L'Activité Piscine Magazine

What L'Activité Piscine Magazine does

L'Activité Piscine Magazine is a French B2B trade publication founded in November 1998 by Les Editions Messignac SASU and headquartered in Lyon. The company produces a bimonthly print and digital magazine serving pool and spa professionals across France, including builders, installers, maintenance technicians, equipment manufacturers, and distributors. Content spans industry news, technical dossiers, regulatory updates, training, company profiles, and real-world construction project showcases, with bilingual French/English support. The magazine is distributed free of charge every two months to over 5,500 verified industry professionals, with PDF subscription and Calameo-hosted digital archives extending reach to additional readers.

The product portfolio is led by the core bimonthly magazine, complemented by the annual reference yearbook L'Année de la Piscine, an email newsletter, an online library of Livres Blancs (white papers), a Formations (training) resource section, and a dedicated Facebook group for pool professionals. The publication operates an official Facebook page with 18,492+ followers and a LinkedIn company page as primary social channels. Underlying technology is a WordPress-based digital publishing platform with bilingual content management; no proprietary AI, SaaS, or software products are offered.

The business model is advertising-led: revenue is generated primarily through advertising sales from pool and spa industry companies seeking to reach the curated professional audience. The magazine is provided free to readers, with no disclosed subscription fee for the professional distribution. Operations are run by a lean team of approximately seven employees, including a Directeur de publication (Thibault Leclerc), Chef de publicité (Luc Berment), Directrice marketing digital et commerciale (Sandrine Mazet), and Rédacteur en chef adjoint (Tony Haberer). No external funding, acquisitions, or leadership changes are disclosed.

Name

L'Activité Piscine Magazine

Legal name

Les Editions Messignac

Website

https://activite-piscine.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

L'Activité Piscine Magazine is a bimonthly French B2B trade publication serving pool and spa professionals with industry news, technical dossiers, and project showcases, distributed free to 5,500+ industry readers and monetized through advertising.

Ownership category

akta.pro rank

Product category

Trade Publications

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Trade publications pool industry
• B2B professional magazine
• Spa industry news
• Pool construction technical dossiers
• Advertising supported media

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising revenue: The magazine generates revenue primarily through advertising sales to pool and spa industry companies. The publication is distributed free to over 5,500 professionals, making it an attractive advertising medium for B2B targeting in the pool industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

L'Activité Piscine Magazine is a bimonthly B2B trade publication for the French pool and spa industry, distributed free every two months to over 5,500 professionals (pool builders, installers, maintenance technicians, equipment manufacturers and distributors). The publication covers industry news, technical dossiers, business and regulatory updates, training, and construction project showcases, and is supported by a bilingual French/English website, a digital archive on Calameo, an email newsletter, white papers, and training resources.

Product overview

L'Activité Piscine Magazine is a B2B professional publication for the pool and spa industry in France. The company publishes a print and digital magazine (sent free every 2 months to over 5,500 professionals), offers archived digital issues via Calameo, and provides supplementary content including newsletters, white papers (livres blancs), and training resources. The publication covers industry news, technical dossiers, company profiles, and construction/renovation project showcases. The magazine serves as a knowledge hub for pool professionals rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• L'Activité Piscine Magazine A bimonthly B2B trade magazine covering the French pool and spa industry, distributed free every two months to over 5,500 professionals. Content includes industry news, technical dossiers, company profiles, and construction project showcases.
• L'Année de la Piscine Annual reference publication providing a comprehensive overview of the pool and spa market, industry trends, and professional knowledge.
• Newsletter Email newsletter providing subscribers with regular updates on pool industry news, products, and professional content.
• Livres Blancs (White Papers) White papers and in-depth technical documents on pool industry topics available for professional readers.
• Formations (Training) Training resources and professional development content for pool industry professionals.
• Digital Archive (Calameo) Back issues of L'Activité Piscine magazine available as digital publications through the Calameo platform, including issues 134-157 and L'Année de la Piscine 2026.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Pool & Spa News: Leading English-language B2B trade magazine covering the North American pool and spa industry. Closely comparable product (trade publication for pool professionals) with similar advertising-led revenue model.
• Aqua Magazine: US-focused B2B trade publication for pool, spa, and hot tub professionals. Comparable in that it serves the same professional reader base with technical content, business coverage, and advertiser-supported economics.
• Piscine Mag: Another French-language B2B/trade magazine for pool and spa professionals in France. Most directly comparable peer — same geography, same vertical, and overlapping advertiser base competing for the same reader pool.
• Swimming Pool News: Australian pool industry trade publication. Same vertical (pool/spa professionals) with a comparable editorial mix of technical, business, and project coverage; relevant as a model for how a regional pool trade title operates.

Emerging players

• Piscinas Hoy: Spanish-language B2B trade publication for the Iberian pool industry. Comparable vertical focus (pool/spa professionals) with similar editorial format, providing a model for potential southern-European expansion of L'Activité Piscine.
• Spa & Wellness Insights: B2B trade media focused on the global spa and wellness industry, partially overlapping with L'Activité Piscine's spa coverage. Useful comparison for international expansion of the spa-adjacent content line.

Regional players

• Batirama: French B2B media covering the building trades. Comparable as a regional (France), advertising-supported trade publication model serving professional contractors, though broader than pool-only coverage.
• CBP Magazine: French B2B trade publication for the building/construction sector. Comparable B2B media model, French geography, and trade audience overlap with pool construction and renovation professionals.

Broad incumbents

• Le Moniteur: France's leading B2B construction press brand. Operates broadly in construction — pool/spa is a small subset — but its scale and digital reach illustrate a broader incumbent that could move down-segment into the pool vertical.

Others

• Fluidra (Corporate Communications): Major global pool equipment manufacturer and one of the largest advertisers in the French/international pool industry. Not a media peer itself, but a key counterpart — understanding its marketing and communications strategy is highly relevant to L'Activité Piscine's ad-revenue trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/activitepiscine
• LinkedInlinkedin.com/company/l-activit%C3%A9-piscine-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Activité Piscine Magazine