Action Cranes

What Action Cranes does

Action Cranes Pty Ltd is a privately held Australian crane wet-hire company founded in 1971 and headquartered at 30 Gow Street, Padstow, New South Wales. The company operates a fleet of ten mobile cranes spanning 13-tonne to 130-tonne lifting capacity, organised into three categories: city cranes (13t, 16t, 50t) for tight-access urban sites, Franna/pick-and-carry cranes (20t, 25t, 28t) for versatile site operations, and all-terrain cranes (55t, 80t, 100t, 130t) for heavy-duty lifting across varied terrain. Fleet assets are sourced from established OEMs including Liebherr, Grove (Terex), Tidd Crane Engineers, and Terex Franna, and feature control systems such as Liebherr's LICCON computer system, LMI load moment limiter, Variobase outrigger technology, and ECOmode fuel-efficiency systems. All equipment is CraneSafe and Workcover certified under a certified WHSE Management system.

The business operates a direct wet-hire model, providing cranes together with certified operators holding RISI, RIW and HRW licences, plus optional dedicated lift managers and free site inspections. Service coverage spans Greater Sydney, Wollongong, Wollondilly Shire, the Blue Mountains and the Southern Highlands, with standard Monday–Friday bookings and 24/7 emergency availability. Revenue is generated through quote-based project pricing across construction (residential and commercial), civil and infrastructure, and industrial and manufacturing customer segments, supplemented by hire of specialised lifting attachments such as brick cages, crane skips, man boxes, goods cages, concrete kibbles, spreader bars, shackles and slings. Insurance coverage of $20M public liability, $30M road-risk and $1M on-hook is carried on operations.

Name

Action Cranes

Legal name

Action Cranes Pty Ltd

Website

https://actioncranes.com.au

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Action Cranes is a privately held Sydney-based wet-hire crane operator, established 1971, providing certified mobile cranes (13t–130t) with operators to construction, civil, industrial and infrastructure projects across Greater Sydney and surrounding NSW regions.

Ownership category

akta.pro rank

Product category

Mobile Crane Hire Services

NAICS

Construction Machinery Manufacturing (33312), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Gear & Lifting Equipment Rental (Cranes, Spreaders, Forklifts, Reach Stackers) (TLAHALAD)

akta.pro secondary industries

Mobile & Crawler Cranes (IMAHAJAA), Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

Keywords

• Mobile crane hire
• Wet crane hire
• Crane operator services
• Lifting equipment hire
• Construction crane rental

Headquarters

HQ city

Padstow

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Wet Crane Hire: Wet hire model providing mobile cranes with certified operators for construction, civil, industrial and infrastructure projects. Pricing based on crane type, duration and project requirements.
2. Equipment Attachment Hire: Hire of crane attachments and accessories including brick cages, crane skips, man boxes, goods cages, kibbles, spreader bars, slings, shackles, and specialised lifting equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Action Cranes is a wet crane hire company providing mobile cranes bundled with certified operators to construction, civil, industrial and infrastructure projects across Sydney and surrounding regions. The fleet spans 13t to 130t capacity city cranes, Franna/pick-and-carry cranes, and all-terrain cranes from Liebherr, Grove (Terex), Tidd, and Terex MAC. Supporting the crane fleet is a hire range of specialised lifting attachments including brick cages, crane skips, man boxes, goods cages, concrete kibbles, spreader bars, shackles, slings, and crane pads.

Product overview

Action Cranes is a crane hire company offering a comprehensive fleet of mobile cranes for wet hire (crane with operator) across Sydney and surrounding areas. The core product portfolio consists of three categories of mobile cranes: city cranes (13t, 16t, 50t) designed for tight-access urban environments; Franna/pick-and-carry cranes (20t, 25t, 28t) for versatile site operations with load transport capabilities; and all-terrain cranes (55t, 80t, 100t, 130t) for heavy-duty lifting across varied terrains. Supporting the crane fleet is a comprehensive equipment attachment range including brick cages, crane skips, man boxes, goods cages, concrete kibbles, and specialised lifting equipment such as spreader bars, shackles, slings, and crane pads. All services are provided as wet hire with certified operators.

Differentiator

Problem solved

Functional benefit

Products and services

• 13t Mobile Slewing Crane Hire Wet hire of compact 13t city crane for tight-access urban projects with 2-metre width, telescopic boom up to 21.5 metres and 10-tonne maximum lifting capacity. Provided with certified operator.
• 16t Mobile Slewing Crane Hire Wet hire of 16t city crane combining power and precision for medium-sized lifts on confined sites, provided with certified operator.
• 50t Mobile Slewing Crane Hire (Liebherr LTC 1050-3.1) Wet hire of Liebherr LTC 1050-3.1 telescopic compact crane with 2.55m width, 50-tonne load capacity, Variobase technology and ECOmode for fuel efficiency, provided with certified operator.
• 20t Franna Crane Hire (Terex AT-20) Wet hire of Terex AT-20 versatile pick-and-carry crane for sites with varying lifting needs, maximum hook height 17m (20m with jib), provided with certified operator.
• 25t Franna Crane Hire (Terex MAC25) Wet hire of Terex MAC25 Franna crane with removable counterweight providing extra lifting power while retaining mobility for multi-purpose lifting tasks, provided with certified operator.
• 28t Tidd Pick-and-Carry Crane Hire (PC28) Wet hire of Tidd PC28 Franna-type crane with outstanding flexibility and manoeuvrability, featuring removable counterweight and optional superlift counterweight for enhanced lifting capacity, provided with certified operator.
• 55t All-Terrain Crane Hire (Liebherr LTM 1055-3.2) Wet hire of Liebherr LTM 1055-3.2 all-terrain crane with three-wheel axles, hydro-pneumatic independent suspension, and all-wheel steering for accessing restricted off-road sites, up to 58m reach with fly, provided with certified operator.
• 80t All-Terrain Crane Hire (Liebherr LTM 1080/1) Wet hire of Liebherr LTM 1080/1 four-axle all-terrain mobile crane with 48m telescoping boom, high reach and manoeuvrability for tight-access Sydney sites, provided with certified operator.
• 100t All-Terrain Crane Hire (Grove GMK 4100L-1) Wet hire of Grove GMK 4100L-1, the most compact 4-axle 100t crane in the world with 52m TWIN-LOCK boom, ergonomically optimised GMK chassis cab with fully independent suspension, provided with certified operator.
• 130t All-Terrain Crane Hire (Liebherr LTM 1130-5.1) Wet hire of heavy-duty Liebherr LTM 1130-5.1 all-terrain crane with 60m telescopic boom, 91m maximum hoist height, and 130-tonne load capacity for large-scale industrial and construction projects, provided with certified operator.
• Specialised Lifting Equipment Hire Hire of specialised crane attachments including spreader bars (up to 100t), swift lifts (1.3t-32t), container lifters, shackles (up to 85t), nylon endless slings (up to 80t), snatch blocks, machinery skates, chain blocks, toe jacks, crane pads (up to 150t rated), and grade 80/100 chains.
• Crane Equipment Attachments Hire Hire of crane attachments and accessories for material handling and personnel access, including brick cages (2000kg lift capacity), crane skip bins (1 cubic metre volume), man boxes/personnel baskets (1-person 250kg SWL through 3-person 400kg SWL configurations), goods cages (4000kg SWL), and concrete kibbles in small (2000kg/0.5m3) and large (3000kg/1m3) sizes.

Quantifiable outcome

• All lifts completed safely, efficiently, and on schedule
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• LiebherrcoreTechnology or IntegrationEquipment supplier providing Liebherr mobile cranes including LTM 1130-5.1 (130t), LTM 1080/1 (80t), LTM 1055-3.2 (55t), and LTC 1050-3.1 (50t city crane). Action Cranes is among first to deploy Liebherr equipment in Sydney market.
• Grove (Terex)coreTechnology or IntegrationSupplier of Grove GMK 4100L-1 100t all-terrain crane, described as most compact 4-axle 100t crane in the world with latest ergonomic chassis cab features.
• Tidd Crane EngineerscoreTechnology or IntegrationSupplier of Tidd PC28 (28t) pick-and-carry crane featuring outstanding flexibility, manoeuvrability, and heavy-lift capability with removable counterweight system.
• Terex (Franna/MAC)coreTechnology or IntegrationSupplier of Terex MAC25 (25t) and AT-20 (20t) Franna/pick-and-carry cranes for Australian construction market.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Boom Logistics: Boom Logistics is one of Australia's largest crane and equipment hire providers, offering mobile crane hire, rigging, and labour solutions nationally. It competes directly with Action Cranes across multiple Australian markets, including NSW, with broader fleet and scale.
• CGM Group: CGM Group is a leading mobile crane hire company operating across Australia with a large fleet of mobile cranes, telescopic crawlers, and all-terrain cranes. It directly competes with Action Cranes in the wet hire crane market and serves similar construction, civil, and industrial customers.
• Marr Contracting: Marr Contracting (Marr Group) is an Australian heavy lift and crane specialist focused on large-scale infrastructure, industrial, and energy projects. It is comparable to Action Cranes in wet crane hire services but operates at the heavier end of the lifting spectrum with global reach.
• TNT Crane & Rigging Australia: TNT Crane & Rigging operates a fleet of hydraulic all-terrain and rough-terrain cranes across Australia. It is comparable to Action Cranes as a wet hire crane provider with mobile crane fleets serving construction and industrial clients.

Regional players

• Sonic Cranes: Sonic Cranes is a NSW-based mobile crane hire provider offering wet hire services across Sydney and regional NSW. It directly overlaps with Action Cranes in service territory and fleet profile, serving similar construction and infrastructure customers.
• United Crane Trucks: United Crane Trucks is an Australian crane truck and mobile crane hire provider operating across NSW and surrounding states. It competes with Action Cranes in mobile crane wet hire for construction and infrastructure applications.
• Precision Crane Services: Precision Crane Services provides mobile crane hire across Sydney and NSW with a focus on Franna, city, and all-terrain cranes. It is a direct regional competitor to Action Cranes, targeting the same construction and civil customer base.
• All Crane Hire: All Crane Hire is an Australian mobile crane hire company providing wet hire services with a fleet covering city, Franna, and all-terrain cranes. It competes with Action Cranes in overlapping regional markets and serves similar construction customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/action-cranes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Cranes