ActionCOACH Australia and New Zealand

What ActionCOACH Australia and New Zealand does

ActionCOACH Australia and New Zealand is a Brisbane-headquartered business coaching franchise that delivers coaching services to small and medium business owners across Australia and New Zealand. The firm operates as part of the global ActionCOACH franchise network and was founded in 1993, with a regional headquarters staff of 11 based at 241 Adelaide Street, Brisbane. Its core customer base is SME owners seeking to grow revenue, lift profit, and reduce operational dependence on the founder.

The product portfolio is built around a proprietary 6-step methodology and includes five primary offerings: 1-2-1 Coaching (individual engagements), Group Coaching (team-based sessions), 12 Week MasterClasses (structured cohort training), 30X MasterMind (intensive mastermind tier), and ABoS, the ActionCOACH Business Operating System. Customer-facing claims include a 61% claimed profit uplift and a 98% recommendation rate, with documented case studies covering an IT services firm (65% sales revenue increase, 25% profit-margin improvement), a landscaping business (20–50% expansion), and a construction firm. Services are delivered through certified local franchise coaches surfaced via a "Find a Coach" directory, with a satisfaction guarantee marketed centrally.

The revenue model is subscription/recurring coaching engagements, supplemented by group programs and mastermind cohorts. Pricing is not publicly disclosed. Customer acquisition is sales-led and combines free initial coaching sessions as a funnel entry point, content marketing through a Learning Centre and blog, testimonials, and a dedicated franchise recruitment portal that drives supply-side growth. The company has no public ticker, no disclosed funding rounds, no M&A activity, and no disclosed AI/ML or technology platform capabilities.

Name

ActionCOACH Australia and New Zealand

Website

https://actioncoach.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ActionCOACH Australia and New Zealand is a Brisbane-based business coaching franchise that delivers 1-2-1, group, mastermind, and training programs to small and medium business owners across Australia and New Zealand through a local certified coach network.

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Management Services (8741)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Performance & Accountability Coaching (EDABANAD)

Keywords

• Business coaching services
• Executive coaching
• SME coaching programs
• Business training
• Mastermind programs

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Business Coaching Services: Revenue is generated through various coaching program tiers including individual 1-2-1 coaching sessions, group coaching programs, 12-week MasterClass training programs, 30X MasterMind programs, and ABoS programs. The company operates on a subscription/recurring engagement model where clients work with coaches over extended periods to transform their businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ActionCOACH Australia and New Zealand is a business coaching franchise that sells structured coaching programs to SME owners, including 1-2-1 Coaching, Group Coaching, 12 Week MasterClasses, 30X MasterMind, and the ABoS Business Operating System. Services are delivered through a network of certified local coaches using a proprietary 6-step methodology and backed by a satisfaction guarantee.

Product overview

ActionCOACH Australia is a business coaching company offering a multi-product portfolio built around its core coaching methodology. The flagship offering includes 1-2-1 Coaching for individual business owners and Group Coaching for teams, supplemented by structured training programs including the 12 Week MasterClasses and 30X MasterMind for intensive learning experiences. The ABoS (ActionCOACH Business Operating System) provides systematic frameworks for business management. The company promotes a 6-Step methodology for building better businesses and backs its programs with a satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• 1-2-1 Coaching Individual business coaching sessions providing personalized guidance and support for business owners to achieve their specific goals and overcome challenges. Aimed at SME owners seeking one-on-one accountability and strategy.
• Group Coaching Team-based coaching sessions allowing multiple business owners to benefit from shared learning, peer support, and collaborative problem-solving. Aimed at SME owners who want the support of a group environment.
• 12 Week MasterClasses Structured 12-week training program designed to help business owners master key concepts and implement actionable strategies within a defined timeframe. Aimed at SME owners seeking intensive, time-boxed learning.
• 30X MasterMind Intensive training and mastermind program focused on accelerating business growth through high-level coaching and peer accountability. Aimed at SME owners seeking accelerated growth and peer accountability.
• ABoS (ActionCOACH Business Operating System) Comprehensive business operating system providing systematic frameworks and tools for managing and scaling business operations effectively. Aimed at SME owners who want to systematize and run their business without constant owner involvement.

Quantifiable outcome

• Clients report 61% more profit when working with an ActionCOACH
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vistage Worldwide: The largest peer advisory and executive coaching organization for SMB CEOs, offering facilitated peer groups and one-on-one coaching. Highly comparable to ActionCOACH in target customer (business owners seeking growth) and offer structure (group plus 1-2-1).
• Entrepreneurs' Organization (EO): Global peer network for business owners that combines peer learning forums, events, and executive education. Comparable to ActionCOACH's group coaching and mastermind offerings, with overlapping SME founder audience.
• ActionCOACH: The global parent franchisor of ActionCOACH Australia and New Zealand. Operates the same business coaching methodology and franchise model worldwide, making it the closest direct peer from a brand, product, and go-to-market perspective.
• Gazelles (Verne Harnish / Scaling Up): Provides business growth methodology, coaching certification, and tools (including the Scaling Up platform) for business coaches serving SMBs. Direct competitor in the methodology-driven business coaching market that targets the same SME segment.
• Strategic Coach: A coaching firm founded by Dan Sullivan that delivers structured programs to entrepreneurs and business owners, with tiered membership levels. Comparable to ActionCOACH in its focus on entrepreneur-transformation methodology and recurring program model.

Broad incumbents

• Tony Robbins Business Coaching: High-profile business coaching brand offering premium coaching engagements for business owners and entrepreneurs. Comparable in offering and customer segment, though positioned at a premium price point with broader consumer brand awareness.
• BetterUp: Tech-enabled coaching platform offering on-demand coaching for individuals and teams. Adjacent competitor in the professional coaching space that brings a digital-first, enterprise-procurement model that could disrupt traditional business coaching economics.

Regional players

• Growth Coaching International: Australia-based coaching firm offering executive coaching, business coaching, and coaching training certifications. Comparable as another regional player targeting the same SME and corporate coaching buyer.
• Mansell Coaching: Australian-based business coaching firm serving SME owners. Direct competitor in the Australian market with comparable coaching methodology and target customer base.

Emerging players

• Sherpa Coaching: Business coaching certification and practice platform serving independent coaches and small firms. Comparable to ActionCOACH's franchise model as a way to scale coaching capacity, though without the same brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/actioncoach-anz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActionCOACH Australia and New Zealand