What batirama does

Batirama operates an online B2B media and software platform serving construction industry professionals in France (BTP - Bâtiment et Travaux Publics). The platform, operating under batirama.com since 2011 and developed by BIP Information Professionnelle, aggregates industry news, regulatory references (DTU/normes), technical dossiers, building cost indices (BT01, TP01, IRL, ICC), and a manufacturer product directory (Produitrama) for French construction professionals across three primary segments: artisans (construction craftspeople), industriels (manufacturers and suppliers), and prescripteurs (architects and specification writers).

The company's product portfolio extends beyond media into workflow software and proprietary data. Core software products include ZOOMBAT and ARTIDEVIS — online quote and invoice applications integrated with the ARTIPRIX pricing database covering Gros Oeuvre, Second Oeuvre, Equipement Technique, and Aménagements Extérieurs categories — and Bati CCTP Structures, a service for drafting technical specifications (CCTP) for structural work. ARTIPRIX is offered as a standalone pricing bordereaux product in physical and digital formats. Strategic scientific and technical content is sourced through a partnership with CSTB (Centre Scientifique et Technique du Bâtiment), the French state-affiliated building science center.

Batirama's business model combines four revenue streams: (1) advertising and sponsorship from construction manufacturers and suppliers (named partners include Soudal France, SEAC, Finder France, ISO2000, PRB, Grant France, Valvulas Arco, CSTB, and CMA); (2) recurring software subscriptions for ZOOMBAT and ARTIDEVIS; (3) access to the Produitrama product directory; and (4) one-time license sales of ARTIPRIX bordereaux. Distribution is single-country (France) and primarily direct-to-consumer via the website, with marketing supported by newsletters (Actualité and Thématique), trade show coverage (Batimat, Artibat), and partner advertising. The company is privately held with no disclosed funding, ownership structure, management team, or financial figures.

Name

batirama

Legal name

Batirama

Website

https://batirama.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Batirama is a French B2B media and software platform serving construction professionals (artisans, manufacturers, specifiers) with industry news, regulatory references, pricing databases (ARTIPRIX), and SaaS estimating tools (ZOOMBAT, ARTIDEVIS).

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising and Sponsorship: The platform generates revenue through advertising from construction industry manufacturers and suppliers. Partner logos displayed include Soudal France, SEAC, Finder France, ISO2000, PRB, Grant France, BIP Information Professionnelle, Valvulas Arco S.L., and CSTB.
2. Software Subscriptions (ZOOMBAT, ARTIDEVIS): SaaS-style software products for construction professionals including ZOOMBAT (online quote/invoice software) and ARTIDEVIS (quote/facturation software) with ARTIPRIX pricing database integration. Sold as subscription or license.
3. Product Database Access: Produitrama product directory providing product search capabilities and manufacturer information for construction professionals.
4. Price Bordereaux Sales: ARTIPRIX price bordereaux sold in physical and digital formats for construction cost estimation in Gros Oeuvre and Second Oeuvre categories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Batirama operates a French B2B online media platform serving construction and building industry professionals (BTP sector). The platform aggregates construction news, regulatory updates, technical dossiers, product information, and pricing indices, and offers paid software tools for quote/invoice creation (ZOOMBAT, ARTIDEVIS) and technical specification drafting (Bati CCTP Structures).

Product overview

Batirama is a B2B news and information portal for the French construction industry (BTP - Bâtiment et Travaux Publics). The platform operates as a content/media site providing news, technical dossiers, and product directories for construction professionals. Its product portfolio includes proprietary software tools for quotes and invoicing (ZOOMBAT, ARTIDEVIS), pricing databases (ARTIPRIX), and technical specification drafting (Bati CCTP Structures). The platform also features a product directory (Produit Rama) connecting professionals with manufacturer products, and offers newsletters and thematic content services. The core software products (ZOOMBAT and ARTIDEVIS) are designed for construction companies to create quotes, invoices, and manage pricing using integrated ARTIPRIX databases.

Differentiator

Problem solved

Functional benefit

Brands

• ARTIPRIX: Pricing database for construction works (Gros Oeuvre & Second Oeuvre)
• ZOOMBAT
• ARTIDEVIS

Products and services

• ZOOMBAT Online quote and invoice management software designed for construction professionals, enabling rapid generation of quotes, invoices, and follow-up of client billing directly through a web interface.
• ARTIDEVIS Quote and invoice software offering for construction professionals, focused on simplified billing workflows and document management for building trades.
• ARTIPRIX Reference pricing database and bordereaux for construction works, providing unit costs, indices, and renovation cost data to support project estimation. Available as digital and printed editions.
• Bati CCTP Structures Online service for drafting technical specifications (Cahier des Clauses Techniques Particulières) tailored to structural works, helping specifiers produce compliant CCTP documents.
• Batirama Newsletter Subscription Email newsletters delivering daily and weekly construction industry news, regulatory updates, and product announcements to construction professionals.
• Thematic Dossiers Curated collections of editorial content covering specific construction topics, providing deep dives into regulations, materials, techniques, and best practices for industry professionals.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Soudal FranceminorGTM or Marketing PartnerAdvertising partner displayed on Batirama platform. Soudal France is a manufacturer of sealants, adhesives, and chemical building products for construction professionals.
• SEACminorGTM or Marketing PartnerAdvertising partner - SEAC produces concrete and construction material products. Displayed in partners section.
• Finder FranceminorGTM or Marketing PartnerAdvertising partner - Finder France manufactures electrical installation components including timers, relays, and lighting management products.
• ISO2000minorGTM or Marketing PartnerAdvertising partner - ISO2000 produces insulation solutions. Products featured in product directory.
• PRBminorGTM or Marketing PartnerAdvertising partner - PRB manufactures mortars, renders, and construction chemical products. Multiple products listed in directory.
• Grant FranceminorGTM or Marketing PartnerAdvertising partner - Grant France produces biomass heating solutions (wood boilers and pellets).
• BIP Information ProfessionnellecoreStrategic or Co-development PartnerDeveloped and powers Batirama platform. Provides software products including ZOOMBAT and ARTIDEVIS which are sold through the Batirama boutique. The company is credited in the footer as the site developer.
• Valvulas Arco S.L.minorGTM or Marketing PartnerAdvertising partner - Valvulas Arco S.L. manufactures plumbing valves and fittings.
• CSTBcoreTechnology or IntegrationScientific and technical partner providing normative content and technical data. CSTB (Centre Scientifique et Technique du Bâtiment) provides DTU documents, technical standards, and certification data. CSTB publications featured prominently on platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Batiweb: Batiweb is a leading French B2B portal for construction professionals, covering news, products, jobs, and supplier directories — a near-direct competitor to Batirama's trade media + product directory model targeting the same artisan, industrial, and prescripteur audiences.
• Le Moniteur: Le Moniteur is the historic French construction industry magazine and information service covering news, regulations, and technical reference content for BTP professionals — a direct analogue of Batirama's editorial and reference-document stack.
• Batiactu: Batiactu is a French B2B media outlet dedicated to construction industry news, products, and trends; it competes head-to-head with Batirama for the same artisanal and industrial readership and similar advertising sponsorships.
• EBP Bâtiment: EBP markets dedicated French construction management and quoting/accounting software for artisans and small builders, directly competing with ZOOMBAT and ARTIDEVIS in the same SMB quote-to-invoice workflow.
• KHB Logiciel / Catalogue KHB: KHB is a French publisher of construction cost-bordereaux and software for the BTP market, the closest direct analogue to Batirama's ARTIPRIX pricing database and ZOOMBAT cost-estimation product family.
• Repères Bâtiment: Repères Bâtiment is a French BTP information/editorial outlet serving construction professionals with technical and regulatory content, comparable as a direct niche peer in the French trade media category.

Others

• CSTB (Centre Scientifique et Technique du Bâtiment): CSTB is Batirama's Core technical partner providing DTU documents, normative references, and certifications (such as REEF and Sécurité Incendie) that anchor Batirama's editorial credibility and product catalog; comparable as a peer because it is both ecosystem participant and adjacent content authority.

Broad incumbents

• Sage Batigest: Sage's Batigest line is an established French construction/accounting suite for SMB artisans and builders, overlapping with ZOOMBAT/ARTIDEVIS on invoicing and estimation as part of a much broader ERP/accounting portfolio.
• Procore: Procore is the global incumbent construction project management SaaS platform; not a direct French trade media competitor but a benchmark for where Batirama's software roadmap could be headed at larger scale.

Emerging players

• PlanRadar: PlanRadar provides SaaS for construction defect management, snagging, and project documentation; comparable to ZOOMBAT/ARTIDEVIS/Bati CCTP as a workflow-software layer targeting construction professionals, though currently with lighter France-specific content integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/batirama

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about batirama