Active on holiday
Active on Holiday BV is a Dutch direct-to-consumer tour operator selling 500+ cycling, hiking, family, and sail-and-cycle holiday packages across 30+ European countries to Dutch-speaking travelers, with bundled baggage transport, GPS navigation app, and local on-trip support.
- Company typePrivate
- Founded-
- HeadquartersWestervoort, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Active on holiday does
Active on Holiday BV is a Dutch direct-to-consumer tour operator that sells active holiday packages across Europe to Dutch-speaking travelers. Founded in 2019 and headquartered in Westervoort, Netherlands, the company offers a catalog of more than 500 cycling, hiking, family, and combined sail-and-cycle tour packages spanning 30+ countries. Its product portfolio is organized into four core lines — Fietsvakanties (Cycling Holidays), Wandelvakanties (Hiking Holidays), Familievakanties (Family Holidays), and Vaar- & Fietsvakanties (Sail & Cycle Holidays) — supplemented by bundled add-on services including a free GPS navigation smartphone app, daily baggage transport between accommodations, quality rental bicycles, and an on-trip service hotline staffed by local representatives.
The underlying technology is a digital booking platform with an integrated routing app. Customers transact exclusively through the Dutch-language website activeonholiday.com, with phone and email support as adjunct channels; no third-party resellers or travel agencies are used. The proprietary navigation app for iOS and Android replaces printed route descriptions and works offline, feeding customers the curated GPS data the company has assembled per route. Business model is package-tour sales priced per person per trip, with no reservation fees and a seasonal early-booking discount (€150 per person for 2027 season A departures booked before October 31, 2026).
Customer acquisition is primarily organic and content-driven: SEO-optimized destination pages, free printed travel brochures, and a monthly email newsletter targeting Dutch consumers. The company is VZR Garant-certified for mandatory Dutch package-travel financial protection and GDPR-compliant. With only 5 employees, no disclosed funding, and an independent private ownership structure, Active on Holiday operates as a lean, capital-light specialist in a niche of European active travel.
Active on holiday firmographics
Firmographics- Name
- Active on holiday
- Legal name
- Active on Holiday BV
- Website
- https://activeonholiday.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Active on Holiday BV is a Dutch direct-to-consumer tour operator selling 500+ cycling, hiking, family, and sail-and-cycle holiday packages across 30+ European countries to Dutch-speaking travelers, with bundled baggage transport, GPS navigation app, and local on-trip support.
- Ownership category
- akta.pro rank
Active on holiday industry classification
Industry- Product category
- Active Holiday Tour Operator
- NAICS
- Tour Operators (56152), Scenic and Sightseeing Transportation, Water (4872), Travel Agencies (561510)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Cycling, Mountain Biking & E-bike Adventures (THAJABAF)
- akta.pro secondary industries
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Adventure & Active Travel Agencies (THAKABAD)
Keywords
Where Active on holiday is headquartered
LocationHeadquarters
- HQ city
- Westervoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Active on holiday business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Package Tour Sales: The company sells complete active holiday packages that include hotel reservations along routes, baggage transport between accommodations, detailed travel documents with GPS data, quality rental equipment such as bicycles, and access to a service hotline. Revenue is generated through package pricing per person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Early booking discount for 2027 season A departures |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Active on holiday product offering
Product offeringCore offering
Active on Holiday is a Dutch tour operator that sells packaged active holiday experiences across Europe, including self-guided cycling holidays, hiking holidays, family active holidays, and combined sail-and-cycle tours. Each package includes pre-arranged accommodation, daily baggage transport between hotels, GPS route data and a free smartphone navigation app, optional quality rental bicycles, and access to a service hotline plus local representatives for on-trip support.
Product overview
Active on Holiday operates a B2C travel booking platform offering a portfolio of over 500 active holiday packages across Europe, organized into four core product lines: Fietsvakanties (Cycling Holidays), Wandelvakanties (Hiking Holidays), Familievakanties (Family Holidays), and Vaar- & Fietsvakanties (Sail & Cycle Holidays). The four core products are supplemented by add-on services including a navigation app, baggage transport, bike rental, and a service hotline. The platform connects customers directly to packaged tours including accommodation bookings, route planning, and support services.
Differentiator
Problem solved
Functional benefit
Products and services
- Fietsvakanties (Cycling Holidays)
- Wandelvakanties (Hiking Holidays)
- Vaar- & Fietsvakanties (Sail & Cycle Holidays)
- Familievakanties (Family Active Holidays)
Quantifiable outcome
- 500+ different active holiday tours across Europe
- +1 more outcomes
Companies that use Active on holiday
Customer profileSegments3 records
Ideal customer profiles3 records
Active on holiday technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Active on holiday partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- VZR GarantcoreFinancial guarantee scheme providing customer protection for package travel bookings. Active on Holiday offers this protection free of charge to customers, ensuring reimbursement of prepaid amounts in case of insolvency. This is a mandatory requirement for Dutch travel companies selling package holidays.
- Local Representatives and GuidescoreLocal representatives provide daily personal support to guests during cycling or hiking tours, offering local knowledge, travel tips, route information, and assistance with services such as train tickets or boat trips. Return transfers are also offered for many cycling tours.
- Partner Hotels and AccommodationscoreNetwork of hotels, pensions, and Gasthöfe along cycling and hiking routes that provide accommodation for Active on Holiday customers. Properties are selected based on central location, good breakfast, and quality beds for active holidaymakers.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Active on holiday competitors and assessment
Company assessmentDirect peers
- KE Adventure Travel: UK adventure holiday operator offering walking, cycling, and multi-activity trips in Europe and worldwide. Comparable in guided/self-guided active holiday offerings.
- Macs Adventure: Scottish self-guided walking, cycling, and adventure holiday specialist across Europe. Comparable in service bundle (routes, baggage, accommodation, app) and D2C marketing model targeting independent active travelers.
- BikeTours: US/Europe-based cycling holiday marketplace and tour operator offering self-guided bike tours across multiple European countries. Comparable in self-guided cycling product and aggregator-style catalog.
- Inntravel: UK-based specialist in self-guided walking and cycling holidays across Europe with accommodation, baggage transfer, and route notes bundled. Closest like-for-like peer in product, distribution (D2C), and target customer (independent active traveler).
- Explore Worldwide: UK small-group adventure and active holiday tour operator with multi-activity offerings across Europe. Comparable in active travel positioning, though more guided-tour weighted.
- Eurobike: Austrian cycling holiday tour operator offering guided and self-guided bike tours across Europe with baggage transfer and hotel booking. Highly comparable product offering in cycling segment.
- SNP Natuurreizen: Dutch active and nature-based tour operator offering walking, cycling, and multi-activity holidays across Europe with similar baggage-transport and accommodation-bundling model. Strong domestic overlap with Active on Holiday.
- Wikinger Reisen: German active and adventure tour operator offering walking, cycling, and multi-activity holidays worldwide. Comparable in product scope, German-speaking market focus, and curated route catalog.
- Sundowner Reizen: Dutch cycling holiday specialist offering package tours across Europe with similar D2C booking model. Direct overlap in Dutch cycling holiday segment.
Broad incumbents
- TUI Group: Europe's largest tour operator offering mass-market and active holidays including cycling and walking programs. Much broader portfolio, but competes for the same discretionary travel wallet with greater scale and marketing budget.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Active on holiday social profiles
Digital presenceActive on holiday compliance and trust
Trust signalCompliance2 records
Active on holiday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active on holiday leadership team
Management profileNumber of profiles
Active on holiday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active on holiday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active on holiday
What does Active on holiday do?
Active on Holiday is a Dutch tour operator that sells packaged active holiday experiences across Europe, including self-guided cycling holidays, hiking holidays, family active holidays, and combined sail-and-cycle tours. Each package includes pre-arranged accommodation, daily baggage transport between hotels, GPS route data and a free smartphone navigation app, optional quality rental bicycles, and access to a service hotline plus local representatives for on-trip support.
Is Active on holiday a public or private company?
Active on holiday is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Active on holiday founded?
Active on holiday was founded in -1. It employs 1 to 10 people.
Where is Active on holiday based?
Active on holiday is headquartered in Westervoort, Netherlands, in the Europe region.
How does Active on holiday make money?
One revenue line is on record: package Tour Sales.
Who are Active on holiday's main competitors?
Direct peers on record are KE Adventure Travel, Macs Adventure, BikeTours, Inntravel, Explore Worldwide, Eurobike, SNP Natuurreizen, Wikinger Reisen and Sundowner Reizen. TUI Group is listed as a broad incumbent.
Does Active on holiday have an API?
No public API is recorded for Active on holiday.
What industry is Active on holiday in?
Active on holiday's product category is Active Holiday Tour Operator. Its primary akta.pro industry code is THAJABAF, Cycling, Mountain Biking & E-bike Adventures, with a secondary code of THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips). Its NAICS code is 56152 and its SIC code is 7990.