What Action Watersports does

Action Watersports Ltd is a family-owned watersports and aqua park operator running a single private freshwater lake venue at Lake 1, Dengemarsh Road, Lydd, Kent (TN29 9JH). Founded in 2000 by Simon and Di — both British Water-ski coaches with national-level competitive credentials — and opened to the public on 1 April 2001, the company operates a 650m purpose-built sheltered lake offering the broadest single-site range of adrenaline watersports in the UK. The product portfolio spans an inflatable Aqua Park, wakeboarding, water-skiing, flyboarding, hydrofoiling, stand-up paddleboarding (including multi-person boards and dog-friendly sessions), inflatable towed fun rides (Banana, Sofa, Doughnut), and a 500m open water swimming course.

Revenue is generated through per-session activity fees (ranging from £7 for open water swimming up to £425 for 1-to-1 RYA Jet Ski courses), private lake hire (from £190 per hour), gift vouchers (physical and e-vouchers), professional certification courses (RYA Personal Watercraft, BWSW Ski Boat Driver, BSUPA SUP), on-site retail (the largest lakeside watersports shop in South East England stocking O'Neill, Radar, Ronix, Typhoon, Connelly, Mystic, and Flyboard brands), and group packages for corporate team building, school trips, and celebration parties. Pricing follows a unit/pay-as-you-go model with peak and off-peak differentiation, and all equipment (wetsuits, buoyancy aids) is included.

Distribution is direct-to-consumer via the company's own website (roller.app booking engine), phone, and email, with additional direct sales motion into corporate and education segments. The business holds RYA Training Centre, BWSW, BSUPA, and RLSS Aqua Park safety accreditations, and operates within day-trip reach of London via Ashford International. No external investment, technology platform ownership, or AI/ML capabilities are disclosed.

Name

Action Watersports

Legal name

Action Watersports Ltd

Website

https://actionwatersports.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Action Watersports is a family-owned watersports venue on a private freshwater lake in Lydd, Kent, offering aqua park, wakeboarding, water-skiing, flyboarding, foiling, paddleboarding, open water swimming, and professional certification courses to consumers, schools, and corporate groups across South East England.

Ownership category

akta.pro rank

Product category

Recreational Watersports Venue

NAICS

Amusement and Theme Parks (71311), Amusement and Theme Parks (713110), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industries

Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Water Park Operations & Management Services (Third-Party Operators) (THAAABAI), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE), Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL)

Keywords

• Watersports activities
• Aqua park venue
• Watersports instruction
• Wakeboarding lessons
• Open water swimming

Headquarters

HQ city

Lydd, Kent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Activity Session Fees: Revenue generated from paid watersports activities including Aqua Park sessions, wakeboarding, water-skiing, foiling, flyboarding, paddleboarding, inflatable fun rides, and open water swimming. Customers pay per person for time-blocked sessions ranging from 15 minutes to 2 hours.
2. Gift Vouchers: Sale of physical and electronic gift vouchers redeemable for activities or monetary value towards any service offered at the venue.
3. Professional Certification Courses: Revenue from accredited courses including RYA Personal Watercraft (Jet Ski), BSUPA SUP Paddleboard, and BWSW Ski Boat Drivers Qualification (SBDA). Prices range from £59.99 to £425 per person depending on course type and group size.
4. Retail Sales: On-site watersports shop selling equipment including wetsuits, buoyancy aids, wakeboards, waterskis, foils, tow ropes, dry suits, gloves, boots, thermal layers, open water swimming accessories, paddleboarding accessories, and watersports clothing from brands including O'Neill, Radar, Ronix, Typhoon, Swim Secure, Mystic, Connelly, and Flyboard.
5. Lake Hire: Private lake hire for swimming clubs, events, and groups. Open water swimming lake hire from £190 per hour; general lake hire for swimming clubs from £225 per hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Action Watersports operates a family-owned watersports and aqua park venue on a private freshwater lake in Lydd, Kent, on the Kent/Sussex border. The company delivers paid activity sessions and accredited instruction across Aqua Park (inflatable obstacle course), wakeboarding, waterskiing, flyboarding, foiling, stand-up paddleboarding, inflatable fun rides, and open water swimming. Supporting offerings include RYA/BWSW/BSUPA certification courses, party packages, corporate team building, school group programs, gift vouchers, and an on-site watersports shop.

Product overview

Action Watersports is a family-owned watersports and aqua park venue offering a diverse range of activities on a private freshwater lake in Lydd, Kent. The core experience centers on the Aqua Park (inflatable floating obstacle course) and multiple towed watersports including Wakeboarding, Waterskiing, Flyboarding, and Foiling. The portfolio includes Stand Up Paddleboarding (SUP) with variations for multi-person groups and dog-friendly PUPs on SUPs, Inflatable Fun Rides (Banana Boat, Sofa, Doughnut), and Open Water Swimming sessions. Supporting offerings include professional certification courses (RYA Jet Ski, BSUPA SUP, BWSW Boat Drivers), party packages, corporate team building, and school group programs. A lakeside shop stocks equipment and apparel from major brands. The venue operates as a unified destination where customers can book individual activities or comprehensive multi-activity packages, with all equipment provided.

Differentiator

Problem solved

Functional benefit

Products and services

• Aqua Park Inflatable floating obstacle course on a private freshwater lake featuring climbing obstacles, slides, jump stations, and balance challenges for ages 6 and above. Sessions include 10-minute safety briefing and 50 minutes on the course; wetsuit and buoyancy aid hire included.
• Wakeboarding Wakeboarding lessons and sessions on a sheltered private lake, accredited by British Water-Ski and Wakeboard, suitable for beginners through to experienced riders. Packages include Beginners, Upgrade, Group, and Experienced block-booking options.
• Waterskiing Waterskiing coaching and sessions including slalom, beginners packages, horse-shoe waterski for ages 6-10, and tournament-level training on a sheltered private lake using boats with Zero Off speed control.
• Flyboarding Water-powered jet-propelled flying experience where jets lift participants above the lake surface with 1:1 instructor guidance through helmet communication. Minimum age 16. Available as Complete Package, Group Package, or Taster Lesson.
• Foiling (Hydrofoil) Hydrofoil lessons using advanced foil equipment with adjustable telescopic mast for a progressive learning curve, designed for experienced wakeboarders. Foil Experience and Foil Taster/Group packages available.
• Stand Up Paddleboarding (SUP) Stand-up paddleboarding on sheltered lake with tuition and equipment included, suitable for ages 6 to 60+, including multi-person boards and dog-friendly PUPs on SUPs sessions.
• Inflatable Fun Rides Towed inflatable rides including Banana Boat, Sofa Ride, and Doughnut/Ringo rides behind a speed boat on the private lake, available individually or as add-ons to other activities.
• Open Water Swimming Wild swimming in a sheltered 650m freshwater bluewater lake with 500m straight course, marker posts for distance reference, and heated summer waters. Includes lake hire for swimming clubs and triathlon training.
• RYA / BWSW / BSUPA Certification Courses Professional certification courses including RYA Personal Watercraft (Jet Ski), BSUPA SUP Paddleboard, and BWSW Ski Boat Drivers Qualification (SBDA), delivered on the private lake with no weather or tide restrictions. Prices range from £59.99 to £425 per person.
• Corporate Team Building Days Corporate team building activities combining waterskiing, wakeboarding, aqua park, fun rides, and paddleboarding for groups of 4 to 60 people, sold directly to businesses for team building, staff away days, and client entertainment.
• Schools & Youth Groups School trip packages offering watersports activities for youth groups, SEN students, and clubs with tailored experiences, full equipment provision, risk assessments, safety policies, and insurance documentation. Minimum age 6, recommended age 10+.
• Party Packages Birthday parties, stag/hen parties, and school leaver celebrations combining aqua park, fun rides, paddleboarding, and optionally flyboarding or waterskiing with pre-set packages.
• Watersports Shop Lakeside retail shop stocking watersports equipment and apparel from brands including O'Neill, Radar, Ronix, Typhoon, Connelly, Swim Secure, and Mystic; includes wetsuits, boards, skis, foils, buoyancy aids, and swimming accessories.
• Gift Vouchers Physical and instant e-voucher options redeemable for any watersports activity or monetary value, sold through the company's online booking platform.

Quantifiable outcome

• Minimum age 6 years, activities for ages 6 to 80+
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Liquid Leisure: UK's largest aqua park operator near London, with multiple inflatable obstacle courses and towed activities. Directly competes for family and group watersports bookings in the country's most populous catchment.
• Total Water Sports: UK multi-activity watersports school offering wakeboarding, water skiing, paddleboarding, and ringo rides at inland venues. Comparable multi-activity coaching and family-focused watersports offering.
• Hove Lagoon Watersports: Brighton-based watersports centre offering wakeboarding, paddleboarding, windsurfing, and courses on a sheltered lagoon. Comparable inland/urban watersports venue serving similar South East / London-day-trip customers.
• New Forest Water Park: Aqua park and cable wakeboard operator in the New Forest offering inflatable courses, wakeboarding, and paddlesports. Comparable supplier of adrenaline family watersports in Southern England.
• Cotswold Water Park: Large inland water-based leisure destination in the Cotswolds offering swimming, paddleboarding, water sports hire, and family activities. Compares on multi-activity, family-friendly, freshwater lake positioning.
• Surrey Quays Water Sports Centre: London-based water sports centre offering sailing, windsurfing, paddleboarding, and kayaking. Compares on urban-accessible watersports instruction and family / beginner programming.
• Marsh Farm Aqua Park: Essex-based inflatable aqua park located on a freshwater lake. Directly comparable for family aqua park product, ticket pricing, and day-trip catchment from London.
• JBS Watersports: UK wakeboard and water-ski school offering lessons and equipment hire on inland lakes. Directly comparable coaching-led watersports model, although narrower activity mix.

Others

• Royal Life Saving Society UK: Not a competitor but the body that certifies Action Watersports' lifeguards. Relevant ecosystem participant given RLSS accreditation is a regulatory prerequisite for safe aqua park operations.

Regional players

• Lakeside Watersports (Dorney Lake): Olympic-standard lake in Buckinghamshire offering rowing, paddleboarding, and water sports. Compares on purpose-built inland lake with professional instruction, though skewed to elite rowing rather than adrenaline activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WatersportsKent
• Facebookfacebook.com/ActionWatersportsKent
• Instagraminstagram.com/actionwatersportsltd
• LinkedInlinkedin.com/company/action-watersports-ltd

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Watersports