AC&T
AC&T is a Poland-based B2B coaching and corporate training firm, founded 1999, serving large enterprise and multinational clients with executive coaching, team coaching, workshops, and proprietary Horse Assisted Education.
- Company typePrivate
- Founded1999
- HeadquartersPodkowa Leśna, Poland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AC&T does
AC&T is a Poland-based B2B professional services firm specializing in executive coaching, team coaching, and corporate training programs for enterprise clients. The firm operates from Podkowa Leśna in the Warsaw metropolitan area, founded in 1999 under the ACT Advanced Corporate Training brand before being reorganized in 2017 under the current AC&T name as a focused coaching and training practice. The core team of roughly six professionals is supplemented by project-based trainers, allowing flexible capacity scaling without fixed headcount growth.
Service delivery rests on senior practitioner credentials, including an MCC-level coach with approximately 1,000 trainings and 3,500+ coaching hours logged, an NLP Master Trainer, a psychologist, and an academic author. The product portfolio comprises individual coaching, team coaching, structured development programs and workshops, and a proprietary Horse Assisted Education methodology that uses equine-facilitated exercises as a coaching modality. Pricing is quote-based and engagement-led rather than subscription or productized.
The client base spans large enterprise and multinational organizations across banking, telecommunications, FMCG, industrial manufacturing, professional services, and the public sector, including repeat relationships with Nestlé, Saint Gobain, PwC, Nokia, Ericsson, BSH, and Budimex. AC&T has no external funding, no disclosed revenue, and no observable AI/ML or technology platform component to its offering; revenue mechanics are entirely service-hours based.
AC&T firmographics
Firmographics- Name
- AC&T
- Legal name
- AC&T Advanced Coaching & Training
- Website
- https://ac-t.pl
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AC&T is a Poland-based B2B coaching and corporate training firm, founded 1999, serving large enterprise and multinational clients with executive coaching, team coaching, workshops, and proprietary Horse Assisted Education.
- Ownership category
- akta.pro rank
AC&T industry classification
Industry- Product category
- Professional Coaching & Corporate Training Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200)
- akta.pro primary industry
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
- akta.pro secondary industry
- Performance & Accountability Coaching (EDABANAD)
Keywords
Where AC&T is headquartered
LocationHeadquarters
- HQ city
- Podkowa Leśna
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
AC&T business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Coaching Services: Individual and group coaching services including executive coaching, high potentials coaching, performance coaching, career transition coaching, happiness coaching, team coaching, relationship coaching, and action learning/project coaching.
- Training Programs and Workshops: Developmental programs and business training workshops covering power skills, leadership, change management, DEI, well-being, stress management, and public speaking for managers and teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom corporate programs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
AC&T product offering
Product offeringCore offering
AC&T Advanced Coaching & Training provides professional individual coaching, team coaching, and corporate development programs/workshops for business clients in Poland. Core offerings include executive coaching, high-potentials coaching, performance coaching, career transition coaching, team coaching, action learning, and training programs covering power skills, leadership, change management, DEI, well-being, and public speaking. The firm also delivers a distinctive Horse Assisted Education program that combines equestrian activities with adult learning methodology for corporate team development.
Product overview
AC&T (Advanced Coaching & Training) offers a unified coaching and training service portfolio for business clients. The core offerings comprise Individual Coaching services (Executive Coaching, High Potentials Coaching, Performance Coaching, Career Transition/Outplacement Coaching, and Happiness Coaching), Team Coaching services (Team Coaching, Team Relations Coaching, and Action Learning/Project Coaching), and structured Development Programs/Workshops covering Power Skills, Leadership, Change Management, DEI, Well-being, and Public Speaking. Additionally, the company offers specialized Horse Assisted Education programs that integrate equestrian environments with adult learning methodologies for corporate team development.
Differentiator
Problem solved
Functional benefit
Products and services
- Coaching Indywidualny (Individual Coaching) One-on-one coaching services for business professionals, including Executive Coaching for managers and owners, Coaching for High Potentials, Performance Coaching aligned with KPIs, Career Transition/Outplacement Coaching, and Happiness Coaching. Targets executives, managers, and high-potential individuals in corporate settings.
- Coaching Zespołów (Team Coaching) Team-level coaching services including Team Coaching for teams as part of larger systems, Team Relations Coaching for leaders and partners, and Action Learning/Project Coaching for solving real business problems. Targets intact teams and leadership pairs in corporate organizations.
- Programy Rozwojowe, Warsztaty, Szkolenia (Development Programs, Workshops, Trainings) Business training programs and workshops covering Power Skills (communication, conflict resolution, teamwork, emotional intelligence), Leadership development, Change Management, DEI (Diversity, Equality, Inclusivity), Well-being and Stress Management, and Public Speaking. Targets managers and teams in corporate organizations.
- Horse Assisted Education Programs Developmental programs combining horseback activities with adult learning methodology for corporate clients, created by Małgorzata Procner. Connects her private passion for horses with professional interests in effective adult learning for corporate team development.
Companies that use AC&T
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
AC&T technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AC&T partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ICF (International Coach Federation)coreZbigniew Kieras is a founding member of the Chamber of Coaching in Poland (Izba Coachingu w Polsce), a member of ICF Polska and ICF Global, and a member of the international team of ICF Assessors. The company operates under ICF professional standards and certifications.
Scale indicators3 records
Recent moves7 records
Expansion highlights2 records
AC&T competitors and assessment
Company assessmentBroad incumbents
- Cegos Polska: Polish arm of global training leader Cegos, offering extensive corporate training, leadership development and professional certification programs. Comparable to AC&T in B2B corporate training but at much greater scale and broader catalog.
- Dale Carnegie Training Poland: Global corporate training firm with a Polish franchise delivering communication, leadership, presentation and soft-skills training. Directly comparable to AC&T's workshops on power skills, communication, and leadership.
- FranklinCovey Poland: Global leadership and effectiveness training provider with operations in Poland, offering corporate training programs (e.g., "7 Habits") that compete for the same leadership/management L&D budgets as AC&T.
- Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and talent solutions. Competes with AC&T for senior-level executive coaching mandates at large Polish and multinational enterprises.
Direct peers
- House of Coaching: Polish executive and team coaching firm serving corporate clients with ICF-certified coaches. Directly comparable to AC&T in offering executive coaching, leadership development, and corporate training in the Polish market.
- Effect Group: Polish corporate training and coaching firm offering leadership, sales and soft-skills programs. Comparable to AC&T in target market (corporate Poland) and service mix (training + coaching), albeit with broader sales-skills specialization.
- ICAN Institute: Polish leadership and management development provider offering executive education, training programs, and coaching for corporate clients. Overlaps directly with AC&T's individual coaching and corporate training offerings.
- Right Management (ManpowerGroup): Global outplacement, career transition and leadership development provider with Polish operations. Highly comparable to AC&T's Career Transition/Outplacement Coaching and executive coaching lines, particularly with multinational corporate clients.
Regional players
- MindHealth (Centrum Coachingu): Poland-based coaching and psychological services provider serving executives and corporate clients. Comparable in individual coaching methodology and ICF-style practice, overlapping AC&T's executive and performance coaching offerings.
Emerging players
- Akademia Leona Koźmińskiego (Kozminski University Executive Education): Warsaw-based business school delivering executive education, postgraduate coaching programs (where AC&T's Zbigniew Kieras teaches), and corporate training. Partially overlaps AC&T's coaching and leadership development offerings via academic programs.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
AC&T social profiles
Digital presenceAC&T financial estimates
Financial estimateRevenue estimate
Valuation estimate
AC&T leadership team
Management profileNumber of profiles
Profiles6 records
AC&T funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AC&T M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AC&T
What does AC&T do?
AC&T Advanced Coaching & Training provides professional individual coaching, team coaching, and corporate development programs/workshops for business clients in Poland. Core offerings include executive coaching, high-potentials coaching, performance coaching, career transition coaching, team coaching, action learning, and training programs covering power skills, leadership, change management, DEI, well-being, and public speaking. The firm also delivers a distinctive Horse Assisted Education program that combines equestrian activities with adult learning methodology for corporate team development.
Is AC&T a public or private company?
AC&T is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AC&T founded?
AC&T was founded in 1999. It employs 11 to 50 people.
Where is AC&T based?
AC&T is headquartered in Podkowa Leśna, Poland, in the Europe region.
How does AC&T make money?
Two revenue lines are on record. Coaching Services are the primary driver. The others are training Programs and Workshops.
Who are AC&T's main competitors?
Broad incumbents on record are Cegos Polska, Dale Carnegie Training Poland, FranklinCovey Poland and Korn Ferry. Direct peers are House of Coaching, Effect Group, ICAN Institute and Right Management (ManpowerGroup). MindHealth (Centrum Coachingu) is listed as a regional player. Akademia Leona Koźmińskiego (Kozminski University Executive Education) is listed as an emerging player.
Does AC&T have an API?
No public API is recorded for AC&T.
What industry is AC&T in?
AC&T's product category is Professional Coaching & Corporate Training Services. Its primary akta.pro industry code is EDABANAH, Strategy, Decision-Making & Business Acumen Coaching, with a secondary code of EDABANAD, Performance & Accountability Coaching. Its NAICS code is 611430 and its SIC code is 8742.