in commercial and architectural segments where Haymes also serves government and industrial customers.
• PPG Industries: Global coatings major that owns Taubmans and British Paints in Australia. Competes in architectural, industrial, and specialty coatings with global procurement, R&D, and distribution scale.
• Nippon Paint: Global paint manufacturer and parent of DuluxGroup. Competes broadly with Haymes in Australia via Dulux, with significantly larger R&D, manufacturing scale, and product breadth.
• Sherwin-Williams: World's largest paint and coatings company, present in Australia through multiple brands. Competes in architectural and industrial coatings with category-leading scale and supply chain reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HaymesPaint
• Facebookfacebook.com/haymespaint
• Instagraminstagram.com/haymespaint
• Pinterestau.pinterest.com/haymespaint

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haymes Paint