Active Feet

What Active Feet does

Active Feet is a private, founder-led podiatry clinic founded in 2006 by Angela Brown in Haddington, East Lothian, and operating across two physical locations in Edinburgh and Haddington, Scotland. As of 2024/2025, the practice employs nine HCPC-registered podiatrists alongside three customer relations and business support staff, serving individual consumers across the Edinburgh and East Lothian catchment. The clinic's service catalogue spans general footcare, diabetic foot screening, paediatric podiatry, ingrown toenail treatment and nail surgery (including phenolisation), Swift microwave verruca therapy, fungal nail laser treatment, computerised gait analysis and biomechanical assessment using RS Scan pressure plates and easyBase force plates, custom orthotics including Phits 3D printed insoles sourced from Belgium, sports injury rehabilitation using cryoultrasound, laser, and shockwave, toenail reconstruction with Wilde Pedique UV gel, and luxury medical pedicures with paraffin wax therapy.

The practice monetises almost exclusively on a fee-for-service, pay-as-you-go basis at per-appointment rates that are not publicly disclosed, with new patient consultations running approximately 45 minutes and routine appointments up to 30 minutes. Distribution is direct-to-consumer via two clinics plus phone, email, and the Cliniko online booking system integrated into the website; marketing relies on content (blog, service pages), organic social (Facebook, X, LinkedIn), Google reviews (currently 63 Excellent-rated), and word-of-mouth referrals rather than paid acquisition. Customer segmentation is horizontal across general public, sports enthusiasts, diabetic patients, children, and chronic ingrown toenail sufferers, with no enterprise contracts or insurance-led work identified in the source material.

Name

Active Feet

Legal name

Active Feet

Website

https://active-feet.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Active Feet is a private, founder-led podiatry clinic operating across two locations in Edinburgh and Haddington, Scotland, employing nine HCPC-registered podiatrists to deliver general footcare, nail surgery, Swift verruca therapy, biomechanical assessments, custom orthotics, and sports injury rehabilitation directly to individual patients across Edinburgh and East Lothian.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industry

Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)

Keywords

• Podiatry services
• Foot care clinic
• Biomechanical assessments
• Custom orthotics
• Nail surgery

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Podiatry Consultations and Treatments: Professional podiatry services including initial consultations, routine foot care, assessments, and treatments. New patient appointments approximately 45 minutes; routine appointments up to 30 minutes.
2. Nail Surgery Procedures: Minor surgical procedures including partial and full nail avulsions under local anesthetic, with phenolisation to prevent regrowth. Includes three follow-up consultations.
3. Custom Orthotics: Prescription custom orthotic insoles designed from computerized gait analysis. Includes Phits 3D printed orthotics manufactured in Belgium, returned within 10 working days.
4. Luxury Medical Pedicure Services: Premium pedicure treatments including Orb Hot Wax Therapy using paraffin wax enriched with jojoba, coconut, and essential oils.
5. Toenail Reconstruction: Cosmetic toenail restoration using Wilde Pedique UV Gel system to rebuild damaged nails. Results typically last several months.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Active Feet is a private podiatry clinic operating two physical locations in Edinburgh and Haddington, Scotland, delivering in-person foot healthcare services. The clinic offers general footcare, nail surgery, diabetic foot assessments, biomechanical gait analysis, custom orthotics (including Phits 3D printed insoles), sports injury rehabilitation, verruca treatment via Swift Microwave Therapy, and luxury medical pedicures delivered by HCPC-registered podiatrists.

Product overview

Active Feet is a podiatry clinic offering a unified suite of foot healthcare services across two physical clinic locations in Edinburgh and Haddington. The portfolio centres on general footcare and specialized treatments including nail surgery (for ingrown toenails and toenail reconstruction using Wilde Pedique), verruca treatment using Swift Microwave Therapy technology, biomechanical assessments and gait analysis with computerised pressure plate technology, custom orthotics including Phits 3D printed insoles, sports injury rehabilitation, diabetic footcare, and luxury medical pedicures. Services are delivered by HCPC-registered podiatrists using advanced diagnostic and treatment equipment, with appointments managed through an online booking system.

Differentiator

Problem solved

Functional benefit

Products and services

• General Footcare

Quantifiable outcome

• 74% verruca clearance after 3 Swift treatments, 82% after 4+ treatments (vs 50% for traditional acid treatments)
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Swift (Microwave Therapy Technology)coreTechnology or IntegrationActive Feet uses Swift Microwave Therapy, a revolutionary verruca treatment technology developed in the UK. The technology uses precisely controlled microwave energy to stimulate immune response against verrucas. This is a core differentiator for the clinic with reported 82% success rate.
• Phits (3D Printed Orthotics)coreTechnology or IntegrationActive Feet is the first clinic in Scotland to offer Phits 3D printed orthotics, the world's first high-tech 3D printed orthosis brand. Gait analysis scans are sent to their team in Belgium for custom manufacturing, with returns within 10 working days.
• Cliniko (Online Booking Platform)coreTechnology or IntegrationOnline appointment booking system integrated into the Active Feet website for patient scheduling at both Edinburgh and Haddington clinics.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Nuffield Health: Large UK private healthcare charity and hospital group offering outpatient physiotherapy and podiatry services across 100+ sites. Comparable because it offers podiatry and biomechanical assessments to paying consumers, but as part of a wide multi-specialty portfolio.
• Spire Healthcare: UK private hospital group with 38+ hospitals offering orthopaedics, podiatry, and minor surgical procedures including nail surgery. Comparable in service mix (foot-related clinical care) but vastly larger scale and broader service scope.
• Circle Health Group: UK private healthcare operator running hospitals and outpatient services including orthopaedic and foot/ankle care. Comparable because it delivers paid musculoskeletal and podiatric care, but as part of a full-service hospital network.
• Bupa Health Clinics: Major UK private health insurer and clinic operator offering physiotherapy, musculoskeletal, and minor foot care through its clinic network. Comparable in delivering paid outpatient foot and lower-limb services, though embedded in a much larger health services portfolio.
• Schoen Clinic London: Private orthopaedic hospital in London with dedicated foot and ankle specialists and a former operator of the London Foot Hospital brand. Comparable specialist podiatry/foot-and-ankle clinical offering at larger institutional scale.
• The London Foot Hospital (HCA Healthcare UK): A specialist foot and ankle hospital within HCA Healthcare UK's private London network. Comparable as a specialist podiatry and lower-limb clinical service provider, though operating at larger scale and within a broader private hospital portfolio.

Emerging players

• Bodytonic Clinic: An independent multi-disciplinary London clinic offering podiatry, physiotherapy, sports injury rehab, and biomechanics alongside other services. Comparable as a fee-paying sports/rehab podiatry practice in an urban UK market, though broader in scope than Active Feet.

Others

• Swift Microwave (Emblation): UK-based medical device firm behind Swift microwave verruca treatment, a core Active Feet differentiator. Comparable as an enabling technology supplier to the podiatry segment; not a clinic competitor but a critical ecosystem participant.
• Sidas (Podiatech): European orthotics and foot care technology provider and one of Active Feet's orthotics partners. Comparable because it supplies custom orthoses and foot care products into podiatry practices, though it is a supplier rather than a competitor to Active Feet's clinical services.

Direct peers

• Sevenoaks Podiatry: An independent multi-practitioner podiatry clinic in Kent offering routine foot care, biomechanics, orthotics, and nail surgery. Closely comparable to Active Feet in size, scope of services, and direct-to-consumer private clinic model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/active_feet_pod
• Facebookfacebook.com/ActiveFeetUk
• LinkedInlinkedin.com/company/active-feet-edinburgh

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Feet