#TSCollective
Alice (formerly ActiveFence) provides enterprise AI security, safety, and trust tooling for GenAI applications, AI agents, and foundation models via its WonderSuite platform, powered by a proprietary adversarial intelligence engine called Rabbit Hole. It serves hyperscalers, frontier AI labs, and large enterprises globally through quote-based SaaS subscriptions.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What #TSCollective does
Alice (formerly ActiveFence) is an enterprise AI security, safety, and trust company headquartered in New York and Tel Aviv, operating as a privately held Israeli entity (ActiveFence Ltd.) founded in 2018 and rebranded to Alice in 2026. The company sells the WonderSuite platform, a unified lifecycle product for evaluating, governing, and protecting generative AI applications, AI agents, and foundation models. WonderSuite is composed of three modules: WonderBuild for pre-launch adversarial stress testing, WonderFence for real-time runtime guardrails, and WonderCheck for ongoing production red-teaming and drift detection. All three modules are powered by Rabbit Hole, Alice's proprietary adversarial intelligence engine built on billions of real-world harmful and manipulative data samples accumulated over roughly a decade of research across 120+ languages and cultural contexts.
The platform supports multimodal inputs (text, image, audio, video) and is integrated directly into the major AI infrastructure stack: Amazon Bedrock, AgentCore, and Strands; NVIDIA NeMo Guardrails; Microsoft Copilot Studio; Databricks Mosaic Agents; LangGraph; and Parlant. Alice holds SOC 2 and ISO 27001 certifications and explicitly aligns its products with EU AI Act, ISO 42001, NIST AI RMF, MITRE ATLAS, and OWASP LLM Top 10. Named customers include Google, Anthropic, Meta, TikTok, Amazon, AWS, NVIDIA, Cohere, Niantic, Black Forest Labs, Udemy, Lovable, Riot Games, and Deliveroo.
Alice operates a quote-based SaaS subscription model targeting large enterprises and frontier AI labs through a combination of direct enterprise sales and API/SDK-based developer integration. The WonderFence SDK and API can be embedded into existing AI stacks alongside a self-serve documentation layer. Marketing is driven primarily by content and developer relations — a Perspectives blog, engineering and intelligence Medium publications, the Curiouser & Curiouser podcast, webinars, whitepapers, and conference participation — with the technical documentation site serving as the bottom-of-funnel integration asset.
#TSCollective firmographics
Firmographics- Name
- #TSCollective
- Legal name
- ActiveFence Ltd.
- Website
- https://activefence.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alice (formerly ActiveFence) provides enterprise AI security, safety, and trust tooling for GenAI applications, AI agents, and foundation models via its WonderSuite platform, powered by a proprietary adversarial intelligence engine called Rabbit Hole. It serves hyperscalers, frontier AI labs, and large enterprises globally through quote-based SaaS subscriptions.
- Ownership category
- akta.pro rank
#TSCollective industry classification
Industry- Product category
- AI Security & Safety Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
- akta.pro secondary industries
- Model Security Testing & Red Teaming (adversarial ML, jailbreaks) (HDAAAKAC), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Safety & Alignment Evaluation (red-teaming, harmful capability testing) (HDAAAMAL)
Keywords
Where #TSCollective is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
#TSCollective business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel
Revenue model
- SaaS Platform Subscription: Alice operates as a SaaS platform providing subscription-based access to WonderSuite products. The platform offers enterprise-grade security and safety capabilities through a subscription model that covers pre-deployment testing, runtime protection, and production monitoring across the AI lifecycle.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
#TSCollective product offering
Product offeringCore offering
Alice sells WonderSuite, a unified AI lifecycle security, safety, and trust platform for enterprises building generative AI applications, AI agents, and foundation models. The platform combines pre-launch adversarial stress testing (WonderBuild), real-time runtime guardrails (WonderFence), and ongoing automated red-teaming and drift detection (WonderCheck), all powered by Rabbit Hole, a proprietary adversarial intelligence engine built on billions of real-world harmful data samples across 120+ languages and multimodal inputs (text, image, audio, video).
Product overview
Alice (formerly ActiveFence) is an enterprise AI security, safety, and trust company offering the WonderSuite platform—a unified lifecycle platform for evaluating, governing, and protecting GenAI and Agentic systems. WonderSuite consists of three integrated modules: WonderBuild (pre-launch adversarial testing), WonderFence (real-time runtime guardrails), and WonderCheck (production monitoring and drift detection). All products are powered by Rabbit Hole, Alice's proprietary adversarial intelligence engine containing billions of real-world adversarial data samples across 120+ languages. The platform supports multimodal inputs (text, image, audio, video) and serves organizations building GenAI applications, AI agents, and foundation models.
Differentiator
Problem solved
Functional benefit
Products and services
- WonderSuite
Quantifiable outcome
- 3 billion+ users protected worldwide
- +5 more outcomes
Companies that use #TSCollective
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles4 records
#TSCollective technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature4 records
#TSCollective partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- AmazoncoreAmazon integrates Alice's WonderSuite into Amazon Bedrock for end-to-end AI governance, real-time risk detection, policy enforcement, and secure scaling across the AI lifecycle. Also integrated with Amazon Agentcore for monitoring AWS AgentCore workflows with safety telemetry, and AWS Strands for securing Strands agents with WonderFence policies.
- NVIDIAcoreWonderFence extends NVIDIA NeMo Guardrails with policies trained to customers' specific business requirements, compliance obligations, and risk tolerance. Provides real-time defense against multi-turn and multilingual attacks.
- LangGraphcoreWonderFence integrates with LangGraph workflows to secure multi-agent systems. Inspects graph state in real time, enforces policy-based routing, and protects against multilingual, multimodal, and multi-turn attacks at sub-99ms latency.
- MicrosoftcoreWonderFence integrates with Microsoft Copilot Studio to provide runtime guardrails and observability. Enforces policies, blocks prompt injection, and monitors every agent action in real time for Copilot Studio agents.
- DatabrickscoreWonderFence provides runtime guardrails for Databricks Mosaic Agents. Wraps agents with policies trained on customer requirements, intercepts prompts, enforces policies, and monitors outputs in real time.
- ParlantcoreParlant enables organizations to build and deploy open-source AI agents. Alice integration adds real-time safety and security infrastructure including dynamic guardrails, granular policies, and full runtime visibility.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
#TSCollective competitors and assessment
Company assessmentDirect peers
- Guardrails AI: Direct competitor offering open-source and enterprise guardrails for LLM applications, including validation, PII detection, and policy enforcement — overlapping with Alice's WonderFence.
- Protect AI: Direct competitor offering AI/ML security posture management, model scanning, and LLM security tooling. Now part of Palo Alto Networks' AI security portfolio — overlaps with Alice's adversarial testing and governance.
- Lakera: Direct competitor focused on prompt injection, jailbreak, and GenAI runtime guardrails (Gandalf). Targets enterprise and foundation-model developers with similar use cases to Alice's WonderFence.
- CalypsoAI: Direct competitor offering AI security and observability for GenAI applications, including model scanning, red-teaming, and runtime policy enforcement — closely aligned with Alice's WonderSuite.
- HiddenLayer: Direct competitor offering AI/ML security with adversarial ML, model scanning, and runtime protection for GenAI systems. Closely aligned with Alice's pre-deployment and runtime safety capabilities.
- Fiddler AI: Competitor offering AI observability, explainability, and monitoring for ML and LLM systems. Provides adjacent capabilities to Alice's WonderCheck on model performance and drift detection.
- Arthur AI: Competitor offering AI observability, monitoring, and guardrails for production ML and LLM systems. Overlaps with Alice's WonderCheck on drift, quality, and safety monitoring.
- Cranium: Direct competitor providing AI security posture management and red-teaming for GenAI and foundation models, with a focus on enterprise compliance — comparable to Alice's governance and red-teaming offerings.
Broad incumbents
- Robust Intelligence (Cisco): Acquired by Cisco, Robust Intelligence offers AI firewall and model risk management. As part of Cisco, it competes with Alice in enterprise AI security with broader platform reach and bundled pricing.
- Microsoft Azure AI Content Safety: Hyperscaler incumbent offering native AI content safety and guardrails integrated into Azure OpenAI and Copilot Studio. Competes with Alice via bundled pricing and ecosystem lock-in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
#TSCollective social profiles
Digital presence#TSCollective compliance and trust
Trust signalCompliance4 records
#TSCollective financial estimates
Financial estimateRevenue estimate
Valuation estimate
#TSCollective leadership team
Management profileNumber of profiles
Profiles1 record
#TSCollective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
#TSCollective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about #TSCollective
What does #TSCollective do?
Alice sells WonderSuite, a unified AI lifecycle security, safety, and trust platform for enterprises building generative AI applications, AI agents, and foundation models. The platform combines pre-launch adversarial stress testing (WonderBuild), real-time runtime guardrails (WonderFence), and ongoing automated red-teaming and drift detection (WonderCheck), all powered by Rabbit Hole, a proprietary adversarial intelligence engine built on billions of real-world harmful data samples across 120+ languages and multimodal inputs (text, image, audio, video).
Is #TSCollective a public or private company?
#TSCollective is a private company. It is classified as venture growth investor backed and is currently operating.
When was #TSCollective founded?
#TSCollective was founded in 2018. It employs 11 to 50 people.
Where is #TSCollective based?
#TSCollective is headquartered in New York, United States, in the North America region.
How does #TSCollective make money?
One revenue line is on record: saaS Platform Subscription.
Who are #TSCollective's main competitors?
Direct peers on record are Guardrails AI, Protect AI, Lakera, CalypsoAI, HiddenLayer, Fiddler AI, Arthur AI and Cranium. Broad incumbents are Robust Intelligence (Cisco) and Microsoft Azure AI Content Safety.
Does #TSCollective have an API?
Yes. #TSCollective exposes a public API. Developer documentation is at docs.alice.io.
What industry is #TSCollective in?
#TSCollective's product category is AI Security & Safety Software. Its primary akta.pro industry code is HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII), with a secondary code of HDAAAKAC, Model Security Testing & Red Teaming (adversarial ML, jailbreaks). Its NAICS code is 5132 and its SIC code is 7372.