What Growth Coaching International does

Growth Coaching International (GCI), operating legally as Conversations Group Pty Ltd (ACN 151 542 282), is a privately held Australian education-focused coaching and consultancy firm founded in 2001/2002 and headquartered in Chatswood/Sydney. The firm delivers research-informed coaching programs targeting the education sector — schools, early childhood settings, and tertiary institutions — across Australia, New Zealand, the United Kingdom, and parts of Asia (China, Thailand, Hong Kong). Its service portfolio spans three pillars: (i) open-enrolment and in-house training courses including the six-month Coaching Accreditation Program (AUD 4,550), the Impact Cycle suite delivered in partnership with Dr. Jim Knight's Instructional Coaching Group, and an instructional-coaching roadshow; (ii) coaching services comprising individual blocks (AUD 700–2,100 for 2–6 hours), team coaching (AUD 750/hour), reflective practice groups, and one-on-one coach supervision (AUD 350/session); and (iii) consultancy offerings built around the proprietary Solution-Focused Strategy Canvas methodology. Course delivery is hybrid (online via Zoom and in-person across Australia, NZ, UK, and Asia), and GCI routes NZ distribution through a partner, The Education Group. Differentiated curricula — the GROWTH Framework, the Impact Cycle, the Strategy Canvas, and EMCC Global certification pathways — are anchored in academic partnerships and a network of 70+ credentialed professionals. Cumulative footprint cited includes 100,000+ course participants since 2002, 40,000+ educators engaged since 2008, and 1,000+ partnered schools and institutions.

Name

Growth Coaching International

Legal name

Conversations Group Pty Ltd

Website

https://growthcoaching.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Growth Coaching International is an Australian-headquartered education-sector coaching and consultancy firm delivering research-informed training, accreditation, and coaching services to schools, early childhood settings, and tertiary institutions across Australia, New Zealand, the UK, and parts of Asia.

Ownership category

akta.pro rank

Product category

Education Coaching and Professional Development Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Instructional Coaching & Teacher Professional Learning (School-Embedded) (EDAJAFAO)

akta.pro secondary industries

Teacher Training, Professional Development & Education Leadership (BPADAKAC), Corporate & Leadership Development (BPACANAA), Performance & Accountability Coaching (EDABANAD), Performance Management & Coaching Training (EDABAIAB)

Keywords

• Instructional coaching services
• Education sector training
• Leadership coaching programs
• Coach accreditation courses
• Educational consultancy

Headquarters

HQ city

Chatswood

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Training Courses: Open enrollment and in-house training courses covering coaching skills, leadership coaching, instructional coaching, and related topics. Delivered in-person and online with various formats including workshops, multi-day programs, and spaced learning designs.
2. Individual Coaching: One-to-one coaching sessions with GCI Accredited Coaches delivered online via Zoom. Sold in flexible blocks from 2-6 hours. Provides personalised, confidential, flexibly scheduled support for educators and leaders.
3. Team Coaching: Facilitated team coaching processes to support leadership teams with strategic direction setting, implementation planning, or tracking implementation and actions. Available in-person or online for short-term or longer-term engagements.
4. Coach Supervision & Development: Individual coach supervision and reflective practice groups that support ongoing development and personal accountability for coaches. Minimum session requirements apply.
5. Consultancy Services: Contextually tailored support and implementation services for educational organisations. Includes strategic planning, coaching culture development, and sustaining coaching practice over time.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Growth Coaching International delivers coaching-focused professional learning, training courses, and consultancy services tailored for educators and educational institutions. Offerings include a Coaching Accreditation Program, instructional and leadership coaching workshops (e.g., The Impact Cycle, The Instructional Playbook, The Instructional Coaching Institute, Introduction to Leadership Coaching), individual and team coaching, coach supervision/reflective practice, and bespoke consultancy using the Solution-Focused Strategy Canvas, with delivery online and in-person across Australia, New Zealand, the UK, and Asia.

Product overview

Growth Coaching International offers a comprehensive portfolio of coaching-focused professional learning and consultancy services for educators worldwide. The portfolio is organized around three core service pillars: (1) Courses and Training Programs including certification programs (Coaching Accreditation Program), instructional coaching courses (The Impact Cycle, The Instructional Playbook, The Instructional Coaching Institute), leadership coaching courses (Introduction to Leadership Coaching, Leading Instructional Coaching in Schools), specialized workshops (Using AI in Instructional Coaching, Managing Challenging Conversations, Peer Coaching), and the Instructional Coaching Done Well Roadshow; (2) Coaching Services encompassing Individual Coaching, Team Coaching, Reflective Practice groups, and Individual Coach Supervision; and (3) Consultancy Services featuring the Solution-Focused Strategy Canvas methodology. Supporting offerings include the GCI Insights digital magazine, the Coaching in Education Podcast Series, and a Resources Library. The company partners with The Education Group (NZ) and The Instructional Coaching Group (Dr. Jim Knight), and offers EMCC Global certification. Services are delivered online via Zoom and in-person across Australia, New Zealand, UK, and Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching Accreditation Program A comprehensive 6-month program combining asynchronous online learning, live interactive workshops, facilitated practice sessions, and one-to-one coaching, providing EMCC Global coach certification for educators seeking to become accredited coaches.
• Introduction to Leadership Coaching A foundational 2-day workshop introducing the GROWTH coaching framework for leaders, covering coaching skills, emotional intelligence, and building coaching cultures in workplaces, targeted at educational leaders.
• The Impact Cycle An instructional coaching course based on Jim Knight's research covering the Identify, Learn, and Improve phases of coaching cycles, aimed at improving teaching practice and student learning for instructional coaches and school leaders.
• Individual Coaching Personalized one-to-one coaching delivered online via Zoom by GCI Accredited Coaches, sold in flexible blocks of 2 to 6 hours, for educators and leaders seeking focused support.
• Team Coaching Facilitated process supporting leadership teams from strategic direction through implementation, including the Solution-Focused Strategy Canvas methodology, available in-person or online for short- or longer-term engagements.
• Reflective Practice Group supervision program comprising 3 x 75-minute sessions, enabling coaches to access colleague experience and learning through structured facilitated reflection.
• Individual Coach Supervision One-to-one supervision service drawing on Solution Focus principles to support coach development, delivered via Zoom in minimum 60-minute sessions.
• The Impact Cycle in Action An intensive 3-day practical course held at Brighton Grammar combining classroom visits, coaching demonstrations, practice, and sessions with current instructional coaches, delivered in collaboration with The Crowther Centre.
• The Instructional Playbook A 1-day workshop guiding coaches through development of instructional playbooks, based on Jim Knight's methodology for translating research into practice, with included book and participant guide.
• The Instructional Coaching Institute A comprehensive 5-day foundational course with Dr. Jim Knight covering all Seven Success Factors for building and sustaining instructional coaching programs, including all course books.
• The Instructional Coaching Done Well Roadshow A special roadshow event based on 30+ years of research by Jim Knight, designed to help school leaders and coaches create sustainable, impactful instructional coaching programs, with lunch and The Definitive Guide to Instructional Coaching text included.
• Using AI in Instructional Coaching A 2 x 3-hour online course exploring how AI tools can enhance instructional and peer coaching, covering AI-driven coaching scenarios, effective prompts, lesson analysis, and ethical considerations.
• Leading Instructional Coaching in Schools A course guiding leaders and coaches through supports and enablers for instructional coaching to have positive impact on student learning and engagement.
• Better Conversations A 2-day workshop based on Jim Knight's Better Conversations book focusing on communication skills for healthy coaching conversations among educators.
• Advanced Coaching Practice An advanced course for experienced coaches seeking to deepen their understanding and practice of coaching.
• Essential Skills for Mentors A course developing mentoring skills for educators supporting colleagues' professional growth.
• Essentials of GROWTH Coaching A 1-day workshop on the foundational GROWTH coaching model and its workplace applications.
• Exploring the Seven Success Factors of Instructional Coaching A 1-day course providing a blueprint for establishing, administering, and assessing instructional coaching programs based on Jim Knight's research.
• Coaching Skills for Students A course teaching students coaching skills to support peer-to-peer learning and student agency.
• Coaching in Leadership 2 x 2-day workshops exploring coaching approaches for educational leaders, run in partnership with The Education Group NZ.
• Growth Talk: Leader-Initiated Conversations A 1-day workshop on managing brief coaching conversations initiated by leaders in educational settings.
• Growth Talk: Managing "Got a Minute?" Conversations A workshop focused on handling brief, informal coaching conversations in educational leadership contexts.
• Intensive Coaching Module An advanced online module for those who have completed Coaching Accreditation Program Phases 1-3, Online CAP, or Coaching in Leadership.
• Introduction to Coaching Skills A foundational course introducing core coaching skills for educators new to coaching approaches.
• Leading Reflective Practice A 3-hour online workshop enabling leaders to facilitate reflective practice groups within their organizations.
• Managing Challenging Conversations A course developing skills for handling difficult conversations in educational settings using coaching approaches.
• Peer Coaching A course helping teachers engage in collaborative conversations focused on improving teaching practice.
• Solutions Focus Coaching Masterclass An advanced 2-day workshop on solutions-focused coaching approaches, run in partnership with The Education Group NZ.
• Coaching Services (umbrella offering) A range of coaching services including Individual Coaching, Team Coaching, Reflective Practice groups, and Individual Coach Supervision to meet diverse needs of educators and educational leaders.
• Consultancy Services Contextually tailored support and implementation service featuring the Solution-Focused Strategy Canvas methodology for strategic planning, coaching culture development, and sustaining coaching practice over time for educational organisations.

Quantifiable outcome

• Over 100,000 participants trained since 2002
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Education GroupcoreChannel Partner/ Reseller/ DistributorPartnership with The Education Group in New Zealand coordinates implementation of a wide range of coaching workshops across NZ. The Education Group hosts courses including Coaching in Leadership and manages The Ripple Effect conference. Dr Nicky Knight serves as Director New Zealand for GCI while remaining Director of The Education Group.
• Instructional Coaching Group (ICG) / Dr. Jim KnightcoreStrategic or Co-development PartnerPartnership agreement with Instructional Coaching Group for delivery of The Impact Cycle, The Instructional Playbook, and related instructional coaching courses. Dr. Jim Knight is Senior Partner of ICG and Research Associate at University of Kansas Center for Research on Learning. GCI delivers The Impact Cycle in Action in collaboration with The Crowther Centre at Brighton Grammar.
• European Mentoring and Coaching Council (EMCC)coreStrategic or Co-development PartnerGCI accreditation courses lead to EMCC Global coaching certification. GCI Coach Supervisors hold Accredited Coach Supervisor status with EMCC. Dr Nicky Knight has been awarded Senior Practitioner status with EMCC.
• University of Kansas Center for Research on LearningminorStrategic or Co-development PartnerResearch partnership underpinning The Impact Cycle and other instructional coaching courses. Dr. Jim Knight's research at the center forms the basis for GCI's instructional coaching methodology.
• Brighton Grammar / The Crowther CentreminorStrategic or Co-development PartnerCollaboration with The Crowther Centre at Brighton Grammar for delivery of The Impact Cycle in Action course, which takes place in a real school environment.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• BetterLesson: Provides instructional coaching and curated professional development for K-12 educators with a strong technology-enabled delivery layer. Targets the same school leader and teacher buyer personas and competes for the same instructional coaching budgets.
• Instructional Coaching Group (ICG) / Jim Knight: Dr. Jim Knight's organization and research home for the Impact Cycle and Instructional Playbook methodology. GCI is a licensed delivery partner; both serve schools seeking instructional coaching implementation, making them directly comparable on content and customer base.
• The New Teacher Center: Nonprofit providing teacher induction, coaching, and professional learning to schools and districts. Overlaps with GCI in instructional coaching and educator capability building for K-12 systems.
• Insight Education Group: Education consulting firm offering coaching, professional development, and capacity-building services to schools and districts. Comparable on practitioner-led educator PD and instructional coaching engagements.

Emerging players

• Center for Transformative Coaching: Provides coach training and accreditation pathways for professionals entering coaching practice. Comparable on coach certification and development offerings that intersect with GCI's accreditation program.
• New Leaders: Organization developing school leaders and leadership teams in K-12 systems. Comparable on the educational leadership coaching and development portion of GCI's portfolio.

Broad incumbents

• Learning Forward: Long-established professional learning association for educators, offering standards, credentials, and PD programs at scale across K-12. A broader incumbent in the same educator professional learning category.
• Corwin: Education professional learning publisher and PD provider with a broad catalogue of coaching, leadership, and instructional programs. Overlaps with GCI on instructional coaching content distribution and educator audiences.
• Teach For All: Global network of independent partner organizations developing leadership and educator capability in underserved schools. Adjacent but larger scale on educator and leader development with international footprint overlapping GCI's.
• ASCD (Association for Supervision and Curriculum Development): Major educator association publishing curriculum, instruction, and leadership resources and delivering PD programs. Sells into the same school leadership and teacher buyer base with a wider portfolio than GCI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/gcieducation
• LinkedInlinkedin.com/company/growth-coaching-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growth Coaching International